PR Talk Podcast

Bringing PR into the Digital Age with Cision’s Rebecca Dersh

If you’re a PR pro, you’ve probably already used Cision to pull media lists. However, as Amy found out in this interview with Rebecca Dersh — Public Relations Manager for Cision — the platform can do so much more. 

As Rebecca describes it, Cision is a software solution helping PR and commun... Read more

Mark Knowles On So Much More Than Swivel

Two secrets to Mark Knowles’ success, both personally and professionally, are to always be curious, and to fail fast and learn from those failures.

I interviewed Mark for Episode 70 of the PR Talk podcast. We had a candid conversation about a range of topics that went beyond the upcoming marketing conference... Read more

Work/Life Balance

Work/life balance is a popular topic for all industries and job-types. Amy and Mike talk about how they strive to strike the right ratio and provide tips for listeners on the PR Talk Podcast.

Read the recap at https... Read more

PR Tools

If you are like me and you hear the term tools, you start thinking about software or applications that make your job easier. Or, maybe you think about the more classic tools of a carpenter such as a hammer, measuring tape and architectural designs? Others may think of humans most important tool, the mind. 

In this episode of ... Read more

When a Press Release is Better than a Press Pitch

In this episode of PR Talk Amy and Mike talk about when using a press release will provide additional value to “just” sending a pitch. They review some specific instances or topics when a press release can get you coverage or enhance a simple mention to a bigger story.

If you write... Read more

This episode of #PRTalk is a recording from a PRSA Oregon event we did about the Ins and Outs of Podcasting. During the hourlong presentation at the University of Oregon in Portland, we spoke about why we started PR Talk, our processes and the technical requirements.

Should Media Members Switch to PR?
Dan Lee with PR Talent 

Dan Lee, from PR Talent, is back to talk about how and why members of the media are transitioning to careers in communications. Dan is a recruiter that works with agencies and companies looking for PR and communications talent. As a former journalist himself, he has great insight into transitioning from being a member of the media to communications. 

We Challenge You to “Forget Your Story”

Wait, what?!? If you’ve come up in the PR world like me, the idea of “the story” has been ingrained into you from before the time you picked up your first AP Style Guide. In fact, it is so pervasive that Mike pointed out our website has “What’s Your Story” written all over it. I must have written that unoriginal website copy in a stint of b... Read more

The PR Agency Grind versus the In-House Comms Department Cake-Walk? Not so fast, says Dan Lee with PR Talent.

This week’s PR Talk episode features my best friend Dan Lee with  Read more

PR stands for: Public Relations. So, in a general sense, it’s about relating to the public. There are many ways to do this, depending on the communication tools you have at your disposal and how your audience consumes information.

PR is different as that it is an earned marketing activity that often brings more credibility. Read the entire post at  Read more

Martin Waxman, CMO of Spin Sucks, Discusses the
Human/AI agent relationship and why PR should care

Apparently we are on a Spin Sucks “jag!” This week we are rounding out the theme by talking with Martin Waxman, CMO of Spin Sucks. Our last interview was with Spin Sucks founder Gini Dietrich. However, Martin and I didn’t necessarily talk abou... Read more

What kind of PR person are you?

PR roles and how they relate to the PR mindset.

Mike and Amy talk about the different types of roles played in the PR game. Entire jobs could encompass just one of the roles, but more often than not PR people dabble within all of these roles.

Before digging into the types of PR roles, Amy focused on the mindset successful PR people need to have. No matter where you ... Read more

PR Talk Podcast discusses very big topics such as: what PR actually is, how PR is different from marketing, and why PR matters. But most importantly we talked about how worried Gini is for the PR industry.

Read the entire episode at https://www.veracityagency.com/podcast/gini-dietrich/

Mike Rosenberg will be presenting at PRSA Oregon’s CommCon event on May 3rd to help PR and communications professionals add SEO to their marketing toolbox. With a short history lesson, the overall basics of SEO and some specific how-tos, he hopes attendees will realize that they are already doing many SEO-worthy activities. A little extra work and strategic planning can pay major dividends.

Read the entire re... Read more

Since Suzanne Stevens, editor of the Portland Business Journal, is going to be keynoting PRSA Oregon’s CommCon2019 event coming up on May 3rd, we thought this would be a perfect time to re-air this ... Read more

Internal Comms Leader, Chuck Gose will uncover and leverage internal biases in his keynote at PRSA Oregon’s CommCon event on May 3rd. For the complete recap visit www.veracityagency.com/podcast/chuck-gose/

PR Talk Podcast was recorded live at “What Recruiters Want” panel, co-organized by PRSA Oregon and Portland State University. We heard from three recruiters in diverse–yet comfortably similar–areas, including: PR, digital marketing, and the footwear/apparel industries. View the event recap at https://www.veracityagency.com/podcast/what-recruit... Read more

Amy and Mike talk about perfectionism, being insecure and the rebel mentality in this episode of PR Talk. Read the entire episode recap at https://www.veracityagency.com/podcast/pr-perfectionist/

In this episode, Amy interviews Mac Prichard about Mac’s List. The job board and career guidance resource started as Mac simply sharing job postings he compiled with friends and colleagues. For the complete recap visit https://www.veracityagency.com/podcast/macs-list/