Episodes

Amy and Mike talk about the iconic movie “Office Space” in this unnumbered episode of the PR Talk podcast. Why? Because it is fun to talk about and Amy made a reference to Milton in her upcoming (like next week!) book “A Modern Guide to Public Relations.”

“This new guy, with little experience, came into the office looking like Milton from ‘Office Space.’ A stutteri...

We made it. It has been a long, albeit fun, four years as we reach the highly anticipated 100 episode mark that all podcasters must celebrate! Yes, you heard me right, 100 episodes of PR Talk. Humble beginnings that started with me rambling to a former staff member eventually...

Welcome the New Year with a Much Needed “Motivational Minute” with Libra Forde

Libra Forde on New Year’s resolutions, motivation during WFH, thoughts on job-losses and more!!!

As a way to bid one of the worst years in recent history farewell and provide a mental shift to the new start that will hopefully be 2021, I interviewed Libra Forde in honor of PR Talk’s 99th (!!!!) episode. There couldn’t be a more fitting interviewee for th...

A lot of our work at Veracity centers around positioning and building thought leaders, especially for our B2B clients. While we are lucky to work with many truly amazing leaders, I am sometimes stumped when giving clients advice on how to become thought leaders because I believe the journey begins well before p...

Jen Barth, the owner of Big Small Brands, has held many positions in sales and marketing. She has always been curious by nature and in her first job, which happened to be PR, she asked her boss “we are doing all of this work to get the media to pay attention to us…are we selling any more clothes?” This question ultimately led her to spec...

On the latest episode of the PR Talk Podcast host Amy Rosenberg interviews digital and social media marketing expert Neal Shaffer. Neal has written four books on social media including his most recent, The Age of Influence. 

Neal and Amy discussed Influencer Marketing during the interview, including the fascinating origins of the discipline which...

Fabiana Meléndez has a clear definition for the work marketers and PRs do. “At the end of the day, we’re storytellers and communicators,” she says. “We take concepts that are not digestible for a mainstream audience, and we draw out the nuggets, so people understand what our clients do.”

As a Senior Publicist for the Austin-based agency ...

Anticipation is building for the virtual PRSA ICON 2020 event, kicking off on October 26th. Last episode, PR Talk host Amy Rosenberg spoke with Del Galloway, chair of PRSA ICON 2020 and Senior Vice President of Communications for Wells Fargo. During the episode, Del gave listeners a preview of the upcoming event, along with a rundown of the keynote...

It’s that time of year again! PRSA ICON 2020 is right around the corner. While we’re all disappointed that we can’t gather in Nashville together as initially planned, this year’s event will take on a brand-new and exciting virtual format that will still deliver plenty of opportunities for learning and networking. The event kicks off on October 26th and runs through October 29th. Y...

On this episode of the PR Talk Podcast, host Amy Rosenberg explores what this new agreement means for Israeli and Arab-owned businesses, and the marketers and PR pros supporting them. Amy’s joined by Ariella Steinreich, a Senior Vice President and head of the Israel-U.A.E. specialt...

Why did Jeff Graubard name his PR firm The Other Agency? For starters, the name served a practical purpose, in that it was the other agency he started after spending more than 25 years running the Manhattan-based Graubard Group. The name was also a nod to the unique business niche Jeff had carved out working with major corporations like Wal-Mart, Verizon and the four major professional sports leagues. As we come to find out in ...

Imagine a boutique that sells high-end women’s clothing on one end of the store and high-end men’s clothing on the other. As a marketer, you wouldn’t send the same message to both those groups because they have different needs and values and respond to very different trigger points. Instead, you’d craft messaging that resonates with each group individually. This, in a...

America is in the midst of a cultural reckoning over the systemic inequities BIPOC (Black, Indigenous, People of Color) communities face every day. While many of the ongoing public protests focus on policing, corporate practices are also coming under heavy scrutiny as consumers and employees pr...

Marvin Stockwell comes back to PR Talk to give us an update on COVID-19 PR. We spoke with him way back in March, which feels like ages ago because it was before we even knew how big of an impact COVID-19 was going to make.

Marvin’s update on what he and St. Jude Children’s Research Hospital have been doing since March further dee...

It’s been a tumultuous few weeks in the United States. The deaths of George Floyd and Breonna Taylor at the hands of the police unleashed weeks of street protests and have caused many Americans to reflect on the role they play in perpetuating racism and inequality. This unrest and collective soul-searching have also reached the business world. Major brands across the country are now taking a hard look at their internal practices an...

You may not think that now is the best time for a small PR agency to change direction, but that is exactly what Reed Public Relations had to do. As stay home orders were given, so were requests to pause or cancel campaigns at Lauren’s firm. So in response, Lauren set up ...

You may remember Dan Lee with PR Talent from past PR talk episodes. In fact, I enjoy talking with him so much that I’ve actually had him on the podcast multiple times before the Coronavirus storm hit the world. So, of course, I immediately thought of him when I decided to pivot the podcast and talk about the things that ...