Microsoft Partner Network podcast

Microsoft Partner Network podcast

The Microsoft Partner Network is the largest community of partners across the globe. Hosted by Microsoft’s Rachel Braunstein, this podcast brings you insider access to unforgettable interviews with Microsoft partners, executives, and industry thought leaders. Tune in to learn more about the big ideas shaping business and technology today. Subscribe to the podcast to never miss an episode, and rate and review to let us know what you think.... Show More

Episodes

August 23, 2019

In this month’s episode we continue our conversation with Gerry Murry from IDC about marketing budgets and investments. Gerry Murray is a Research Director with IDC’s Marketing and Sales Technology Research Service. IDC has worked closely with Microsoft for many years, particularly on the partner marketing business with our team. In this episode you will learn more about how much to budget to allocate towards marketing efforts and ...

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In this two-part episode Research Director at IDC, Gerry Murray teaches us about organizing team structure and resourcing. In part two, we'll focus on making wise investments and managing a budget for your marketing team.

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Learn about the importance of customer lifetime value (CLV) and how to maintain it with Prashanth Subramanian, co-founder and executive director of Microsoft partner Quadrasystems.

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Learn about high-engagement marketing strategies and tools to drive increased rate of prospect-to-buyer conversion with Jeff Wedren, AVP of Microsoft partner PowerObjects.
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Hosted by Microsoft Global Channel Marketing Lead Jennifer Tomlinson, this month’s episode takes a deep dive with Microsoft partners Chris Wright and Barnaby Ellis from fiftyfiveandfive and Kenechi Duru from Rackspace on social media, blogs, and how they can support modern digital selling.

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Joanne Charley, the Chief Marketing Officer for Neural Impact and a professor of marketing at Capilano University, hosts Episode Five of the Partner Marketing Pros podcast. In this episode, she is joined by Heather Thompson, Senior VP of Marketing at Qorus Software, as they explore several ways to support your inbound and content marketing to support brand leadership, lead generation, and to accelerate the buying journey.

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Don’t miss Brigitte Roy the Director of Marketing, Strategy and Innovation at SherWeb discussing best practices and useful tips for digital marketing, in episode four. 

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Sharka Chobot, Chief Leadership Officer of Neural Impact, talks with LS Retail CMO Eloise Freygang about using emotional engagement in digital marketing to increase buyer interest.

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What's the key to a successful marketing campaign? Knowing your customers. In this month's episode of our Smart Partner Marketing podcast series, MediaValet VP of Marketing Maria Osipova explains how personas lead to prospects.
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Welcome to the Partner Marketing Pros podcast, where each month we feature a new theme that builds towards providing a cohesive marketing strategy you can implement into your business. Today guest host Sharka Chobot, Chief Transformation Office at Neural Impact, sits down with Tim Wallis, CEO of Content and Code, to discuss industry trends that help build a strong marketing foundation. To learn more after listening, check out this ...

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In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today.

In today's episode, we hear from Michael Dehmlow, CTO of PAX8 in episode four of our Artificial Intelligence for Business podcast series. Michael shares insights into how businesses are successfully using AI to increase sales, and improve the effectiveness of their sales team...

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In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today.

In today's episode we hear from Forbes Technology Council member, Ganesh Padmanabhan the VP of Global Business Development with Cognitive Scale. Ganesh draws on his extensive experience in technology to explain how companies can only launch responsible, ethical AI initiatives...

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In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today.

In today's episode, we hear from Dale Renner, Founder/CEO at RedPoint Global, and finalist for Microsoft Partner of the year. Dale speaks with us about how companies are using machine learning to achieve an unprecedented growth in sales, and how important the next three years...

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In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today.

In today's episode, we hear from Chris Henley, Senior Manager of Global Alliances at Veeam Software. With 20 years working at the cutting edge of technology, Chris outlines a surprisingly simple argument as to why, despite the hype, companies cannot simply go out and buy an...

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Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Christi Olson, Microsoft’s Head of Evangelism for Search, to discuss how AI and chatbots are changing brand engagement and how to utilize data to create authentic, emotional experience for customers. To learn more after listening, check out our digital transformation blog here

 

Host: Rachel Braun...

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Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Bob Evans, former Oracle CCO, to chat about how customer needs are turning the marketplace upside down and forcing companies to develop new customer-centric digital strategies. To learn more after listening, check out our digital transformation blog here

Host: Rachel Braunstein, Microsoft Partne...

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Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Nickie Smith, a Microsoft Marketing Director, to chat about how search marketing has radically changed over the year and the important role storytelling and inclusivity now play in engaging customers. To learn more after listening, check out our digital transformation blog at [insert link].

 

Host:...

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Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Rashmi Misra, Microsoft GM, to chat about her technology background and how digital transformation, IoT and AI are changing how the world does business. To learn more after listening, check out our digital transformation blog here.

 

Host: Rachel Braunstein, Microsoft Partner Marketing Manager. Fo...

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Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Larry Walsh, CEO of The 2112 Group, to chat about his business journey and the future of the channel. To learn more after listening, check out our digital transformation blog.

Host: Rachel Braunstein, Microsoft Partner Marketing Manager. Follow Rachel at @rkbraunstein and on LinkedIn. Guest: L...

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In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today.

In today's episode of Include: exploring our shared experiences, Rachel speaks with Colleen O'Brien and Sonia Dara. While working together at Microsoft, Colleen and Sonia connected about their shared passion for technology, and the growing need to showcase women in the i...

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