Pitcher This! Podcast: Manufacturing & CPG Stories with Darren Fox

Pitcher This! Podcast: Manufacturing & CPG Stories with Darren Fox

Brewing up stories + business advice with leading manufacturers and cpg brands. On the Pitcher This! Podcast, we talk to founders and marketing managers about how they got into the industry and the brand origin stories. Everything from success in manufacturing leveraging digital to what marketing tactics are needed to compete in cpg. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.

Episodes

April 25, 2022 32 min

Jason Azevedo is the Chief Strategy Officer at the Manufacturing Revitalization Corporation of America (MRCA), which seeks to breathe new life into American manufacturing. He is also the CEO at Advoque, Instrument Graphics, and Mosaic. Jason is an expert in the field of business development, having worked on projects with global brands such as Costco, Disney, and Target, among many others.

In this episode…

As the decades have gone ...

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Ian Garlic is the Founder of STORYCREWS.COM, the ultimate resource for video storytelling. Ian has built a career in multiple forms of media, including his online video marketing consultancy. He has worked with service-based clients, from lawyers to SaaS companies, to blend SEO with storytelling and engage new customers. 

He is also the CEO of authenticWEB, which works specifically with smaller businesses. He hosts The Garlic Marke...

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Andrew Morgans is the Owner of Marknology, a full-service agency and brand accelerator that has managed over 200 million in sales on Amazon. Within the crowded field of Amazon branding, Andrew has still found incredible success. He has personally worked with some leading international brands such as Adidas, Marvel, and Swiss. 

Andrew’s initial successes came from e-commerce management where he learned many of his skills. He even st...

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Elizabeth “Liz” Seelye is a brand innovator and the Founder of Starry-Eyed Strategy, a brand strategy consultancy that seeks to breathe innovation into businesses. She has worked with small brands including Orvis and Wholesome as well as larger brands such as Starbucks and Cinnabon. In addition, she is the Co-founder of Starryside Company, which offers natural drinks and snacks for kids.

As an avid traveler, Liz has visited 44 coun...

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Dmitriy Pisarev is a serial entrepreneur, an expert in funnel design and conversion, and the Founder of Business JetPack. A B2B company, Business JetPack is a firm that offers marketing strategy and detailed analysis to create high-performing funnels. He also founded Conversion Whisperer in 2018, where he also optimized marketing strategies for industries including SaaS, legal marketing, and e-commerce.

Dmitriy has developed his kn...

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Steven Bork is an expert in marketing and the Principal at Nova B2B Marketing. The firm works in communications and marketing consultation, specializing in specific B2B sectors. Steven has over 40 years of experience, working for a host of different marketing companies including Mark Anderson Associates and White Horse Productions. Of all those years, Steven spent 20 of them as the President and Owner of Adventive Marketing, Inc., ...

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Jason Kidd is the Founder of Outcast Brands, a collective dedicated to invigorating brands and breathing new life into the craft spirits industry. He also works as a Marketing and Beverage Consultant for Trajectory Consulting, working with brands such as Bacardi and Bombay Sapphire. Jason is a beverage and business expert with experience from his many brand management positions, including Heinekin’s Ireland division.

Katie Dunn is ...

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Anna Schweig is the Co-founder of Big Thorn Farm & Brewery, an off-the-grid farmhouse brewery located in Georgetown, Illinois. She founded the solar power-focused operation with her husband, Aaron, in 2016. Together, Anna and Aaron brought their experience from breweries and restaurants to create their own unique, 15-acre farm location. Branching off from the brewery are two bars, The Greenhouse Bar and The Tree Bar, which both...

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Will Hench is an entrepreneur, full stack marketer, and experienced brand strategist. He is the Co-founder and CEO of NIPYATA!, a company that sells personalized piñatas stuffed with alcohol. He is also the Founder and CEO of threadlab, which makes sustainable fashion for men. 

Will’s background is in marketing and e-commerce businesses, heading the marketing of companies such as MoneyLion and Quadriserv. He received his bachelor’s...

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Dr. Jeff and Josh Daiter are brothers and the Co-founders of InVintory. Their business uses augmented reality to create a unique platform for wine collectors. Josh comes from a background in technology, serving as the company’s Chief Product Officer. Dr. Daiter, on the other hand, is a licensed physician who currently serves as the CEO of InVintory and was previously the Medical Director for Oak Ridges Dermatology Centre. Together,...

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Jordan Radke is the Co-founder and COO of Pilot Project Brewing, an open-source tasting facility and incubator. They house experimental brews for brands around Chicago and across the nation. Before his time in Chicago, Jordan worked in Madison, Wisconsin as an Archives Manager for the Center for Railroad Photography & Art. He has also worked as an intern for both Wisconsin Public Radio and the University of Wisconsin-Madison.

I...

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Hilary Cocalis is the Founder and Chief Go Getter at Sipwell Wine Co., a premium California canned wine brand. She’s also the Principal at HilCo Brand Consulting and a Strategy Consultant at BEXBRANDS. With over a decade working with beverage brands, Hilary knows what goes into making a great company and a delicious drink. 

Before founding her own business, Hilary served as the Vice President of Marketing at Ballast Point Brewing C...

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Taylor Foxman is a prominent leader in the beverage industry and the Founder and CEO of The Industry Collective. The Industry Collective is a consulting firm for fast-growing beverage brands that has worked with names such as Archer Roose and BeatBox Beverages. Her greatest strengths come from networking and leadership, sitting as a Board Member for Vin Social, Chief, and Step Up. 

Taylor is a Contributing Writer for Entrepreneur M...

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Pavlos Dafnis is the Founder of Wolf Point Distilling, a craft distillery set in the Kinzie Industrial Corridor of Chicago. Wolf Point creates small-batch spirits with an emphasis on quality and storytelling. Pavlos founded the brand in January of 2021 after seeing a lack of local distilleries in his hometown. 

Pavlos is also the Owner of Tassos Metal, a sheet metal fabrication company that has served their clients for over 35 year...

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CC and Reed DesRosiers are a married couple, amateur bartenders, and the Co-founders of Troop Beverage Co. Troop specializes in creating ready-to-drink cocktails made with quality ingredients and craft spirits.

As the CEO of Troop, CC is in charge of the company’s daily operations. Her background is in consultation and she has worked for noteworthy companies such as IBM and Ignyte Group. Reed, on the other hand, is the Senior Manag...

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Chris Knight is the Founder of The Blind Pig, a collection of bars and breweries located in Champaign, Illinois. Chris moved from England to the Champaign–Urbana metro area to attend the School of Chemical Sciences at the University of Illinois. He opened the first Blind Pig location in 1990 and has since expanded to four different locations and a prominent brand of craft beer.

Michael Heldebrandt is a sales representative at The B...

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Matt Riggs is the Co-founder of Riggs Beer Company, along with his brother, Darin Riggs. In day-to-day operations, Matt handles the brewery’s beer production, sales, and distribution. He earned his German brewmaster certification at Doemens Akademie in Munich Germany, having worked for a brewery that’s over 350 years old. 

Matt served in the Marines as a Combat Engineer Officer directly after college and it was during his time abro...

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Leah Keggi is the Marketing Director at Blue Ridge Spirits & Wine Marketing, a sales agency for premium wines and spirits. Leah has over eight years of experience in the marketing field, including as the Marketing Director for Terrapin Beer Co. Her expertise lies in both social media and brand strategy that she leverages to run effective and creative digital marketing campaigns. She received her degree in marketing communicatio...

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Aaron Keefner is the Brewery General Manager at More Brewing Company in Huntley, Illinois. At More Brewing, Aaron leads their brand development, management, and marketing. Before joining the team, he worked with other notable names such as Revolution Brewing and Goose Island Beer Company. Aaron has sharpened his skillset over a wide spectrum of industries throughout his career, from the record industry and entertainment promotion t...

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Mark French is a serial entrepreneur who’s founded multiple successful businesses and worked for some of the largest brand names in the world. Currently, he is the CEO of X2 Performance, a prominent supplements brand that’s revolutionizing the sports nutrition world with its patented formula. He is also the Founder of NLP Ventures, which invests in sports, entertainment, and technology.

Mark has exercised his talents as an Executiv...

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