October 27, 2025 • 34 mins
In a recent podcast episode, hosts Michelle Perkins and Tony Sweet talk about all things podcasting. He is a seasoned podcaster and producer with over 16 years of experience in the industry and founder of PodXperience (podxperience.com) and has worked with numerous celebrities and brands, helping them navigate the podcasting landscape.
They discussed the evolution and significance of podcasting, particularly as the “Money and You” show approaches its 200th episode. The conversation highlighted Michelle’s journey in podcasting, which began in 2016 with Internet Radio (UBN Radio), and her collaboration with Tony Sweet, who has been instrumental in her podcasting career.
They reflected on the growth of the podcasting industry, noting the challenges and rewards of building a podcast brand over time. Emphasizing the importance of podcasting as a marketing tool and personal brand equity, Tony shared insights on the various motivations behind podcasting, from personal branding to financial opportunities. The discussion dispelled some myths and underscored the enriching connections formed through podcasting, allowing hosts to meet diverse individuals they might not have encountered otherwise. This episode is significant as it celebrates the milestones in podcasting and encourages aspiring podcasters to explore the medium's potential for personal and professional growth and how to manage expectations.
00:05 - Celebrating 200 podcast episodes
08:48 - Evolving podcasting with PodXperience
15:16 - The long game of podcasting
24:14 - Building brands through podcasting
30:32 - Connections and growth in podcasting
When the host began in 2008, there were only about 18,000 podcasts worldwide, many of which are no longer active. The podcasting landscape has since evolved significantly, resembling the early days of television and FM radio, with a vast increase in the number of podcasts and a shift towards video content.
Key Takeaways - Podcasting is a powerful tool for personal branding and marketing.- Quality production can significantly enhance the listener's experience and engagement.- Monetization takes time and requires strategic planning and consistency.- Building a podcast community can lead to valuable connections and opportunities.- The opportunity cost of DIY podcasting versus focusing on content creation and client work.- Discussion on the growth of niche markets, such as the paranormal podcasting community.
For more tools and conversations about money mindset, practical tips, confidence, and financial empowerment…Subscribe to the Money & You Podcast:
Apple Podcasts, spotify, iheart radio and more
Please rate & review and share the show with friends and family who want to feel more confident and in control of their financial lives—it really helps us!Join the Limit Free Life Community & Blog: https://limitfreelife.com/newsletter
Learn more about Michelle Perkins: https://limitfreelife.com
LinkedIn: Michelle M. Perkins MBA on LinkedIn
Instagram: @livealimitfreelife
YouTube: https://www.youtube.com/@michelleperkins-limitfreel2446For more tools and conversations about money mindset, practical tips, confidence, and financial empowerment…
They discussed the evolution and significance of podcasting, particularly as the “Money and You” show approaches its 200th episode. The conversation highlighted Michelle’s journey in podcasting, which began in 2016 with Internet Radio (UBN Radio), and her collaboration with Tony Sweet, who has been instrumental in her podcasting career.
They reflected on the growth of the podcasting industry, noting the challenges and rewards of building a podcast brand over time. Emphasizing the importance of podcasting as a marketing tool and personal brand equity, Tony shared insights on the various motivations behind podcasting, from personal branding to financial opportunities. The discussion dispelled some myths and underscored the enriching connections formed through podcasting, allowing hosts to meet diverse individuals they might not have encountered otherwise. This episode is significant as it celebrates the milestones in podcasting and encourages aspiring podcasters to explore the medium's potential for personal and professional growth and how to manage expectations.
00:05 - Celebrating 200 podcast episodes
08:48 - Evolving podcasting with PodXperience
15:16 - The long game of podcasting
24:14 - Building brands through podcasting
30:32 - Connections and growth in podcasting
When the host began in 2008, there were only about 18,000 podcasts worldwide, many of which are no longer active. The podcasting landscape has since evolved significantly, resembling the early days of television and FM radio, with a vast increase in the number of podcasts and a shift towards video content.
Key Takeaways - Podcasting is a powerful tool for personal branding and marketing.- Quality production can significantly enhance the listener's experience and engagement.- Monetization takes time and requires strategic planning and consistency.- Building a podcast community can lead to valuable connections and opportunities.- The opportunity cost of DIY podcasting versus focusing on content creation and client work.- Discussion on the growth of niche markets, such as the paranormal podcasting community.
For more tools and conversations about money mindset, practical tips, confidence, and financial empowerment…Subscribe to the Money & You Podcast:
Apple Podcasts, spotify, iheart radio and more
Please rate & review and share the show with friends and family who want to feel more confident and in control of their financial lives—it really helps us!Join the Limit Free Life Community & Blog: https://limitfreelife.com/newsletter
Learn more about Michelle Perkins: https://limitfreelife.com
LinkedIn: Michelle M. Perkins MBA on LinkedIn
Instagram: @livealimitfreelife
YouTube: https://www.youtube.com/@michelleperkins-limitfreel2446For more tools and conversations about money mindset, practical tips, confidence, and financial empowerment…
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Hey there, and welcome to Money and You. I'm Michelle Perkins,
your host. My search for more fulfilling work led me
to career in business coaching, where I stumbled upon a
game changing discovery. Money issues often start with our mindset
and habits. You see, our relationship with money is the
key to overcoming those frustrating financial obstacles. As an entrepreneur, coach,
(00:26):
and problem solver, I'm passionate about helping you create a
great relationship with money, because turns out that's the foundation
for limit free life. Each week on Money in You,
I speak with amazing guests about all things money, mindset,
practical tips, and everything in between. We're here to give
you new insights, education and empowerment, so money can be
(00:48):
one of your favorite relationships. So join us for some
lively conversations and let's transform your financial life together. Hell hello,
and welcome to a a fun episode of the Money
and You Show. I am on the cusp of my
two hundredth show and I'm super excited about that, and
(01:10):
that of course made me think, wow, how have I
been doing all of these shows? Because I had the
Limit Free Life show, which was I don't know three
years in the in the making or it was. I
did it for three years and now we've done two
hundred episodes of The Money and New Show, which was
the follow up from that, And all the time, I've
(01:31):
been working with Tony Sweet, who has been He's he's
been Universal Broadcasting Network and then the ubn Go when
it switched more to a podcast platform from kind of
a radio platform, and he's now got actually a little
(01:53):
bit of a rebrand going on as well. But Tony
has been a really really important person in my life
for all of these years now, and he basically introduced
me to podcasting. I was a guest on a podcast
at his studio and then we started talking and I
got really interested in the whole format of podcasting. It
was super fun, and so I started with him and
(02:16):
he has basically been producing them all and teaching me
and mentoring me, and it's been a really lovely time
doing this podcast. And so I wanted to bring Tony
on the show because right now, every business coach out
there is basically telling everyone you need to have a podcast,
and people are jumping in and starting their own podcasts,
(02:38):
and so you know, if you've been curious about it
at all, as an individual who wants to do it
for fun, or as a business owner who wants to
do it, you know, also for fun, but also for marketing,
or for any reason that anybody might be looking at it.
I really wanted to bring Tony on to talk about it.
Podcasting is a fabulous, a fun way to go. I
(03:03):
have loved every minute of it. It's honestly been one
of my favorite things I've been doing the last several years.
Working with clients would be number one, podcasting number two.
And I wanted Tony to kind of, you know, answer
some maybe unasked questions in your head about can you
make money as a podcaster? I mean, what does it
(03:24):
mean for me to do this? How much do I
have to put into it, you know, to get some
return from it? Do I even care about a return?
How would I do it if I just wanted to
do it for fun? So anyway, Tony, I would love
to welcome you in to talk about just the whole
world of podcasting. You are the expert.
Speaker 2 (03:43):
I don't know about that, but but thank you, Michelle
and congratulating.
Speaker 1 (03:50):
I know how long you've doing it, been doing it,
And I also realized when I came out with you
that it didn't have a bio ready, so I'm going
to ask you to give a little history of all
your experience in this world.
Speaker 2 (04:04):
So yeah, actually, and first of all, congratulations because coming
up on two hundred next week is an accomplishment that
majority of the people don't even reach in the podcast
world or even television world or anything. So that's a
big congratulations to you, because I know the hard work
that it takes. But I started in podcasting. I guess
(04:26):
it was even podcasting at the time. It was called
internet radio in two thousand and eight, which what is
that sixteen years ago. I currently am doing a show
that actually was kind of a rebrand of my own.
I started doing a Truth Be Told, which is a
(04:47):
paranormal podcast, and we're coming up on eleven hundred episodes,
and so I did a show before that called on
Air with Tony Sweet, which was more of an entertainment show,
and so I had eight hundred episodes of that, so
if you add them up, I'm close to two thousand episodes,
which is crazy to think of. But yeah, So when
(05:09):
I started, it was a very I think I think
I looked at the statistics. I could be wrong. There
were eighteen thousand podcasts worldwide when I started, and I'm
sure majority of those are not even on air anymore
or the people are not on air anymore. So I
(05:29):
feel very fortunate to see kind of like CAL television
started or FM radio started, it was a beginning of
a new media era and I just saw the potential.
And that's why I stayed in this industry kind of
for selfish reasons, because I also wanted to work with
(05:50):
people and help build their brands, give them a voice
that majority of people didn't have an opportunity to speak
about their personal lives, if their business something they stand for.
And I think this platform has taken over the media
(06:10):
and is not going anywhere, so it changes like everything else.
But you know, we're kind of not even at the
peak yet of what podcasting can do. So I mean
that's my background. And I actually started because it was
on a reality show. Well it was called The Gospel Dream.
(06:34):
It was a singing competition. Yeah, and it was out
of Nashville. My nephew is the one that the reason
that happens, it kind of just was fate. I guess
he would try out for American Idol, didn't make it.
He wanted to come out and live with me to
try to be a singer. I said, try out for
(06:56):
everything American Idol, any competition, and anything you could do.
And he and I saw this audition for a gospel dream.
It was a gospel music channel out of Nashville, and
I said, just go, even if you don't like the
music or whatever. But we luckily we did. But he said, well,
(07:16):
I'll go if you go, if you audition with me.
And I'm like, I don't want to audition. He's like, no, no, no, no.
So I went. I end up getting the top three
in LA, and so I made it to Nashville. I
know went. You know, I got kicked off the first week.
It's okay, I'm not no bitter feelings. But when I
(07:40):
started touring a little bit of going around to different
churches and different events, I was like, you know, I
really would love to reach people where you don't have
to necessarily go anywhere. I can just stay at home
and people can listen to me, hear my voice, hear
my inspiration whatever. And then that's when I found this
(08:04):
little station that still is in existence. They started a
year before I started doing my show. So and yeah,
I started speaking my first show, it was just me.
I didn't know what I was going to say. I
didn't know if anybody would ever listen. And then I
ended up becoming one of the top on that network
(08:26):
and one of the first to get people in the
calling in or coming in as celebrities, and so it
just started from there and grew, and now I produced
thousands of podcasts over the years and worked with celebrities
and amazing, beautiful people like Michelle Perkins.
Speaker 1 (08:47):
No, thank you, Tony. You're amazing. I mean, you make
it so much fun, and you're also just so you
made it easy. I mean I remember my first first
podcast over there at was at Gower Too, and I
was so nervous and I didn't know if I could
ever like force the words to come out of my mouth.
And you guys just made it made it easy. And
(09:10):
you know, I wanted to say something about that, because
there's a lot of people out there who are like, no,
don't go to a studio, you don't need any help.
You go in your closet and you get a microphone
and you buy these two things and then you talk,
and you know, there's a lot more to it than
that can you do it? Yes, I mean many many
people do. Is it kind of lonely? Yes? I would
(09:31):
actually hate to do it that way. And also there's
the technical there's the audio and video and all the
technical aspects of it that in all honesty, I would
prefer to pay for it. Then you know, there's a
little bit of a opportunity costs there, and it would
be a big learning curve for me, and it would
also be a little bit of a heche. So I
(09:51):
love that you take care of all of that. And
so you know, it's an interesting choice to make because
people talk. You know, I loved talk about money, as
Tony knows he's listening to me talking about but I've
learned a lot good side benefit. But you know, you
really have to think about that money that you're saving
(10:12):
by sitting in your closet doing yourself versus what else
you could be doing with your time, right and you know,
in terms of the other parts of it. So I
actually I have loved being part of your world, which
is changing because as I look at your name on
the screen, I'm seeing pod Experience dot com and no
longer UBN dot com. Do you want to talk about
(10:33):
that for a minute.
Speaker 2 (10:34):
Yeah, I think. I think if when many people, especially
entrepreneurs or people in any type of business, there comes
a point where you feel like your branding needs to
change with the times. And so you Ben kind of
didn't really explain what we were and what we do.
(11:00):
And before that was Universal Broadcasting Network. Again it was
more standard. But like I said, plus, I knew once
video became really big, Universal Studios, Universal Pictures, all that
could be very not like since they probably owned it.
So I was just like, I'm not even going to
(11:21):
try to compete against that. So but I thought pod
Experience would be a great brand for us because being
podcast in the experience of sixteen going on seventeen years,
working with people from every industry you can think of,
from startup to distribution and even just seeing the growth
(11:50):
of how these people. I just thought this would be
a great opportunity to change to a new name and
a new brand. And I always say, you know, podcasting
is your personal brand equity. So that's how it kind
of changed. The changed the name as I moved out
of Burbank.
Speaker 1 (12:09):
Also, yeah, yeah, no, that's great. I love a transition,
and you've made a couple of them and that's that's good.
That's growth. So I miss you and.
Speaker 2 (12:19):
I miss you too. That's the thing. The good thing
we have zoom, but it's always there's nothing like seeing
people in person.
Speaker 1 (12:25):
So yeah, well, and you were one of the first
people to bring the video aspect to this format.
Speaker 2 (12:34):
In LA I was the first that I know of.
There could I'm sure there's people. I'm not the first
to invent it, but I'm sure I think I started
in twoenty eleven. I mean, the quality was not the greatest,
but yeah, we were or I was one of the
first to add video into video podcasting.
Speaker 1 (12:56):
So yeah, yeah it's great, and yeah, it gives you
so many more marketing opportunities to to have the video Obviously.
I'm really curious, you know, for the people out there
thinking about it, because you've seen so much so you've
seen podcasters make money with their podcasts, you've seen them
not make money with their podcasts, and you know, there
(13:18):
there are some there's a lot of intrigue around it,
and there are also some myths out there. So I
thought it'd be great if you can, you know, for
people considering this, if you're considering it as a you know,
an option to help either your business make more money
or to use it to make money in itself, to
(13:40):
somehow monetize it. What would you what would you say
to people?
Speaker 2 (13:44):
Well, I mean, just a few miss that we kind
of talked about. One of the first ones that you
need expensive gear and everything to create one that's not true.
And I always said, I I'm kind of just you know,
you can cook at home every day, but I have
the buffet waiting for you at a reasonable price. That's
(14:05):
you know, it's kind of really that type of scenario.
And and a couple more myths about you know, you're
going to get listeners right away, unless you're a celebrity
or somebody that already had a huge following. It takes time,
and it's an it's an investment. It took me a
year before you know, I really myself years ago that
(14:28):
I really started noticing a change in my viewership. And now,
and we didn't have everything, you know, the Facebook, we
did have all that stuff, but we didn't the Instagram
wasn't there yet, TikTok wasn't there yet. So even YouTube
was just barely underway. So and and there wasn't even
(14:52):
a platform for podcasting on YouTube at the time, and
and podcasting is an easy way to make money. No,
it's not, at least at the beginning. But I know
people think that, oh, I need millions of downloads. That's
not necessarily true. One thing that I've noticed over the
(15:17):
years is the podcasting the analytics and the distribution companies
have really changed the game when it comes to the
way podcasts have been listened to and how advertisers are
attracted to podcasts because distribution companies. It used to be
(15:40):
if you were a subscriber, even if you didn't listen
to it, you got the download and so or if
somebody just clicked it's kind of like clicked on your
YouTube channel and listened to like ten seconds of it,
you got a view. And that's what it used to be.
But now about a year and a half ago, they
(16:03):
changed it to where not only you have to download it,
you have to listen to a certain percentage of the
show to get considered the download. So it cut back
a lot. So I think that was advertisers going, listen,
you have a million downloads, how come I'm not seeing
(16:23):
the return? And so the advertisers are the distribution companies,
they're like Okay, well we'll fix this. So but but
the thing is, so it's not the downloads, it's the engagement.
And it's like I guess, it's like a mom and
pop shop. You know, as long as you have the
locals supporting you. You know, you don't need you know,
(16:46):
the whole city. You just need your community to support you.
And so it's not the size, it's it's the impact.
Speaker 1 (16:56):
Yeah, Okay, that's great. That's great to hear because and
I love that you kind of warn people about the time.
I mean, it is not a it doesn't happen quickly.
And I was I experienced this, but then I heard
other you know, big names actually talking about the I
(17:16):
mean podcasting. It takes time. You have to stick with it. It
is a long game. There are benefits for sure to
come from it, but it's not going to happen that quickly, unless,
like you say, you are already a huge name.
Speaker 2 (17:30):
Well it's even funny because I've worked with some nice
sized celebrities and I'm just going to use and I'm
going to use one. I'll give you a name. The
other one I'm not going to tell you because I
don't want to embarrass them. But one like Little House
in the Prairie. You know, this is their fifty first
years since the air they started last year for their
(17:51):
fiftieth anniversary. They only planned on going one year for
their fiftieth. Well, it did so well because you know,
they these people like Nelly Olsen, you know, Alison Arngram
and and Almonzo Dean Butler. They tour all the time
for these conventions and stuff, so they've always kept their
(18:13):
following going. And then new generations are constantly watching Little
House all over the world, and so their podcast does
really well, I mean, and so they started a Patreon
which now they have enough subscribers not only to cover
their costs, but they're you know, putting money back to
(18:34):
where they're reinvesting it into growing not only their brand,
but starting other projects because of it. Wow versus another
one who was a celebrity that came in had a
pretty decent following. But unfortunately, you can't go just because
of your name and say I'm not going to do
(18:56):
anything to promote it and I'm not going to put
effort into it other than just show up and do it. Well,
their podcast didn't do very well, so it doesn't it's
one of those things. If you think you're just gonna
get on air and never tell anybody about it and
it's not going to grow. I always you know, I
always said if American Idol started on season one and
(19:19):
they didn't advertise and never talked about it, yeah, nothing
would ever grow. It wouldn't grow.
Speaker 1 (19:25):
Yeah, yeah, well that's great, and I you know, the
Patreon idea is a good one. That is one way
to kind of monetize what you're doing. What what else
have you seen that's helped bring in some extra revenue
for people?
Speaker 2 (19:41):
Well? Actually, I mean I think even for yourself, it's
you know, well, I mean it's for yourself is and
I have to take it. Even for me. I don't
normally even go on somebody else's podcast. I don't put
myself self out there to really like do any speaking engagements,
(20:01):
and I probably should. And the same as to you,
you know, I know you go to a lot of
places to watch other people. I'm like, but why is
Michelle not putting her out there self out there to
be doing speaking and being on other podcasts as guests,
Because I think you can make money by doing speaking
(20:25):
engagements and also just making money by promoting your podcast
on other people's podcasts, which then brings more viewers, which
more viewers means more opportunity for sponsors or advertisers or
even just money off downloads.
Speaker 1 (20:44):
Yeah, thank you for saying that. That is huge. And
I have, in fact heard from a couple of people
lately that guesting on other people's podcasts has made a
much bigger difference than their actual podcasts that they have
being the host. And so I did start doing a
little Oh I haven't told you, I guess, but I
have done about four of them lately that help keep
(21:05):
adding and it's fun. You know, I forgot that being
a guest was fun because I've been hosting for a
while and I think as a host you really try
to highlight the guests and you're really focused on them,
and you know, start getting all the airtime, and so
really the marketing benefit is for the guests in many cases.
(21:25):
That said, there are things you can do as a
host that I maybe have not done as well as
I should have to promote yourself as well.
Speaker 2 (21:34):
Because like even a Patreon, I mean, for you, let's say,
even if you had ten people, ten people, if you're
saying you're going to if you pay this amount of
money for ten people. But I'm going to give you
advice in or direction that you'll never hear on my podcast.
Only in Patreon, that you're going to have one on
(21:54):
one with me. Somebody's going to say, you know what, Hey,
I do this patriot on It's only ten dollars a month,
and blah blah blah blah, and then there's other people
going to grow. That's how I again, I don't do
it myself. I need to definitely.
Speaker 1 (22:11):
Need to because you've got some very interesting things that
you could do with that.
Speaker 2 (22:14):
But like you said, when you're the host, you don't
really highlight anybody else, and so people don't know you
as being that person like even we didn't like him,
like Rush Limbaugh or certain people that do like solo shows.
I wish I had that. I mean I probably could.
You could. I guarantee you you could, because you do,
(22:35):
actually you do do a lot of solo shows. But
so people can really go way, well, she knows what
she's talking about. And I think that's what people need
to realize is not only have guess, but also highlight
yourself so people really respect you and know that you're
(22:56):
legit especially if you're trying to sell a product or
sell a business, to sell a genre of you know,
business or anything like Mine's paranormal. It's like people need
to know that you you belong there, and I'm going
to tune in every week to listen to you.
Speaker 1 (23:14):
Yeah, I love that it is you know, the old
is no like and trust factor that everybody always talked
about with sales. Podcasting has really done that for people.
People and you know, the people I listen to you
know you almost you do definitely you stop listening if
you don't know, like or trust them. I mean, you know,
(23:36):
and but you get this real after listening to enough podcasts,
you really feel like you know this person and you
can really evaluate whether they know what they're talking about.
And so I do think it's, uh, it's a really
powerful platform for marketing. But what else do you see
people using podcasting for?
Speaker 2 (23:56):
Well, I notice very quickly. I always said there's there's
three podcasters, three types of podcat There could be more,
but just from what I've seen, there are people that
really want to start building their brand, building a business,
promoting their book and you know something, and that's more
(24:19):
of the business base. And then you have the people
that saying, listen, I don't care if there's one person listening.
I just like to hear myself talk. I just want
to go on with my friends and have a good time.
You know, it's just something fun for us to do.
And then you have the people that are the more
of the activist, the people are like listen, it's going
to be a small base. You know, I'm gonna I'm
(24:41):
dedicated to my cause and this is what I want
to promote and highlight and you know, build my coalition
from there. And so those are really the three types
of people that I feel that really care about doing podcasting.
Speaker 1 (25:00):
Yeah, oh that's good. That's interesting to know too, because
it's you know, it's it's got a great deal of
value in any of those you know kind of scenarios.
Speaker 2 (25:11):
And in fact, though, if you think about what I've done,
like I said, I started with entertainment and for actually
for first I started in because I'm part of the
LGBT community. I started as the first gay Christian podcast
in America. Oh wow, yeah, there was none like it.
And then about a year in, I said, there's too
(25:32):
much politics and all this. I don't want to be
a part of it. So I did Entertainment show, and
after many years of doing that and eight hundred episodes,
I thought, you know, this is I love interviewing these
celebrities you know from Oscar winners and Grammys and all
that stuff. But the problem was is they're kind of boring.
I mean, after a while, they get boring, and I
(25:53):
was like, okay, I could tell you their oh their
answers and how they That's why I started dealing more
their personal life verst is just their television shows. And
so that's when I switched over to the paranormal which
now I've built brands off that I've built not only
pod Experience Club, Paranormal Network, which is now I have
(26:16):
six podcasts under the under the brand of just Paranormal
or Spirituality and so are Metaphysical. And then also I
created Parapod Festival, which I did put on a huge
paranormal festival a few years ago, and now it's Parapod
(26:36):
Events where now I'm having the Parapod Awards, which on Monday,
which I think when this goes out today, we're announcing
the winners of the Parapod Awards, which is for paranormal podcasters,
which there's far as I know, there's not one specific
awards a show just for paranormal. You know, we might
(26:59):
be included in podcast words, but not specifically just for
the paranormal. And so then I started Earthly Beings Foundation,
which is an Ancient cultural restoration where we try to
preserve our ancient cultures from each history from you know,
(27:21):
from Africa to Latin America to European descent to Native
America and trying to really put on events and things
to preserve lost traditions of all cultures. So I've built
brands besides just pod Experience, and the same can happen
(27:41):
for anybody. If like I said, I always tell you
if I can do it, anybody can do it.
Speaker 1 (27:45):
Now that's well, I don't know if that's true, but
that that's really impressive. I mean, and I think what
happens too is you do these the idea is One
thing I love about podcasting is you're always learning, and
it's just inspires so many new ideas and so as
you're talking about these things, you're just it's very easy
(28:08):
I found that with myself too, to get inspired to
add more you know, avenues to your to your existing
businesses so about.
Speaker 2 (28:18):
The money in you festival or money in you conference?
Why not, Michelle?
Speaker 1 (28:24):
Why not? Well you've made me think about a few things,
so we'll talk about right. But yeah, no, this is great,
and so you know if somebody is well, you know,
there's there is the guesting part. Do you have any
advice for people who just wanted at least because that's
kind of how I started, That's how I got interested
in it was by being a guest.
Speaker 2 (28:44):
Yeah, there's actually there. Now there's a lot. Before no,
there was not a lot of places are people to
go to because even back in the day, agents and
managers and all that wouldn't even allow their clients to
go on. But now they that's their first place. They
look as podcasts. But there are companies out there that
(29:07):
will I think guess Pert and some other podcasts are
companies that will help you get on other podcasts, which
again I think even if you want to start a
podcast before you launch, why not if you have a
book and you're going to start a podcast in a month,
(29:28):
go out do your tour and promote your book and
promote your upcoming podcast. Or if you're starting skincare you know,
if you want to start a podcast on how to
create your own skincare line or and then yeah, I
mean you can use podcasting for anything. I mean, podcast
(29:49):
starts with a passion, but it only you know, but
it survives with financial discipline. And I think that's something
that people have to realize that no matter what you do,
this is a brand of yours. You are the brand,
and even if you're doing it for fun, it's still
your brand. And you can say you're really in that
(30:12):
entrepreneur world and like some entrepreneurs, some of us are
better than others. But yeah, it's something that I think
people should really get out there and explore it and
then also be on other people's podcast Again, I need
to do it myself. So thank you Michelle for.
Speaker 1 (30:31):
I know we're helping each other.
Speaker 2 (30:32):
I know I haven't done this in a long time.
Speaker 1 (30:35):
That really kind of summarizes the beauty of podcasting. There's
something about a conversation that just I don't know, it
just sparks so many new thoughts. And maybe it's just
because we're in our heads a lot and somebody else's
there in the room and we get into their heads,
we learn more. It's like a mastermind almost so you know,
(30:55):
and I just want to say we are about out
of time, but I want to say one of the
thrills for me about doing this podcast is that I've
been able to connect and meet and talk to people
I would have otherwise never met in my life there
from all over oh.
Speaker 2 (31:12):
Yeah, the world.
Speaker 1 (31:13):
I would never have found them. There would have never
been a reason for us to cross paths. And yet
when you have a podcast, you know, people want to
come on and talk. And it's just been I feel
so happy for the people I've met through the podcast,
and it's been really enriching and just so enjoyable, and
(31:36):
you really feel like your whole professional network grows enormously.
Speaker 2 (31:41):
I have to say, being a little boy from Kansas
and a town of one hundred and fifty people, I
would have never in my life thought I would meet
some of the people and that I admired that I
watched on television and movies and listen to their music,
and just meeting people like you that you know, have
been come dear friends, and just because of podcasting, because
(32:06):
of the world that I'm in, and so you know,
I always will appreciate that.
Speaker 1 (32:12):
Yeah, yeah, thank you so much. I'm so glad we
were able to do this. I know you're busy and
you know you can help me, but you don't come
on and talk to me as much as So that's great.
And Tony, how can people reach out to you if
they are their wheels are turning and they're.
Speaker 2 (32:28):
Like listen, you can be anywhere. You can be anywhere
in the world. I've had people that lived in France
did a podcast with me, So you can be anywhere
in the world. Just go to pod experience dot com,
follow us on her Instagram, and just reach out to
me if you have a question. Maybe I can help
you out if even if you don't work with me,
(32:48):
but I would love to work with people. I just
love seeing people blossom. Like Michelle was just a little
seed in the ground and now she's just full podcaster
that is hitting two hundred shows just on this particular show.
So I'm available for anyone.
Speaker 1 (33:10):
Okay, thank you Tony so much. And pod Experience has
its own Instagram now, yep, it does odd Experience. You
can see it under the po d x P E
R I E n C eight. So well, Tony, thank
you so much for taking the time and for doing
this with me today. I love podcasting. If you ask me,
(33:33):
you know what my favorite marketing tool is, absolutely one
hundred percent it's podcasting, but it's so much more than that.
Speaker 2 (33:39):
So Am and Sister.
Speaker 1 (33:43):
All right, well, audience, thank you and looking forward to
having you enjoy the two hundredth episode of The Money
and new show coming up next week. Okay, take care.
Speaker 2 (33:54):
By my party party
Speaker 1 (34:01):
Book
Hey there, and welcome to Money and You. I'm Michelle Perkins,
your host. My search for more fulfilling work led me
to career in business coaching, where I stumbled upon a
game changing discovery. Money issues often start with our mindset
and habits. You see, our relationship with money is the
key to overcoming those frustrating financial obstacles. As an entrepreneur, coach,
(00:26):
and problem solver, I'm passionate about helping you create a
great relationship with money, because turns out that's the foundation
for limit free life. Each week on Money in You,
I speak with amazing guests about all things money, mindset,
practical tips, and everything in between. We're here to give
you new insights, education and empowerment, so money can be
(00:48):
one of your favorite relationships. So join us for some
lively conversations and let's transform your financial life together. Hell hello,
and welcome to a a fun episode of the Money
and You Show. I am on the cusp of my
two hundredth show and I'm super excited about that, and
(01:10):
that of course made me think, wow, how have I
been doing all of these shows? Because I had the
Limit Free Life show, which was I don't know three
years in the in the making or it was. I
did it for three years and now we've done two
hundred episodes of The Money and New Show, which was
the follow up from that, And all the time, I've
(01:31):
been working with Tony Sweet, who has been He's he's
been Universal Broadcasting Network and then the ubn Go when
it switched more to a podcast platform from kind of
a radio platform, and he's now got actually a little
(01:53):
bit of a rebrand going on as well. But Tony
has been a really really important person in my life
for all of these years now, and he basically introduced
me to podcasting. I was a guest on a podcast
at his studio and then we started talking and I
got really interested in the whole format of podcasting. It
was super fun, and so I started with him and
(02:16):
he has basically been producing them all and teaching me
and mentoring me, and it's been a really lovely time
doing this podcast. And so I wanted to bring Tony
on the show because right now, every business coach out
there is basically telling everyone you need to have a podcast,
and people are jumping in and starting their own podcasts,
(02:38):
and so you know, if you've been curious about it
at all, as an individual who wants to do it
for fun, or as a business owner who wants to
do it, you know, also for fun, but also for marketing,
or for any reason that anybody might be looking at it.
I really wanted to bring Tony on to talk about it.
Podcasting is a fabulous, a fun way to go. I
(03:03):
have loved every minute of it. It's honestly been one
of my favorite things I've been doing the last several years.
Working with clients would be number one, podcasting number two.
And I wanted Tony to kind of, you know, answer
some maybe unasked questions in your head about can you
make money as a podcaster? I mean, what does it
(03:24):
mean for me to do this? How much do I
have to put into it, you know, to get some
return from it? Do I even care about a return?
How would I do it if I just wanted to
do it for fun? So anyway, Tony, I would love
to welcome you in to talk about just the whole
world of podcasting. You are the expert.
Speaker 2 (03:43):
I don't know about that, but but thank you, Michelle
and congratulating.
Speaker 1 (03:50):
I know how long you've doing it, been doing it,
And I also realized when I came out with you
that it didn't have a bio ready, so I'm going
to ask you to give a little history of all
your experience in this world.
Speaker 2 (04:04):
So yeah, actually, and first of all, congratulations because coming
up on two hundred next week is an accomplishment that
majority of the people don't even reach in the podcast
world or even television world or anything. So that's a
big congratulations to you, because I know the hard work
that it takes. But I started in podcasting. I guess
(04:26):
it was even podcasting at the time. It was called
internet radio in two thousand and eight, which what is
that sixteen years ago. I currently am doing a show
that actually was kind of a rebrand of my own.
I started doing a Truth Be Told, which is a
(04:47):
paranormal podcast, and we're coming up on eleven hundred episodes,
and so I did a show before that called on
Air with Tony Sweet, which was more of an entertainment show,
and so I had eight hundred episodes of that, so
if you add them up, I'm close to two thousand episodes,
which is crazy to think of. But yeah, So when
(05:09):
I started, it was a very I think I think
I looked at the statistics. I could be wrong. There
were eighteen thousand podcasts worldwide when I started, and I'm
sure majority of those are not even on air anymore
or the people are not on air anymore. So I
(05:29):
feel very fortunate to see kind of like CAL television
started or FM radio started, it was a beginning of
a new media era and I just saw the potential.
And that's why I stayed in this industry kind of
for selfish reasons, because I also wanted to work with
(05:50):
people and help build their brands, give them a voice
that majority of people didn't have an opportunity to speak
about their personal lives, if their business something they stand for.
And I think this platform has taken over the media
(06:10):
and is not going anywhere, so it changes like everything else.
But you know, we're kind of not even at the
peak yet of what podcasting can do. So I mean
that's my background. And I actually started because it was
on a reality show. Well it was called The Gospel Dream.
(06:34):
It was a singing competition. Yeah, and it was out
of Nashville. My nephew is the one that the reason
that happens, it kind of just was fate. I guess
he would try out for American Idol, didn't make it.
He wanted to come out and live with me to
try to be a singer. I said, try out for
(06:56):
everything American Idol, any competition, and anything you could do.
And he and I saw this audition for a gospel dream.
It was a gospel music channel out of Nashville, and
I said, just go, even if you don't like the
music or whatever. But we luckily we did. But he said, well,
(07:16):
I'll go if you go, if you audition with me.
And I'm like, I don't want to audition. He's like, no, no, no, no.
So I went. I end up getting the top three
in LA, and so I made it to Nashville. I
know went. You know, I got kicked off the first week.
It's okay, I'm not no bitter feelings. But when I
(07:40):
started touring a little bit of going around to different
churches and different events, I was like, you know, I
really would love to reach people where you don't have
to necessarily go anywhere. I can just stay at home
and people can listen to me, hear my voice, hear
my inspiration whatever. And then that's when I found this
(08:04):
little station that still is in existence. They started a
year before I started doing my show. So and yeah,
I started speaking my first show, it was just me.
I didn't know what I was going to say. I
didn't know if anybody would ever listen. And then I
ended up becoming one of the top on that network
(08:26):
and one of the first to get people in the
calling in or coming in as celebrities, and so it
just started from there and grew, and now I produced
thousands of podcasts over the years and worked with celebrities
and amazing, beautiful people like Michelle Perkins.
Speaker 1 (08:47):
No, thank you, Tony. You're amazing. I mean, you make
it so much fun, and you're also just so you
made it easy. I mean I remember my first first
podcast over there at was at Gower Too, and I
was so nervous and I didn't know if I could
ever like force the words to come out of my mouth.
And you guys just made it made it easy. And
(09:10):
you know, I wanted to say something about that, because
there's a lot of people out there who are like, no,
don't go to a studio, you don't need any help.
You go in your closet and you get a microphone
and you buy these two things and then you talk,
and you know, there's a lot more to it than
that can you do it? Yes, I mean many many
people do. Is it kind of lonely? Yes? I would
(09:31):
actually hate to do it that way. And also there's
the technical there's the audio and video and all the
technical aspects of it that in all honesty, I would
prefer to pay for it. Then you know, there's a
little bit of a opportunity costs there, and it would
be a big learning curve for me, and it would
also be a little bit of a heche. So I
(09:51):
love that you take care of all of that. And
so you know, it's an interesting choice to make because
people talk. You know, I loved talk about money, as
Tony knows he's listening to me talking about but I've
learned a lot good side benefit. But you know, you
really have to think about that money that you're saving
(10:12):
by sitting in your closet doing yourself versus what else
you could be doing with your time, right and you know,
in terms of the other parts of it. So I
actually I have loved being part of your world, which
is changing because as I look at your name on
the screen, I'm seeing pod Experience dot com and no
longer UBN dot com. Do you want to talk about
(10:33):
that for a minute.
Speaker 2 (10:34):
Yeah, I think. I think if when many people, especially
entrepreneurs or people in any type of business, there comes
a point where you feel like your branding needs to
change with the times. And so you Ben kind of
didn't really explain what we were and what we do.
(11:00):
And before that was Universal Broadcasting Network. Again it was
more standard. But like I said, plus, I knew once
video became really big, Universal Studios, Universal Pictures, all that
could be very not like since they probably owned it.
So I was just like, I'm not even going to
(11:21):
try to compete against that. So but I thought pod
Experience would be a great brand for us because being
podcast in the experience of sixteen going on seventeen years,
working with people from every industry you can think of,
from startup to distribution and even just seeing the growth
(11:50):
of how these people. I just thought this would be
a great opportunity to change to a new name and
a new brand. And I always say, you know, podcasting
is your personal brand equity. So that's how it kind
of changed. The changed the name as I moved out
of Burbank.
Speaker 1 (12:09):
Also, yeah, yeah, no, that's great. I love a transition,
and you've made a couple of them and that's that's good.
That's growth. So I miss you and.
Speaker 2 (12:19):
I miss you too. That's the thing. The good thing
we have zoom, but it's always there's nothing like seeing
people in person.
Speaker 1 (12:25):
So yeah, well, and you were one of the first
people to bring the video aspect to this format.
Speaker 2 (12:34):
In LA I was the first that I know of.
There could I'm sure there's people. I'm not the first
to invent it, but I'm sure I think I started
in twoenty eleven. I mean, the quality was not the greatest,
but yeah, we were or I was one of the
first to add video into video podcasting.
Speaker 1 (12:56):
So yeah, yeah it's great, and yeah, it gives you
so many more marketing opportunities to to have the video Obviously.
I'm really curious, you know, for the people out there
thinking about it, because you've seen so much so you've
seen podcasters make money with their podcasts, you've seen them
not make money with their podcasts, and you know, there
(13:18):
there are some there's a lot of intrigue around it,
and there are also some myths out there. So I
thought it'd be great if you can, you know, for
people considering this, if you're considering it as a you know,
an option to help either your business make more money
or to use it to make money in itself, to
(13:40):
somehow monetize it. What would you what would you say
to people?
Speaker 2 (13:44):
Well, I mean, just a few miss that we kind
of talked about. One of the first ones that you
need expensive gear and everything to create one that's not true.
And I always said, I I'm kind of just you know,
you can cook at home every day, but I have
the buffet waiting for you at a reasonable price. That's
(14:05):
you know, it's kind of really that type of scenario.
And and a couple more myths about you know, you're
going to get listeners right away, unless you're a celebrity
or somebody that already had a huge following. It takes time,
and it's an it's an investment. It took me a
year before you know, I really myself years ago that
(14:28):
I really started noticing a change in my viewership. And now,
and we didn't have everything, you know, the Facebook, we
did have all that stuff, but we didn't the Instagram
wasn't there yet, TikTok wasn't there yet. So even YouTube
was just barely underway. So and and there wasn't even
(14:52):
a platform for podcasting on YouTube at the time, and
and podcasting is an easy way to make money. No,
it's not, at least at the beginning. But I know
people think that, oh, I need millions of downloads. That's
not necessarily true. One thing that I've noticed over the
(15:17):
years is the podcasting the analytics and the distribution companies
have really changed the game when it comes to the
way podcasts have been listened to and how advertisers are
attracted to podcasts because distribution companies. It used to be
(15:40):
if you were a subscriber, even if you didn't listen
to it, you got the download and so or if
somebody just clicked it's kind of like clicked on your
YouTube channel and listened to like ten seconds of it,
you got a view. And that's what it used to be.
But now about a year and a half ago, they
(16:03):
changed it to where not only you have to download it,
you have to listen to a certain percentage of the
show to get considered the download. So it cut back
a lot. So I think that was advertisers going, listen,
you have a million downloads, how come I'm not seeing
(16:23):
the return? And so the advertisers are the distribution companies,
they're like Okay, well we'll fix this. So but but
the thing is, so it's not the downloads, it's the engagement.
And it's like I guess, it's like a mom and
pop shop. You know, as long as you have the
locals supporting you. You know, you don't need you know,
(16:46):
the whole city. You just need your community to support you.
And so it's not the size, it's it's the impact.
Speaker 1 (16:56):
Yeah, Okay, that's great. That's great to hear because and
I love that you kind of warn people about the time.
I mean, it is not a it doesn't happen quickly.
And I was I experienced this, but then I heard
other you know, big names actually talking about the I
(17:16):
mean podcasting. It takes time. You have to stick with it. It
is a long game. There are benefits for sure to
come from it, but it's not going to happen that quickly, unless,
like you say, you are already a huge name.
Speaker 2 (17:30):
Well it's even funny because I've worked with some nice
sized celebrities and I'm just going to use and I'm
going to use one. I'll give you a name. The
other one I'm not going to tell you because I
don't want to embarrass them. But one like Little House
in the Prairie. You know, this is their fifty first
years since the air they started last year for their
(17:51):
fiftieth anniversary. They only planned on going one year for
their fiftieth. Well, it did so well because you know,
they these people like Nelly Olsen, you know, Alison Arngram
and and Almonzo Dean Butler. They tour all the time
for these conventions and stuff, so they've always kept their
(18:13):
following going. And then new generations are constantly watching Little
House all over the world, and so their podcast does
really well, I mean, and so they started a Patreon
which now they have enough subscribers not only to cover
their costs, but they're you know, putting money back to
(18:34):
where they're reinvesting it into growing not only their brand,
but starting other projects because of it. Wow versus another
one who was a celebrity that came in had a
pretty decent following. But unfortunately, you can't go just because
of your name and say I'm not going to do
(18:56):
anything to promote it and I'm not going to put
effort into it other than just show up and do it. Well,
their podcast didn't do very well, so it doesn't it's
one of those things. If you think you're just gonna
get on air and never tell anybody about it and
it's not going to grow. I always you know, I
always said if American Idol started on season one and
(19:19):
they didn't advertise and never talked about it, yeah, nothing
would ever grow. It wouldn't grow.
Speaker 1 (19:25):
Yeah, yeah, well that's great, and I you know, the
Patreon idea is a good one. That is one way
to kind of monetize what you're doing. What what else
have you seen that's helped bring in some extra revenue
for people?
Speaker 2 (19:41):
Well? Actually, I mean I think even for yourself, it's
you know, well, I mean it's for yourself is and
I have to take it. Even for me. I don't
normally even go on somebody else's podcast. I don't put
myself self out there to really like do any speaking engagements,
(20:01):
and I probably should. And the same as to you,
you know, I know you go to a lot of
places to watch other people. I'm like, but why is
Michelle not putting her out there self out there to
be doing speaking and being on other podcasts as guests,
Because I think you can make money by doing speaking
(20:25):
engagements and also just making money by promoting your podcast
on other people's podcasts, which then brings more viewers, which
more viewers means more opportunity for sponsors or advertisers or
even just money off downloads.
Speaker 1 (20:44):
Yeah, thank you for saying that. That is huge. And
I have, in fact heard from a couple of people
lately that guesting on other people's podcasts has made a
much bigger difference than their actual podcasts that they have
being the host. And so I did start doing a
little Oh I haven't told you, I guess, but I
have done about four of them lately that help keep
(21:05):
adding and it's fun. You know, I forgot that being
a guest was fun because I've been hosting for a
while and I think as a host you really try
to highlight the guests and you're really focused on them,
and you know, start getting all the airtime, and so
really the marketing benefit is for the guests in many cases.
(21:25):
That said, there are things you can do as a
host that I maybe have not done as well as
I should have to promote yourself as well.
Speaker 2 (21:34):
Because like even a Patreon, I mean, for you, let's say,
even if you had ten people, ten people, if you're
saying you're going to if you pay this amount of
money for ten people. But I'm going to give you
advice in or direction that you'll never hear on my podcast.
Only in Patreon, that you're going to have one on
(21:54):
one with me. Somebody's going to say, you know what, Hey,
I do this patriot on It's only ten dollars a month,
and blah blah blah blah, and then there's other people
going to grow. That's how I again, I don't do
it myself. I need to definitely.
Speaker 1 (22:11):
Need to because you've got some very interesting things that
you could do with that.
Speaker 2 (22:14):
But like you said, when you're the host, you don't
really highlight anybody else, and so people don't know you
as being that person like even we didn't like him,
like Rush Limbaugh or certain people that do like solo shows.
I wish I had that. I mean I probably could.
You could. I guarantee you you could, because you do,
(22:35):
actually you do do a lot of solo shows. But
so people can really go way, well, she knows what
she's talking about. And I think that's what people need
to realize is not only have guess, but also highlight
yourself so people really respect you and know that you're
(22:56):
legit especially if you're trying to sell a product or
sell a business, to sell a genre of you know,
business or anything like Mine's paranormal. It's like people need
to know that you you belong there, and I'm going
to tune in every week to listen to you.
Speaker 1 (23:14):
Yeah, I love that it is you know, the old
is no like and trust factor that everybody always talked
about with sales. Podcasting has really done that for people.
People and you know, the people I listen to you
know you almost you do definitely you stop listening if
you don't know, like or trust them. I mean, you know,
(23:36):
and but you get this real after listening to enough podcasts,
you really feel like you know this person and you
can really evaluate whether they know what they're talking about.
And so I do think it's, uh, it's a really
powerful platform for marketing. But what else do you see
people using podcasting for?
Speaker 2 (23:56):
Well, I notice very quickly. I always said there's there's
three podcasters, three types of podcat There could be more,
but just from what I've seen, there are people that
really want to start building their brand, building a business,
promoting their book and you know something, and that's more
(24:19):
of the business base. And then you have the people
that saying, listen, I don't care if there's one person listening.
I just like to hear myself talk. I just want
to go on with my friends and have a good time.
You know, it's just something fun for us to do.
And then you have the people that are the more
of the activist, the people are like listen, it's going
to be a small base. You know, I'm gonna I'm
(24:41):
dedicated to my cause and this is what I want
to promote and highlight and you know, build my coalition
from there. And so those are really the three types
of people that I feel that really care about doing podcasting.
Speaker 1 (25:00):
Yeah, oh that's good. That's interesting to know too, because
it's you know, it's it's got a great deal of
value in any of those you know kind of scenarios.
Speaker 2 (25:11):
And in fact, though, if you think about what I've done,
like I said, I started with entertainment and for actually
for first I started in because I'm part of the
LGBT community. I started as the first gay Christian podcast
in America. Oh wow, yeah, there was none like it.
And then about a year in, I said, there's too
(25:32):
much politics and all this. I don't want to be
a part of it. So I did Entertainment show, and
after many years of doing that and eight hundred episodes,
I thought, you know, this is I love interviewing these
celebrities you know from Oscar winners and Grammys and all
that stuff. But the problem was is they're kind of boring.
I mean, after a while, they get boring, and I
(25:53):
was like, okay, I could tell you their oh their
answers and how they That's why I started dealing more
their personal life verst is just their television shows. And
so that's when I switched over to the paranormal which
now I've built brands off that I've built not only
pod Experience Club, Paranormal Network, which is now I have
(26:16):
six podcasts under the under the brand of just Paranormal
or Spirituality and so are Metaphysical. And then also I
created Parapod Festival, which I did put on a huge
paranormal festival a few years ago, and now it's Parapod
(26:36):
Events where now I'm having the Parapod Awards, which on Monday,
which I think when this goes out today, we're announcing
the winners of the Parapod Awards, which is for paranormal podcasters,
which there's far as I know, there's not one specific
awards a show just for paranormal. You know, we might
(26:59):
be included in podcast words, but not specifically just for
the paranormal. And so then I started Earthly Beings Foundation,
which is an Ancient cultural restoration where we try to
preserve our ancient cultures from each history from you know,
(27:21):
from Africa to Latin America to European descent to Native
America and trying to really put on events and things
to preserve lost traditions of all cultures. So I've built
brands besides just pod Experience, and the same can happen
(27:41):
for anybody. If like I said, I always tell you
if I can do it, anybody can do it.
Speaker 1 (27:45):
Now that's well, I don't know if that's true, but
that that's really impressive. I mean, and I think what
happens too is you do these the idea is One
thing I love about podcasting is you're always learning, and
it's just inspires so many new ideas and so as
you're talking about these things, you're just it's very easy
(28:08):
I found that with myself too, to get inspired to
add more you know, avenues to your to your existing
businesses so about.
Speaker 2 (28:18):
The money in you festival or money in you conference?
Why not, Michelle?
Speaker 1 (28:24):
Why not? Well you've made me think about a few things,
so we'll talk about right. But yeah, no, this is great,
and so you know if somebody is well, you know,
there's there is the guesting part. Do you have any
advice for people who just wanted at least because that's
kind of how I started, That's how I got interested
in it was by being a guest.
Speaker 2 (28:44):
Yeah, there's actually there. Now there's a lot. Before no,
there was not a lot of places are people to
go to because even back in the day, agents and
managers and all that wouldn't even allow their clients to
go on. But now they that's their first place. They
look as podcasts. But there are companies out there that
(29:07):
will I think guess Pert and some other podcasts are
companies that will help you get on other podcasts, which
again I think even if you want to start a
podcast before you launch, why not if you have a
book and you're going to start a podcast in a month,
(29:28):
go out do your tour and promote your book and
promote your upcoming podcast. Or if you're starting skincare you know,
if you want to start a podcast on how to
create your own skincare line or and then yeah, I
mean you can use podcasting for anything. I mean, podcast
(29:49):
starts with a passion, but it only you know, but
it survives with financial discipline. And I think that's something
that people have to realize that no matter what you do,
this is a brand of yours. You are the brand,
and even if you're doing it for fun, it's still
your brand. And you can say you're really in that
(30:12):
entrepreneur world and like some entrepreneurs, some of us are
better than others. But yeah, it's something that I think
people should really get out there and explore it and
then also be on other people's podcast Again, I need
to do it myself. So thank you Michelle for.
Speaker 1 (30:31):
I know we're helping each other.
Speaker 2 (30:32):
I know I haven't done this in a long time.
Speaker 1 (30:35):
That really kind of summarizes the beauty of podcasting. There's
something about a conversation that just I don't know, it
just sparks so many new thoughts. And maybe it's just
because we're in our heads a lot and somebody else's
there in the room and we get into their heads,
we learn more. It's like a mastermind almost so you know,
(30:55):
and I just want to say we are about out
of time, but I want to say one of the
thrills for me about doing this podcast is that I've
been able to connect and meet and talk to people
I would have otherwise never met in my life there
from all over oh.
Speaker 2 (31:12):
Yeah, the world.
Speaker 1 (31:13):
I would never have found them. There would have never
been a reason for us to cross paths. And yet
when you have a podcast, you know, people want to
come on and talk. And it's just been I feel
so happy for the people I've met through the podcast,
and it's been really enriching and just so enjoyable, and
(31:36):
you really feel like your whole professional network grows enormously.
Speaker 2 (31:41):
I have to say, being a little boy from Kansas
and a town of one hundred and fifty people, I
would have never in my life thought I would meet
some of the people and that I admired that I
watched on television and movies and listen to their music,
and just meeting people like you that you know, have
been come dear friends, and just because of podcasting, because
(32:06):
of the world that I'm in, and so you know,
I always will appreciate that.
Speaker 1 (32:12):
Yeah, yeah, thank you so much. I'm so glad we
were able to do this. I know you're busy and
you know you can help me, but you don't come
on and talk to me as much as So that's great.
And Tony, how can people reach out to you if
they are their wheels are turning and they're.
Speaker 2 (32:28):
Like listen, you can be anywhere. You can be anywhere
in the world. I've had people that lived in France
did a podcast with me, So you can be anywhere
in the world. Just go to pod experience dot com,
follow us on her Instagram, and just reach out to
me if you have a question. Maybe I can help
you out if even if you don't work with me,
(32:48):
but I would love to work with people. I just
love seeing people blossom. Like Michelle was just a little
seed in the ground and now she's just full podcaster
that is hitting two hundred shows just on this particular show.
So I'm available for anyone.
Speaker 1 (33:10):
Okay, thank you Tony so much. And pod Experience has
its own Instagram now, yep, it does odd Experience. You
can see it under the po d x P E
R I E n C eight. So well, Tony, thank
you so much for taking the time and for doing
this with me today. I love podcasting. If you ask me,
(33:33):
you know what my favorite marketing tool is, absolutely one
hundred percent it's podcasting, but it's so much more than that.
Speaker 2 (33:39):
So Am and Sister.
Speaker 1 (33:43):
All right, well, audience, thank you and looking forward to
having you enjoy the two hundredth episode of The Money
and new show coming up next week. Okay, take care.
Speaker 2 (33:54):
By my party party
Speaker 1 (34:01):
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