What makes someone truly care about their work, their team, or even you? In this episode, I sit down with Zach Mercurio, one of the world's leading experts on the science of "mattering." We unpack why nothing can truly matter to someone unless they first feel that they matter to you — and how that insight can transform relationships, leadership, and client trust. Zach shares fascinating research, relatable stories, and practical scripts for showing others that they're seen, heard, and valued in both professional and personal settings.
We dig deep into the "why" behind mattering and move into the "how" with clear, repeatable steps you can use to create more meaningful connections in every interaction. From client relationships to internal teams, you'll walk away with concrete ways to build trust, loyalty, and genuine engagement that scales.
Topics We Cover in This Episode:
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Why being a "good person" isn't enough to make people feel cared for
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The three key practices of mattering — noticing, affirming, and needing
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How small interactions shape trust and loyalty more than big gestures
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Practical questions that make others feel seen and heard instantly
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Why documenting details can help you build stronger relationships at scale
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How to give feedback that inspires change instead of resistance
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The psychology behind making people feel indispensable
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How "co-creating" with clients or colleagues increases buy-in and results
If you're ready to level up your relational skills and make every connection count, don't miss this one. Zach's frameworks are simple, science-backed, and deeply human — and they'll change the way you lead, sell, and communicate. Check out his book The Power of Mattering and visit thepowerofmattering.com for free self-assessments and templates. Then tune in and start practicing the small moments that make the biggest difference.
Resources Mentioned:
Connect with Zach on LinkedIn: https://www.linkedin.com/in/zachmercurio/
Visit Zach's Website: https://www.zachmercurio.com/the-power-of-mattering/
Order your copy of Give to Grow
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