April 15, 2025 • 40 mins
What if your brand isn’t just off… but actually blocking your next-level success?
In this episode of Rebel CEO, Breeanna sits down with branding expert and creative visionary Heidi Østergaard of Miss Feinful to unpack exactly what’s keeping so many women stuck behind the scenes in their businesses—and how to break free by realigning your brand with confidence, clarity, and purpose.
Whether you're pivoting, leveling up, or just feeling disconnected from your current visual identity, this conversation is a must-listen for female entrepreneurs ready to build a brand that finally feels like them—and magnetizes dream clients with ease.
Inside This Episode:
-
The truth about outgrowing your branding—and what to do next
-
How to audit your brand without the overwhelm
-
Aligning your business with your why (not just what looks good)
-
Why mindset and brand visibility go hand-in-hand
-
Real-world strategies to stay consistent across platforms
-
The freedom that comes from saying no to what’s not aligned
Notable Quotes from Heidi
"I am so passionate about women taking up space. I want more women to feel allowed to take up space in the world and I want them to own their own genius."
"The why has to be reflected in your messaging, all over your socials and your website."
"You can actually get away with doing something that is different and not in what you would normally think in the right colors if your messaging and if your why and if your audience is clear."
Resources:
- Heidi's Website - https://www.missfeinful.com
- Follow Heidi on Instagram - https://www.instagram.com/missfeinful/
Ready to build a business and brand that feels like you?
Listen now on Apple, Spotify, or your fave podcast platform—and don’t forget to share this with a fellow Re
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Bree) (00:00):
Welcome to Rebel CEO, the podcast where we ditch the rules and build businesses that don't just make money, but set your soul on fire. I'm Brianna K, your business coach, freedom advocate, and personal permission slip to dream bigger. I scaled my own business to six figures while breaking every mold that people told me to fit into, and now I'm here to help you do the same. I'll help you build a business and a life that's so deeply rooted in your purpose that you never feel like you missed out on the life that.
(00:26):
You were supposed to live.
This is your time to root down, rise up, Rebel, and manifest all of your wild goals. So grab your coffee, get cozy, and let's dive in. Hey, rebels. Today is an episode all about giving your brand the glow up it deserves with our branding expert, Heidi. Think of this episode as a therapy session for your brand because we are going to diagnose some common branding ailments and prescribe creative solutions to help you show up with confidence.
(00:56):
Heidi Ostergaard is the creative force behind Ms. Fineful. She's a branding expert who empowers female entrepreneurs to build impactful and authentic brands with years of experience transforming visions into stunning visual identities. Heidi combines creativity, strategy and heart to help women stand out confidently online. Her work is praised for its clarity, professionalism, and ability to capture the truest essence of a business.
(01:23):
Hey, Heidi, how's it going?
Heidi) (01:26):
Hi. I'm good. How are you?
Bree) (01:28):
I'm awesome. So Heidi's joining us from. You said Copenhagen.
Heidi) (01:33):
Yeah. - (Bree)
Yeah, well, I think I would describe myself and also my friends and family I know describe me as a very kind person. I'm very considerate of other people, but I'm also very firm in what I believe and what I want in life. So I think I have a good balance of being, you know, the soft and also the hard. And then I'm a mom of two teenage girls and that is probably my biggest challenge and job in life, I think, but also the most fun and rewarding, of course.
(02:22):
And yeah, I'm just a very happy, easy going, content, just really life loving person, I think.
Bree) (02:32):
Yeah. Awesome. So do you think that it is fair when people say that teenage girls are more difficult than teenage boys?
Heidi) (02:40):
Yes, I do think that's fair.
Bree) (02:43):
Yeah, I can just think that.
Heidi) (02:45):
Very challenging. And they. Yeah, they just battle different things than Boys do, I think yeah.
Bree) (02:54):
Yeah, for sure. I can think back to when I was a teenager and I honestly feel like I was probably pretty low key compared to some. But yeah, I definitely could see how it would be a challenge, like navigating and kind of getting into their world and like a trusted, like somebody they could talk to versus just feeling like they, they want to like, keep everything from you or like battle like the whole motherhood, friendship mix there.
(03:21):
So if I asked you how you got into branding and why you're so passionate about it, what would you say?
Heidi) (03:28):
I think it happened gradually. I was studying multimedia design, so like a varied range of design types. And then I actually, right after school, I was asked to design a logo for a sushi restaurant like chain that we have here in Denmark. And I think that kind of just catapulted me quite randomly into design. And then as the years went on, I think when you just train something, you become better, of course. But it also became such the whole aesthetic, harmonious thing about design, where you actually have to create a feeling and you have to make something that is aligning with so many things on so many levels.
(04:23):
I think I fell in love with that and now it's just, I don't know very. It's just a. Such a integrated part of my life that I, I, I don't even know anymore why I love it. I think it's just such a big part of who I am. So everywhere I go, I see design. I look at how it is aligning. I look at if it's comfortable being there, if the atmosphere is everywhere where we look. And I can't, I see it everywhere.
(04:59):
And it's just become such a big part of my life. And I think it was just a little bit random, honestly. And the reason I'm doing what I'm doing today because it is a little bit different, is I want businesses, smaller businesses as you and me. And, you know, I want people to be able to afford really beautiful branding, but also strategic branding. I think that that is something that I'm really passionate about.
(05:32):
So it's not just. I don't want to talk bad about Canva, because I actually do love Canva, but it has to have like a meaning. It has to have some, some weight behind it. It can't just be, you know, a beautiful logo. It has to be something more. But I will come into that, I guess. But yeah, I just, I just love every aspect of it.
Bree) (05:59):
Yeah, that makes so much sense. So then I also want to ask about your Business name. Is there like a meaning behind it or a story? Find it.
Heidi) (06:08):
There actually is. Not so long ago I rebranded, so now it is Ms. Fineful, but before it was just Fineful. And that name is actually taken from Germany, the German word Feinsmegger. So the first like four letters is fine and then full is from Beautiful. So it's a combination of Feinsmeager and Beautiful. And that's just been my name for I think 13 years. And then I used it as my Instagram handle, but then it was Miss Fineful.
(06:48):
So I've always been Miss Fineful, like on Instagram, since I had my account there. And yeah, last year I just decided to make it a little bit more personal and rebrand it into not just Fineful but Miss Fineful, which is basically me, I guess.
Bree) (07:07):
Okay, that totally makes sense. And I should have guessed that there was a meaning behind it when I asked because you said that there should be weight behind even the Canva documents. So we are going to talk about some common branding ailments and how to heal those, I guess. So to get started, we're going to dive into some branding therapy and I'm actually really excited about this call. I've been, I've been waiting for it for, for a while because we've been scheduled for a while.
(07:34):
So what are some of the most common branding ailments that you see?
Heidi) (07:41):
Well, I think first and foremost it is when people are kind of growing out of their brand and they're not really, you know, updating it or they don't really know how to make the brand follow their own development. And it can be both personal development, but it could also be when their business is just growing. So it can be like a two part thing. So they kind of don't get. I think a lot of people don't know that it's actually allowed to upgrade your branding. It's. It's okay that you change things as you're growing.
(08:20):
So I think that's number one that you kind of outgrow your branding at some point. And I think one of the other are that you don't really have a cohesive. You want to do too much with your branding, so you end up actually not doing anything, if that makes sense. So you change your colors too often. You use five different fonts. You don't really have a tone of voice. You actually forget that it's a good idea to stay consistent with one thing at a time.
(09:01):
And I think so many business owners are creative people actually, because their brain is just working as, like, a popcorn machine. So they want so many things at once, and I think a lot of branding shows that, so I think that's the two biggest ones I see.
Bree) (09:21):
Okay, so I actually have a funny story about the wanting to do too much and having too many branding colors and whatnot, because I'm navigating that with the Rebel CEO side of my business. Because initially. So my branding colors for photography are. I'm, like, a very neutral girl, so there's a lot of neutral, but then there's, like, a pop of, like, a light blue in my menu, and that comes in because I feel like a lot of people are like, oh, you're. You're really calming to be around. Like, your energy is very calming when we're shooting together.
(09:51):
And it also compliments and coordinates with my style of photography, so I have that. And then with Rebel CEO, I was like, do I use those same branding colors and keep that, or do I do, like, a. A pop of green? Like, I still definitely want to stay in the neutral zone, but I thought maybe a pop of green because it was earthy, and I just. I liked the vibe if I wanted to go a different route. So I've been kind of going back and forth between, too.
(10:19):
And then lately, I've been hearing this woman, her name's Athena Kroll, she talks a lot about asking your spirit guides for help with your business. And I was like, okay, I'm just going to try that out. So I just did this little mental thing where I asked my spirit guides about my branding colors, and I got red and black, and I was like, red and black? It's like, that's kind of weird. And. And then I started to think about it, and I was like, actually, like, the name's Rebel CEO, and I do really like that, like, cream with, like, the burgundy, like, romantic look.
(10:58):
I was like, I could totally rock that. So I've been pivoting into the. I'll probably do, like, a neutral with a pop of red, and I do use, like, black and grays, too. So it's like, actually, that might have been on point, so I'm going to roll with it, but I'm just mid pivot now.
Heidi) (11:14):
Yeah, that sounds really, really good. I love it. For the. I love the red. For the Rebel, I. I think. Or the burgundy, I think that's great. And I think that it makes sense that you try to separate those two a little bit, I think also for your own pivot.
Bree) (11:31):
Yeah, absolutely. Okay. So some of the ailments you said are growing out of their brand and you just touched on pivoting. So growing out of their brand could possibly mean a full pivot into a different space, but it could also just mean that you're elevating your brand or trying to level up or raise your pricing. Oh, actually, let's talk about that. So if somebody is wanting to raise their pricing, are there any common branding things that you would say if you're raising your pricing? You need to look at this so that you can charge a higher rate or a premium.
Heidi) (12:05):
There is a common understanding of like luxury, high level colors and, you know, visual identity. But honestly, I think it depends on your product so much. And if you have like a good reputation, if you have great testimonials, if you have all that social proof, I don't think it matters how your brand looks, to be honest. I think it matters how you carry yourself and how you deliver your services. And I think you can charge whatever you want even if you have pink and blue and green fun, like vibey branding.
(12:50):
But you can also do it in very minimal white, beige, black, you know, the luxury high end color scheme. I don't, I actually don't think that has, I don't think it's going to be the one deciding factor when people.
Bree) (13:07):
Are trying to, to fix their branding for either like they've outgrown it or like you we talked about, they're doing too much and they realize that they need to tone it in and stay consistent with what that brand is. What would you tell them for their, their creative solutions? What would you prescribe for them to fix that?
Heidi) (13:29):
I would ask them to look back or even just rediscover why they are doing what they're doing. I think find your why again, because sometimes we forget our why and I think it's really important to figure that out. And then it's also really important to ask yourself, who am I doing this for? Who do I want to help? And it is very, I mean it's probably very boxed, but if you're only helping women and you are doing something very feminine and very soft, then maybe you shouldn't have black and blue colors in your branding.
(14:14):
So it's, it's, I think to ask yourself why is the most important thing. And you can do this often. You can, you can check in with yourself maybe once a year and see am I still aligned with my why am I and my branding, is that still aligned with what I want to achieve? And then also who am I helping? I think that's very important to ask.
Bree) (14:38):
Yeah, definitely. So can you think of any examples of how branding might change depending on who you're helping?
Heidi) (14:46):
Yeah, I can. Honestly, it is changing. I see it changing a lot because it is, as I also said before, it is like a very boxed way of looking at it. And there is color theory, of course, and psychology and all of this and something moves us more than others. And green is good for sustainability and wellness and, and pink is good for feminine fun like brands like that. But I, I actually think now that you ask me that it is a little bit old fashioned to think that way because I see more and more young brands play with different colors that are not supposed to be, let's say for an energy drink, they make it very beige and very like, you know, lifesty, very fashionable.
(15:42):
And an energy drink is normally red or blue. Right. So I think that we are actually seeing some disruption on this field that you can actually get away with doing something that is different and not in what you would normally think in the right colors. If your messaging and if your why and if your audience is clear, then you can actually get away with it. I cannot think of an example right now where, where the branding, it would be very like a lame example, but for example Estrid, there is a Swedish brand for razors that are really, really great. Like they don't leave marks and stuff. They're so, so great.
(16:34):
And they have all the like pastel colors, like soft purple, soft apricot, soft pink, all these colors that you would think are feminine colors. And I'm really like, also young, but also a little bit playful. But I think they're doing a really, really good job in presenting their product in, in a way that we recognize for feminine hygiene products but also have elevated it a little bit into something that is young and playful.
(17:12):
I don't know if that example is good, but that was what I thought of.
Bree) (17:17):
Yeah, absolutely. And then when I wasn't recording, I mentioned that I have a lot of photographers who listen to this podcast still too. So for them I'll just throw out the example of like when, when you're first starting your photography business, you might just be throwing up whatever shots you take. It might not be well curated. You are just excited because you have this pretty shot and you're not actually fully thinking through all of the work that you're putting on your site.
(17:43):
And then when you get a little bit further into the business, you might realize I really like this certain type of wedding. So for me it was like small weddings, intimate Weddings or elopements. And a lot of the time it was, like, out in nature or an esthetic, intimate wedding instead of, okay, so aesthetic or intentional and emotional were kind of my jams. Like, it could have gone either way. So even if it's at, like, a family house, then it has that meaning behind it. And that was important for me too.
(18:14):
So going from that not curated portfolio, so like, branding colors and everything aside, but going from, like, throwing up barn weddings and huge wedding parties, when you like shooting small weddings with no wedding party, then you could kind of curate your portfolio so that your. Your brand is showcasing what it is that you actually like to shoot. And whether that means having actually booked those clients and then showcasing that or also setting up, like, styled shoots that reflect the brand that you want to grow into and the clients that you want to book is kind of where my mind went when I asked that question too.
(18:51):
So for the photographers out there or anybody in a space where you have a portfolio to showcase, I feel like that could be really a good shift when you're trying to level up your business and step into more of a luxury market, or not even luxury, but just a higher price point than you were charging before.
Heidi) (19:09):
Absolutely. I think it is very important that you. It's. It's totally fine to take jobs that might not be in your aesthetic, but be aware of not showing, like, you know, just don't put them in the feed where you want to present yourself and have a certain, like, vibe or style or. I think it is, of course, also important probably for you photographers to show that you have, like, a variety of skills.
(19:39):
But I think, as you say, you have, like, a passion for doing something, so why not show that vibe? So that's what you're getting booked for. I think that makes so much sense when you want to upgrade or level up.
Bree) (19:53):
Yeah, yeah, absolutely. And then you mentioned rebranding earlier, and I want to know for the people out there who are launching a rebrand, like, every year, because I feel like it. It has become quite trendy for people to do a rebrand because you get a lot of attention. You get this, like, fresh, cool look, and then they can kind of go with whatever the style is at the moment. Do you think that that would be a branding ailment if they're doing rebrands too often, or do you think that it would be a good thing?
Heidi) (20:25):
No, I don't think that's a good thing at all. I think that's unnecessary, and I think that's a lot of money. To probably spend on something that you probably won't get back, honestly, because it's all about branding is really important. And a visual, like a brand identity is, of course, really important. But if you don't have the strategy behind it, and if you don't have the. The confidence or the skills to actually sell what you're selling, then it doesn't really matter if you rebrand. I think it's so much more important to have your foundation and your products and services and that you really have tested out what it is that you're selling and if it, if, if it works.
(21:15):
And then I think minor adjustments is fine to do on your brand. Let's say that you really have found out that you just don't vibe with sage green. That's totally fine to just pick another color for your branding, I think. But overall, I think it's important to stick with your branding for as long as you feel. Of course. Well, if someone feels unaligned with their branding every year, I think something else is going on. Let me just put it that way. I think that they need to look inwards and figure out what is not working instead of just relaunching a new brand every year. I don't think that's necessary at all.
Bree) (22:01):
Yeah. And that kind of takes us back to what you mentioned before as one of the solutions that you would prescribe, which is finding your why. So sounds like if somebody's wanting to rebrand every year, then their brand isn't truly tied into their why and who they are. I would say, do you have any tools or tips or exercises to actually find your why?
Heidi) (22:24):
Yeah, this is going to be so, like a very basic, very superficial. But I think, ask yourself, who do I want to work with? Who do I get energy from working with? So, for me, I love working with ambitious women. I love working with women that has a purpose, who wants to help other people achieve something. And if you feel inside, oh, my God, I just love working with dog moms, for example, or I just really, really love helping men find their purpose in life. Whatever it is.
(23:04):
Ask yourself, who do I get energy from working with? Because I think it's so important to not burn out that you actually work with people that you have a passion of helping. So that's one thing you can ask yourself. And then I think it actually is a really important job to figure out what your values are, what your own values are. For example, mine are. I'm very transparent with my clients. I try to be very open about what's going on where I am in the project, what is expected of them, what is what I am going to do for them. So transparency is so important.
(23:45):
I'm very honest, I'm very kind. Like, I have five of my values that I also integrate in my business. And I think every time you have a doubt or every time you are like kind of going away from your inner core or your purpose, ask yourself, is this within my own values? And it can seem a little bit fluffy, maybe, but I think when you have found your own values, there are so many things that you're going to say no to.
(24:20):
There are so many things that you're going to say, yeah, I can do that. And you're just going to be so much more clear in your direction in your business if you know your values. And that's also in your branding. Because if you know who you want to work with and you know who you like to help, then you also. And you also know who you are, like, who you value, what your values are. It's so much easier to decide on how it's going to look because then you probably already know.
(24:55):
I'm into the softer colors because I'm helping people with mental health problems, or I'm into nature colors because I am helping people train their dogs or whatever it is, there will be something so natural about picking your colors or your fonts or just your overall vibe because you know what you want people to feel and what you want yourself to feel. And I think people don't really consider enough who they are as a person.
(25:30):
And I know this is different. If you sell products, I know this is a completely different ball game. I think this is for founders or solopreneurs or people in the service industry that they. Where they are kind of the product in a way. I think if they, if they take the time to get to know themselves and, and know who they want to be in their business, it's going to be easier to choose their visual identity, their brand identity.
Bree) (26:06):
Yeah, I love that. And like tying who you are as a person, your personal brand, into your aesthetic brand. Also, one of my favorite exercises for finding your. Why I don't know if you've heard of this one or not. It's called Seven Levels Deep, I'm pretty sure. Do you know which. Which one I'm talking about yet?
Heidi) (26:25):
Yes, I think I know. I've never tried it though. But it is good.
Bree) (26:29):
Yeah, Yeah, I like it. So essentially, it's like peeling back the layers of an onion. So you ask yourself, like, why. Why do I what is. It's like why do I want to own this business? Or like why am I insert whatever your job is, something along those lines and then you answer the question and then you ask yourself that same question seven different times and by the time you get to the end of your, your seventh question, you'll have a totally different answer that's gone so much deeper than just because I want to start a business to pay the bills or something like that. That's not actually, like, that's not actually the root of why or it shouldn't be the root of why you are starting a business or in the line of work that you're in.
(27:15):
So I've done that before and just like full disclosure, one time I did it and I felt like my sixth answer was more on point than my seventh. So don't feel like you have to go with the seventh one if something else rings more true to you. But it is a good exercise if you need a good starting place and you're having trouble getting that deeper answer on your own. So then would you be willing to share what Your why and Ms. Feinful is?
Heidi) (27:43):
Yes, I would love that. So I think it comes from a pain of my own that I have never been very self confident. I've never really, you know, thought I had a, that I could take up space. I don't know, I just, I didn't have that self confidence and I, I've just learned over the years that so many women feel the same way. And I pivoted my business five years ago into also including mentoring and doing like a whole mentoring, branding, six months for female entrepreneurs because I felt like we all need that kind of boost or a lot of women do.
(28:32):
And I just, I am so passionate about women taking up space. I want more women to feel allowed to take up space in the world and I want them to own their own genius because they are so, their women are so amazing. I'm amazed by women every single day. They are so strong and just so powerful and smart and unfortunately a lot of women don't think that about themselves and I just want to infuse them with this confidence that I have now found by just working so hard on my self belief and my, I've changed my whole self belief system and that's what I want to do for other women.
(29:21):
And I don't think that you can have your own business and be a successful business owner if you don't have that self confidence. So I think it goes hand in hand having a successful brand but also having that belief in yourself that you actually deserve to take up that space.
Bree) (29:40):
Yeah, that's such a beautiful answer. And I could tell when you were saying it, just how passionate you were about it, and it was just beautiful to watch. So if you are watching the video, you can also see it. If you're just listening to the podcast, then I'm sure you could hear it in her words. But that is awesome, and I love that. Why for you. So thank you for sharing. And also, you are totally meant to take up space because like I said, I was excited to talk with you on this call because I keep seeing your name pop up in the Facebook group that we're in together, and you're just always out there, like, giving people advice and helping them and like, sharing your knowledge with them. So that's. That's amazing. And thank you for doing that.
(30:19):
So then if we are, like, if somebody out there is listening and they want to start diagnosing their own brand, do you have any exercises or tips or questions that they should be asking themselves to kind of make sure that. That they have everything in check and that they're, like, ready to go?
Heidi) (30:38):
Yeah. Well, a very easy one is to have a look at your socials, your website, and I would recommend not having more than three funds. That's a very easy one. Just, you know, have three funds that you use all over and be very consistent with that. So you can do, like, a mini brand audit by yourself and check if you have more than that. And I would also say that I think four colors is a maximum of brand colors before it gets a little bit, I don't know, confusing or messy, I would say.
(31:20):
So maybe turn down the use of different colors. You can tidy up. That way you can make a little bit more of a harmonious look if you. If you use your colors a little bit more sparingly. And then I would say again, the why has to be reflected in your messaging, all over your socials and your website. So if you have, let's say, like, we have, like, we have been taught in Jamie C's group, the I help statement.
(31:56):
Like, if you have made all that, if you have done all that work with your messaging and you know exactly what to say to who, make sure that that is everywhere on your platforms. So you say the same things all over your platforms, it cannot be, I help solopreneurs make more money in your Instagram and then on your website. It cannot be I help solopreneurs find themselves. It has to be very cohesive. All over.
(32:30):
So, and that's very easy. You can just go through all your bios. You can go through your hero section on your website. So I would say those are the three colors, fonts, imagery. Like, how is your. Are your images the same, like, style? Or is it. You have very dark images and very light images. You have yellow images and you have red images. Is, is there also a cohesiveness in your images? Can you go through your platforms and your everywhere where you're represented and see if there's a cohesiveness? I think that's the most important thing.
Bree) (33:07):
Okay, so just to recap that checklist, you should be using a maximum of three fonts. Would you recommend doing a heading font, a subheading font, and a paragraph font?
Heidi) (33:19):
Yes. What I normally use is a heading font, body font, and then like an extra font that you can use for look here or hey girl or whatever. Just, you know, a little bit pops here and there of a third font. But two main fonts is my recommendation.
Bree) (33:40):
Okay, awesome. Love that. So two main fonts, a max of three fonts for like a little bonus, one maximum of four colors and then reflect your why in your socials and your site. And then for the fourth one, it was to have a cohesive brand presence. So that's like a nice little checklist for listeners to get started on. And I feel like if they go through all of those and they're like, okay, done, done, done. And I'm doing this all consistently and not falling off when I see the next shiny brand, then I think that that will start to give them a really good, A really good brand presence that people will start to recognize and know and hopefully love along the way, too.
(34:24):
So do you have final tips, tricks, advice, inspiration, anything that you want to share with listeners before. Before I get all of your details and we close out?
Heidi) (34:39):
I think one tip that I want to give all entrepreneurs and business owners is work on your mindset. I think that's, that's one of my, like, really important, like, if you don't believe in what you're doing, people are not going to buy from you. So then it doesn't matter if you have a nice logo or you have the right colors or you look good in your business portraits. If you don't believe in what you're selling and if you don't believe in yourself, then work on that. Because after that, if you have that belief, you will see things starting to shift and happen for you. If you, maybe you feel stuck right now or you have hit I Don't know a place in your business where it doesn't really go that well.
(35:29):
I think it really comes back to working on your mindset and showing up a little bit more confident and strong in your messaging and in the way that you present yourself. And then you can think about the branding if that aligns, because we can't sell anything if we don't. If we don't really believe in what we're selling and if we don't believe in ourselves. So I think that's my final advice to people if they are looking into rebranding and maybe they have a difficult time in their business and they consider, oh, maybe I should spend money on rebranding, but maybe they should look at am I where I should be mentally and in my confidence before they spend money on that.
Bree) (36:16):
Yeah. And mindset is huge. And it's really hard for people to understand that until they actually have their eyes open to it and fully get it, because it's not something that you can tangibly see. So they want that, like, quick win and that. That thing that they can see in front of them. And really a lot of the time, because you could honestly, I think that branding is huge. I think it can get you so far.
(36:40):
But I also know that there are people out there that have not very well put together brands and they're doing super well in business. So mindset, yeah, mindset can get you so far. And I know it's really hard to believe when you don't believe it yet, but just like, try it out and you, I promise you will eventually. It might not be like an overnight shift, but if you stick with it, you will see a shift.
(37:05):
I also wanted to talk a little bit more about if you don't believe in yourself. And I just saw this thing yesterday on social media, which is what made me want to talk about it a little more. Dive in a little bit deeper. It said if you're not seeing results or something along those lines, then you might only be putting in 80% and feeling like you're putting in 100%. But if you actually look at it, are you really putting in 100%?
(37:31):
Because if you're putting in that 100%, then you're going to get like a thousand percent back. And I think a lot of us are like, well, I'm doing this or running this business, but you don't actually feel qualified to do it. So you're really only putting in a portion of what you truly can. So let's say you launch a program. Are you actually putting whatever you can into this to know that it's the best program ever and whoever gets it is going to be like so blown away and they're gonna get so much value out of it. Or are you like, okay, I think this and this and this is what I should put in it and I'm gonna do this. I don't feel confident doing that, so I'm gonna like skip that.
(38:10):
Because if you actually showed up 100 fully and knew that you put your best work into it and that people were going to get this amazing result, then your whatever it is that you're selling would probably be selling.
Heidi) (38:23):
Yep. Yeah, that makes a lot of sense.
Bree) (38:27):
Yeah. So if listeners want to say hi to you, follow along with you, send you a message and dive a little bit deeper, where can they connect with you?
Heidi) (38:38):
Well, they can find me on my website on missfindful.com I'm also on Instagram on Ms. Fineful and I think that's the best places to reach out and I'll. Yeah, I can help people there.
Bree) (38:53):
Okay, awesome. So I will make sure to link those in the show notes, but thank you again so much for coming on and just having this fun talk with me.
Heidi) (39:02):
Thank you so much for having me. I'm so glad you invited me. It was fun.
Bree) (39:07):
Thanks for tuning in to Rebel CEO. If today's episode lit a fire under you, I would love if you would hit subscribe, leave a rating and drop a review. That little action helps more purpose driven women like you find this show and make sure that you're not keeping all of this magic to yourself. Share this episode with a friend who's ready to ditch the rules and build a life that actually feels good.
(39:28):
If you're looking for a little one.
On one connection, slide into my DMS on Instagram @rebel CEO podcast and I would love to hear what you're thinking and what you're building so that I can cheer you on every step of the way. And one more thing, if you're ready for even more support, join my free Facebook community. It is packed with like minded women who are rebelling, setting wild goals, dreaming big and making moves. The link's waiting for you in the show notes and I will see you inside.
(39:54):
Until next time, keep breaking the rules, chasing your purpose, and creating the life that you were meant for. I'll see you in the next episode.
Welcome to Rebel CEO, the podcast where we ditch the rules and build businesses that don't just make money, but set your soul on fire. I'm Brianna K, your business coach, freedom advocate, and personal permission slip to dream bigger. I scaled my own business to six figures while breaking every mold that people told me to fit into, and now I'm here to help you do the same. I'll help you build a business and a life that's so deeply rooted in your purpose that you never feel like you missed out on the life that.
(00:26):
You were supposed to live.
This is your time to root down, rise up, Rebel, and manifest all of your wild goals. So grab your coffee, get cozy, and let's dive in. Hey, rebels. Today is an episode all about giving your brand the glow up it deserves with our branding expert, Heidi. Think of this episode as a therapy session for your brand because we are going to diagnose some common branding ailments and prescribe creative solutions to help you show up with confidence.
(00:56):
Heidi Ostergaard is the creative force behind Ms. Fineful. She's a branding expert who empowers female entrepreneurs to build impactful and authentic brands with years of experience transforming visions into stunning visual identities. Heidi combines creativity, strategy and heart to help women stand out confidently online. Her work is praised for its clarity, professionalism, and ability to capture the truest essence of a business.
(01:23):
Hey, Heidi, how's it going?
Heidi) (01:26):
Hi. I'm good. How are you?
Bree) (01:28):
I'm awesome. So Heidi's joining us from. You said Copenhagen.
Heidi) (01:33):
Yeah. - (Bree)
Yeah, well, I think I would describe myself and also my friends and family I know describe me as a very kind person. I'm very considerate of other people, but I'm also very firm in what I believe and what I want in life. So I think I have a good balance of being, you know, the soft and also the hard. And then I'm a mom of two teenage girls and that is probably my biggest challenge and job in life, I think, but also the most fun and rewarding, of course.
(02:22):
And yeah, I'm just a very happy, easy going, content, just really life loving person, I think.
Bree) (02:32):
Yeah. Awesome. So do you think that it is fair when people say that teenage girls are more difficult than teenage boys?
Heidi) (02:40):
Yes, I do think that's fair.
Bree) (02:43):
Yeah, I can just think that.
Heidi) (02:45):
Very challenging. And they. Yeah, they just battle different things than Boys do, I think yeah.
Bree) (02:54):
Yeah, for sure. I can think back to when I was a teenager and I honestly feel like I was probably pretty low key compared to some. But yeah, I definitely could see how it would be a challenge, like navigating and kind of getting into their world and like a trusted, like somebody they could talk to versus just feeling like they, they want to like, keep everything from you or like battle like the whole motherhood, friendship mix there.
(03:21):
So if I asked you how you got into branding and why you're so passionate about it, what would you say?
Heidi) (03:28):
I think it happened gradually. I was studying multimedia design, so like a varied range of design types. And then I actually, right after school, I was asked to design a logo for a sushi restaurant like chain that we have here in Denmark. And I think that kind of just catapulted me quite randomly into design. And then as the years went on, I think when you just train something, you become better, of course. But it also became such the whole aesthetic, harmonious thing about design, where you actually have to create a feeling and you have to make something that is aligning with so many things on so many levels.
(04:23):
I think I fell in love with that and now it's just, I don't know very. It's just a. Such a integrated part of my life that I, I, I don't even know anymore why I love it. I think it's just such a big part of who I am. So everywhere I go, I see design. I look at how it is aligning. I look at if it's comfortable being there, if the atmosphere is everywhere where we look. And I can't, I see it everywhere.
(04:59):
And it's just become such a big part of my life. And I think it was just a little bit random, honestly. And the reason I'm doing what I'm doing today because it is a little bit different, is I want businesses, smaller businesses as you and me. And, you know, I want people to be able to afford really beautiful branding, but also strategic branding. I think that that is something that I'm really passionate about.
(05:32):
So it's not just. I don't want to talk bad about Canva, because I actually do love Canva, but it has to have like a meaning. It has to have some, some weight behind it. It can't just be, you know, a beautiful logo. It has to be something more. But I will come into that, I guess. But yeah, I just, I just love every aspect of it.
Bree) (05:59):
Yeah, that makes so much sense. So then I also want to ask about your Business name. Is there like a meaning behind it or a story? Find it.
Heidi) (06:08):
There actually is. Not so long ago I rebranded, so now it is Ms. Fineful, but before it was just Fineful. And that name is actually taken from Germany, the German word Feinsmegger. So the first like four letters is fine and then full is from Beautiful. So it's a combination of Feinsmeager and Beautiful. And that's just been my name for I think 13 years. And then I used it as my Instagram handle, but then it was Miss Fineful.
(06:48):
So I've always been Miss Fineful, like on Instagram, since I had my account there. And yeah, last year I just decided to make it a little bit more personal and rebrand it into not just Fineful but Miss Fineful, which is basically me, I guess.
Bree) (07:07):
Okay, that totally makes sense. And I should have guessed that there was a meaning behind it when I asked because you said that there should be weight behind even the Canva documents. So we are going to talk about some common branding ailments and how to heal those, I guess. So to get started, we're going to dive into some branding therapy and I'm actually really excited about this call. I've been, I've been waiting for it for, for a while because we've been scheduled for a while.
(07:34):
So what are some of the most common branding ailments that you see?
Heidi) (07:41):
Well, I think first and foremost it is when people are kind of growing out of their brand and they're not really, you know, updating it or they don't really know how to make the brand follow their own development. And it can be both personal development, but it could also be when their business is just growing. So it can be like a two part thing. So they kind of don't get. I think a lot of people don't know that it's actually allowed to upgrade your branding. It's. It's okay that you change things as you're growing.
(08:20):
So I think that's number one that you kind of outgrow your branding at some point. And I think one of the other are that you don't really have a cohesive. You want to do too much with your branding, so you end up actually not doing anything, if that makes sense. So you change your colors too often. You use five different fonts. You don't really have a tone of voice. You actually forget that it's a good idea to stay consistent with one thing at a time.
(09:01):
And I think so many business owners are creative people actually, because their brain is just working as, like, a popcorn machine. So they want so many things at once, and I think a lot of branding shows that, so I think that's the two biggest ones I see.
Bree) (09:21):
Okay, so I actually have a funny story about the wanting to do too much and having too many branding colors and whatnot, because I'm navigating that with the Rebel CEO side of my business. Because initially. So my branding colors for photography are. I'm, like, a very neutral girl, so there's a lot of neutral, but then there's, like, a pop of, like, a light blue in my menu, and that comes in because I feel like a lot of people are like, oh, you're. You're really calming to be around. Like, your energy is very calming when we're shooting together.
(09:51):
And it also compliments and coordinates with my style of photography, so I have that. And then with Rebel CEO, I was like, do I use those same branding colors and keep that, or do I do, like, a. A pop of green? Like, I still definitely want to stay in the neutral zone, but I thought maybe a pop of green because it was earthy, and I just. I liked the vibe if I wanted to go a different route. So I've been kind of going back and forth between, too.
(10:19):
And then lately, I've been hearing this woman, her name's Athena Kroll, she talks a lot about asking your spirit guides for help with your business. And I was like, okay, I'm just going to try that out. So I just did this little mental thing where I asked my spirit guides about my branding colors, and I got red and black, and I was like, red and black? It's like, that's kind of weird. And. And then I started to think about it, and I was like, actually, like, the name's Rebel CEO, and I do really like that, like, cream with, like, the burgundy, like, romantic look.
(10:58):
I was like, I could totally rock that. So I've been pivoting into the. I'll probably do, like, a neutral with a pop of red, and I do use, like, black and grays, too. So it's like, actually, that might have been on point, so I'm going to roll with it, but I'm just mid pivot now.
Heidi) (11:14):
Yeah, that sounds really, really good. I love it. For the. I love the red. For the Rebel, I. I think. Or the burgundy, I think that's great. And I think that it makes sense that you try to separate those two a little bit, I think also for your own pivot.
Bree) (11:31):
Yeah, absolutely. Okay. So some of the ailments you said are growing out of their brand and you just touched on pivoting. So growing out of their brand could possibly mean a full pivot into a different space, but it could also just mean that you're elevating your brand or trying to level up or raise your pricing. Oh, actually, let's talk about that. So if somebody is wanting to raise their pricing, are there any common branding things that you would say if you're raising your pricing? You need to look at this so that you can charge a higher rate or a premium.
Heidi) (12:05):
There is a common understanding of like luxury, high level colors and, you know, visual identity. But honestly, I think it depends on your product so much. And if you have like a good reputation, if you have great testimonials, if you have all that social proof, I don't think it matters how your brand looks, to be honest. I think it matters how you carry yourself and how you deliver your services. And I think you can charge whatever you want even if you have pink and blue and green fun, like vibey branding.
(12:50):
But you can also do it in very minimal white, beige, black, you know, the luxury high end color scheme. I don't, I actually don't think that has, I don't think it's going to be the one deciding factor when people.
Bree) (13:07):
Are trying to, to fix their branding for either like they've outgrown it or like you we talked about, they're doing too much and they realize that they need to tone it in and stay consistent with what that brand is. What would you tell them for their, their creative solutions? What would you prescribe for them to fix that?
Heidi) (13:29):
I would ask them to look back or even just rediscover why they are doing what they're doing. I think find your why again, because sometimes we forget our why and I think it's really important to figure that out. And then it's also really important to ask yourself, who am I doing this for? Who do I want to help? And it is very, I mean it's probably very boxed, but if you're only helping women and you are doing something very feminine and very soft, then maybe you shouldn't have black and blue colors in your branding.
(14:14):
So it's, it's, I think to ask yourself why is the most important thing. And you can do this often. You can, you can check in with yourself maybe once a year and see am I still aligned with my why am I and my branding, is that still aligned with what I want to achieve? And then also who am I helping? I think that's very important to ask.
Bree) (14:38):
Yeah, definitely. So can you think of any examples of how branding might change depending on who you're helping?
Heidi) (14:46):
Yeah, I can. Honestly, it is changing. I see it changing a lot because it is, as I also said before, it is like a very boxed way of looking at it. And there is color theory, of course, and psychology and all of this and something moves us more than others. And green is good for sustainability and wellness and, and pink is good for feminine fun like brands like that. But I, I actually think now that you ask me that it is a little bit old fashioned to think that way because I see more and more young brands play with different colors that are not supposed to be, let's say for an energy drink, they make it very beige and very like, you know, lifesty, very fashionable.
(15:42):
And an energy drink is normally red or blue. Right. So I think that we are actually seeing some disruption on this field that you can actually get away with doing something that is different and not in what you would normally think in the right colors. If your messaging and if your why and if your audience is clear, then you can actually get away with it. I cannot think of an example right now where, where the branding, it would be very like a lame example, but for example Estrid, there is a Swedish brand for razors that are really, really great. Like they don't leave marks and stuff. They're so, so great.
(16:34):
And they have all the like pastel colors, like soft purple, soft apricot, soft pink, all these colors that you would think are feminine colors. And I'm really like, also young, but also a little bit playful. But I think they're doing a really, really good job in presenting their product in, in a way that we recognize for feminine hygiene products but also have elevated it a little bit into something that is young and playful.
(17:12):
I don't know if that example is good, but that was what I thought of.
Bree) (17:17):
Yeah, absolutely. And then when I wasn't recording, I mentioned that I have a lot of photographers who listen to this podcast still too. So for them I'll just throw out the example of like when, when you're first starting your photography business, you might just be throwing up whatever shots you take. It might not be well curated. You are just excited because you have this pretty shot and you're not actually fully thinking through all of the work that you're putting on your site.
(17:43):
And then when you get a little bit further into the business, you might realize I really like this certain type of wedding. So for me it was like small weddings, intimate Weddings or elopements. And a lot of the time it was, like, out in nature or an esthetic, intimate wedding instead of, okay, so aesthetic or intentional and emotional were kind of my jams. Like, it could have gone either way. So even if it's at, like, a family house, then it has that meaning behind it. And that was important for me too.
(18:14):
So going from that not curated portfolio, so like, branding colors and everything aside, but going from, like, throwing up barn weddings and huge wedding parties, when you like shooting small weddings with no wedding party, then you could kind of curate your portfolio so that your. Your brand is showcasing what it is that you actually like to shoot. And whether that means having actually booked those clients and then showcasing that or also setting up, like, styled shoots that reflect the brand that you want to grow into and the clients that you want to book is kind of where my mind went when I asked that question too.
(18:51):
So for the photographers out there or anybody in a space where you have a portfolio to showcase, I feel like that could be really a good shift when you're trying to level up your business and step into more of a luxury market, or not even luxury, but just a higher price point than you were charging before.
Heidi) (19:09):
Absolutely. I think it is very important that you. It's. It's totally fine to take jobs that might not be in your aesthetic, but be aware of not showing, like, you know, just don't put them in the feed where you want to present yourself and have a certain, like, vibe or style or. I think it is, of course, also important probably for you photographers to show that you have, like, a variety of skills.
(19:39):
But I think, as you say, you have, like, a passion for doing something, so why not show that vibe? So that's what you're getting booked for. I think that makes so much sense when you want to upgrade or level up.
Bree) (19:53):
Yeah, yeah, absolutely. And then you mentioned rebranding earlier, and I want to know for the people out there who are launching a rebrand, like, every year, because I feel like it. It has become quite trendy for people to do a rebrand because you get a lot of attention. You get this, like, fresh, cool look, and then they can kind of go with whatever the style is at the moment. Do you think that that would be a branding ailment if they're doing rebrands too often, or do you think that it would be a good thing?
Heidi) (20:25):
No, I don't think that's a good thing at all. I think that's unnecessary, and I think that's a lot of money. To probably spend on something that you probably won't get back, honestly, because it's all about branding is really important. And a visual, like a brand identity is, of course, really important. But if you don't have the strategy behind it, and if you don't have the. The confidence or the skills to actually sell what you're selling, then it doesn't really matter if you rebrand. I think it's so much more important to have your foundation and your products and services and that you really have tested out what it is that you're selling and if it, if, if it works.
(21:15):
And then I think minor adjustments is fine to do on your brand. Let's say that you really have found out that you just don't vibe with sage green. That's totally fine to just pick another color for your branding, I think. But overall, I think it's important to stick with your branding for as long as you feel. Of course. Well, if someone feels unaligned with their branding every year, I think something else is going on. Let me just put it that way. I think that they need to look inwards and figure out what is not working instead of just relaunching a new brand every year. I don't think that's necessary at all.
Bree) (22:01):
Yeah. And that kind of takes us back to what you mentioned before as one of the solutions that you would prescribe, which is finding your why. So sounds like if somebody's wanting to rebrand every year, then their brand isn't truly tied into their why and who they are. I would say, do you have any tools or tips or exercises to actually find your why?
Heidi) (22:24):
Yeah, this is going to be so, like a very basic, very superficial. But I think, ask yourself, who do I want to work with? Who do I get energy from working with? So, for me, I love working with ambitious women. I love working with women that has a purpose, who wants to help other people achieve something. And if you feel inside, oh, my God, I just love working with dog moms, for example, or I just really, really love helping men find their purpose in life. Whatever it is.
(23:04):
Ask yourself, who do I get energy from working with? Because I think it's so important to not burn out that you actually work with people that you have a passion of helping. So that's one thing you can ask yourself. And then I think it actually is a really important job to figure out what your values are, what your own values are. For example, mine are. I'm very transparent with my clients. I try to be very open about what's going on where I am in the project, what is expected of them, what is what I am going to do for them. So transparency is so important.
(23:45):
I'm very honest, I'm very kind. Like, I have five of my values that I also integrate in my business. And I think every time you have a doubt or every time you are like kind of going away from your inner core or your purpose, ask yourself, is this within my own values? And it can seem a little bit fluffy, maybe, but I think when you have found your own values, there are so many things that you're going to say no to.
(24:20):
There are so many things that you're going to say, yeah, I can do that. And you're just going to be so much more clear in your direction in your business if you know your values. And that's also in your branding. Because if you know who you want to work with and you know who you like to help, then you also. And you also know who you are, like, who you value, what your values are. It's so much easier to decide on how it's going to look because then you probably already know.
(24:55):
I'm into the softer colors because I'm helping people with mental health problems, or I'm into nature colors because I am helping people train their dogs or whatever it is, there will be something so natural about picking your colors or your fonts or just your overall vibe because you know what you want people to feel and what you want yourself to feel. And I think people don't really consider enough who they are as a person.
(25:30):
And I know this is different. If you sell products, I know this is a completely different ball game. I think this is for founders or solopreneurs or people in the service industry that they. Where they are kind of the product in a way. I think if they, if they take the time to get to know themselves and, and know who they want to be in their business, it's going to be easier to choose their visual identity, their brand identity.
Bree) (26:06):
Yeah, I love that. And like tying who you are as a person, your personal brand, into your aesthetic brand. Also, one of my favorite exercises for finding your. Why I don't know if you've heard of this one or not. It's called Seven Levels Deep, I'm pretty sure. Do you know which. Which one I'm talking about yet?
Heidi) (26:25):
Yes, I think I know. I've never tried it though. But it is good.
Bree) (26:29):
Yeah, Yeah, I like it. So essentially, it's like peeling back the layers of an onion. So you ask yourself, like, why. Why do I what is. It's like why do I want to own this business? Or like why am I insert whatever your job is, something along those lines and then you answer the question and then you ask yourself that same question seven different times and by the time you get to the end of your, your seventh question, you'll have a totally different answer that's gone so much deeper than just because I want to start a business to pay the bills or something like that. That's not actually, like, that's not actually the root of why or it shouldn't be the root of why you are starting a business or in the line of work that you're in.
(27:15):
So I've done that before and just like full disclosure, one time I did it and I felt like my sixth answer was more on point than my seventh. So don't feel like you have to go with the seventh one if something else rings more true to you. But it is a good exercise if you need a good starting place and you're having trouble getting that deeper answer on your own. So then would you be willing to share what Your why and Ms. Feinful is?
Heidi) (27:43):
Yes, I would love that. So I think it comes from a pain of my own that I have never been very self confident. I've never really, you know, thought I had a, that I could take up space. I don't know, I just, I didn't have that self confidence and I, I've just learned over the years that so many women feel the same way. And I pivoted my business five years ago into also including mentoring and doing like a whole mentoring, branding, six months for female entrepreneurs because I felt like we all need that kind of boost or a lot of women do.
(28:32):
And I just, I am so passionate about women taking up space. I want more women to feel allowed to take up space in the world and I want them to own their own genius because they are so, their women are so amazing. I'm amazed by women every single day. They are so strong and just so powerful and smart and unfortunately a lot of women don't think that about themselves and I just want to infuse them with this confidence that I have now found by just working so hard on my self belief and my, I've changed my whole self belief system and that's what I want to do for other women.
(29:21):
And I don't think that you can have your own business and be a successful business owner if you don't have that self confidence. So I think it goes hand in hand having a successful brand but also having that belief in yourself that you actually deserve to take up that space.
Bree) (29:40):
Yeah, that's such a beautiful answer. And I could tell when you were saying it, just how passionate you were about it, and it was just beautiful to watch. So if you are watching the video, you can also see it. If you're just listening to the podcast, then I'm sure you could hear it in her words. But that is awesome, and I love that. Why for you. So thank you for sharing. And also, you are totally meant to take up space because like I said, I was excited to talk with you on this call because I keep seeing your name pop up in the Facebook group that we're in together, and you're just always out there, like, giving people advice and helping them and like, sharing your knowledge with them. So that's. That's amazing. And thank you for doing that.
(30:19):
So then if we are, like, if somebody out there is listening and they want to start diagnosing their own brand, do you have any exercises or tips or questions that they should be asking themselves to kind of make sure that. That they have everything in check and that they're, like, ready to go?
Heidi) (30:38):
Yeah. Well, a very easy one is to have a look at your socials, your website, and I would recommend not having more than three funds. That's a very easy one. Just, you know, have three funds that you use all over and be very consistent with that. So you can do, like, a mini brand audit by yourself and check if you have more than that. And I would also say that I think four colors is a maximum of brand colors before it gets a little bit, I don't know, confusing or messy, I would say.
(31:20):
So maybe turn down the use of different colors. You can tidy up. That way you can make a little bit more of a harmonious look if you. If you use your colors a little bit more sparingly. And then I would say again, the why has to be reflected in your messaging, all over your socials and your website. So if you have, let's say, like, we have, like, we have been taught in Jamie C's group, the I help statement.
(31:56):
Like, if you have made all that, if you have done all that work with your messaging and you know exactly what to say to who, make sure that that is everywhere on your platforms. So you say the same things all over your platforms, it cannot be, I help solopreneurs make more money in your Instagram and then on your website. It cannot be I help solopreneurs find themselves. It has to be very cohesive. All over.
(32:30):
So, and that's very easy. You can just go through all your bios. You can go through your hero section on your website. So I would say those are the three colors, fonts, imagery. Like, how is your. Are your images the same, like, style? Or is it. You have very dark images and very light images. You have yellow images and you have red images. Is, is there also a cohesiveness in your images? Can you go through your platforms and your everywhere where you're represented and see if there's a cohesiveness? I think that's the most important thing.
Bree) (33:07):
Okay, so just to recap that checklist, you should be using a maximum of three fonts. Would you recommend doing a heading font, a subheading font, and a paragraph font?
Heidi) (33:19):
Yes. What I normally use is a heading font, body font, and then like an extra font that you can use for look here or hey girl or whatever. Just, you know, a little bit pops here and there of a third font. But two main fonts is my recommendation.
Bree) (33:40):
Okay, awesome. Love that. So two main fonts, a max of three fonts for like a little bonus, one maximum of four colors and then reflect your why in your socials and your site. And then for the fourth one, it was to have a cohesive brand presence. So that's like a nice little checklist for listeners to get started on. And I feel like if they go through all of those and they're like, okay, done, done, done. And I'm doing this all consistently and not falling off when I see the next shiny brand, then I think that that will start to give them a really good, A really good brand presence that people will start to recognize and know and hopefully love along the way, too.
(34:24):
So do you have final tips, tricks, advice, inspiration, anything that you want to share with listeners before. Before I get all of your details and we close out?
Heidi) (34:39):
I think one tip that I want to give all entrepreneurs and business owners is work on your mindset. I think that's, that's one of my, like, really important, like, if you don't believe in what you're doing, people are not going to buy from you. So then it doesn't matter if you have a nice logo or you have the right colors or you look good in your business portraits. If you don't believe in what you're selling and if you don't believe in yourself, then work on that. Because after that, if you have that belief, you will see things starting to shift and happen for you. If you, maybe you feel stuck right now or you have hit I Don't know a place in your business where it doesn't really go that well.
(35:29):
I think it really comes back to working on your mindset and showing up a little bit more confident and strong in your messaging and in the way that you present yourself. And then you can think about the branding if that aligns, because we can't sell anything if we don't. If we don't really believe in what we're selling and if we don't believe in ourselves. So I think that's my final advice to people if they are looking into rebranding and maybe they have a difficult time in their business and they consider, oh, maybe I should spend money on rebranding, but maybe they should look at am I where I should be mentally and in my confidence before they spend money on that.
Bree) (36:16):
Yeah. And mindset is huge. And it's really hard for people to understand that until they actually have their eyes open to it and fully get it, because it's not something that you can tangibly see. So they want that, like, quick win and that. That thing that they can see in front of them. And really a lot of the time, because you could honestly, I think that branding is huge. I think it can get you so far.
(36:40):
But I also know that there are people out there that have not very well put together brands and they're doing super well in business. So mindset, yeah, mindset can get you so far. And I know it's really hard to believe when you don't believe it yet, but just like, try it out and you, I promise you will eventually. It might not be like an overnight shift, but if you stick with it, you will see a shift.
(37:05):
I also wanted to talk a little bit more about if you don't believe in yourself. And I just saw this thing yesterday on social media, which is what made me want to talk about it a little more. Dive in a little bit deeper. It said if you're not seeing results or something along those lines, then you might only be putting in 80% and feeling like you're putting in 100%. But if you actually look at it, are you really putting in 100%?
(37:31):
Because if you're putting in that 100%, then you're going to get like a thousand percent back. And I think a lot of us are like, well, I'm doing this or running this business, but you don't actually feel qualified to do it. So you're really only putting in a portion of what you truly can. So let's say you launch a program. Are you actually putting whatever you can into this to know that it's the best program ever and whoever gets it is going to be like so blown away and they're gonna get so much value out of it. Or are you like, okay, I think this and this and this is what I should put in it and I'm gonna do this. I don't feel confident doing that, so I'm gonna like skip that.
(38:10):
Because if you actually showed up 100 fully and knew that you put your best work into it and that people were going to get this amazing result, then your whatever it is that you're selling would probably be selling.
Heidi) (38:23):
Yep. Yeah, that makes a lot of sense.
Bree) (38:27):
Yeah. So if listeners want to say hi to you, follow along with you, send you a message and dive a little bit deeper, where can they connect with you?
Heidi) (38:38):
Well, they can find me on my website on missfindful.com I'm also on Instagram on Ms. Fineful and I think that's the best places to reach out and I'll. Yeah, I can help people there.
Bree) (38:53):
Okay, awesome. So I will make sure to link those in the show notes, but thank you again so much for coming on and just having this fun talk with me.
Heidi) (39:02):
Thank you so much for having me. I'm so glad you invited me. It was fun.
Bree) (39:07):
Thanks for tuning in to Rebel CEO. If today's episode lit a fire under you, I would love if you would hit subscribe, leave a rating and drop a review. That little action helps more purpose driven women like you find this show and make sure that you're not keeping all of this magic to yourself. Share this episode with a friend who's ready to ditch the rules and build a life that actually feels good.
(39:28):
If you're looking for a little one.
On one connection, slide into my DMS on Instagram @rebel CEO podcast and I would love to hear what you're thinking and what you're building so that I can cheer you on every step of the way. And one more thing, if you're ready for even more support, join my free Facebook community. It is packed with like minded women who are rebelling, setting wild goals, dreaming big and making moves. The link's waiting for you in the show notes and I will see you inside.
(39:54):
Until next time, keep breaking the rules, chasing your purpose, and creating the life that you were meant for. I'll see you in the next episode.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.