May 27, 2025 • 54 mins
What if the key to growing your business was actually hidden in your brain’s wiring?
In this episode of Rebel CEO, I sit down with the founders of The Art of Looking In—Em Hollis and Scott Sunderland—to explore their revolutionary concept, the Quadrant Theory. This conversation is for anyone craving more clarity, purpose, and flow in their life and business.
Em and Scott aren’t just teachers—they’re innovators in the personal development and spiritual growth space. With backgrounds ranging from seven-figure entrepreneurship to deeply rooted spiritual mentorship, they’ve created a framework that blends science, self-awareness, and soul—helping individuals uncover their innate gifts and overcome the patterns holding them back.
We dive deep into:
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Why the Quadrant Theory can help entrepreneurs prevent burnout and operate in alignment
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How to map out the four quadrants of your brain and find your natural zone of genius
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The intersection of spiritual growth and smart business strategy
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How understanding your inner wiring can help you finally ditch the hustle and build a more sustainable business
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And why trusting yourself is one of the most important entrepreneurial skills you can develop
Whether you're deep in the self-help world or just beginning to explore your purpose, this episode is a masterclass in balancing business and life, from the inside out.
Key Takeaways:
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The Quadrant Theory breaks down the four parts of the brain and connects each to unique personality traits and elemental energies
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Learning your natural quadrant can unlock your authentic gifts and reveal where conditioning has taken over
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Balance is the goal—not perfection. Self-awareness is the tool.
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Entrepreneurs who know their quadrant can scale smarter, avoid burnout, and create a business that feels like them
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Personal growth and spiritual alignment aren’t one-time achievements—they’re daily practices
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Bree) (00:00):
Welcome to Rebel CEO, the podcast where we ditch the rules and build businesses that don't just make money, but set.
(00:06):
Your soul on fire.
I'm Brianna K, your business coach, freedom advocate, and personal permission slip to dream bigger. I scaled my own business to six figures while breaking every mold that people told me to fit into, and now I'm here to help you do the same. I'll help you build a business and a life that's so deeply rooted in your purpose that you never feel like you missed out on the life that you were supposed to live.
(00:27):
This is your time to root down, rise up, Rebel, and manifest all of your wild goals. So grab your coffee, get cozy, and let's dive in.
Hey, rebels. I think that you're going to find this episode as fascinating as I did, because we are talking about a lot of similar themes as what I work on, which really has to deal with who your soul is at its core. Core versus who you've been conditioned to be. So today I'm talking with M. Hollis and Scott Sunderland, and they are the founders of the Art of Looking In. These two are educators, facilitators, coaches, and mentors in the field of self help, healing, transformation, and personal and spiritual growth.
(01:10):
So they are blending the practical with the spiritual. Also, through their own life experience and transformations, they've found their passion of helping people remember who they really are and what they're capable of creating in their lives.
Scott) (01:22):
And.
Bree) (01:23):
And Scott is actually a published author and E.M. is also a soon to be published author, which is pretty dang cool. So these two have both been entrepreneurs most of their lives, and Scott even successfully built a seven figure commercial construction business that he owned and operated for almost 40 years before selling in 2022. And guys, I need you to tell me if we're keeping the men on the podcast because this is now two weeks in a row that I have had guys on the podcast when I haven't had any guys on the podcast for a year and a.
(01:55):
So do they stay? Do we stick to ladies only? I think they have so much value and wisdom and a fresh perspective to bring, but I want to know your thoughts. So go ahead and send me a DM on Instagram and tell me which route you want to see the podcast go. Today we're going to dive into the framework that Em and Scott created, which is called the Quadrant Theory, and how this blends science with spirituality while also helping you to understand the four quadrants of your brain and to bring more consistent balance into your personal and professional life.
(02:26):
So let's dive in.
Before we get started with all of the business talk, usually I like to ask a little bit about who you guys are as humans. So I have Em and I have Scott here. So I want you both to answer for me who you are beyond the business.
Em) (02:42):
As a human, As a, as a human and a soul, I would like to think actually just as a soul having a human experience. I'm a mom, a partner, and really my business is sort of my life because I live my passion. And so there really isn't a lot of separation because I love helping people. So the things that I do in my work, I do in my own life. So I'm a very spiritual person. It's. It's a deep part of my life. It's my practices every day. It's how I connect.
(03:16):
I love being a mom. I have an amazing relationship with my kids. I love being a partner and traveling. That's I would say, both of our joint passions. We traveled in the U. Around the US For a year and a half in our rv. So we've traveled overseas, like, for sure. I love traveling. Yeah, that's me.
Bree) (03:39):
Perfect.
Scott) (03:40):
So for me, I guess you could say I'm a little older dude. And so I've had a lot of life experiences. I've owned a business for a very, very long time, very successful business, sold it. So now for me, I, I love helping people accomplish what they want to accomplish without all the things that I had to go through type of thing. Kind of like, you know, taking your kid through something new. I love doing that. I love to reinvent and reconfigure ways to do certain things, create clients, all that to make it more enjoyable.
(04:18):
You know, business needs to be enjoyable. That's why we jump into it to, you know, so it, that's what I love to do is, is kind of reinvent the idea of, of how we do business.
Bree) (04:31):
Yeah. So make little cheat codes for people.
Scott) (04:34):
It sounds like just different perspectives. I mean, just that that's what we're all about is all, it's all perspective based. Right. And really trying to help. And yeah, I mean, I'm just, I just love having fun. I mean, you know, very athletic, love the ski, love to travel. We do all that we really live. You know, you can, you can really tell a lot about a person by going through their, all their photos on their iPhone.
(05:00):
And if you saw our photos on an iPhone, you're like, that's it. That's the life I want. Right. And I'm very proud of the life that we live. We've been everywhere. We've done so many different things, and we have amazing relationship with our. With our kids and. And with each other and. Yeah.
Em) (05:17):
What's your favorite movie?
Scott) (05:19):
Seabiscuit. I'm the. I. I'm the underdog. So Seabiscuit. Favorite movie. That. And what was the other one? Moneyball. I love Moneyball.
Bree) (05:31):
So they. I don't think I've seen either of those. I've heard of Seabiscuit. It's a horse, right? Seabiscuit's a horse. Yeah. I'm gonna have to watch it. And Moneyball I've never even heard of.
Em) (05:41):
Oh, my gosh. Brianna, you have to watch Moneyball.
Scott) (05:45):
It's really good.
Bree) (05:46):
Okay, what's it about?
Em) (05:48):
It's a true story. It's based on the. The Oakland A's back in the 90s, and it's Brad Pitt and Jonah Hill. And the coach brings on this kid because they're losing over and over and over. The coach brings on this kid who has this wild idea how to approach their scouting and approach how they. And everyone is like, it will never work. It's the worst idea ever. And so it's. It's that journey of an. Of an underdog.
Scott) (06:14):
Yeah. It's kind of going back to what I was saying. Reinventing. He's reinventing baseball. A different way to do it. And that's what I'm.
Em) (06:21):
It's true story. That. Now use that. That model. Yeah, baseball. It's so.
Bree) (06:27):
Okay, cool. Yeah, I'll have to definitely watch it. Is it kid appropriate? I feel like my stepson might like it.
Em) (06:32):
Oh, for sure.
Bree) (06:33):
Okay. - (Em)
Scott) (06:37):
Yeah. And Seabiscuit obviously is too. It's very kid appropriate. I think every kid should watch it. It's not just about a horse, actually. It is true story.
Bree) (06:46):
Oh, okay. Cool. Yeah, I'll have to add those to the family watch list then. So then what do you guys do in business? Because you are obviously in business together.
Em) (06:56):
So we created the Art of Looking in, and it originally started six years ago. A little over six years ago. He had owned a construction company for about 40 years, 35 years, I guess, at that point. And I had always worked in some manner with helping people in some way, shape or form. Went to school for social work, or I had an Airbnb business for a while. So I always sort of had that entrepreneurial instinct, I guess you could say.
(07:24):
And we actually met when we were both going through huge transformations in our Personal life. We. I don't know if you've ever heard of Dr. Joe Dispenza, if you're familiar with his work at all.
Bree) (07:35):
I've heard the name, but I don't know much about him.
Em) (07:39):
Okay, another thing to write on your list. So we actually met at one of his meditation retreats. He puts on meditation retreats. We'd both been studying his work. And this sounds really cheesy and people, like, tend to not believe it, I get it. But it really was. When we met, it was like, like we found each other in this life after doing this many times before. Like, we always joke, there was no dating. There was no, like, it was just. It was.
(08:09):
It was us, you know, and we were very passionate. We would see people going to these Joe decinza retreats and we would go, but they would go back home and nothing would change in their life. So it's like they were just going to these things almost as like a way to escape, but then they weren't integrating and changing their life. And him and I obviously had. We were doing that. And so we, we were like, we have to create something to help these people that are going home and don't have. They don't know what the hell to do when they get home.
(08:39):
So that's initially how our business started. We actually started with a friend of ours too, at the time, and it's sort of changed and transformed in the last six years. The mission has always been the same. We always say we help people remember who they really are. Ultimately, at the end of the day, lots of different techniques and tools and, and pathways to get there. But, yeah, I mean, we're both.
(09:01):
We've both changed our lives in fundamental ways. And like he said, finding people, offering people hacks and, and really practical and sustainable ways. Because if you. If someone says, I'm going to go to the gym and lose £100 in a month, which a lot of people out there will promise you, it. It won't sustain, it won't work. You have to do the really deep, deep, deep work. And that's, you know, I think ultimately what we do with people.
Bree) (09:28):
Yeah. And you guys have something called the Quadrant theory that we're going to talk about today. Can you just explain what the Quadrant theory is?
Em) (09:37):
Absolutely. So the Quadrant theory is basically a model or a framework that breaks your brain up into four different sections or quadrants. So originally this framework was birthed after listening to a woman by the name of Jill Bolti Taylor. She was a. She's a Neuroanatomist. She has one of the most watched TED talks actually out there. And she had a stroke. She calls it her stroke of insight. And what she talked about she called the four characters of the brain. But basically what it is, is what the different aspects of our brain are responsible for.
(10:15):
And so you hear about the left hemisphere and the right hemisphere, but actually there's, there's two separate, what we call quadrants within each of those halves. And as I was listening to her, I was like, oh my gosh, this goes so much deeper than just four characters. And what we're able to do is look past over the last six years that we'd been doing this and see where the quadrant theory overlaid every single area of a person's life.
(10:43):
But not just like describing pieces of them. There's actually different chemistry that happens in your body when you're activated. In each quadrant, there's different aspects of your life that each quadrant is going to cover. So it starts at a very basic level, like understanding how to create balance overall in your, in your brain, in your body, in your mind and in your life is sort of like the, the very basic first step of understanding it.
(11:12):
But then we take you a lot deeper and, and it's layered. So the, the baseline is teaching you how to create overall balance. This is the most simple way to say it in your life. Then we take you to the next level where we help you understand your natural born quadrant. So what, which one of the quadrants is going to come most natural to you? What are your gifts? And then also with that is what are your lessons in this lifetime as a soul? So that each layer takes you deeper into the more esoteric realms as you go into the deeper layers, all the way down to learning really mastery of the self.
(11:47):
So you know, the ultimate spiritual goal, goal is to know thyself. And that's really what the quadrant theory does. But it takes you there in layers. So it's going to take you to the first layer and then the second layer and then the third layer. But it's like I said, it's a framework for every area of your life. It's a framework to apply to your relationships, to your work, to yourself, to every area. It's going to impact you.
(12:10):
And I think for us, why it was as we were putting it together and we were both going, oh my gosh, and almost like connecting the pieces. What we understood was also this connects with nature. Four seasons that you have in nature, this connects with astrology, biology, psychology. We actually Use Carl Jung, a lot of Carl Jung's philosophy and teachings within the Quadrant theory framework. And so when we were putting this together and seeing how it was affecting all of these different areas, we could see how almost everything in our lives that we experience, you can map.
(12:49):
I mean, even our political system, you can map within the Quadrant theory. So it's almost like it goes all the way from. From micro to very macro. And we saw how we had gone through different stages of our own journey, and we understood that the. The issue, I guess you could say, is that a lot of people on a personal development, spiritual path, they end up in these different quadrants. And then they believe that either it's bad to be in another one or that they need to stay in one. They don't understand that they're actually all four necessary.
(13:23):
Like, you can't. You can't just only think one is good and one is bad or you want to stay. It's a requirement to move through all four of them. And that's really when people were able to create really deep, profound changes, like I said, in all areas of their life because they understood the process. Like, I just had a call with a woman earlier and. And she was at a certain point in her journey, and I could tell instantly you're totally stuck in quadrant two.
(13:49):
Here are the characteristics, here's what you can do to move out of that. So it's really a framework and a guide to walk people through, you know, transformation that lasts and is sustainable.
Bree) (14:00):
You mentioned the four quadrants. Do they have names or is it quadrant one, Quadrant two, Quadrant three, Quadrant four.
Em) (14:09):
That's it? - (Bree)
Scott) (14:18):
Well, like a perfect example is a Quadrant one is the doer. They look. They look like business owners, leaders. They're managers of people. They like using their own theories. They like using their own, you know, ways of getting to places. So, I mean, it's best to describe it like a business owner is a quadrant one, right. Then a doer. Quadrant two is. That's like the tank. If you look at all these quadrants as tanks, Quadrant wants a tank Quadrant, you know, two is a tank. Quadrant three and four are tanks.
(15:05):
Quadrant two is more of like rest and introspection. It can. It can. Sometimes we can be the victim in quadrant two. Quadrant four is more connective, connecting to source, you know, religious God, you know, reaching out into that. Quadrant three is more play, more presence, more flow. So athletes would be like quadrant threes or athletes. So I'm a quadrant one, so I'm an entrepreneur. I'm a business owner.
(15:42):
The problem is when we only fill that tank, all our energy goes to that tank. All of our other quadrants kind of run dry. So the idea is you need to constantly regulate. So it's kind of like if you look at the seasons, quadrant one is kind of the spring, the. The sprout. You know, it's the earth element. Earth element. It's, you know, it's coming out of the ground. It takes a lot of movement in order to get that plant that. From a seed to a plant. Right. To move it out.
(16:15):
Summer would be quadrant three because it's more playful. It's more. You're in the. In the heat of it, you know, it's very.
Em) (16:24):
Adventure.
Scott) (16:25):
Adventure? Yeah.
Em) (16:27):
Like love, happiness, joy, presence.
Scott) (16:30):
Yeah. Quadrant four is more of the fall, where it starts to die away. You're kind of connecting and getting ready to rebuild again. And then quadrant one or quadrant two is more of winter, where you're. You're kind of like a hibernation. You're resting, you're rebuilding, resetting. So with a. With a business owner, quadrant one, if they're always going all the time, they experience burnout, they experience high stress. They put themselves in those positions where if they know, well, when the time comes, I need to hibernate, I need to go internal, I need rest.
(17:10):
I have to have rest so I can rebuild again and then also need to be in the quadrant three, because quadrant three is play and presence. And that usually lends to more of a. Where you get ideas and ideas can come and follow. Back in the quadrant one, so it does kind of move around a lot, but when you get stuck into one, and that's where business owners they. They get stuck. I got stuck in the quadrant one.
(17:39):
So what happened to me was it. I. I didn't know there was any other. Any other life besides building my business. And I burn out to the point where I became paralyzed. I got an autoimmun disease. I laid in the bed for a year, and I couldn't work. I couldn't do anything. But that was my rest period. You know. Now looking back, it saved my life because I was so burned out. I. And as a business owner, as an entrepreneur, I just kept going.
(18:08):
Even though I was burning out, I just kept going. So something got the message and said, okay, he's not listening. Let's lay him in a bed for a year. Let's calm them down, let them reset, and then Move through. So that's how I know and that's why, again, helping people try to move through that so they don't fall into those traps again.
Em) (18:30):
And there's some aware, there's some like, common universal symptoms of, of maybe the volume too high in a specific quadrant. And then there's going to be some unique ones. And that's really what, you know, we, we help people hone in on. Number one, obviously would be wanting to control too much fight or flight. So you can think of Quadrant one as the ego. Quadrant one is the ass. So you need that, you need the action, you need to push forward. But when you start feeling overwhelmed, when you start feeling burnt out, when you start feeling very controlling, very rigid is also because it's the earth element. So you can think of too much earth that's going to be very rigid and tight. You're not going to trust. You're going to feel like everything's on your shoulders, like you can't stop. Your mind's going to be thinking certain repetitive thoughts, you're going to be feeling certain repetitive emotions, and then you take actions based on that.
(19:21):
Quadrant two, because that's, that's literally the inner child part of our brain. It's the limbic system of our brain. And so if you're, if you're in the shadow, what we call a Shadow of Quadrant 2, you're going to feel like a victim in your life. You're going to feel like everything's happening to you. It's the feminine. So I say you can think of like a circle where you're just sort of stuck in this circle and there's no forward motion, which is Quadrant one.
(19:44):
Quadrant, Quadrant three. Actually, people go, well, I really want to be in three all the time. Well, no, every quadrant has a shadow. If your 3 is way too high, you're not going to want any responsibility. You're going to struggle with organization in your life. You're going to feel it's fire. So it's really, it's passionate. But too much fire, you burn out as well, too. Right. And so you can feel like you, you want to push against any kind of structure or framework or money. A lot of people, when they're too much in three, they struggle with having any money because they have too much three, not enough one, let's say.
(20:17):
And even four, that's sort of our, our, our spiritual quadrant. It's how we connect to, to universal consciousness. It is. Universal consciousness is, is Quadrant four. It's where our wisdom lives. But that can Also be in the shadow as well. And you don't want anything to do with humanity. A lot of it's, you know, perfection. You get lost in, in mental frameworks and you. Again, it's an. It's air. It's the element of air.
(20:43):
So without earth or without water, then you're sort of stuck up in the ethers, not doing anything in your three dimensional world. A lot of times too, people become spiritually entitled. They get like an ego in the shadow of four as well. And so each quadrant has a shadow and characteristics.
Bree) (21:02):
So which is your natural born quadrant?
Em) (21:06):
Four. - (Bree)
Yeah, but that can take some time because at first a 4 may not want anything to do with a 1 and may be triggered by a 1 and vice versa.
Bree) (21:32):
Yeah, yeah, that makes so much sense. So then what was, what was it like when you guys met and started to see this other way of doing and way of being like, were you triggered at first? I know you said that you guys met and were like inseparable, but was it hard to start bringing that in and balancing that?
Em) (21:54):
It. I will tell you the area that it did. We. I always felt like innately, well before the Quadrant theory that he was my balance because we always knew like, I mean he was. He's deeply spiritual too and has very deeply spiritual experiences. But he is also much more focused on the material world because that's what comes natural to him. Right. I am very focused on how do I help humanity and how do I, you know, so like these very abstract ideas.
(22:29):
It was never like we would fight about it. I mean, we don't really like fight or argue and. But it was. I couldn't understand, I couldn't understand that aspect of him that was. Would be like worried about money or he wouldn't understand maybe some aspect of the business because it's very. In the, in the mental realm. Like it's very abstract when you're building an online business as opposed to I'm building a building that came natural to him. He did it his entire life. He knew he wanted to build from a little.
(23:00):
So as the years went on and we were building it, there were definitely times where I didn't understand. I thought like, how, how can he not understand this? And he thought same thing about me. How can she understand that this is A business. And you have to run it like a business. You have to make money. You can't just, you know, we're not in the air. When we put together this quadrant theory, we were like, holy shit. Hopefully that's okay to say.
Bree) (23:27):
Yeah.
Em) (23:28):
Because it helped us both understand what our natural gifts are and go, okay, so he still needs an outlet to build things and I need this outlet. And if we can understand that even more so can we use both of our gifts to create something even more powerful. And this is the aspect of it that goes deeper is it's going to help you in your relationship create that balance. So now I know is I, I, I learned from him how to become better at the, at the earth element, how to become better at that quadrant one and vice versa. He learns from me how do I trust more and let go more and, and know that I'm, we're always supported because as a natural born quadrant one and as an entrepreneur, you're going to feel like the weight of the world is on your shoulders.
(24:16):
And that's how he has existed most of his life. It ended up in a hospital bed. Right. And so the two of us understanding that about each other was like, oh, okay, now we can learn from each other H how to bring those two aspects together. Hopefully that is a long winded.
Scott) (24:32):
So if I can add a little bit to that. There is this when you can understand first where you're at and what you're good at. When you know, okay, yeah, see, I'm good at building physical things, but online businesses, yeah, it's kind of out there. I can't really pull it down into a physical physicality. You know, once I understood where she was, she's very much in the air. She's great at doing that. I'm great at actual action, you know, making a call, putting something together. I built buildings my whole life, right.
(25:07):
So once as a limitation, we're not the same. I don't see it the same way she sees it. Now we're a team where you handle this, I handle this. So just take us as a reference if you're a CEO of a company or a manager of people. Like I was, you know, I had, you know, 40 carpenters that worked for me. I needed a carpenter to frame a building. I needed a carpenter to drywall a building. I needed a carpenter to, you know, do the trim work and millwork in a building.
(25:45):
All of them were different aspects of building, but I knew this guy can't frame. It's the same here. Once you Understand where either your children, once you can identify in what quadrant your child is in, you can direct them from that point because now you just don't understand about you're dominant. I'm Quadrant one dominant, so I'm very earthy, I'm very grounded, where she can be very much in the air. So we complement each other now because we understand that.
(26:18):
So when you understand where your child is now, you can help them move in a direction that actually benefits them and not what would benefit you. Because what may benefit them may never benefit you. Same as a person that you know may work for you once you understand how they think. Because you really get in the idea of what their emotional triggers are because we list them and what, and how to actually motivate them.
(26:47):
Now they see you as, oh, they understand me. Now they understand me. He's been telling me to do all this. I'm not a Quadrant one. I don't do it like that. So it's a game changer in relationships, in any sort of relationship, because you can see where that person is. That's one of the hardest things to understand where a person is. It's hard enough for us to know about ourselves, but when we can do that for ourselves and do that for somebody else now we close all gaps and then we're all working from the same page.
Bree) (27:25):
So, yeah, you talked about when somebody's telling somebody to do it this way and they're like, I'm not a Quadrant one. That's not how I do it. It reminded me of when my husband and I do house projects and I'm like over there measuring with my hands and he's, he's being very detailed about his measurements and it's like, what, it's fine if you just do this. It works for certain, not for everything, for certain projects.
(27:51):
And he's like, no, we have to have it exact.
Em) (27:55):
Yeah, 100%. Yeah.
Bree) (27:58):
So is there any chance that somebody's quadrant, like their dominant quadrant could change throughout their life? Because I feel like I used to lean more towards a different quadrant probably than I lean towards now.
Em) (28:13):
Yeah, absolutely. So you have what we call a natural born quadrant. That is what that is. The, the way that, you know, that is. It's your, it's the element of your, the sun, your sun sign, whatever your sun sign is associated with, of the element of that quadrant. So what, what's your sun sign?
Bree) (28:33):
Virgo.
Em) (28:34):
Virgo. So you are a natural born Quadrant one.
Bree) (28:37):
That's the one that I would have guessed. And actually, hold on, I'M going to throw this in there too because what you're saying aligns really. I do soul contracts which are based on astrology, numerology and human design. So I feel like there are similarities between what you're doing and you. And my theory is that when you are in alignment, you match it pretty dang well. So it would also potentially mean that when I didn't feel like I would have been a Quadrant one, I was out of alignment.
Em) (29:07):
Yes. Okay, so that brings me to the second part. So you have your natural born Quadrant, then you. And then of course as you go through life you're, you can get stuck in other ones. For example, give you a really good example. We had someone we worked with, she's a natural born Quadrant three. But because of the way she was raised, all of those traits and characteristics that made her her, that would have put her into an alignment were pushed down and shoved down by her parents and said this isn't okay also by society.
(29:40):
Right. A lot of natural born Quadrant Fours don't feel like they fit in in the world because they just, they come from universal consciousness, we all do, but they, they come in with that piece right there. And so for fours, a natural born Quadrant four. For me, my journey was all of the things that actually make me in alignment and are my gifts to offer were all the things that I thought made me weird.
(30:05):
And so they became things that I shoved down because of conditioning and patterning being raised. And so what I did was because, was go into Quadrant two a lot throughout, throughout growing up. So it took a lot of the inner work and deconditioning. So a lot of times I say to people, if you're not your born Quadrant three, but you're like, I don't resonate with that. Well, most likely it's because you've had a lot of conditioning in your life from your parents and caregivers in society that said those traits are not valuable.
(30:36):
I mean we live in a, we live in a culture that's very dominant Quadrant one. We value everything that Quadrant one brings. And of course they're all valuable. Each of these quadrants are valuable and they all bring something different to the table and they're all unique. And in our natural born Quadrant is what we're supposed to bring to the world. It's our gifts, it's what's going to come most natural to you. But that doesn't mean that number one, you can't get stuck in other quadrants.
(31:02):
You want to learn how to balance all the traits Right. That's the ultimate goal. But your natural born quadrant is what's going to come most natural to you. So you're going to feel in alignment the most when you are doing those things.
Bree) (31:15):
Yeah, that makes so much sense. And it also sounds like if you are trying to force somebody into society's way of doing things, then it could be damaging to them and what they're honestly here on this earth to do. Okay, I love that that's so beneficial and it's just fascinating to hear the, this different approach. So when you have somebody come in who is going through this process with you, is that how you normally start then with their sun sign and go from there or like what does the start look like?
Em) (31:46):
So the start looks like at the very first layer when they first come in. Number one, we wouldn't have anyone come into the quadrant theory who doesn't have some sort of concepts and understandings of like personal development and spiritual concepts. Right. They would, they have to have done some work on themselves to, to sort of understand these. If they haven't, we have some things that they can do before. Then once they sort of have a base level, then they can come in and understand.
(32:13):
Number one, the first process we take them through is just understanding the characteristics and traits of all the quadrants. So they're very familiar with that. The second part is they create a map for themselves so they know their thoughts, their feelings and their actions, specifically of when they're balanced within each quadrant and when they're not balanced. So they know for themselves I have something to look at to go because our egos are tricky. Right. That will be like, oh no, I'm, I'm fine in quadrant one. Meanwhile we're about to have like a panic attack.
(32:44):
Right? Yeah, I have to do this. So if you have a map in front of you, you're like, okay, here's the signs and symptoms. This is how I'm thinking, this is how I'm acting, which requires self observation. You have to learn the skill of self observation. So once they have that, then they create a map from there. What's one specific task from each quadrant that they can implement into their routine, either daily or weekly routine? It's one, so that's sustainable so that we're not going overboard.
(33:13):
And then they also have a separate list that helps them get out immediately. So like if I know I'm way down in quadrant two, what's one thing I can do that I know will like take me out right away that puts me into one or to Four, you know, maybe it's a song. Whatever it is, is. So then we help them get that first base level. Like, okay, this is. This is how I am when I'm balanced, imbalanced. The next level under that would be understanding your natural born quadrant.
(33:41):
What are your gifts? What are your lessons? Because you have lessons to learn on the opposing pole, the opposing quadrant. Then how do I apply this to my relationships, my kids, my partner, my job? How do I apply this to my own growth, my spiritual growth? Because each of those are going to govern a different one. And then at the deepest layer is learning about these very deep esoteric traditions and how to really start becoming the true master of your reality. Again, it's at the very deepest layer. But you need to go through all these. It's like I always say, people think that, like, personal development or spiritual growth is just something that we should do. It's a skill set.
(34:21):
Like, it's literally learning skills along the way. And if you want to become really, really skilled at skiing, you're going to have to do a lot of work before you get to that place to where you're like, in the Olympics, right? And so that's what this process does.
Bree) (34:37):
Okay, that's so fascinating. It's like peeling back the layers of an onion. I love what you're doing. That's amazing. So how can understanding the quadrant theory help entrepreneurs to work smarter instead of harder?
Em) (34:50):
Oh, boy.
Scott) (34:51):
That's. That's the. I think that's the real gift of it all is first when you understand yourself. So I'll use me as an example. I knew I was good at when I was in high school. I knew I, I wanted to build stuff. I love to work with my hands. I love to build models, all the things, right? And carpentry just came natural to me. So it was very natural. That's what I loved to do. I love to take physical things and put them together.
(35:25):
Very creative. So I also hearing my father, all the years of him saying, listen, if you want to make your own money, if you want to choose the projects you're working on, then you want to work for yourself. So I had these two ideas, right? So then, well, I'll become a carpenter, that opens a carpentry company, and I'll work for myself, and then I'll hire people on and they can fill in the gaps for whatever I can't do.
(35:57):
And that was kind of the idea for me. But what happened is I started to get all the projects that I love to do. I built a Lot of commercial, like retail stores, Victoria's Secret, I've built Starbucks. So many different stores and so many different projects. And I kept adding people. But what that did was I became the paper shuffler, I became the bank, I became the lawyer. I became the guy who just sat in an office and started to do all the things non carpentry.
(36:35):
So suddenly my gift, which is putting stuff together, I, I didn't have it anymore. I became the business owner solely. And then I started to take all the pressure and ultimately what it did was it basically just shut me down. I literally became paralyzed. So everything had to completely reset. So I went from quadrant three, a creator present, putting things together, up to quadrant one, the business owner that became overwhelmed, overworked, over, stimulated, then got put into the rest, the hibernation. My body literally said, sorry bro, we're done.
(37:19):
We're going into hibernation now. And then that brought me to connect, to believe in something bigger than myself, to become spiritual, to be, to open the, my ears, my senses to anything in an abstract way. That spiritual, you know, element, I guess. So it took me a long time, but I became very regulated. So when you understand if, if you have these four tanks and they're all right next to each other and you have one source that delivers, let's just take water, our energy source, let's say it's water and it is just pouring into quadrant one, that's the entrepreneur, that's the business owner.
(38:09):
That's where all the flow goes, right? Then that tank gets very, very high and overflows.
Em) (38:17):
And they're working harder, and they're working.
Scott) (38:19):
Way harder because no other tank, all the other tanks are getting starved. So what we try to help people understand is that's great, you're quadrant one now, so keep feeding that tank. That's fantastic. But you need to rest. And it, and when you learn, there's triggers that will teach you. When you, when your tank's getting too high in quadrant one. And then, you know, you know what? I gotta rest. I gotta chill out. I gotta take the weekend. I'm just gonna sit and binge Netflix in bed so I can rest. I can come out of, you know, out of quadrant one the go always going, always solving.
(39:06):
And then I can go into rest. So then when, you know, Monday comes along again, they can, they can go, they can get into that energy again. And there's really no restriction. Right? Why it works for other people. Once you know yourself and, and, and, and how you operate, what your, you know, what your main Quadrant is what your, you know, specific is. Then you start to understand why other people don't necessarily understand you.
(39:40):
So an accountant is different than a cart, a carpenter, because the accountant works with numbers, just things out of the air. Carpenter works with hands. Right. So when we understand how an accountant goes about things. When an accountant asks me for something, now I know where he's coming from, I can kind of deliver what he needs without giving him what I know. Same as somebody that works for you. If you have a manager or something underneath you, if you teach him this theory, then he knows how to connect with the people that he is working with based on just their characteristics.
(40:22):
You, you can just take the characteristic sheet and understand your spouse like that. Oh my God. That's why she does that. That's her. Oh, she is such a quadrant. We hear this all the time, especially husbands and wives. Oh, that's why she always does that. Because she's a quad. She's naturally. She's a natural Quadrant two. And I'm a natural content three. I'm. I don't really care about the money. I just want to. I want adventure. I need adrenaline, I need flow.
(40:53):
I'm an athlete. That's what I do. Where somebody's who is always in rest can't understand that through their eyes, they need to kind of get a different perspective of it. And that's really what it kind of does. It helps do that.
Em) (41:11):
So we also use the. You might be familiar with it, but we also use the four stages of the flow cycle and we've mapped those on the quadrants. And basically what it is, it was developed by a Russian gentleman. I can't remember his name, but Stephen Kotler teaches a lot about it. But it's how to go from 1 to 3 to 4 to 2. Like, how to complete that cycle. And we have our, our clients create what's called a unique release trigger.
(41:41):
So something that's unique to them that will immediately put them in quadrant three if they're, you know, two, two overfilled in one. So something unique to them. For us, it's scheme. That's our instantly we go into quadrant three because we're in play, we're in nature. We're doing something physical.
Scott) (41:58):
But here's the magic with it because. So for all these years, I have been Quadrant one dominant, I have been business owner, all that. And then finally when I burn out, I went to rest, then I went to play. And yeah, we traveled all over, all over the country. We traveled all over the world. We. Yeah, we were, you know, became ski bums. I mean, we were nothing to do with that. Quadrant one, the. The business owner, nothing to do with that.
(42:31):
But what happens is you. You start. We. When we were skiing, there's a point when you ski and you're. You start to build your confidence, right? And when you're on really steep stuff, the first thing that your body wants to do is lean back, right? But what we learned is when you lean forward and you lean in, you know, down the mountain, which your body is saying, why are we doing this? Because this is death.
(43:06):
We're. This is how we die. But the confidence of, you know, learning to ski on, you know, less pitch and all that has built you to the point, well, I can lean forward because I know I can stop. I know I can. You know, I can adjust to what comes up before me. And actually what happens, you need to lean forward because you can control yourself way better. So how this, you know, translates to the real world is for an entrepreneur to become confident, to learn little by little by little, and to become more confident.
(43:47):
He can lean into the business and have more confidence. And more confidence gives you the ability to make a call that you wouldn't if you were in Quadrant two or if you were the victim or in rest, you wouldn't make that call. It'll. It'll help you move in a more, I guess, more of a flow state and with confidence. So. And when you have that confidence and you make those. The call or, you know, you, you know, get a new client or something, then they see your confidence in what you're great at, and then you understand, well, they can't do this because maybe he's a Quadrant three and he's hired me because I'm a Quadrant one. It just opens up a whole nother world to help you become even better in your business, better in your relationship, whether it's your spouse, whether it's with your children, whether it's with your, you know, employees.
Bree) (44:49):
It sounds like when you have all of these quadrants balanced and working together also that when you do lean into one of the quadrants, then you can be more productive in that because you're fulfilling all of the needs of your other quadrants. So, like, if I'm a natural Quadrant one, when I do want to move into that play, I know that I'm able to fully disconnect from my one responsibilities and actually be in the play because I've honored that one and the other pieces and am able to just disconnect and fulfill that side too.
Scott) (45:25):
So yeah, it's totally you. The idea is to become the observer of our lives and where we are. Right. The observer of, you know, the ego, who we think we are. And when you become the observer, then you're kind of detached from the ego and you can see where the ego is at the time. So it's almost like, you know, like a chess game, like it's a puzzle piece. Oh wait, I know where Scott is. He's he, right now he's in quadrant one.
(45:52):
He's getting caught up in quadrant one because he's starting to get, he's getting anxious, he's getting a little scared. He's getting, you know, things are happening. We need to get him in quadrant two, get him rest, maybe go over and do some play, get into an adventure where you, you, that's really where you build your confidence is quadrant three. You can really get conf. And then, or connect, connect to source, connect to God, whatever it is for you.
(46:22):
And then you can go back to quadrant one and be in a much more balanced state. But you learn to do that in your own time, in your own reality, under your circumstances and in your relationships. So you become the owner.
Em) (46:40):
Yeah. And, and the ultimate goal, like you said, balance within each one and then balance throughout all four, like you said. So that when you are, it's the ability, like he said, to be able to self observe and know thyself ultimately at the end of the day. Right, let's go this. Now I know I need to go do this, but it's all done personally. You know, each person does it personally for themselves.
Bree) (47:05):
Yeah. And you're kind of creating this picture of a well rounded human. So you're kind of taking these pieces of your personality or a person's personality who they might have otherwise ignored and you're giving them back these, these parts of themselves essentially that they're meant to honor. So then if you could leave listeners with one final piece of wisdom, what would that be?
Em) (47:33):
You can go first. Oh, wow.
Scott) (47:37):
I think the first thing, because I think you, you point more to professionals, you know, business owners, entrepreneurs, is don't let it get, don't let it get away from you. I, I let it get away from me. I let, I let the pressure get too much, I let the competition get too much. I let a lot of things get too much. But ultimately it was a learning experience and, and I learned a lot from it and I became a much better and more well rounded business owner, which made me a better human.
(48:12):
Right. So if I If I was to give anybody, you know, cues, it would be confidence is so huge. But in order to have confidence, you have to keep yourself very in, in a regulated state and, you know, understand that it can't just be all go it. And sometimes it's not about what you do, it's what you don't do. Because I had so many things show up for me that came out of the blue because I trusted I was in quadrant four and it just showed up for me. The thing that I wanted that I thought I'm gonna have to work really, really hard to get to this place in a physical way, just showed up at my door and I realized it was that connection that allowed that to come so they would be, is to really trust, trust that voice that you cannot hear. You can't, you know, you can't hear it, you can't see it, that you are more than you actually think you are, more than the ego that you are and trust it and listen to it and build that voice and then ultimately follow it.
Em) (49:26):
That's really good. I would say probably the thing that's helped me personally the most with the quadrant theory is in the, in the ties to the piece of wisdom is even in the first five years of our business before creating the quadrant theory, I struggled a lot personally with what a lot of people go through, which is like imposter syndrome or who am I to teach people this? Or like, I don't, you know, confidence, maybe I'm, you know, whatever else, all the things I told myself. So I still held myself back a lot. All my actions were like holding myself back essentially when I realized what my natural born quadrant was. And then I did the deep inner work of deconditioning all the conditioning that I had and, and really like you said, peeling back the layers and understanding that holy moly. The things that make me, that I, that I am natural at is actually what I'm doing. You know, wisdom is quadrant four and that's what I offer people.
(50:30):
And so it sort of took away that all those lies that I had believed about myself and, and caused me to struggle in my life personally and professionally, you know. So I think understanding your, what makes you, what is going to come natural to you and what your gift is, is so, so, so helpful. But many times, especially if you're a natural born quadrant three or four, because our culture doesn't really value those two gifts as much is you, is to do the work of peeling back those layers and really, you know, understanding that the thing right now that you may think makes you bad or weird or whatever else may be actually the thing that makes you unique and makes.
(51:16):
Will make you successful actually in the end in all areas because you'll be in alignment. And for me, that's been huge.
Bree) (51:23):
Yeah. And the universe responds to alignment, so.
Em) (51:27):
Yeah.
Bree) (51:28):
Then if somebody's listening and they're curious because they want to either connect with you or just follow along and see a little bit more about what you're doing, where can they find you?
Em) (51:37):
Just our website, theartoflookingin.com that'll have all of our information, including the quadrant theory stuff. So that's the best place to go.
Bree) (51:46):
Awesome. I will make sure to link that in the show notes and then you also have a freebie that you want to share with listeners. Can you tell me a little bit more about that?
Em) (51:54):
Yeah. So it's a, it's a master class and basically it's gonna walk you through how to sort of break up the quadrants and the processes we've been talking to you today about. It's a, I think about an hour long, but it's gonna, it's gonna actually have you write down for each one. So it's gonna give you that sort of step by step process in that.
Scott) (52:12):
Hour long class and, and to help you understand. Okay, so what, what's my dominant quadrant? What am I, you know, am I. Because, you know, you kind of define yourself just by understanding what each quadrant is. And you can kind of say, oh, I'm, this is my default. I'm a quadrant one. So now what do I do? You know what I mean? Now you know, what do I do with that? It's just so helpful to understand even just where you are. It's kind of like, you know, finding out that, yeah, oh, I was born here. Oh, I'm a Taurus.
(52:44):
I was born here. I'm a library. I was born here. I'm an Aquarius. Same thing.
Em) (52:50):
Yeah. - (Scott)
Yeah. - (Scott)
Yeah.
Scott) (52:54):
It'll tell you that even for your, even for purpose, you know, we, we see that so much anymore is like people asking, so what's my purpose? Well, if you know where you are, then you kind of understand where your gifts are. And then gifts are ultimately, you know, your, your purpose. So you can kind of follow it that way.
Bree) (53:15):
Awesome. I will make sure to link that in the show notes also. And thank you guys so much for being willing to come and share the work you're doing and just talk to me today.
Em) (53:24):
Thank you Brianna thank you.
Bree) (53:26):
Thank thanks for tuning into Rebel CEO. If today's episode lit a fire under you, I would love if you would hit subscribe, leave a rating and drop a review. That little action helps more purpose driven women like you find this channel show and make sure that you're not keeping all of this magic to yourself. Share this episode with a friend who's ready to ditch the rules and build a life that actually feels good. If you're looking for a little one on one connection, slide into my DMs on Instagram @rebel CEO podcast and I would love to hear what you're thinking and what you're building so that I can cheer you on every step of the way.
(53:59):
And one more thing, if you're ready for even more support, join my free Facebook community. It is packed with like minded women who are rebelling, setting wild goals, dreaming big and making moves. The link's waiting for you in the show notes and I will see you inside. Until next time, keep breaking the rules, chasing your purpose and creating the life that you were meant for. I'll see you in the next episode.
Welcome to Rebel CEO, the podcast where we ditch the rules and build businesses that don't just make money, but set.
(00:06):
Your soul on fire.
I'm Brianna K, your business coach, freedom advocate, and personal permission slip to dream bigger. I scaled my own business to six figures while breaking every mold that people told me to fit into, and now I'm here to help you do the same. I'll help you build a business and a life that's so deeply rooted in your purpose that you never feel like you missed out on the life that you were supposed to live.
(00:27):
This is your time to root down, rise up, Rebel, and manifest all of your wild goals. So grab your coffee, get cozy, and let's dive in.
Hey, rebels. I think that you're going to find this episode as fascinating as I did, because we are talking about a lot of similar themes as what I work on, which really has to deal with who your soul is at its core. Core versus who you've been conditioned to be. So today I'm talking with M. Hollis and Scott Sunderland, and they are the founders of the Art of Looking In. These two are educators, facilitators, coaches, and mentors in the field of self help, healing, transformation, and personal and spiritual growth.
(01:10):
So they are blending the practical with the spiritual. Also, through their own life experience and transformations, they've found their passion of helping people remember who they really are and what they're capable of creating in their lives.
Scott) (01:22):
And.
Bree) (01:23):
And Scott is actually a published author and E.M. is also a soon to be published author, which is pretty dang cool. So these two have both been entrepreneurs most of their lives, and Scott even successfully built a seven figure commercial construction business that he owned and operated for almost 40 years before selling in 2022. And guys, I need you to tell me if we're keeping the men on the podcast because this is now two weeks in a row that I have had guys on the podcast when I haven't had any guys on the podcast for a year and a.
(01:55):
So do they stay? Do we stick to ladies only? I think they have so much value and wisdom and a fresh perspective to bring, but I want to know your thoughts. So go ahead and send me a DM on Instagram and tell me which route you want to see the podcast go. Today we're going to dive into the framework that Em and Scott created, which is called the Quadrant Theory, and how this blends science with spirituality while also helping you to understand the four quadrants of your brain and to bring more consistent balance into your personal and professional life.
(02:26):
So let's dive in.
Before we get started with all of the business talk, usually I like to ask a little bit about who you guys are as humans. So I have Em and I have Scott here. So I want you both to answer for me who you are beyond the business.
Em) (02:42):
As a human, As a, as a human and a soul, I would like to think actually just as a soul having a human experience. I'm a mom, a partner, and really my business is sort of my life because I live my passion. And so there really isn't a lot of separation because I love helping people. So the things that I do in my work, I do in my own life. So I'm a very spiritual person. It's. It's a deep part of my life. It's my practices every day. It's how I connect.
(03:16):
I love being a mom. I have an amazing relationship with my kids. I love being a partner and traveling. That's I would say, both of our joint passions. We traveled in the U. Around the US For a year and a half in our rv. So we've traveled overseas, like, for sure. I love traveling. Yeah, that's me.
Bree) (03:39):
Perfect.
Scott) (03:40):
So for me, I guess you could say I'm a little older dude. And so I've had a lot of life experiences. I've owned a business for a very, very long time, very successful business, sold it. So now for me, I, I love helping people accomplish what they want to accomplish without all the things that I had to go through type of thing. Kind of like, you know, taking your kid through something new. I love doing that. I love to reinvent and reconfigure ways to do certain things, create clients, all that to make it more enjoyable.
(04:18):
You know, business needs to be enjoyable. That's why we jump into it to, you know, so it, that's what I love to do is, is kind of reinvent the idea of, of how we do business.
Bree) (04:31):
Yeah. So make little cheat codes for people.
Scott) (04:34):
It sounds like just different perspectives. I mean, just that that's what we're all about is all, it's all perspective based. Right. And really trying to help. And yeah, I mean, I'm just, I just love having fun. I mean, you know, very athletic, love the ski, love to travel. We do all that we really live. You know, you can, you can really tell a lot about a person by going through their, all their photos on their iPhone.
(05:00):
And if you saw our photos on an iPhone, you're like, that's it. That's the life I want. Right. And I'm very proud of the life that we live. We've been everywhere. We've done so many different things, and we have amazing relationship with our. With our kids and. And with each other and. Yeah.
Em) (05:17):
What's your favorite movie?
Scott) (05:19):
Seabiscuit. I'm the. I. I'm the underdog. So Seabiscuit. Favorite movie. That. And what was the other one? Moneyball. I love Moneyball.
Bree) (05:31):
So they. I don't think I've seen either of those. I've heard of Seabiscuit. It's a horse, right? Seabiscuit's a horse. Yeah. I'm gonna have to watch it. And Moneyball I've never even heard of.
Em) (05:41):
Oh, my gosh. Brianna, you have to watch Moneyball.
Scott) (05:45):
It's really good.
Bree) (05:46):
Okay, what's it about?
Em) (05:48):
It's a true story. It's based on the. The Oakland A's back in the 90s, and it's Brad Pitt and Jonah Hill. And the coach brings on this kid because they're losing over and over and over. The coach brings on this kid who has this wild idea how to approach their scouting and approach how they. And everyone is like, it will never work. It's the worst idea ever. And so it's. It's that journey of an. Of an underdog.
Scott) (06:14):
Yeah. It's kind of going back to what I was saying. Reinventing. He's reinventing baseball. A different way to do it. And that's what I'm.
Em) (06:21):
It's true story. That. Now use that. That model. Yeah, baseball. It's so.
Bree) (06:27):
Okay, cool. Yeah, I'll have to definitely watch it. Is it kid appropriate? I feel like my stepson might like it.
Em) (06:32):
Oh, for sure.
Bree) (06:33):
Okay. - (Em)
Scott) (06:37):
Yeah. And Seabiscuit obviously is too. It's very kid appropriate. I think every kid should watch it. It's not just about a horse, actually. It is true story.
Bree) (06:46):
Oh, okay. Cool. Yeah, I'll have to add those to the family watch list then. So then what do you guys do in business? Because you are obviously in business together.
Em) (06:56):
So we created the Art of Looking in, and it originally started six years ago. A little over six years ago. He had owned a construction company for about 40 years, 35 years, I guess, at that point. And I had always worked in some manner with helping people in some way, shape or form. Went to school for social work, or I had an Airbnb business for a while. So I always sort of had that entrepreneurial instinct, I guess you could say.
(07:24):
And we actually met when we were both going through huge transformations in our Personal life. We. I don't know if you've ever heard of Dr. Joe Dispenza, if you're familiar with his work at all.
Bree) (07:35):
I've heard the name, but I don't know much about him.
Em) (07:39):
Okay, another thing to write on your list. So we actually met at one of his meditation retreats. He puts on meditation retreats. We'd both been studying his work. And this sounds really cheesy and people, like, tend to not believe it, I get it. But it really was. When we met, it was like, like we found each other in this life after doing this many times before. Like, we always joke, there was no dating. There was no, like, it was just. It was.
(08:09):
It was us, you know, and we were very passionate. We would see people going to these Joe decinza retreats and we would go, but they would go back home and nothing would change in their life. So it's like they were just going to these things almost as like a way to escape, but then they weren't integrating and changing their life. And him and I obviously had. We were doing that. And so we, we were like, we have to create something to help these people that are going home and don't have. They don't know what the hell to do when they get home.
(08:39):
So that's initially how our business started. We actually started with a friend of ours too, at the time, and it's sort of changed and transformed in the last six years. The mission has always been the same. We always say we help people remember who they really are. Ultimately, at the end of the day, lots of different techniques and tools and, and pathways to get there. But, yeah, I mean, we're both.
(09:01):
We've both changed our lives in fundamental ways. And like he said, finding people, offering people hacks and, and really practical and sustainable ways. Because if you. If someone says, I'm going to go to the gym and lose £100 in a month, which a lot of people out there will promise you, it. It won't sustain, it won't work. You have to do the really deep, deep, deep work. And that's, you know, I think ultimately what we do with people.
Bree) (09:28):
Yeah. And you guys have something called the Quadrant theory that we're going to talk about today. Can you just explain what the Quadrant theory is?
Em) (09:37):
Absolutely. So the Quadrant theory is basically a model or a framework that breaks your brain up into four different sections or quadrants. So originally this framework was birthed after listening to a woman by the name of Jill Bolti Taylor. She was a. She's a Neuroanatomist. She has one of the most watched TED talks actually out there. And she had a stroke. She calls it her stroke of insight. And what she talked about she called the four characters of the brain. But basically what it is, is what the different aspects of our brain are responsible for.
(10:15):
And so you hear about the left hemisphere and the right hemisphere, but actually there's, there's two separate, what we call quadrants within each of those halves. And as I was listening to her, I was like, oh my gosh, this goes so much deeper than just four characters. And what we're able to do is look past over the last six years that we'd been doing this and see where the quadrant theory overlaid every single area of a person's life.
(10:43):
But not just like describing pieces of them. There's actually different chemistry that happens in your body when you're activated. In each quadrant, there's different aspects of your life that each quadrant is going to cover. So it starts at a very basic level, like understanding how to create balance overall in your, in your brain, in your body, in your mind and in your life is sort of like the, the very basic first step of understanding it.
(11:12):
But then we take you a lot deeper and, and it's layered. So the, the baseline is teaching you how to create overall balance. This is the most simple way to say it in your life. Then we take you to the next level where we help you understand your natural born quadrant. So what, which one of the quadrants is going to come most natural to you? What are your gifts? And then also with that is what are your lessons in this lifetime as a soul? So that each layer takes you deeper into the more esoteric realms as you go into the deeper layers, all the way down to learning really mastery of the self.
(11:47):
So you know, the ultimate spiritual goal, goal is to know thyself. And that's really what the quadrant theory does. But it takes you there in layers. So it's going to take you to the first layer and then the second layer and then the third layer. But it's like I said, it's a framework for every area of your life. It's a framework to apply to your relationships, to your work, to yourself, to every area. It's going to impact you.
(12:10):
And I think for us, why it was as we were putting it together and we were both going, oh my gosh, and almost like connecting the pieces. What we understood was also this connects with nature. Four seasons that you have in nature, this connects with astrology, biology, psychology. We actually Use Carl Jung, a lot of Carl Jung's philosophy and teachings within the Quadrant theory framework. And so when we were putting this together and seeing how it was affecting all of these different areas, we could see how almost everything in our lives that we experience, you can map.
(12:49):
I mean, even our political system, you can map within the Quadrant theory. So it's almost like it goes all the way from. From micro to very macro. And we saw how we had gone through different stages of our own journey, and we understood that the. The issue, I guess you could say, is that a lot of people on a personal development, spiritual path, they end up in these different quadrants. And then they believe that either it's bad to be in another one or that they need to stay in one. They don't understand that they're actually all four necessary.
(13:23):
Like, you can't. You can't just only think one is good and one is bad or you want to stay. It's a requirement to move through all four of them. And that's really when people were able to create really deep, profound changes, like I said, in all areas of their life because they understood the process. Like, I just had a call with a woman earlier and. And she was at a certain point in her journey, and I could tell instantly you're totally stuck in quadrant two.
(13:49):
Here are the characteristics, here's what you can do to move out of that. So it's really a framework and a guide to walk people through, you know, transformation that lasts and is sustainable.
Bree) (14:00):
You mentioned the four quadrants. Do they have names or is it quadrant one, Quadrant two, Quadrant three, Quadrant four.
Em) (14:09):
That's it? - (Bree)
Scott) (14:18):
Well, like a perfect example is a Quadrant one is the doer. They look. They look like business owners, leaders. They're managers of people. They like using their own theories. They like using their own, you know, ways of getting to places. So, I mean, it's best to describe it like a business owner is a quadrant one, right. Then a doer. Quadrant two is. That's like the tank. If you look at all these quadrants as tanks, Quadrant wants a tank Quadrant, you know, two is a tank. Quadrant three and four are tanks.
(15:05):
Quadrant two is more of like rest and introspection. It can. It can. Sometimes we can be the victim in quadrant two. Quadrant four is more connective, connecting to source, you know, religious God, you know, reaching out into that. Quadrant three is more play, more presence, more flow. So athletes would be like quadrant threes or athletes. So I'm a quadrant one, so I'm an entrepreneur. I'm a business owner.
(15:42):
The problem is when we only fill that tank, all our energy goes to that tank. All of our other quadrants kind of run dry. So the idea is you need to constantly regulate. So it's kind of like if you look at the seasons, quadrant one is kind of the spring, the. The sprout. You know, it's the earth element. Earth element. It's, you know, it's coming out of the ground. It takes a lot of movement in order to get that plant that. From a seed to a plant. Right. To move it out.
(16:15):
Summer would be quadrant three because it's more playful. It's more. You're in the. In the heat of it, you know, it's very.
Em) (16:24):
Adventure.
Scott) (16:25):
Adventure? Yeah.
Em) (16:27):
Like love, happiness, joy, presence.
Scott) (16:30):
Yeah. Quadrant four is more of the fall, where it starts to die away. You're kind of connecting and getting ready to rebuild again. And then quadrant one or quadrant two is more of winter, where you're. You're kind of like a hibernation. You're resting, you're rebuilding, resetting. So with a. With a business owner, quadrant one, if they're always going all the time, they experience burnout, they experience high stress. They put themselves in those positions where if they know, well, when the time comes, I need to hibernate, I need to go internal, I need rest.
(17:10):
I have to have rest so I can rebuild again and then also need to be in the quadrant three, because quadrant three is play and presence. And that usually lends to more of a. Where you get ideas and ideas can come and follow. Back in the quadrant one, so it does kind of move around a lot, but when you get stuck into one, and that's where business owners they. They get stuck. I got stuck in the quadrant one.
(17:39):
So what happened to me was it. I. I didn't know there was any other. Any other life besides building my business. And I burn out to the point where I became paralyzed. I got an autoimmun disease. I laid in the bed for a year, and I couldn't work. I couldn't do anything. But that was my rest period. You know. Now looking back, it saved my life because I was so burned out. I. And as a business owner, as an entrepreneur, I just kept going.
(18:08):
Even though I was burning out, I just kept going. So something got the message and said, okay, he's not listening. Let's lay him in a bed for a year. Let's calm them down, let them reset, and then Move through. So that's how I know and that's why, again, helping people try to move through that so they don't fall into those traps again.
Em) (18:30):
And there's some aware, there's some like, common universal symptoms of, of maybe the volume too high in a specific quadrant. And then there's going to be some unique ones. And that's really what, you know, we, we help people hone in on. Number one, obviously would be wanting to control too much fight or flight. So you can think of Quadrant one as the ego. Quadrant one is the ass. So you need that, you need the action, you need to push forward. But when you start feeling overwhelmed, when you start feeling burnt out, when you start feeling very controlling, very rigid is also because it's the earth element. So you can think of too much earth that's going to be very rigid and tight. You're not going to trust. You're going to feel like everything's on your shoulders, like you can't stop. Your mind's going to be thinking certain repetitive thoughts, you're going to be feeling certain repetitive emotions, and then you take actions based on that.
(19:21):
Quadrant two, because that's, that's literally the inner child part of our brain. It's the limbic system of our brain. And so if you're, if you're in the shadow, what we call a Shadow of Quadrant 2, you're going to feel like a victim in your life. You're going to feel like everything's happening to you. It's the feminine. So I say you can think of like a circle where you're just sort of stuck in this circle and there's no forward motion, which is Quadrant one.
(19:44):
Quadrant, Quadrant three. Actually, people go, well, I really want to be in three all the time. Well, no, every quadrant has a shadow. If your 3 is way too high, you're not going to want any responsibility. You're going to struggle with organization in your life. You're going to feel it's fire. So it's really, it's passionate. But too much fire, you burn out as well, too. Right. And so you can feel like you, you want to push against any kind of structure or framework or money. A lot of people, when they're too much in three, they struggle with having any money because they have too much three, not enough one, let's say.
(20:17):
And even four, that's sort of our, our, our spiritual quadrant. It's how we connect to, to universal consciousness. It is. Universal consciousness is, is Quadrant four. It's where our wisdom lives. But that can Also be in the shadow as well. And you don't want anything to do with humanity. A lot of it's, you know, perfection. You get lost in, in mental frameworks and you. Again, it's an. It's air. It's the element of air.
(20:43):
So without earth or without water, then you're sort of stuck up in the ethers, not doing anything in your three dimensional world. A lot of times too, people become spiritually entitled. They get like an ego in the shadow of four as well. And so each quadrant has a shadow and characteristics.
Bree) (21:02):
So which is your natural born quadrant?
Em) (21:06):
Four. - (Bree)
Yeah, but that can take some time because at first a 4 may not want anything to do with a 1 and may be triggered by a 1 and vice versa.
Bree) (21:32):
Yeah, yeah, that makes so much sense. So then what was, what was it like when you guys met and started to see this other way of doing and way of being like, were you triggered at first? I know you said that you guys met and were like inseparable, but was it hard to start bringing that in and balancing that?
Em) (21:54):
It. I will tell you the area that it did. We. I always felt like innately, well before the Quadrant theory that he was my balance because we always knew like, I mean he was. He's deeply spiritual too and has very deeply spiritual experiences. But he is also much more focused on the material world because that's what comes natural to him. Right. I am very focused on how do I help humanity and how do I, you know, so like these very abstract ideas.
(22:29):
It was never like we would fight about it. I mean, we don't really like fight or argue and. But it was. I couldn't understand, I couldn't understand that aspect of him that was. Would be like worried about money or he wouldn't understand maybe some aspect of the business because it's very. In the, in the mental realm. Like it's very abstract when you're building an online business as opposed to I'm building a building that came natural to him. He did it his entire life. He knew he wanted to build from a little.
(23:00):
So as the years went on and we were building it, there were definitely times where I didn't understand. I thought like, how, how can he not understand this? And he thought same thing about me. How can she understand that this is A business. And you have to run it like a business. You have to make money. You can't just, you know, we're not in the air. When we put together this quadrant theory, we were like, holy shit. Hopefully that's okay to say.
Bree) (23:27):
Yeah.
Em) (23:28):
Because it helped us both understand what our natural gifts are and go, okay, so he still needs an outlet to build things and I need this outlet. And if we can understand that even more so can we use both of our gifts to create something even more powerful. And this is the aspect of it that goes deeper is it's going to help you in your relationship create that balance. So now I know is I, I, I learned from him how to become better at the, at the earth element, how to become better at that quadrant one and vice versa. He learns from me how do I trust more and let go more and, and know that I'm, we're always supported because as a natural born quadrant one and as an entrepreneur, you're going to feel like the weight of the world is on your shoulders.
(24:16):
And that's how he has existed most of his life. It ended up in a hospital bed. Right. And so the two of us understanding that about each other was like, oh, okay, now we can learn from each other H how to bring those two aspects together. Hopefully that is a long winded.
Scott) (24:32):
So if I can add a little bit to that. There is this when you can understand first where you're at and what you're good at. When you know, okay, yeah, see, I'm good at building physical things, but online businesses, yeah, it's kind of out there. I can't really pull it down into a physical physicality. You know, once I understood where she was, she's very much in the air. She's great at doing that. I'm great at actual action, you know, making a call, putting something together. I built buildings my whole life, right.
(25:07):
So once as a limitation, we're not the same. I don't see it the same way she sees it. Now we're a team where you handle this, I handle this. So just take us as a reference if you're a CEO of a company or a manager of people. Like I was, you know, I had, you know, 40 carpenters that worked for me. I needed a carpenter to frame a building. I needed a carpenter to drywall a building. I needed a carpenter to, you know, do the trim work and millwork in a building.
(25:45):
All of them were different aspects of building, but I knew this guy can't frame. It's the same here. Once you Understand where either your children, once you can identify in what quadrant your child is in, you can direct them from that point because now you just don't understand about you're dominant. I'm Quadrant one dominant, so I'm very earthy, I'm very grounded, where she can be very much in the air. So we complement each other now because we understand that.
(26:18):
So when you understand where your child is now, you can help them move in a direction that actually benefits them and not what would benefit you. Because what may benefit them may never benefit you. Same as a person that you know may work for you once you understand how they think. Because you really get in the idea of what their emotional triggers are because we list them and what, and how to actually motivate them.
(26:47):
Now they see you as, oh, they understand me. Now they understand me. He's been telling me to do all this. I'm not a Quadrant one. I don't do it like that. So it's a game changer in relationships, in any sort of relationship, because you can see where that person is. That's one of the hardest things to understand where a person is. It's hard enough for us to know about ourselves, but when we can do that for ourselves and do that for somebody else now we close all gaps and then we're all working from the same page.
Bree) (27:25):
So, yeah, you talked about when somebody's telling somebody to do it this way and they're like, I'm not a Quadrant one. That's not how I do it. It reminded me of when my husband and I do house projects and I'm like over there measuring with my hands and he's, he's being very detailed about his measurements and it's like, what, it's fine if you just do this. It works for certain, not for everything, for certain projects.
(27:51):
And he's like, no, we have to have it exact.
Em) (27:55):
Yeah, 100%. Yeah.
Bree) (27:58):
So is there any chance that somebody's quadrant, like their dominant quadrant could change throughout their life? Because I feel like I used to lean more towards a different quadrant probably than I lean towards now.
Em) (28:13):
Yeah, absolutely. So you have what we call a natural born quadrant. That is what that is. The, the way that, you know, that is. It's your, it's the element of your, the sun, your sun sign, whatever your sun sign is associated with, of the element of that quadrant. So what, what's your sun sign?
Bree) (28:33):
Virgo.
Em) (28:34):
Virgo. So you are a natural born Quadrant one.
Bree) (28:37):
That's the one that I would have guessed. And actually, hold on, I'M going to throw this in there too because what you're saying aligns really. I do soul contracts which are based on astrology, numerology and human design. So I feel like there are similarities between what you're doing and you. And my theory is that when you are in alignment, you match it pretty dang well. So it would also potentially mean that when I didn't feel like I would have been a Quadrant one, I was out of alignment.
Em) (29:07):
Yes. Okay, so that brings me to the second part. So you have your natural born Quadrant, then you. And then of course as you go through life you're, you can get stuck in other ones. For example, give you a really good example. We had someone we worked with, she's a natural born Quadrant three. But because of the way she was raised, all of those traits and characteristics that made her her, that would have put her into an alignment were pushed down and shoved down by her parents and said this isn't okay also by society.
(29:40):
Right. A lot of natural born Quadrant Fours don't feel like they fit in in the world because they just, they come from universal consciousness, we all do, but they, they come in with that piece right there. And so for fours, a natural born Quadrant four. For me, my journey was all of the things that actually make me in alignment and are my gifts to offer were all the things that I thought made me weird.
(30:05):
And so they became things that I shoved down because of conditioning and patterning being raised. And so what I did was because, was go into Quadrant two a lot throughout, throughout growing up. So it took a lot of the inner work and deconditioning. So a lot of times I say to people, if you're not your born Quadrant three, but you're like, I don't resonate with that. Well, most likely it's because you've had a lot of conditioning in your life from your parents and caregivers in society that said those traits are not valuable.
(30:36):
I mean we live in a, we live in a culture that's very dominant Quadrant one. We value everything that Quadrant one brings. And of course they're all valuable. Each of these quadrants are valuable and they all bring something different to the table and they're all unique. And in our natural born Quadrant is what we're supposed to bring to the world. It's our gifts, it's what's going to come most natural to you. But that doesn't mean that number one, you can't get stuck in other quadrants.
(31:02):
You want to learn how to balance all the traits Right. That's the ultimate goal. But your natural born quadrant is what's going to come most natural to you. So you're going to feel in alignment the most when you are doing those things.
Bree) (31:15):
Yeah, that makes so much sense. And it also sounds like if you are trying to force somebody into society's way of doing things, then it could be damaging to them and what they're honestly here on this earth to do. Okay, I love that that's so beneficial and it's just fascinating to hear the, this different approach. So when you have somebody come in who is going through this process with you, is that how you normally start then with their sun sign and go from there or like what does the start look like?
Em) (31:46):
So the start looks like at the very first layer when they first come in. Number one, we wouldn't have anyone come into the quadrant theory who doesn't have some sort of concepts and understandings of like personal development and spiritual concepts. Right. They would, they have to have done some work on themselves to, to sort of understand these. If they haven't, we have some things that they can do before. Then once they sort of have a base level, then they can come in and understand.
(32:13):
Number one, the first process we take them through is just understanding the characteristics and traits of all the quadrants. So they're very familiar with that. The second part is they create a map for themselves so they know their thoughts, their feelings and their actions, specifically of when they're balanced within each quadrant and when they're not balanced. So they know for themselves I have something to look at to go because our egos are tricky. Right. That will be like, oh no, I'm, I'm fine in quadrant one. Meanwhile we're about to have like a panic attack.
(32:44):
Right? Yeah, I have to do this. So if you have a map in front of you, you're like, okay, here's the signs and symptoms. This is how I'm thinking, this is how I'm acting, which requires self observation. You have to learn the skill of self observation. So once they have that, then they create a map from there. What's one specific task from each quadrant that they can implement into their routine, either daily or weekly routine? It's one, so that's sustainable so that we're not going overboard.
(33:13):
And then they also have a separate list that helps them get out immediately. So like if I know I'm way down in quadrant two, what's one thing I can do that I know will like take me out right away that puts me into one or to Four, you know, maybe it's a song. Whatever it is, is. So then we help them get that first base level. Like, okay, this is. This is how I am when I'm balanced, imbalanced. The next level under that would be understanding your natural born quadrant.
(33:41):
What are your gifts? What are your lessons? Because you have lessons to learn on the opposing pole, the opposing quadrant. Then how do I apply this to my relationships, my kids, my partner, my job? How do I apply this to my own growth, my spiritual growth? Because each of those are going to govern a different one. And then at the deepest layer is learning about these very deep esoteric traditions and how to really start becoming the true master of your reality. Again, it's at the very deepest layer. But you need to go through all these. It's like I always say, people think that, like, personal development or spiritual growth is just something that we should do. It's a skill set.
(34:21):
Like, it's literally learning skills along the way. And if you want to become really, really skilled at skiing, you're going to have to do a lot of work before you get to that place to where you're like, in the Olympics, right? And so that's what this process does.
Bree) (34:37):
Okay, that's so fascinating. It's like peeling back the layers of an onion. I love what you're doing. That's amazing. So how can understanding the quadrant theory help entrepreneurs to work smarter instead of harder?
Em) (34:50):
Oh, boy.
Scott) (34:51):
That's. That's the. I think that's the real gift of it all is first when you understand yourself. So I'll use me as an example. I knew I was good at when I was in high school. I knew I, I wanted to build stuff. I love to work with my hands. I love to build models, all the things, right? And carpentry just came natural to me. So it was very natural. That's what I loved to do. I love to take physical things and put them together.
(35:25):
Very creative. So I also hearing my father, all the years of him saying, listen, if you want to make your own money, if you want to choose the projects you're working on, then you want to work for yourself. So I had these two ideas, right? So then, well, I'll become a carpenter, that opens a carpentry company, and I'll work for myself, and then I'll hire people on and they can fill in the gaps for whatever I can't do.
(35:57):
And that was kind of the idea for me. But what happened is I started to get all the projects that I love to do. I built a Lot of commercial, like retail stores, Victoria's Secret, I've built Starbucks. So many different stores and so many different projects. And I kept adding people. But what that did was I became the paper shuffler, I became the bank, I became the lawyer. I became the guy who just sat in an office and started to do all the things non carpentry.
(36:35):
So suddenly my gift, which is putting stuff together, I, I didn't have it anymore. I became the business owner solely. And then I started to take all the pressure and ultimately what it did was it basically just shut me down. I literally became paralyzed. So everything had to completely reset. So I went from quadrant three, a creator present, putting things together, up to quadrant one, the business owner that became overwhelmed, overworked, over, stimulated, then got put into the rest, the hibernation. My body literally said, sorry bro, we're done.
(37:19):
We're going into hibernation now. And then that brought me to connect, to believe in something bigger than myself, to become spiritual, to be, to open the, my ears, my senses to anything in an abstract way. That spiritual, you know, element, I guess. So it took me a long time, but I became very regulated. So when you understand if, if you have these four tanks and they're all right next to each other and you have one source that delivers, let's just take water, our energy source, let's say it's water and it is just pouring into quadrant one, that's the entrepreneur, that's the business owner.
(38:09):
That's where all the flow goes, right? Then that tank gets very, very high and overflows.
Em) (38:17):
And they're working harder, and they're working.
Scott) (38:19):
Way harder because no other tank, all the other tanks are getting starved. So what we try to help people understand is that's great, you're quadrant one now, so keep feeding that tank. That's fantastic. But you need to rest. And it, and when you learn, there's triggers that will teach you. When you, when your tank's getting too high in quadrant one. And then, you know, you know what? I gotta rest. I gotta chill out. I gotta take the weekend. I'm just gonna sit and binge Netflix in bed so I can rest. I can come out of, you know, out of quadrant one the go always going, always solving.
(39:06):
And then I can go into rest. So then when, you know, Monday comes along again, they can, they can go, they can get into that energy again. And there's really no restriction. Right? Why it works for other people. Once you know yourself and, and, and, and how you operate, what your, you know, what your main Quadrant is what your, you know, specific is. Then you start to understand why other people don't necessarily understand you.
(39:40):
So an accountant is different than a cart, a carpenter, because the accountant works with numbers, just things out of the air. Carpenter works with hands. Right. So when we understand how an accountant goes about things. When an accountant asks me for something, now I know where he's coming from, I can kind of deliver what he needs without giving him what I know. Same as somebody that works for you. If you have a manager or something underneath you, if you teach him this theory, then he knows how to connect with the people that he is working with based on just their characteristics.
(40:22):
You, you can just take the characteristic sheet and understand your spouse like that. Oh my God. That's why she does that. That's her. Oh, she is such a quadrant. We hear this all the time, especially husbands and wives. Oh, that's why she always does that. Because she's a quad. She's naturally. She's a natural Quadrant two. And I'm a natural content three. I'm. I don't really care about the money. I just want to. I want adventure. I need adrenaline, I need flow.
(40:53):
I'm an athlete. That's what I do. Where somebody's who is always in rest can't understand that through their eyes, they need to kind of get a different perspective of it. And that's really what it kind of does. It helps do that.
Em) (41:11):
So we also use the. You might be familiar with it, but we also use the four stages of the flow cycle and we've mapped those on the quadrants. And basically what it is, it was developed by a Russian gentleman. I can't remember his name, but Stephen Kotler teaches a lot about it. But it's how to go from 1 to 3 to 4 to 2. Like, how to complete that cycle. And we have our, our clients create what's called a unique release trigger.
(41:41):
So something that's unique to them that will immediately put them in quadrant three if they're, you know, two, two overfilled in one. So something unique to them. For us, it's scheme. That's our instantly we go into quadrant three because we're in play, we're in nature. We're doing something physical.
Scott) (41:58):
But here's the magic with it because. So for all these years, I have been Quadrant one dominant, I have been business owner, all that. And then finally when I burn out, I went to rest, then I went to play. And yeah, we traveled all over, all over the country. We traveled all over the world. We. Yeah, we were, you know, became ski bums. I mean, we were nothing to do with that. Quadrant one, the. The business owner, nothing to do with that.
(42:31):
But what happens is you. You start. We. When we were skiing, there's a point when you ski and you're. You start to build your confidence, right? And when you're on really steep stuff, the first thing that your body wants to do is lean back, right? But what we learned is when you lean forward and you lean in, you know, down the mountain, which your body is saying, why are we doing this? Because this is death.
(43:06):
We're. This is how we die. But the confidence of, you know, learning to ski on, you know, less pitch and all that has built you to the point, well, I can lean forward because I know I can stop. I know I can. You know, I can adjust to what comes up before me. And actually what happens, you need to lean forward because you can control yourself way better. So how this, you know, translates to the real world is for an entrepreneur to become confident, to learn little by little by little, and to become more confident.
(43:47):
He can lean into the business and have more confidence. And more confidence gives you the ability to make a call that you wouldn't if you were in Quadrant two or if you were the victim or in rest, you wouldn't make that call. It'll. It'll help you move in a more, I guess, more of a flow state and with confidence. So. And when you have that confidence and you make those. The call or, you know, you, you know, get a new client or something, then they see your confidence in what you're great at, and then you understand, well, they can't do this because maybe he's a Quadrant three and he's hired me because I'm a Quadrant one. It just opens up a whole nother world to help you become even better in your business, better in your relationship, whether it's your spouse, whether it's with your children, whether it's with your, you know, employees.
Bree) (44:49):
It sounds like when you have all of these quadrants balanced and working together also that when you do lean into one of the quadrants, then you can be more productive in that because you're fulfilling all of the needs of your other quadrants. So, like, if I'm a natural Quadrant one, when I do want to move into that play, I know that I'm able to fully disconnect from my one responsibilities and actually be in the play because I've honored that one and the other pieces and am able to just disconnect and fulfill that side too.
Scott) (45:25):
So yeah, it's totally you. The idea is to become the observer of our lives and where we are. Right. The observer of, you know, the ego, who we think we are. And when you become the observer, then you're kind of detached from the ego and you can see where the ego is at the time. So it's almost like, you know, like a chess game, like it's a puzzle piece. Oh wait, I know where Scott is. He's he, right now he's in quadrant one.
(45:52):
He's getting caught up in quadrant one because he's starting to get, he's getting anxious, he's getting a little scared. He's getting, you know, things are happening. We need to get him in quadrant two, get him rest, maybe go over and do some play, get into an adventure where you, you, that's really where you build your confidence is quadrant three. You can really get conf. And then, or connect, connect to source, connect to God, whatever it is for you.
(46:22):
And then you can go back to quadrant one and be in a much more balanced state. But you learn to do that in your own time, in your own reality, under your circumstances and in your relationships. So you become the owner.
Em) (46:40):
Yeah. And, and the ultimate goal, like you said, balance within each one and then balance throughout all four, like you said. So that when you are, it's the ability, like he said, to be able to self observe and know thyself ultimately at the end of the day. Right, let's go this. Now I know I need to go do this, but it's all done personally. You know, each person does it personally for themselves.
Bree) (47:05):
Yeah. And you're kind of creating this picture of a well rounded human. So you're kind of taking these pieces of your personality or a person's personality who they might have otherwise ignored and you're giving them back these, these parts of themselves essentially that they're meant to honor. So then if you could leave listeners with one final piece of wisdom, what would that be?
Em) (47:33):
You can go first. Oh, wow.
Scott) (47:37):
I think the first thing, because I think you, you point more to professionals, you know, business owners, entrepreneurs, is don't let it get, don't let it get away from you. I, I let it get away from me. I let, I let the pressure get too much, I let the competition get too much. I let a lot of things get too much. But ultimately it was a learning experience and, and I learned a lot from it and I became a much better and more well rounded business owner, which made me a better human.
(48:12):
Right. So if I If I was to give anybody, you know, cues, it would be confidence is so huge. But in order to have confidence, you have to keep yourself very in, in a regulated state and, you know, understand that it can't just be all go it. And sometimes it's not about what you do, it's what you don't do. Because I had so many things show up for me that came out of the blue because I trusted I was in quadrant four and it just showed up for me. The thing that I wanted that I thought I'm gonna have to work really, really hard to get to this place in a physical way, just showed up at my door and I realized it was that connection that allowed that to come so they would be, is to really trust, trust that voice that you cannot hear. You can't, you know, you can't hear it, you can't see it, that you are more than you actually think you are, more than the ego that you are and trust it and listen to it and build that voice and then ultimately follow it.
Em) (49:26):
That's really good. I would say probably the thing that's helped me personally the most with the quadrant theory is in the, in the ties to the piece of wisdom is even in the first five years of our business before creating the quadrant theory, I struggled a lot personally with what a lot of people go through, which is like imposter syndrome or who am I to teach people this? Or like, I don't, you know, confidence, maybe I'm, you know, whatever else, all the things I told myself. So I still held myself back a lot. All my actions were like holding myself back essentially when I realized what my natural born quadrant was. And then I did the deep inner work of deconditioning all the conditioning that I had and, and really like you said, peeling back the layers and understanding that holy moly. The things that make me, that I, that I am natural at is actually what I'm doing. You know, wisdom is quadrant four and that's what I offer people.
(50:30):
And so it sort of took away that all those lies that I had believed about myself and, and caused me to struggle in my life personally and professionally, you know. So I think understanding your, what makes you, what is going to come natural to you and what your gift is, is so, so, so helpful. But many times, especially if you're a natural born quadrant three or four, because our culture doesn't really value those two gifts as much is you, is to do the work of peeling back those layers and really, you know, understanding that the thing right now that you may think makes you bad or weird or whatever else may be actually the thing that makes you unique and makes.
(51:16):
Will make you successful actually in the end in all areas because you'll be in alignment. And for me, that's been huge.
Bree) (51:23):
Yeah. And the universe responds to alignment, so.
Em) (51:27):
Yeah.
Bree) (51:28):
Then if somebody's listening and they're curious because they want to either connect with you or just follow along and see a little bit more about what you're doing, where can they find you?
Em) (51:37):
Just our website, theartoflookingin.com that'll have all of our information, including the quadrant theory stuff. So that's the best place to go.
Bree) (51:46):
Awesome. I will make sure to link that in the show notes and then you also have a freebie that you want to share with listeners. Can you tell me a little bit more about that?
Em) (51:54):
Yeah. So it's a, it's a master class and basically it's gonna walk you through how to sort of break up the quadrants and the processes we've been talking to you today about. It's a, I think about an hour long, but it's gonna, it's gonna actually have you write down for each one. So it's gonna give you that sort of step by step process in that.
Scott) (52:12):
Hour long class and, and to help you understand. Okay, so what, what's my dominant quadrant? What am I, you know, am I. Because, you know, you kind of define yourself just by understanding what each quadrant is. And you can kind of say, oh, I'm, this is my default. I'm a quadrant one. So now what do I do? You know what I mean? Now you know, what do I do with that? It's just so helpful to understand even just where you are. It's kind of like, you know, finding out that, yeah, oh, I was born here. Oh, I'm a Taurus.
(52:44):
I was born here. I'm a library. I was born here. I'm an Aquarius. Same thing.
Em) (52:50):
Yeah. - (Scott)
Yeah. - (Scott)
Yeah.
Scott) (52:54):
It'll tell you that even for your, even for purpose, you know, we, we see that so much anymore is like people asking, so what's my purpose? Well, if you know where you are, then you kind of understand where your gifts are. And then gifts are ultimately, you know, your, your purpose. So you can kind of follow it that way.
Bree) (53:15):
Awesome. I will make sure to link that in the show notes also. And thank you guys so much for being willing to come and share the work you're doing and just talk to me today.
Em) (53:24):
Thank you Brianna thank you.
Bree) (53:26):
Thank thanks for tuning into Rebel CEO. If today's episode lit a fire under you, I would love if you would hit subscribe, leave a rating and drop a review. That little action helps more purpose driven women like you find this channel show and make sure that you're not keeping all of this magic to yourself. Share this episode with a friend who's ready to ditch the rules and build a life that actually feels good. If you're looking for a little one on one connection, slide into my DMs on Instagram @rebel CEO podcast and I would love to hear what you're thinking and what you're building so that I can cheer you on every step of the way.
(53:59):
And one more thing, if you're ready for even more support, join my free Facebook community. It is packed with like minded women who are rebelling, setting wild goals, dreaming big and making moves. The link's waiting for you in the show notes and I will see you inside. Until next time, keep breaking the rules, chasing your purpose and creating the life that you were meant for. I'll see you in the next episode.
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