My guest today is Laura Ries. Laura is the chairwoman of Ries Positioning Pioneer, and a world-famous positioning consultant. For three decades, she has helped clients to position their brands in the mind of consumers for business growth.
The topic is her book The Strategic Enemy: How to Build and Position a Brand Worth Fighting For.
In this episode of Trend Following Radio we discuss:
- Essence and history of positioning
- Role of the strategic enemy in branding
- Impact of AI on personal branding
- Risks and rewards of brand extensions
- Case studies of successful and failed brand strategies
Jump in!
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I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.
To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/
You can watch a free video here: https://www.trendfollowing.com/video/
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Hope you enjoy my never-ending podcast conversation!
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