OBGYN Business Podcast

Do you need help attracting new patients to your practice? Look no further than this podcast episode featuring Naren Arulrajah, a seasoned OB-GYN Marketing Consultant and SEO Expert who is also the CEO of EKWA Marketing.

In this episode of the OBGYN Business podcast, Dr. Mikio Nihira speaks with Dr. Ty Erickson, a well-experienced master surgeon, and educator in private practice, about how to ethically and effectively collaborate with the medical industry while ensuring that patient care remains the top priority.

Are you looking for a solution to the shortage of physicians in your practice setting? In this episode, Dr. Mikio Nihira and Matthew A. Barker discuss using advanced practice providers, nurse practitioners & physician assistants to cover gaps in physician schedules. They address the concerns regarding involving non-physician clinicians in the game and how it may impact the quality of care. 

They discuss the most effective marketing strategies for medical practices, including search engine optimization (SEO), Google Ads, Facebook and Instagram Ads, and traditional marketing methods like radio and mailers. Naren shares insights on the pros and cons of each strategy, how they compare in terms of cost and effectiveness, and which ones are best suited for different types of medical practices.

In this episode, our guest, Robyn Towt, Joined Naren Arulrajah to discuss the severe health risks associated with breast implants. She talks about her experience with breast implants and the journey that led her to become a patient advocate.

OB-GYN Marketing Consultant, SEO Expert & CEO of EKWA Marketing Naren Arulrajah Joins the conversation today with Dr. Mikio Nihira to talk about how to improve your Google ranking and search engine optimization to attract new patients.

In this episode, Dr. Rachel Miller, Board-certified Obstetrician & Gynecologist & Certified Executive Coach, Interviews Dr. Lisa Herbert, Board-certified Family Physician, Executive leadership Coach, about “Leadership in private practice and the role of physician leaders.”

Our guest, Dr. Deepjot Singh, shares her experience as a 20-year solo private practice owner and moving into an administration role in a large healthcare setting at the same time; she also discusses the ins and outs of having medical malpractice insurance and what to expect.

In today's episode, Dr. Rachel chatted with billing & coding expert Dr. Heather Signorelli. Listen as we discuss essential metrics when it comes to billing & the difference they could make in your practice. You will also learn the best methods to drive better payer negotiations and proactive medical billing tips to maximize your practice revenue.

The hiring process, which includes identifying, attracting, interviewing, selecting, hiring, and onboarding employees, is referred to as Recruitment.

As any business owner would agree, employees are not only hired for their knowledge, skills, and experience but also for their fit to the organization's culture, brand, and success.

Today’s show, we have a special guest Dr. Tanaz Ferzandi who shares a passion for teaching people about business practices in medicine. She shares her knowledge of medical billing and, most importantly, why Medical students should brace themselves for medical coding updates.

As the title suggests, Dr. Una discusses how to do the right marketing and the best applications, how you can embrace entrepreneurship, marketing, and how she made a system that works with or without her. She’s picking some examples of challenges she faced over the years, including the pandemic, and how she responded to those very doable but uncomfortable things as a private practice owner.

In this week's podcast, Dr. Mikio Nihira and Tate Christoper, Founder of Physician Financial and Insurance Services, discuss vital components when buying physician disability insurance, as well as the costs & benefits of the investment.  In addition, Tate Cristopher emphasizes questions one should ask themself before making a decision.