Episodes

February 10, 2021 40 min
“The Wall Street Journal Problem” with Rand Fishkin Rand Fiskin’s Very Good News, Launching a Pandemic-Era Company and Getting Audience Savvy

We were honored to have Rand Fishkin, co-founder and CEO of the audience intelligence software, SparkToro, on the podcast! Rand is probably best known for his previous role as the co-founder and CEO of the go-to SEO software, Moz, since he only recently made SparkToro available to the public ...

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Who is Milton?

 

And what the heck does this have to do with PR!

 

Amy and Mike talk about the iconic movie “Office Space” in this unnumbered episode of the PR Talk podcast. Why? Because it is fun to talk about and Amy made a reference to Milton in her upcoming (like next week!) book “A Modern Guide to Public Relations.”

“This new guy, with little experience, came into the office looking like Milton from ‘Office Space.’ A stutteri...

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100 Episodes of PR Talk Podcast: Reunion with Cassidy Quinn We were honored to have our first-ever media guest back to celebrate the 100th episode of PR Talk.

We made it. It has been a long, albeit fun, four years as we reach the highly anticipated 100 episode mark that all podcasters must celebrate! Yes, you heard me right, 100 episodes of PR Talk. Humble beginnings that started with me rambling to a former staff member eventually...

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Welcome the New Year with a Much Needed “Motivational Minute” with Libra Forde

Libra Forde on New Year’s resolutions, motivation during WFH, thoughts on job-losses and more!!!

As a way to bid one of the worst years in recent history farewell and provide a mental shift to the new start that will hopefully be 2021, I interviewed Libra Forde in honor of PR Talk’s 99th (!!!!) episode. There couldn’t be a more fitting interviewee for th...

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December 16, 2020 39 min
So, You Want to Be a Thought Leader? First, Become a Leader.

 

How to Become a Leader, With Leadership Coach: Ken Jacobs

 

A lot of our work at Veracity centers around positioning and building thought leaders, especially for our B2B clients. While we are lucky to work with many truly amazing leaders, I am sometimes stumped when giving clients advice on how to become thought leaders because I believe the journey begins well before p...

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December 2, 2020 42 min
How Research Can Collaborate with PR & Marketing Why PR Research Makes for Better Campaigns

Jen Barth, the owner of Big Small Brands, has held many positions in sales and marketing. She has always been curious by nature and in her first job, which happened to be PR, she asked her boss “we are doing all of this work to get the media to pay attention to us…are we selling any more clothes?” This question ultimately led her to spec...

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Influencer Marketing with Neal Schaffer PR People Are Already Marketing to Influencers

On the latest episode of the PR Talk Podcast host Amy Rosenberg interviews digital and social media marketing expert Neal Shaffer. Neal has written four books on social media including his most recent, The Age of Influence. 

Neal and Amy discussed Influencer Marketing during the interview, including the fascinating origins of the discipline which...

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The Importance of Diversity Marketing with Fabiana Meléndez Moving Past Suggesting and Implying

Fabiana Meléndez has a clear definition for the work marketers and PRs do. “At the end of the day, we’re storytellers and communicators,” she says. “We take concepts that are not digestible for a mainstream audience, and we draw out the nuggets, so people understand what our clients do.”

As a Senior Publicist for the Austin-based agency ...

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Moving the Diversity Needle with PRSA ICON 2020 Keynote Speaker Carolynn Johnson

Anticipation is building for the virtual PRSA ICON 2020 event, kicking off on October 26th. Last episode, PR Talk host Amy Rosenberg spoke with Del Galloway, chair of PRSA ICON 2020 and Senior Vice President of Communications for Wells Fargo. During the episode, Del gave listeners a preview of the upcoming event, along with a rundown of the keynote...

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PRSA ICON 2020 Goes Virtual and Doesn’t Miss a Beat

It’s that time of year again! PRSA ICON 2020 is right around the corner. While we’re all disappointed that we can’t gather in Nashville together as initially planned, this year’s event will take on a brand-new and exciting virtual format that will still deliver plenty of opportunities for learning and networking. The event kicks off on October 26th and runs through October 29th. Y...

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No Phone Calls? No Problem. What the Historic Israel, U.A.E., Bahrain Normalization Agreement Means for Marketers and Businesses With Ariella Steinreich

On this episode of the PR Talk Podcast, host Amy Rosenberg explores what this new agreement means for Israeli and Arab-owned businesses, and the marketers and PR pros supporting them. Amy’s joined by Ariella Steinreich, a Senior Vice President and head of the Israel-U.A.E. specialt...

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Amy and Mike check-in about the last six-months of coronavirus craziness. See the entire podcast overview at https://www.veracityagency.com/blog/podcast/

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Why did Jeff Graubard name his PR firm The Other Agency? For starters, the name served a practical purpose, in that it was the other agency he started after spending more than 25 years running the Manhattan-based Graubard Group. The name was also a nod to the unique business niche Jeff had carved out working with major corporations like Wal-Mart, Verizon and the four major professional sports leagues. As we come to find out in ...

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Ira Gostin is Moving the Needle Through Stakeholder Engagement

 

Imagine a boutique that sells high-end women’s clothing on one end of the store and high-end men’s clothing on the other. As a marketer, you wouldn’t send the same message to both those groups because they have different needs and values and respond to very different trigger points. Instead, you’d craft messaging that resonates with each group individually. This, in a...

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There Are No Excuses Left: Serilda Summers-McGee on Why DEI Should be a Corporate Priority Where PR Fits Into the Marriage of HR & DEI 

America is in the midst of a cultural reckoning over the systemic inequities BIPOC (Black, Indigenous, People of Color) communities face every day. While many of the ongoing public protests focus on policing, corporate practices are also coming under heavy scrutiny as consumers and employees pr...

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The Power of the Pause COVID-19 PR Round Two: Marvin Stockwell’s PR Update and Wisdom for Any Situation

Marvin Stockwell comes back to PR Talk to give us an update on COVID-19 PR. We spoke with him way back in March, which feels like ages ago because it was before we even knew how big of an impact COVID-19 was going to make.

Marvin’s update on what he and St. Jude Children’s Research Hospital have been doing since March further dee...

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It’s been a tumultuous few weeks in the United States. The deaths of George Floyd and Breonna Taylor at the hands of the police unleashed weeks of street protests and have caused many Americans to reflect on the role they play in perpetuating racism and inequality. This unrest and collective soul-searching have also reached the business world. Major brands across the country are now taking a hard look at their internal practices an...

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Jobseeking During COVID-19

It may not be the ideal time to look for a new job, but you may not have a choice. In this episode of the PR Talk podcast, we talk with the host of Find Your Dream Job Podcast Mac Prichard.

See the entire write-up at https://www.veracityagency.com/podcast/jobseeking-during-covid/

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How a Consumer-facing PR Agency Pivoted During Coronavirus PR teams are at an advantage right now, putting our delicate messaging and story-telling skills to use. 

You may not think that now is the best time for a small PR agency to change direction, but that is exactly what Reed Public Relations had to do. As stay home orders were given, so were requests to pause or cancel campaigns at Lauren’s firm. So in response, Lauren set up ...

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Dan Lee On The Three P’s of Job Hunting Dan’s career-growth advice applies to more than just active job-seekers.

You may remember Dan Lee with PR Talent from past PR talk episodes. In fact, I enjoy talking with him so much that I’ve actually had him on the podcast multiple times before the Coronavirus storm hit the world. So, of course, I immediately thought of him when I decided to pivot the podcast and talk about the things that ...

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