Ready to Stop Playing Small with Money?
If you’ve ever felt like no matter how hard you work, you still hit an invisible ceiling in your income, this episode is for you. The truth? Your money struggles aren’t just about strategy—they’re about self-worth. And today, we’re diving deep into how shifting your mindset can change your bank account.
I’m sitting down with DeDee Cai, founder of Fit to Profit and a certified money coach who helps entrepreneurs rewire their relationship with money. From managing salons and restaurants to becoming a powerhouse coach, DeDee has cracked the code on aligning self-growth with financial success.
We’re pulling back the curtain on:
✨ Why self-worth is the biggest predictor of your income potential
✨ How your money personality shapes the way you earn, spend, and save
✨ The sneaky limiting beliefs keeping you stuck in financial struggle
✨ How self-care is actually a wealth-building strategy (yes, really)
And of course, I’m sharing a bit about Rooted, my new program designed to help you align your purpose with your business (because when you're in alignment, success flows).
🔗 Limited-time pre-launch discount happening NOW:
CLICK HERE TO LEARN MORE ABOUT MY NEW PROGRAM ROOTED *** IN PRE-LAUNCH UNTIL 3/31/25 ***
🔥 What You’ll Learn in This Episode:
- Your Money Personality Matters – Identify your dominant traits and how they influence your financial habits.
- Self-Investment = Bigger Paychecks – The mindset shifts that increase your confidence and your cash flow.
- Action Creates Confidence – The small, daily moves that help you build a stronger money mindset.
- Spot & Rewire Limiting Beliefs – How to break through financial roadblocks keeping you from growth.
- Why Self-Care Is a Business Strategy – Taking care of yourself isn’t a luxury—it’s essential to your success.
🔥 Mic-Drop Moments from DeDee:
💬 “There are eight different money personalities, and we’re always dominantly driven by two.”
💬 “Self-worth equals net worth because the minute I make it a practice to continually invest in myself, I’m building my self-worth.”
💬 “If you feel a lot of resistance in anything that you do, it’s mostly because you're out of alignmen
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
DeDee) (00:00):
There are eight different money personalities and we're always dominantly been driven by two of the kinds, right? Like, one is more dominant, one is more secondary.
Bree) (00:11):
Welcome to Rebel CEO, the podcast where we ditch the rules and build businesses that don't just make money, but set your soul on fire. I'm Brianna Kay, your business coach, freedom advocate, and personal permission slip to dream bigger. I scaled my own business to six figures while breaking every mold that people told me to fit into, and now I'm here to help you do the same. I'll help you build a business and a life that's so deeply rooted in your purpose that you never feel like you missed out on the life that.
(00:37):
You are supposed to live.
This is your time to root down, rise up, Rebel, and manifest all of your wild goals. So grab your coffee, get cozy, and let's dive in.
Hey, rebels, it's Brianna, your host, your friend, your personal business and spiritual mentor. And I am so excited to host an episode of the podcast today where we talk about self worth equals net worth. And my expert guest, or my guest expert, I should say, is Deedee Kai Dee is the founder and performance coach of Fit to Profit. And she has an incredible way of blending psychology, cognitive science and holistic wellness to help entrepreneurs like us create lives and businesses that feel not only aligned, but also abundant.
(01:26):
But before we get into today's episode, let's talk about my program, Rooted. I already have a handful of amazing women who have signed up and I'm so excited. I'm pouring my heart and my soul into this program and, you know, recording this podcast and going through and editing it, I was like, I'm charging way too little for Rooted, like I know that I am. But here's the deal, it's in pre launch, so this way too little price is not going to last.
(01:59):
So right Now, Rooted is $222 and you can split it up into monthly payments. So you can literally enroll right now for $47 today. And that is not going to be the pricing forever. On April 1, when the doors officially open to the program, prices are going to go up significantly. And with this first round of enrollments inside of Rooted, you're not only getting the 10 week self paced digital program that is going to take you from feeling, from feeling like you don't have a clear direction and like maybe you're throwing spaghetti at the wall and things just aren't quite working, to knowing exactly who you are and how you should operate in this world and how the universe will respond to you. And even bring you abundance, which obviously all of that you can take and you can apply to your business plan.
(02:47):
So you're really working with the universe instead of pushing against it. And I'm giving you a clear roadmap and a clear blueprint, or what I call a soul contract for who you are as a human and what you are meant to do in this lifetime. And you can use that as your guiding light. That way you're not spending the next 50 or however many years of your life trying to figure it out. You have a concrete blueprint for exactly what it is that you're supposed to be working towards on this life. So when you are in alignment, things begin to flow.
(03:20):
Life feels easier, there's less resistance, there are fewer hurdles and challenges that the universe needs to throw you because they, they don't, you don't have to get redirected quite so much. So this program is absolutely incredible for anybody. But beyond that, it is specifically so. It's incredible for anyone, but specifically the program is actually for entrepreneurs. So we are talking business in it also and stepping into that, that higher version of yourself. Because if you're not rooted in your purpose and who you are while you're building your business, then your business is going to come crashing down eventually.
(04:09):
It might not be the big dramatic crash, but you might find yourself in a situation where you are just burned out and your business no longer lights you up or isn't fulfilling you in the way that you need it to, which you don't want to find yourself there. Trust me, been there, done that. So let's get rooted and then from there we can rise up. But first we're going to take care of the groundwork and building the solid foundation and figuring out how to make you freaking magnetic.
DeDee) (04:36):
So. - (Bree)
Bree) (05:06):
So let's dive in to today's episode with Dee. Oh, I forgot the link. Okay, the link. Sorry guys. You can go to briannak.com rooted. I will also link it for you in the show notes and if you have any questions or want to know if you're a Good fit. Go ahead and just send me a DM on Instagram @rebel CEO podcast. Okay, now onto the episode.
(05:32):
Katie, I'm so happy that you're on the call. Thank you for joining us today. To get started, do you just want to share who you are as a human first and then how you got to where you're at in business right now?
DeDee) (05:42):
Sure, of course. Well, first and foremost, thank you so much for having me. I'm really excited to be here and yeah, no, it has been a personal journey, definitely. Let's start with who I am personally. I am a proud mom of two. I have a 80 year old girl and a 4 year old boy. We moved to Sarasota just about 3 years ago during the pandemic to my dream spot living closer to the beach. And honestly, my business is really, I want to say, part of who I am and I've integrated my business into my life and vice versa and has been a personal journey. To be honest, I got burnt out from the brick and mortar space running salons and restaurants and quickly realized that it was not my cup of tea. And I just didn't imagine myself doing the 18 hour days and weighing all of the hats for, you know, the rest of my time, which got me into really taking care of myself because I was completely burnt out physically, mentally, emotionally and also spiritually.
(06:46):
And right around the same time when I was deciding to work on myself, you know, tragedy happens. I was actually getting married and the week of my wedding I lost my best friend to suicide. And as much as I thought it was just, you know, me being burnt out from doing all of things prior to, I also learned that I was suffering in silence the same way my girlfriend was. I was depressed, anxious and I was suicidal, you know, but I was just high functioning. I thought that was normal. And maybe because I was stressed out from the work and you know, my, I didn't really have time to take care of myself.
(07:27):
But yeah, before I knew it, it was exactly what she was going through. So in that moment, I didn't have any of the other options. I mean, I decided, well, if you're going to choose to be here, the first thing you need to do is take care of yourself. And also at the same moment I vow to myself and I basically channel my grief into power in a way where I vowed to myself that no one should ever go through what I went through that week.
(07:57):
And so little by little, step by step, I started taking care of myself physically. So I start working out, which led me into learning More about new nutrition. I enrolled in nutrition and health and wellness. I was getting certified to be a holistic health coach. That's how I discovered the whole coaching industry. And everything came full circle for me. I actually wanted to be a therapist when I was going to school.
(08:23):
So when I discovered the coaching industry, I said, oh, my goodness, this is exactly like what I would do as a therapist, but even better. I don't have to go through all the years of schooling, nor I have to write prescriptions. So I just basically jumped on the opportunity. And what was interesting, I pitched holistic health coaching programs. No one wants to buy it. Crickets. But as I was telling my story, people were curious.
(08:49):
And I signed my very first three clients, helping them start their businesses because of my background. So I basically fell into business development and consulting and love every minute of it. So for the first five years, that's what I did. And after the first five years, I realized as much. I was teaching strategy, telling people, okay, this is the steps that you should take. I noticed that there were also the ups and downs through my clients not taking action or they feel challenged emotionally where they don't believe in themselves, in a particular strategy and how it would work out versus, you know, them failing.
(09:28):
And I quickly realized that as much as we can study business and do all of the things, it's very important that we work on ourselves too and realize right then, then that is definite. Definitely more mindset than anything else. So, of course, going through my own journey too, with spending so much money on coaching, learning about myself, and, you know, come to realize that it's all mindset. What I also was going through was I was hitting a plateau also in my business with my revenue.
(09:59):
Once again, I said, what is going on? Why do I have such great months? And then I trailed off. And then we're not hitting, like, that next level of revenue. And before I knew it, I did more research and come to realize that I had a very ill relationship with money. I had a whole set of limiting beliefs about money that I was operating upon. So what did I do? I enrolled myself to be a certified money coach just to learn, you know, more about myself and why, you know, all of these money blocks.
(10:35):
And yeah, that was about, I want to say, three years ago. And I am now a certified money coach and realize that all of my clients, including myself, not only could use help and support with mindset, but specifically having a healthy money mindset. So some people call me a performance coach, some people call me still a business coach, but I Want to say, I feel like I am a money coach, you know, like I am willing to have that hard conversation, conversation with my client to say, look, this is something that you're shoving underneath the rug. We definitely need to talk about why you don't believe in yourself when it comes to pricing your services, what's going on, and basically identify their limiting beliefs around that and then just really teach them how to overcome, overcome the beliefs. And then, so then they can feel confident in first of all, their services and the value they get to create.
(11:34):
And then having really successful, powerful sales calls without feeling salesy. Because ultimately, if they believe in themselves, if they believe in their services and they're able to create results for their clients, that's all it takes. Then you can just show up into a strategy call or a sales call and really knowing, I have a solution, you have a problem, I can help you solve it. So that's who I am in a nutshell.
(11:58):
Yes. I love what it is that I do. I support women entrepreneurs. I definitely have worked with men entrepreneurs before, but my heart, heart now is working with women entrepreneurs because I'm sure you can relate. We have, we have less of a belief in how much we should make just because it's cultural, you know, generational, all of the things. So my heart is for working with women entrepreneurs to get them to charge their worth.
Bree) (12:25):
What a powerful story you have. I didn't realize that that's how you started to get into this world. And I'm so sorry to hear about your best friend. Also, I wanted to draw attention to something that you mentioned when you were talking about that you said that you found that you were in this state of depression too, and that you thought that it was just normal. And I feel like so many people go through life thinking like what they're feeling is normal. And coming from my experience where I used to suffer from depression when I was in college and I don't suffer from depression anymore, I can tell you that that is not.
DeDee) (13:01):
It's. - (Bree)
And I stigma, you know, around that. And what's really crazy too, with the mental health space is that you're either, you know, crazy. Well, you need a psychiatrist and you need medications, and there's nothing in between. Right. For those of us who are just really struggling a little bit really trying to understand ourselves and things like that. There's no space for that. And I think that's why we have to give credit to where credit's due. Right. Which is like the health coaches or the life coaches that are out there that are believing in, you know, supporting people to heal, alternatively, because I did, you know, I wasn't clinically, you know, you know, identified and. Or diagnosed, but I definitely was, you know, depressed. And I had all of the symptoms. I had all of the symptoms, but I healed myself. So there's much hope out there and 100%. And that's why I feel strongly about having this conversation and being transparent and clear that it's actually really normal. And even sometimes people call it stress, you know, like, it is stress, but it's compound stress over the years and that are unresolved. And, like, you're not taking care of yourself on top of that and allowing life, you know, to take over.
(14:25):
That's how you lose yourself in the process. And I almost lost myself in the process. So I'm here today to say that, yes, you know, like, especially culturally right now, there's so much pressure, social pressure for everything. So it's. It's okay. It's okay if you are not 100% who you want to be. I just want to make clear for the audience that there's a way out.
Bree) (14:45):
Yeah, I love that. Thank you so much for sharing that part of your story and, yeah, just for being vulnerable about it. So a lot of people who are in business coaching are starting to incorporate this more holistic side to it, which you've touched on. And I think that that is so important because if you're in business coaching and you're just teaching strategy, but like you mentioned, there are mindset blocks, and a lot, a lot, a lot of people have money baggage, including myself. I come with, like, the most money baggage that I've been working so hard to reprogram, but it's not an overnight process.
(15:20):
So the fact that you're touching on, like, health in the. The exercising and food and the mindset along with business strategy at different points in your business coaching, I think is, like, a necessary part of business coaching instead of just teaching people this strategy. So did you have any. Any, like, tools or tips or tricks or anything that you would regularly teach your students to help them overcome their limiting beliefs around money?
DeDee) (15:56):
Oh, my goodness, yes, absolutely. So, first and foremost, there are different money personalities, believe it or not. Just like how we have personalities as people, right? Like introverted or extroverted There are two, like, there are eight different money personalities. And we're always dominantly been driven by two of the kinds, right? Like, one is more dominant, one is more secondary. But that's the first thing that I teach my clients so they understand where are they mostly operating from, right?
(16:26):
And because, believe it or not, how we are personally is how we are in our business. And understanding that get them to understand, oh, my goodness. And because, guess what? No one taught us how to handle our own personal finances. Unless you are like a finance major, right, in college, then you start studying those things, or you have great parents that might be teaching you about saving money and putting your extra money in a piggy bank, things like that. It's not your fault.
(16:52):
No one ever taught me how to handle my money, nor did they really help me understand that how I am handling my money has everything to do with my money history, right? How was money talked about? How was I taught around money, all of the things about money? And so the minute my clients understand, oh, my gosh, is this really, truly not my fault? And I have these stories that are taught to me when I was a child, hence why I handle my money or have limiting belief around how much I can make in my business.
(17:28):
That's. That's usually it. Like, they want to understand the personalities and they understand the money stories. Then every comp. Everything comes into the light, right? Like, then they can say, oh, my goodness, okay, this is. Then we get into behavior, behavioral stuff, where, you know, if something comes up and they feel like they're. They have, you know, the pressure to, like to purchase, but at the same time, you know, they. They have buyer's remorse right after, for example. Well, that is based on their limiting beliefs about money and also because of their conditioning.
(18:00):
So that's. That's the biggest piece. And then lastly is how to basically rewire that, but also have checkpoints for when they have to start altering their behavior. So, for example, one of the personalities is basically a fool, right? So you can already imagine when you're a fool, you're like, you know, la, la, la. I don't need to, or you would avoid looking at your finances. And for those, the behavioral change that they can integrate is actually having money dates, monthly money dates with themselves. Meaning, like on a monthly basis, they get to pick an hour that they can sit down and look at their money, right? Like, it's. It's okay. Like, see how many. How much are they expending out and how much they're investing in themselves. And how much is the business bringing in, etc. And you can do this with your personal finance.
(18:48):
That's one example that they can step into embodying. You know, the magician is what we call the magician and the warriors. Ultimately, it's the goals for all of us. Magician basically is believing in the abundance, you know, the warrior, meaning, like, you know, no matter what it takes, I'm going to believe in myself to do whatever it takes to be successful. Right. Which is warrior. So the goal is to become a warrior or magician or both.
(19:13):
Right. In your money story, your new money story, and then doing whatever it takes with step by step system, of course, to start alternating your behavior at the same time, working on rewiring your beliefs around money. So I know I said a lot. There were like three, five steps there.
Bree) (19:34):
Okay, I love that. And that's so fun that there are different money personalities. So looking back on your past before you discovered this work, what would you say the two dominant personalities that you have had were?
DeDee) (19:46):
Oh my gosh, I am, I am. I'm a magician. Like, which is like, I was so great to, to find out because I'm one of those, like, oh, if I want that thing, I'm going to get it and how I'm gonna pay for it, I'll figure it out. So it's the, you know, like a magician, you pull stuff out thin air, right? So the magician, but I'm also a big spender. So there you go. Like, I was driven by like, spend, spend, spend, spend, spend, spend. And that's exactly what happened, you know, in my business, it's like, oh my, it's a great month. I already know exactly what I'm going to be investing in for the business.
(20:21):
You know, like, let's spend all the money, you know, and all of the things. But after a while I'm like, wait, that's not, that's not normal. Like, I, I quickly learned that with money, you, of course, you can be good at earning, which is the magician in me. You have to also know how to save, which is. I kind of was taught by my mom, but conflictingly, my dad was a spender, my mom was a saver. So I grew up with the opposites. So hence perhaps that's why I had the money behavior that I did.
(20:52):
And then. Yeah. And I realized that's not going to help me. And then not only that, we have to learn how to invest. And there are four things to with money. First is earn. Second is save. Third is to invest. And lastly to share it. Right. For that to donate to causes that you care about, things like that. But we have to master and it's foundational. You have to learn, know how to earn it. You have to learn how to save, invest, and then share.
Bree) (21:20):
I see a lot of myself in you. And you're like, I am the magician and the spender in business specifically because it's like, oh, if I invest in this, then it'll pay me back eventually. And that may or may not be true, but sometimes you can definitely get a little bit too eager to, to make that next business purchase or do that next thing when maybe you should be a little bit more logical about it.
DeDee) (21:45):
Yes, absolutely. And I love to touch on this just a little bit, just for the listeners, so that way they don't feel guilty spending money and at the same time is really about knowing yourself. So here's what I mean by that. Yes, I definitely have purchased programs where I was totally not ready for, but I didn't know until I got into it. So oftentimes when you make a decision with money, I just want to say that to stay with the intention behind it. Right. Our intention is always bettering ourselves. Our intention is always to better the business. So that's great. We need to stay with that.
(22:20):
And of course, having made, you know what I say, I wouldn't say mistakes, I just call them feedback these days. It's like getting the feedback that, oh, that program was not what you needed. Now I'm much better with discerning the needs of my business, if that makes sense. Right. Because there are so many things, I think at one moment in my business, I had the shiny object syndrome, meaning I want to buy all of the things.
(22:48):
And because we only have so many hours in a day, I didn't have time to implement all of the things. So the caveat to yes, spend, but at the same time, know what it is. You have to identify what you need in your business. First, depends on the season of your business. Then from there, yes, 100% invest. And the goal to investing in Yourself is usually 20% of your revenue should be going back into investing in your business.
(23:16):
And as a CEO of your business, you are your business. So yes, you invest in yourself, whatever that looks like.
Bree) (23:22):
You have this belief that self worth equals net worth. So can you unpack that for listeners?
DeDee) (23:29):
Oh my goodness. So you have heard right so far already. How I ended up here is because I was just basically trying to heal myself. I invested in myself. I bet on myself for the first time in my whole entire Life. And because of that I'm now benefiting from earning money from my business. And I'm completely self taught, right? Yes, I have business experience but it's all because I've learned it the hard way. I start, I start helping my mom out at the salon, no experience, I was a teenager and then when I opened the restaurant business with my mom, no experience, I did everything from scratch.
(24:06):
So it's self taught but because I spent the time and the money, the energy and the resources on learning the skills. Right. Just like you heard from me for me already how I learned about healing my relationship with Money Walker investors in that. So because I've done all of that to know what I need to know, to teach what I need to teach based on my knowledge and experience. Hence I can earn the money that I am in my business. So that equals my net worth if that makes sense. Right. So and, and I was the minute I make it a practice to continually invest in myself, that's how I'm, I have been building my self worth because prior to that I thought, you know, investing in myself was going to college, getting a degree, which I exactly did and realized very soon after ending up in a my very first corporate job that lasted exact six months was when I was like no, that was not investing in myself. That was fulfilling my parents expectations of getting a degree.
(25:07):
I didn't care about, I didn't care about school, I didn't care about college. I finished because I needed to and I wanted to. But it wasn't like truly me investing in myself until the minute I realized that you know what, I am going to heal myself first, whatever that looks like. And then of course along the journey I realized that I can actually teach someone, you know, to overcome what I came through.
Bree) (25:30):
I feel like worthiness wounds can be really sneaky things because a lot of the time they live at your subconscious level and they're not necessarily things that your logical mind identifies with or even realizes that you're carrying around. So do you have any ways that listeners could spot maybe those more sneaky self worth wounds that they're holding on to?
DeDee) (25:50):
So I would say yeah, when I say subconscious, yeah I, I'm with you 100%. And it's really hard to know if is it your conscious mind or is it subconscious mind? And here's the thing, if you feel a lot of resistance in anything that you do is most likely this is based on my experience and my clients experience, most likely you're out of alignment somewhere. Somewhere in that.
Bree) (26:15):
Right.
DeDee) (26:16):
And if you are, then is your work to, to really identify what are you doing consciously that you, that you can't stand, you know, behind. Right. So let me see what's an example? Okay, an example is I've always before for many years tried to get up at 5am and it didn't stick when I first start practicing it because. And then there's resistance around it because remember going back to my intention, my intention was I was trying to prove a point because I was always a night owl and I always got crap around being a night owl. So I was trying to prove myself to be a morning person.
(26:59):
So that was not the right intention. So there was resistance around that. Right. So basically my subconscious knows what's good for me. But my conscious like we're both in conflict so it didn't happen or like there was always like the, the friction. Fast forward until five years ago was when I realized was when also you know, I have a toddler. By that time I was, the business was doing really well and I realized oh my gosh, I have to do certain things before seeing client to be clear minded, to be focused.
(27:33):
And then I started realizing, oh, that means maybe I need to have time for myself. My daughter was about two or three by then and so I just started getting up a little earlier and really allowing myself to go through the journey, the process of you know, first getting, getting up just you know, another 15 minutes earlier and then 30 minutes and then 45 minutes and because the intention was to better myself instead of trying to prove myself to others, that's why it stopped.
(28:04):
So now I'm a morning person. Right. And then getting to, getting to really see. Oh, that's related to my belief where I was trying to prove myself to be a morning person. Where at the time I believed, at the time I believed that I was a night owl. So sometimes you may not be able to identify the actual belief yet, but when you're resisting a new behavior, especially if you're trying to develop a new habit or trying to better yourself or anything like that, if there's resistance, then it's time for a reflection introspection of like okay, what's going on on here?
Bree) (28:41):
Yeah, I love that tip on picking up on the resistance that you're feeling and kind of digging deeper into that. So what are some of the most common self worth wounds that you've encountered?
DeDee) (28:52):
Oh my God. So I'm not good enough.
Bree) (28:55):
Yep.
DeDee) (28:56):
So literally my. Not that you ever have my laptop, but my password is I am enough. Right. You have to arm yourself with things that you can remind yourself on a daily basis that you are good enough. So most. And honestly, that's a common one. One for all of us. For all of us. Right. Because no matter how great our parents are, there always is a moment. Moment where they tell us to do something and all of a sudden we're like, you don't love me.
(29:24):
You know, even if it's like, so I'm a parent now. For me to say that, hey, I don't know if I'm messing up my kids or not, but it doesn't matter because they. There's hope they can work on themselves the way I have been working on myself. It's fine. But it's always that moment where something happens and you feel a certain way about yourself, self. So all of us have like, I'm not good enough. I'm not lovable, I'm not smart.
(29:46):
You know, I'm not whatever the blank is. But usually it's always the core is I'm not good enough is the biggest limiting belief that we all have to go through or have.
Bree) (30:00):
Yeah, yeah, I think that one is huge. I actually just put out. I've been doing tapping Tuesdays. I don't know if you know what eft tapping is. Okay, cool. Yeah, I just started that and the Tuesday. So yesterday I just put out a tapping video on being good enough. So I think that that one is massive. And I've seen it show up in so many different ways throughout my life without even realizing it until recently when I'm like, wait, what is the core of this issue that I'm having?
(30:29):
And then it's like, oh, it's this wound. But it also shows up in this way and branches off in this direction. And it's just like, man, that is a big, big wound that I need to like, figure out how to fully, as fully as I can heal from. Because it really does hold you back in so many ways.
DeDee) (30:48):
Yes, absolutely. And you know, for the longest time too, as you heard my story already, the minute I was like, no, I'm going to start taking care of myself in that moment for the first time in my whole entire life was when I felt worthy. I felt so worthy that I'm like, I'm going to take care of myself, myself. But remember, prior to that, I did everything everyone else wanted me to do instead of what I really wanted to do because I didn't feel worthy.
(31:13):
Right. And you know, even for the working out too, people, people are always saying, oh my gosh, like I don't have time to do this. And. Well, if you feel worthy enough, then you would spend the time to work out because you're taking care of yourself. And what's really interesting people don't get is that confidence doesn't come, like, magically, or motivation comes. Comes magically when you get up in the morning, like, I'm just gonna go work out. No, it's action.
(31:37):
Day in and day out, little by little, is when you start building confidence through action. And then that's how you can start realizing, yes, I am worthy. Yes, I am worthy for, you know, wanting to block out an hour a day, every single day to spend time for myself, whether I work out or I read something fun or, you know, do something that is exciting to me. Me, Because. And interestingly, you asked. This is related. May I. May I answer it?
(32:05):
Of course. Maybe people will say, well, then what do I do? Right? Like, what do I do? What kind of parameters do I put in so that way I can start building myself up, right? Guess what, guys? It's not. It's not a secret. There's no science to it. It's self care the minute we prioritize ourselves. Because you would not. You would still go to a doctor's appointment. Right. Even if you don't feel like it, because you know that you need to, you know, get a test or, you know, get a cleaning for your teeth, whatever it may be. Right.
(32:36):
So why. Why are you not prioritizing the appointment with yourself? Because you are taking care of yourself, whatever that looks like, especially mentally and emotionally.
Bree) (32:44):
Yeah. So I've been on kicks in the past where I'm on, like, a good gym routine, and then I'll fall off for, like, a really long time, and then it'll be hard to get back to the gym. And when you were talking about you don't feel confident and then just like, show up at the gym or go show up and do this thing, you kind of build that confidence through doing the thing is what. What I essentially heard that reminded me that I just started going back to the gym after way too long of a hiatus four weeks ago, and I started following this app that has these workout plans, and I really like it, but it put me out of my comfort zone because I had certain exercises that I would like to do when I went to the gym.
(33:26):
And this app was having me do things that maybe I wasn't great at, which probably means that I need to do that and exercise that part of my body. And that was four weeks ago. I'VE been going four or five times a week and that's not, not long at all for this stretch. But in that, that span of four weeks, I've already felt so much more confident doing the exercises that I wasn't good at to start off with and build confidence in those areas.
(33:53):
So like just do it and eventually if you stick with it, then you will get to the place where you do start feeling confident. I also wanted to ask if you have any examples that you're willing to share where you can tell about like any of your clients or maybe yourself, how they started at one place with their self worth and then brought it to a different place and how that reflected in their business?
DeDee) (34:18):
Yes, absolutely. So well with, with myself. What was really interesting, I didn't think much about it, but when I first started my business I was told as a brand new coach to charge a certain rate. And I honestly remember, just like I said, resistance, I was so resisted. Like I was so I was resisting it and I was, I realized I, the reason why I was resisting it's because I didn't believe in the price that I was told to charge.
(34:45):
I really thought that I wanted to charge more based on my experience. I had so many years of business experience, manager experience, all of the thing. So I, I just basically 5x, you know, the rate that I was told to charge and I was able to sign my first three clients within a couple of weeks. I didn't think much about it, but in retrospect, as I, like I told you when I realized that I had money stories or issues that I need to resolve was when I was like, oh, the reason why I didn't, I didn't go for what I was suggested to charge is because I actually did believe in myself enough to charge that. And then so I started having similar conversations, you know, with my clients.
(35:31):
And one of them is Krista. When she first came to me, what's really interesting is she was working a job but she got laid off and it was, she was in a predicament of going back to find another job or start a business as a life coach, executive coach. And, and she went with, with my suggestion and went from zero, not having any clients, not having a business to charging $2,000 a month, you know, for her consulting fee.
(36:00):
And through the journey what I came to realize was because Krista believed in herself to start her business, that level of belief increases and compounds over time as she continued to work on herself. So then it was just, and then the challenge with that is every Single time she would finish signing six to eight clients, I would ask her to increase her rate. And then she kept doing that. And so that's, that, that's the thing. You're just gonna have to continue working on yourself and start really up leveling your belief in yourself and the results that you can create for your clients.
(36:36):
The biggest importance here or the biggest factor for client to be able to do that is to be connected to the transformation. Right. And the reason why they do it and understand that the transformation goes beyond the client. Right. Because she was a life coach and executive coach and she was getting people to start businesses was one avatar of hers. And then she was helping executives to basically lead teams.
(37:08):
And so because that she was able, you know, basically to do that, then it increases her confidence. So same thing, you know, with Melissa too. When she came to me, she was a photographer and because she was able to connect finally, for the longest time she only thought that okay, she's only providing her clients with basically the headshots, so the physical photos. And so I said, no, there's more than that. Like how, how do you think the client feels when she's with you? How do you think the clients feels when you know, she looks into her photos? Just like Krista, she was able to connect that, oh my gosh, what I'm teaching my clients is a life long skill. Right. It's like a lifestyle change. And then Melissa realized that, oh, I got feedback from my clients and she said that I have never felt as confident as a CEO into I saw my photo.
(38:02):
So do you see like the transformation or the value is beyond, you know, face value, which is she was charging, Melissa was charging fifteen hundred dollars for her photography package. And then a few months later, after a short amount of time working with me, she was able to raise it to 5,500 because she got connected to. Yes, I'm actually transforming this CEO's life. And the way she feels about herself, which is priceless list.
(38:28):
So those are just a couple of stories, you know, of my clients and then a story of myself where I realized that I'm, I need to charge more is because I had so much more experience. And what I'm teaching them is once they know how to start one business, they can start multiple businesses. Right. And they can do so many things with that knowledge.
Bree) (38:50):
So yeah, so those are such amazing stories and I loved hearing the one. I don't know if you know this or not, but I actually have a photography background. So my business is a photography business. So that One was fun to hear too. And I know that I'm going to have some people listening because I do have quite a few photographers who listen. And I know that I'm going to have some that are like, all right, so you're saying kind of charge your worth and then keep increasing. But what if they're sitting there going, I can't even take in or book jobs and I'm charging so little.
(39:22):
What would you say is going on there?
DeDee) (39:25):
I think it's the same issue, right. What's really, what's really interesting is when we're not booking clients or when we're not closing clients, that's one of the pillars that we teach, is how to sell from your soul. It's not, as you can see, it's not the price, right. It's so low, people should be buying. But why are they not buying? Same thing with like, oh my gosh, is it too expensive? They can't afford it.
(39:48):
It's, it's the same, it's the same issue. It's a self worth issue. It's, it's like, how are you standing up to basically this, basically this price? So for the person who is undercharging, right. The energy that you put into having a conversation to get people to close or work with you, I'm sure, like, they're probably not as excited, right. And that's the energy you show up onto a sales call with, whether you believe it or not.
Bree) (40:18):
Right. - (DeDee)
(40:57):
Yeah.
DeDee) (40:58):
Like you have, Right. Like the bar is so much higher to where you're holding yourself so much more accountable to get your clients results. And now we were both playing at the higher level.
Bree) (41:08):
Yeah.
So have you noticed that when you've charged a higher rate, your clients have been A better fit for you or had better results or you've just enjoyed working with them more?
DeDee) (41:20):
100 is both, like what I just said. Yes. And that's why, you know, I'm not saying being ridiculous, right? Like you not going to like 10x something that you can't stand behind, but it is something that is a little stretchy for you and it's a little stretchy for the client. Right. And that's why once you understand your relationship with money, when you understand like how to really create a 1010 offer, then you can really, you know, basically play around with what your rate should be and, or how much you should charge for your program to where you know, you're asking both yourself and your client to step up.
Bree) (41:56):
Yeah.
So then, if listeners want to get started with one quick, easy, simple thing that they can do today to help improve their self worth, what would your suggestion be?
DeDee) (42:07):
I might. Oh my gosh. We, we call this the, the talent count. And it's literally I want, you know, to spend 15 minutes with a blank sheet of paper and write single skill that you have. And I mean it could be like, can you type? Can you drive a car? Can you speak English? Can you whatever, right? Like, those are just really crazy examples. But here's why typing is a skill, right? Once, once upon a time, like you, you like you, you. That, that is a skill.
(42:39):
And if you can drive a car, you can. I'm just making this up. You can Uber, right? You can help somebody type when someone doesn't know how to type. If you can speak English, you can teach somebody how to speak English or write, you know what I mean? Write in English. So by being able, I had to do that for my training and I realized, oh my goodness, I'm so talented, right? Like, I actually have invested in myself and realized that I am pretty. I'm, I'm expert in so many areas that I'm not giving myself credit for.
Bree) (43:09):
So just reframing that all that you, like, don't have anything to offer and actually looking at all the things that you have to offer on a piece of paper. And the funny thing about that too is that like, you're probably blind to so many of the things that you have to offer too. So that's just the tip of the iceberg.
DeDee) (43:24):
Yes, absolutely. And yeah, and that was mind blowingly transformative to me. I was just like, oh my gosh, like I so undervalued myself because I think that, oh, because I'm a business coach or money coach, I should be There already. I should be doing xyz. No, you focus on your expertise and because of my experience, haven't gone through things myself, then I can be more compassionate with my clients. I can ask better questions, I can better support them through the steps that I went through.
(43:56):
So that way, you know, they can, they can overcome what they need to overcome. And your life experience, honestly is worth just as much. Right. Just even for example, I have many times, many conversations with my client where they're not really implementing what I suggested. Well, it's because they were having, they were going through personal issues. You know, somebody got sick, somebody got laid off, you know, things like that. And it's like giving them tools how to manage themselves emotionally, that's valuable.
(44:26):
Yeah, I'm teaching them business, but at the same time I'm also teaching them a life skill of how to manage stress and all of the things, things while running their business. So that way they can take it with them. Right. For the rest of their life. So, yeah, do it, do a talent count, you know, with yourself and see, you know, you'll, you'll be surprised. Like how. And for example, I'm a mom. Like if you're a mom and if you're listening to this, you're pretty amazing and kick ass.
(44:50):
Project manager.
Bree) (44:52):
Yeah.
DeDee) (44:53):
How many projects or how many tasks like a mom has to like chat, like basically juggle with? I say that because I know running my business is one thing, but running my, my, my family is another thing. So you have to be a pretty good project manager to be on top of things when you are, when you're a mom.
Bree) (45:11):
If you ask me, we have my stepson every weekend, so we have him almost half of the week, but not the whole week. And I can say just from having him on the weekends that mothers are superheroes, especially mothers who run their own businesses too. So I, I admire the people who do it full time so much because it's a lot of work.
DeDee) (45:33):
So, so there you go. Okay. At least you can, you can agree with me and at least like, see, you know, how, how much work it could be. And a lot of moms too, they're just also, especially the ones that are starting out and wanting to like start their businesses, they feel like they, they are there. They don't have any skill set. I'm like, oh my gosh, let me tell you, there are a hundred things that are transferable from parenting over to business.
Bree) (45:55):
Yeah. Yeah, for sure that when you have like a little kid that. Well, I think you touched on this earlier too, that that means that you'll get so much done in the time that they're napping or the time that you have like without them right there just because you have such limited time when they're little that you just turn into like a superhero when it you have that like hour where they're napping to work. So I think that that's pretty cool too.
(46:25):
So you mentioned, I think before that you have a special gift for listeners. Is that right?
DeDee) (46:32):
Yes, yes, yes. Yep, definitely. So I have a master your money mini course where I, I teach a little bit about mindset and then also just how you can sell without being salesy. Just a strategy or method that we use. We just call, we call the, the trust method and then using the I serve formula to have sales conversation. So yeah, that's my gift for you to really learn what's the right mindset to have and then what to do in sales calls and what's basically a structure for a conversation so that you can just show up, share with people like what it is that you do in terms of your solution and then allow people to see the value in it.
Bree) (47:11):
Awesome. I will link that in the show notes for listeners. Thanks so much for sharing. And then where can everybody find you online if they want to follow along with you?
DeDee) (47:19):
You? Yes. So I am on LinkedIn, also Facebook and Instagram. I also have a YouTube channel too, so you may get a lot on there too from all of the interviews that I have done. And also I used to have also a podcast. I'm looking to relaunch too. So sneak peek. But it's all, it's all about entrepreneurship, telling your story, being transparent with your challenges, and allowing people to see themselves in you so that. That allowing them to see that anything is possible.
(47:47):
So yeah, find me on social.
Bree) (47:49):
Amazing.
Well, thank you so much for being on the call. I feel like you provided so much wisdom and so much knowledge and you're just really amazing to talk to. So thank you for sharing your story.
DeDee) (48:01):
Yes, absolutely. Thank you. Thank you so much for Again, I know it's not a small feat for you to host a show, produce a show and share it. So kudos to you for that, for creating the space so that we can have this type of meaningful conversation so people can, you know, feel inspired and do what they need to do. So thank you to you for having this show and having me on it.
Bree) (48:22):
Thanks for tuning in to Rebel CEO. If today's episode lit a fire under you, I would love if you would hit subscribe leave a rating and drop a review. That little action helps more purpose driven women like you Find this show and make sure that you're not keeping all of this magic to yourself. Share this episode with a friend who's ready to ditch the rules and build a life that actually feels good. If you're looking for a little one on one connection, slide into my DMs on Instagram @rebel CEO podcast and I would love to hear what you're thinking and what you're building so that I can cheer you on every step of the way.
(48:55):
And one more thing, if you're ready for even more support, join my free Facebook community. It is packed with like minded women who are rebelling, setting wild goals, dreaming big and making moves. The link's waiting for you in the show notes and I will see you inside. Until next time, keep breaking the rules, chasing your purpose and creating the life that you were meant for. I'll see you in the next episode.
There are eight different money personalities and we're always dominantly been driven by two of the kinds, right? Like, one is more dominant, one is more secondary.
Bree) (00:11):
Welcome to Rebel CEO, the podcast where we ditch the rules and build businesses that don't just make money, but set your soul on fire. I'm Brianna Kay, your business coach, freedom advocate, and personal permission slip to dream bigger. I scaled my own business to six figures while breaking every mold that people told me to fit into, and now I'm here to help you do the same. I'll help you build a business and a life that's so deeply rooted in your purpose that you never feel like you missed out on the life that.
(00:37):
You are supposed to live.
This is your time to root down, rise up, Rebel, and manifest all of your wild goals. So grab your coffee, get cozy, and let's dive in.
Hey, rebels, it's Brianna, your host, your friend, your personal business and spiritual mentor. And I am so excited to host an episode of the podcast today where we talk about self worth equals net worth. And my expert guest, or my guest expert, I should say, is Deedee Kai Dee is the founder and performance coach of Fit to Profit. And she has an incredible way of blending psychology, cognitive science and holistic wellness to help entrepreneurs like us create lives and businesses that feel not only aligned, but also abundant.
(01:26):
But before we get into today's episode, let's talk about my program, Rooted. I already have a handful of amazing women who have signed up and I'm so excited. I'm pouring my heart and my soul into this program and, you know, recording this podcast and going through and editing it, I was like, I'm charging way too little for Rooted, like I know that I am. But here's the deal, it's in pre launch, so this way too little price is not going to last.
(01:59):
So right Now, Rooted is $222 and you can split it up into monthly payments. So you can literally enroll right now for $47 today. And that is not going to be the pricing forever. On April 1, when the doors officially open to the program, prices are going to go up significantly. And with this first round of enrollments inside of Rooted, you're not only getting the 10 week self paced digital program that is going to take you from feeling, from feeling like you don't have a clear direction and like maybe you're throwing spaghetti at the wall and things just aren't quite working, to knowing exactly who you are and how you should operate in this world and how the universe will respond to you. And even bring you abundance, which obviously all of that you can take and you can apply to your business plan.
(02:47):
So you're really working with the universe instead of pushing against it. And I'm giving you a clear roadmap and a clear blueprint, or what I call a soul contract for who you are as a human and what you are meant to do in this lifetime. And you can use that as your guiding light. That way you're not spending the next 50 or however many years of your life trying to figure it out. You have a concrete blueprint for exactly what it is that you're supposed to be working towards on this life. So when you are in alignment, things begin to flow.
(03:20):
Life feels easier, there's less resistance, there are fewer hurdles and challenges that the universe needs to throw you because they, they don't, you don't have to get redirected quite so much. So this program is absolutely incredible for anybody. But beyond that, it is specifically so. It's incredible for anyone, but specifically the program is actually for entrepreneurs. So we are talking business in it also and stepping into that, that higher version of yourself. Because if you're not rooted in your purpose and who you are while you're building your business, then your business is going to come crashing down eventually.
(04:09):
It might not be the big dramatic crash, but you might find yourself in a situation where you are just burned out and your business no longer lights you up or isn't fulfilling you in the way that you need it to, which you don't want to find yourself there. Trust me, been there, done that. So let's get rooted and then from there we can rise up. But first we're going to take care of the groundwork and building the solid foundation and figuring out how to make you freaking magnetic.
DeDee) (04:36):
So. - (Bree)
Bree) (05:06):
So let's dive in to today's episode with Dee. Oh, I forgot the link. Okay, the link. Sorry guys. You can go to briannak.com rooted. I will also link it for you in the show notes and if you have any questions or want to know if you're a Good fit. Go ahead and just send me a DM on Instagram @rebel CEO podcast. Okay, now onto the episode.
(05:32):
Katie, I'm so happy that you're on the call. Thank you for joining us today. To get started, do you just want to share who you are as a human first and then how you got to where you're at in business right now?
DeDee) (05:42):
Sure, of course. Well, first and foremost, thank you so much for having me. I'm really excited to be here and yeah, no, it has been a personal journey, definitely. Let's start with who I am personally. I am a proud mom of two. I have a 80 year old girl and a 4 year old boy. We moved to Sarasota just about 3 years ago during the pandemic to my dream spot living closer to the beach. And honestly, my business is really, I want to say, part of who I am and I've integrated my business into my life and vice versa and has been a personal journey. To be honest, I got burnt out from the brick and mortar space running salons and restaurants and quickly realized that it was not my cup of tea. And I just didn't imagine myself doing the 18 hour days and weighing all of the hats for, you know, the rest of my time, which got me into really taking care of myself because I was completely burnt out physically, mentally, emotionally and also spiritually.
(06:46):
And right around the same time when I was deciding to work on myself, you know, tragedy happens. I was actually getting married and the week of my wedding I lost my best friend to suicide. And as much as I thought it was just, you know, me being burnt out from doing all of things prior to, I also learned that I was suffering in silence the same way my girlfriend was. I was depressed, anxious and I was suicidal, you know, but I was just high functioning. I thought that was normal. And maybe because I was stressed out from the work and you know, my, I didn't really have time to take care of myself.
(07:27):
But yeah, before I knew it, it was exactly what she was going through. So in that moment, I didn't have any of the other options. I mean, I decided, well, if you're going to choose to be here, the first thing you need to do is take care of yourself. And also at the same moment I vow to myself and I basically channel my grief into power in a way where I vowed to myself that no one should ever go through what I went through that week.
(07:57):
And so little by little, step by step, I started taking care of myself physically. So I start working out, which led me into learning More about new nutrition. I enrolled in nutrition and health and wellness. I was getting certified to be a holistic health coach. That's how I discovered the whole coaching industry. And everything came full circle for me. I actually wanted to be a therapist when I was going to school.
(08:23):
So when I discovered the coaching industry, I said, oh, my goodness, this is exactly like what I would do as a therapist, but even better. I don't have to go through all the years of schooling, nor I have to write prescriptions. So I just basically jumped on the opportunity. And what was interesting, I pitched holistic health coaching programs. No one wants to buy it. Crickets. But as I was telling my story, people were curious.
(08:49):
And I signed my very first three clients, helping them start their businesses because of my background. So I basically fell into business development and consulting and love every minute of it. So for the first five years, that's what I did. And after the first five years, I realized as much. I was teaching strategy, telling people, okay, this is the steps that you should take. I noticed that there were also the ups and downs through my clients not taking action or they feel challenged emotionally where they don't believe in themselves, in a particular strategy and how it would work out versus, you know, them failing.
(09:28):
And I quickly realized that as much as we can study business and do all of the things, it's very important that we work on ourselves too and realize right then, then that is definite. Definitely more mindset than anything else. So, of course, going through my own journey too, with spending so much money on coaching, learning about myself, and, you know, come to realize that it's all mindset. What I also was going through was I was hitting a plateau also in my business with my revenue.
(09:59):
Once again, I said, what is going on? Why do I have such great months? And then I trailed off. And then we're not hitting, like, that next level of revenue. And before I knew it, I did more research and come to realize that I had a very ill relationship with money. I had a whole set of limiting beliefs about money that I was operating upon. So what did I do? I enrolled myself to be a certified money coach just to learn, you know, more about myself and why, you know, all of these money blocks.
(10:35):
And yeah, that was about, I want to say, three years ago. And I am now a certified money coach and realize that all of my clients, including myself, not only could use help and support with mindset, but specifically having a healthy money mindset. So some people call me a performance coach, some people call me still a business coach, but I Want to say, I feel like I am a money coach, you know, like I am willing to have that hard conversation, conversation with my client to say, look, this is something that you're shoving underneath the rug. We definitely need to talk about why you don't believe in yourself when it comes to pricing your services, what's going on, and basically identify their limiting beliefs around that and then just really teach them how to overcome, overcome the beliefs. And then, so then they can feel confident in first of all, their services and the value they get to create.
(11:34):
And then having really successful, powerful sales calls without feeling salesy. Because ultimately, if they believe in themselves, if they believe in their services and they're able to create results for their clients, that's all it takes. Then you can just show up into a strategy call or a sales call and really knowing, I have a solution, you have a problem, I can help you solve it. So that's who I am in a nutshell.
(11:58):
Yes. I love what it is that I do. I support women entrepreneurs. I definitely have worked with men entrepreneurs before, but my heart, heart now is working with women entrepreneurs because I'm sure you can relate. We have, we have less of a belief in how much we should make just because it's cultural, you know, generational, all of the things. So my heart is for working with women entrepreneurs to get them to charge their worth.
Bree) (12:25):
What a powerful story you have. I didn't realize that that's how you started to get into this world. And I'm so sorry to hear about your best friend. Also, I wanted to draw attention to something that you mentioned when you were talking about that you said that you found that you were in this state of depression too, and that you thought that it was just normal. And I feel like so many people go through life thinking like what they're feeling is normal. And coming from my experience where I used to suffer from depression when I was in college and I don't suffer from depression anymore, I can tell you that that is not.
DeDee) (13:01):
It's. - (Bree)
And I stigma, you know, around that. And what's really crazy too, with the mental health space is that you're either, you know, crazy. Well, you need a psychiatrist and you need medications, and there's nothing in between. Right. For those of us who are just really struggling a little bit really trying to understand ourselves and things like that. There's no space for that. And I think that's why we have to give credit to where credit's due. Right. Which is like the health coaches or the life coaches that are out there that are believing in, you know, supporting people to heal, alternatively, because I did, you know, I wasn't clinically, you know, you know, identified and. Or diagnosed, but I definitely was, you know, depressed. And I had all of the symptoms. I had all of the symptoms, but I healed myself. So there's much hope out there and 100%. And that's why I feel strongly about having this conversation and being transparent and clear that it's actually really normal. And even sometimes people call it stress, you know, like, it is stress, but it's compound stress over the years and that are unresolved. And, like, you're not taking care of yourself on top of that and allowing life, you know, to take over.
(14:25):
That's how you lose yourself in the process. And I almost lost myself in the process. So I'm here today to say that, yes, you know, like, especially culturally right now, there's so much pressure, social pressure for everything. So it's. It's okay. It's okay if you are not 100% who you want to be. I just want to make clear for the audience that there's a way out.
Bree) (14:45):
Yeah, I love that. Thank you so much for sharing that part of your story and, yeah, just for being vulnerable about it. So a lot of people who are in business coaching are starting to incorporate this more holistic side to it, which you've touched on. And I think that that is so important because if you're in business coaching and you're just teaching strategy, but like you mentioned, there are mindset blocks, and a lot, a lot, a lot of people have money baggage, including myself. I come with, like, the most money baggage that I've been working so hard to reprogram, but it's not an overnight process.
(15:20):
So the fact that you're touching on, like, health in the. The exercising and food and the mindset along with business strategy at different points in your business coaching, I think is, like, a necessary part of business coaching instead of just teaching people this strategy. So did you have any. Any, like, tools or tips or tricks or anything that you would regularly teach your students to help them overcome their limiting beliefs around money?
DeDee) (15:56):
Oh, my goodness, yes, absolutely. So, first and foremost, there are different money personalities, believe it or not. Just like how we have personalities as people, right? Like introverted or extroverted There are two, like, there are eight different money personalities. And we're always dominantly been driven by two of the kinds, right? Like, one is more dominant, one is more secondary. But that's the first thing that I teach my clients so they understand where are they mostly operating from, right?
(16:26):
And because, believe it or not, how we are personally is how we are in our business. And understanding that get them to understand, oh, my goodness. And because, guess what? No one taught us how to handle our own personal finances. Unless you are like a finance major, right, in college, then you start studying those things, or you have great parents that might be teaching you about saving money and putting your extra money in a piggy bank, things like that. It's not your fault.
(16:52):
No one ever taught me how to handle my money, nor did they really help me understand that how I am handling my money has everything to do with my money history, right? How was money talked about? How was I taught around money, all of the things about money? And so the minute my clients understand, oh, my gosh, is this really, truly not my fault? And I have these stories that are taught to me when I was a child, hence why I handle my money or have limiting belief around how much I can make in my business.
(17:28):
That's. That's usually it. Like, they want to understand the personalities and they understand the money stories. Then every comp. Everything comes into the light, right? Like, then they can say, oh, my goodness, okay, this is. Then we get into behavior, behavioral stuff, where, you know, if something comes up and they feel like they're. They have, you know, the pressure to, like to purchase, but at the same time, you know, they. They have buyer's remorse right after, for example. Well, that is based on their limiting beliefs about money and also because of their conditioning.
(18:00):
So that's. That's the biggest piece. And then lastly is how to basically rewire that, but also have checkpoints for when they have to start altering their behavior. So, for example, one of the personalities is basically a fool, right? So you can already imagine when you're a fool, you're like, you know, la, la, la. I don't need to, or you would avoid looking at your finances. And for those, the behavioral change that they can integrate is actually having money dates, monthly money dates with themselves. Meaning, like on a monthly basis, they get to pick an hour that they can sit down and look at their money, right? Like, it's. It's okay. Like, see how many. How much are they expending out and how much they're investing in themselves. And how much is the business bringing in, etc. And you can do this with your personal finance.
(18:48):
That's one example that they can step into embodying. You know, the magician is what we call the magician and the warriors. Ultimately, it's the goals for all of us. Magician basically is believing in the abundance, you know, the warrior, meaning, like, you know, no matter what it takes, I'm going to believe in myself to do whatever it takes to be successful. Right. Which is warrior. So the goal is to become a warrior or magician or both.
(19:13):
Right. In your money story, your new money story, and then doing whatever it takes with step by step system, of course, to start alternating your behavior at the same time, working on rewiring your beliefs around money. So I know I said a lot. There were like three, five steps there.
Bree) (19:34):
Okay, I love that. And that's so fun that there are different money personalities. So looking back on your past before you discovered this work, what would you say the two dominant personalities that you have had were?
DeDee) (19:46):
Oh my gosh, I am, I am. I'm a magician. Like, which is like, I was so great to, to find out because I'm one of those, like, oh, if I want that thing, I'm going to get it and how I'm gonna pay for it, I'll figure it out. So it's the, you know, like a magician, you pull stuff out thin air, right? So the magician, but I'm also a big spender. So there you go. Like, I was driven by like, spend, spend, spend, spend, spend, spend. And that's exactly what happened, you know, in my business, it's like, oh my, it's a great month. I already know exactly what I'm going to be investing in for the business.
(20:21):
You know, like, let's spend all the money, you know, and all of the things. But after a while I'm like, wait, that's not, that's not normal. Like, I, I quickly learned that with money, you, of course, you can be good at earning, which is the magician in me. You have to also know how to save, which is. I kind of was taught by my mom, but conflictingly, my dad was a spender, my mom was a saver. So I grew up with the opposites. So hence perhaps that's why I had the money behavior that I did.
(20:52):
And then. Yeah. And I realized that's not going to help me. And then not only that, we have to learn how to invest. And there are four things to with money. First is earn. Second is save. Third is to invest. And lastly to share it. Right. For that to donate to causes that you care about, things like that. But we have to master and it's foundational. You have to learn, know how to earn it. You have to learn how to save, invest, and then share.
Bree) (21:20):
I see a lot of myself in you. And you're like, I am the magician and the spender in business specifically because it's like, oh, if I invest in this, then it'll pay me back eventually. And that may or may not be true, but sometimes you can definitely get a little bit too eager to, to make that next business purchase or do that next thing when maybe you should be a little bit more logical about it.
DeDee) (21:45):
Yes, absolutely. And I love to touch on this just a little bit, just for the listeners, so that way they don't feel guilty spending money and at the same time is really about knowing yourself. So here's what I mean by that. Yes, I definitely have purchased programs where I was totally not ready for, but I didn't know until I got into it. So oftentimes when you make a decision with money, I just want to say that to stay with the intention behind it. Right. Our intention is always bettering ourselves. Our intention is always to better the business. So that's great. We need to stay with that.
(22:20):
And of course, having made, you know what I say, I wouldn't say mistakes, I just call them feedback these days. It's like getting the feedback that, oh, that program was not what you needed. Now I'm much better with discerning the needs of my business, if that makes sense. Right. Because there are so many things, I think at one moment in my business, I had the shiny object syndrome, meaning I want to buy all of the things.
(22:48):
And because we only have so many hours in a day, I didn't have time to implement all of the things. So the caveat to yes, spend, but at the same time, know what it is. You have to identify what you need in your business. First, depends on the season of your business. Then from there, yes, 100% invest. And the goal to investing in Yourself is usually 20% of your revenue should be going back into investing in your business.
(23:16):
And as a CEO of your business, you are your business. So yes, you invest in yourself, whatever that looks like.
Bree) (23:22):
You have this belief that self worth equals net worth. So can you unpack that for listeners?
DeDee) (23:29):
Oh my goodness. So you have heard right so far already. How I ended up here is because I was just basically trying to heal myself. I invested in myself. I bet on myself for the first time in my whole entire Life. And because of that I'm now benefiting from earning money from my business. And I'm completely self taught, right? Yes, I have business experience but it's all because I've learned it the hard way. I start, I start helping my mom out at the salon, no experience, I was a teenager and then when I opened the restaurant business with my mom, no experience, I did everything from scratch.
(24:06):
So it's self taught but because I spent the time and the money, the energy and the resources on learning the skills. Right. Just like you heard from me for me already how I learned about healing my relationship with Money Walker investors in that. So because I've done all of that to know what I need to know, to teach what I need to teach based on my knowledge and experience. Hence I can earn the money that I am in my business. So that equals my net worth if that makes sense. Right. So and, and I was the minute I make it a practice to continually invest in myself, that's how I'm, I have been building my self worth because prior to that I thought, you know, investing in myself was going to college, getting a degree, which I exactly did and realized very soon after ending up in a my very first corporate job that lasted exact six months was when I was like no, that was not investing in myself. That was fulfilling my parents expectations of getting a degree.
(25:07):
I didn't care about, I didn't care about school, I didn't care about college. I finished because I needed to and I wanted to. But it wasn't like truly me investing in myself until the minute I realized that you know what, I am going to heal myself first, whatever that looks like. And then of course along the journey I realized that I can actually teach someone, you know, to overcome what I came through.
Bree) (25:30):
I feel like worthiness wounds can be really sneaky things because a lot of the time they live at your subconscious level and they're not necessarily things that your logical mind identifies with or even realizes that you're carrying around. So do you have any ways that listeners could spot maybe those more sneaky self worth wounds that they're holding on to?
DeDee) (25:50):
So I would say yeah, when I say subconscious, yeah I, I'm with you 100%. And it's really hard to know if is it your conscious mind or is it subconscious mind? And here's the thing, if you feel a lot of resistance in anything that you do is most likely this is based on my experience and my clients experience, most likely you're out of alignment somewhere. Somewhere in that.
Bree) (26:15):
Right.
DeDee) (26:16):
And if you are, then is your work to, to really identify what are you doing consciously that you, that you can't stand, you know, behind. Right. So let me see what's an example? Okay, an example is I've always before for many years tried to get up at 5am and it didn't stick when I first start practicing it because. And then there's resistance around it because remember going back to my intention, my intention was I was trying to prove a point because I was always a night owl and I always got crap around being a night owl. So I was trying to prove myself to be a morning person.
(26:59):
So that was not the right intention. So there was resistance around that. Right. So basically my subconscious knows what's good for me. But my conscious like we're both in conflict so it didn't happen or like there was always like the, the friction. Fast forward until five years ago was when I realized was when also you know, I have a toddler. By that time I was, the business was doing really well and I realized oh my gosh, I have to do certain things before seeing client to be clear minded, to be focused.
(27:33):
And then I started realizing, oh, that means maybe I need to have time for myself. My daughter was about two or three by then and so I just started getting up a little earlier and really allowing myself to go through the journey, the process of you know, first getting, getting up just you know, another 15 minutes earlier and then 30 minutes and then 45 minutes and because the intention was to better myself instead of trying to prove myself to others, that's why it stopped.
(28:04):
So now I'm a morning person. Right. And then getting to, getting to really see. Oh, that's related to my belief where I was trying to prove myself to be a morning person. Where at the time I believed, at the time I believed that I was a night owl. So sometimes you may not be able to identify the actual belief yet, but when you're resisting a new behavior, especially if you're trying to develop a new habit or trying to better yourself or anything like that, if there's resistance, then it's time for a reflection introspection of like okay, what's going on on here?
Bree) (28:41):
Yeah, I love that tip on picking up on the resistance that you're feeling and kind of digging deeper into that. So what are some of the most common self worth wounds that you've encountered?
DeDee) (28:52):
Oh my God. So I'm not good enough.
Bree) (28:55):
Yep.
DeDee) (28:56):
So literally my. Not that you ever have my laptop, but my password is I am enough. Right. You have to arm yourself with things that you can remind yourself on a daily basis that you are good enough. So most. And honestly, that's a common one. One for all of us. For all of us. Right. Because no matter how great our parents are, there always is a moment. Moment where they tell us to do something and all of a sudden we're like, you don't love me.
(29:24):
You know, even if it's like, so I'm a parent now. For me to say that, hey, I don't know if I'm messing up my kids or not, but it doesn't matter because they. There's hope they can work on themselves the way I have been working on myself. It's fine. But it's always that moment where something happens and you feel a certain way about yourself, self. So all of us have like, I'm not good enough. I'm not lovable, I'm not smart.
(29:46):
You know, I'm not whatever the blank is. But usually it's always the core is I'm not good enough is the biggest limiting belief that we all have to go through or have.
Bree) (30:00):
Yeah, yeah, I think that one is huge. I actually just put out. I've been doing tapping Tuesdays. I don't know if you know what eft tapping is. Okay, cool. Yeah, I just started that and the Tuesday. So yesterday I just put out a tapping video on being good enough. So I think that that one is massive. And I've seen it show up in so many different ways throughout my life without even realizing it until recently when I'm like, wait, what is the core of this issue that I'm having?
(30:29):
And then it's like, oh, it's this wound. But it also shows up in this way and branches off in this direction. And it's just like, man, that is a big, big wound that I need to like, figure out how to fully, as fully as I can heal from. Because it really does hold you back in so many ways.
DeDee) (30:48):
Yes, absolutely. And you know, for the longest time too, as you heard my story already, the minute I was like, no, I'm going to start taking care of myself in that moment for the first time in my whole entire life was when I felt worthy. I felt so worthy that I'm like, I'm going to take care of myself, myself. But remember, prior to that, I did everything everyone else wanted me to do instead of what I really wanted to do because I didn't feel worthy.
(31:13):
Right. And you know, even for the working out too, people, people are always saying, oh my gosh, like I don't have time to do this. And. Well, if you feel worthy enough, then you would spend the time to work out because you're taking care of yourself. And what's really interesting people don't get is that confidence doesn't come, like, magically, or motivation comes. Comes magically when you get up in the morning, like, I'm just gonna go work out. No, it's action.
(31:37):
Day in and day out, little by little, is when you start building confidence through action. And then that's how you can start realizing, yes, I am worthy. Yes, I am worthy for, you know, wanting to block out an hour a day, every single day to spend time for myself, whether I work out or I read something fun or, you know, do something that is exciting to me. Me, Because. And interestingly, you asked. This is related. May I. May I answer it?
(32:05):
Of course. Maybe people will say, well, then what do I do? Right? Like, what do I do? What kind of parameters do I put in so that way I can start building myself up, right? Guess what, guys? It's not. It's not a secret. There's no science to it. It's self care the minute we prioritize ourselves. Because you would not. You would still go to a doctor's appointment. Right. Even if you don't feel like it, because you know that you need to, you know, get a test or, you know, get a cleaning for your teeth, whatever it may be. Right.
(32:36):
So why. Why are you not prioritizing the appointment with yourself? Because you are taking care of yourself, whatever that looks like, especially mentally and emotionally.
Bree) (32:44):
Yeah. So I've been on kicks in the past where I'm on, like, a good gym routine, and then I'll fall off for, like, a really long time, and then it'll be hard to get back to the gym. And when you were talking about you don't feel confident and then just like, show up at the gym or go show up and do this thing, you kind of build that confidence through doing the thing is what. What I essentially heard that reminded me that I just started going back to the gym after way too long of a hiatus four weeks ago, and I started following this app that has these workout plans, and I really like it, but it put me out of my comfort zone because I had certain exercises that I would like to do when I went to the gym.
(33:26):
And this app was having me do things that maybe I wasn't great at, which probably means that I need to do that and exercise that part of my body. And that was four weeks ago. I'VE been going four or five times a week and that's not, not long at all for this stretch. But in that, that span of four weeks, I've already felt so much more confident doing the exercises that I wasn't good at to start off with and build confidence in those areas.
(33:53):
So like just do it and eventually if you stick with it, then you will get to the place where you do start feeling confident. I also wanted to ask if you have any examples that you're willing to share where you can tell about like any of your clients or maybe yourself, how they started at one place with their self worth and then brought it to a different place and how that reflected in their business?
DeDee) (34:18):
Yes, absolutely. So well with, with myself. What was really interesting, I didn't think much about it, but when I first started my business I was told as a brand new coach to charge a certain rate. And I honestly remember, just like I said, resistance, I was so resisted. Like I was so I was resisting it and I was, I realized I, the reason why I was resisting it's because I didn't believe in the price that I was told to charge.
(34:45):
I really thought that I wanted to charge more based on my experience. I had so many years of business experience, manager experience, all of the thing. So I, I just basically 5x, you know, the rate that I was told to charge and I was able to sign my first three clients within a couple of weeks. I didn't think much about it, but in retrospect, as I, like I told you when I realized that I had money stories or issues that I need to resolve was when I was like, oh, the reason why I didn't, I didn't go for what I was suggested to charge is because I actually did believe in myself enough to charge that. And then so I started having similar conversations, you know, with my clients.
(35:31):
And one of them is Krista. When she first came to me, what's really interesting is she was working a job but she got laid off and it was, she was in a predicament of going back to find another job or start a business as a life coach, executive coach. And, and she went with, with my suggestion and went from zero, not having any clients, not having a business to charging $2,000 a month, you know, for her consulting fee.
(36:00):
And through the journey what I came to realize was because Krista believed in herself to start her business, that level of belief increases and compounds over time as she continued to work on herself. So then it was just, and then the challenge with that is every Single time she would finish signing six to eight clients, I would ask her to increase her rate. And then she kept doing that. And so that's, that, that's the thing. You're just gonna have to continue working on yourself and start really up leveling your belief in yourself and the results that you can create for your clients.
(36:36):
The biggest importance here or the biggest factor for client to be able to do that is to be connected to the transformation. Right. And the reason why they do it and understand that the transformation goes beyond the client. Right. Because she was a life coach and executive coach and she was getting people to start businesses was one avatar of hers. And then she was helping executives to basically lead teams.
(37:08):
And so because that she was able, you know, basically to do that, then it increases her confidence. So same thing, you know, with Melissa too. When she came to me, she was a photographer and because she was able to connect finally, for the longest time she only thought that okay, she's only providing her clients with basically the headshots, so the physical photos. And so I said, no, there's more than that. Like how, how do you think the client feels when she's with you? How do you think the clients feels when you know, she looks into her photos? Just like Krista, she was able to connect that, oh my gosh, what I'm teaching my clients is a life long skill. Right. It's like a lifestyle change. And then Melissa realized that, oh, I got feedback from my clients and she said that I have never felt as confident as a CEO into I saw my photo.
(38:02):
So do you see like the transformation or the value is beyond, you know, face value, which is she was charging, Melissa was charging fifteen hundred dollars for her photography package. And then a few months later, after a short amount of time working with me, she was able to raise it to 5,500 because she got connected to. Yes, I'm actually transforming this CEO's life. And the way she feels about herself, which is priceless list.
(38:28):
So those are just a couple of stories, you know, of my clients and then a story of myself where I realized that I'm, I need to charge more is because I had so much more experience. And what I'm teaching them is once they know how to start one business, they can start multiple businesses. Right. And they can do so many things with that knowledge.
Bree) (38:50):
So yeah, so those are such amazing stories and I loved hearing the one. I don't know if you know this or not, but I actually have a photography background. So my business is a photography business. So that One was fun to hear too. And I know that I'm going to have some people listening because I do have quite a few photographers who listen. And I know that I'm going to have some that are like, all right, so you're saying kind of charge your worth and then keep increasing. But what if they're sitting there going, I can't even take in or book jobs and I'm charging so little.
(39:22):
What would you say is going on there?
DeDee) (39:25):
I think it's the same issue, right. What's really, what's really interesting is when we're not booking clients or when we're not closing clients, that's one of the pillars that we teach, is how to sell from your soul. It's not, as you can see, it's not the price, right. It's so low, people should be buying. But why are they not buying? Same thing with like, oh my gosh, is it too expensive? They can't afford it.
(39:48):
It's, it's the same, it's the same issue. It's a self worth issue. It's, it's like, how are you standing up to basically this, basically this price? So for the person who is undercharging, right. The energy that you put into having a conversation to get people to close or work with you, I'm sure, like, they're probably not as excited, right. And that's the energy you show up onto a sales call with, whether you believe it or not.
Bree) (40:18):
Right. - (DeDee)
(40:57):
Yeah.
DeDee) (40:58):
Like you have, Right. Like the bar is so much higher to where you're holding yourself so much more accountable to get your clients results. And now we were both playing at the higher level.
Bree) (41:08):
Yeah.
So have you noticed that when you've charged a higher rate, your clients have been A better fit for you or had better results or you've just enjoyed working with them more?
DeDee) (41:20):
100 is both, like what I just said. Yes. And that's why, you know, I'm not saying being ridiculous, right? Like you not going to like 10x something that you can't stand behind, but it is something that is a little stretchy for you and it's a little stretchy for the client. Right. And that's why once you understand your relationship with money, when you understand like how to really create a 1010 offer, then you can really, you know, basically play around with what your rate should be and, or how much you should charge for your program to where you know, you're asking both yourself and your client to step up.
Bree) (41:56):
Yeah.
So then, if listeners want to get started with one quick, easy, simple thing that they can do today to help improve their self worth, what would your suggestion be?
DeDee) (42:07):
I might. Oh my gosh. We, we call this the, the talent count. And it's literally I want, you know, to spend 15 minutes with a blank sheet of paper and write single skill that you have. And I mean it could be like, can you type? Can you drive a car? Can you speak English? Can you whatever, right? Like, those are just really crazy examples. But here's why typing is a skill, right? Once, once upon a time, like you, you like you, you. That, that is a skill.
(42:39):
And if you can drive a car, you can. I'm just making this up. You can Uber, right? You can help somebody type when someone doesn't know how to type. If you can speak English, you can teach somebody how to speak English or write, you know what I mean? Write in English. So by being able, I had to do that for my training and I realized, oh my goodness, I'm so talented, right? Like, I actually have invested in myself and realized that I am pretty. I'm, I'm expert in so many areas that I'm not giving myself credit for.
Bree) (43:09):
So just reframing that all that you, like, don't have anything to offer and actually looking at all the things that you have to offer on a piece of paper. And the funny thing about that too is that like, you're probably blind to so many of the things that you have to offer too. So that's just the tip of the iceberg.
DeDee) (43:24):
Yes, absolutely. And yeah, and that was mind blowingly transformative to me. I was just like, oh my gosh, like I so undervalued myself because I think that, oh, because I'm a business coach or money coach, I should be There already. I should be doing xyz. No, you focus on your expertise and because of my experience, haven't gone through things myself, then I can be more compassionate with my clients. I can ask better questions, I can better support them through the steps that I went through.
(43:56):
So that way, you know, they can, they can overcome what they need to overcome. And your life experience, honestly is worth just as much. Right. Just even for example, I have many times, many conversations with my client where they're not really implementing what I suggested. Well, it's because they were having, they were going through personal issues. You know, somebody got sick, somebody got laid off, you know, things like that. And it's like giving them tools how to manage themselves emotionally, that's valuable.
(44:26):
Yeah, I'm teaching them business, but at the same time I'm also teaching them a life skill of how to manage stress and all of the things, things while running their business. So that way they can take it with them. Right. For the rest of their life. So, yeah, do it, do a talent count, you know, with yourself and see, you know, you'll, you'll be surprised. Like how. And for example, I'm a mom. Like if you're a mom and if you're listening to this, you're pretty amazing and kick ass.
(44:50):
Project manager.
Bree) (44:52):
Yeah.
DeDee) (44:53):
How many projects or how many tasks like a mom has to like chat, like basically juggle with? I say that because I know running my business is one thing, but running my, my, my family is another thing. So you have to be a pretty good project manager to be on top of things when you are, when you're a mom.
Bree) (45:11):
If you ask me, we have my stepson every weekend, so we have him almost half of the week, but not the whole week. And I can say just from having him on the weekends that mothers are superheroes, especially mothers who run their own businesses too. So I, I admire the people who do it full time so much because it's a lot of work.
DeDee) (45:33):
So, so there you go. Okay. At least you can, you can agree with me and at least like, see, you know, how, how much work it could be. And a lot of moms too, they're just also, especially the ones that are starting out and wanting to like start their businesses, they feel like they, they are there. They don't have any skill set. I'm like, oh my gosh, let me tell you, there are a hundred things that are transferable from parenting over to business.
Bree) (45:55):
Yeah. Yeah, for sure that when you have like a little kid that. Well, I think you touched on this earlier too, that that means that you'll get so much done in the time that they're napping or the time that you have like without them right there just because you have such limited time when they're little that you just turn into like a superhero when it you have that like hour where they're napping to work. So I think that that's pretty cool too.
(46:25):
So you mentioned, I think before that you have a special gift for listeners. Is that right?
DeDee) (46:32):
Yes, yes, yes. Yep, definitely. So I have a master your money mini course where I, I teach a little bit about mindset and then also just how you can sell without being salesy. Just a strategy or method that we use. We just call, we call the, the trust method and then using the I serve formula to have sales conversation. So yeah, that's my gift for you to really learn what's the right mindset to have and then what to do in sales calls and what's basically a structure for a conversation so that you can just show up, share with people like what it is that you do in terms of your solution and then allow people to see the value in it.
Bree) (47:11):
Awesome. I will link that in the show notes for listeners. Thanks so much for sharing. And then where can everybody find you online if they want to follow along with you?
DeDee) (47:19):
You? Yes. So I am on LinkedIn, also Facebook and Instagram. I also have a YouTube channel too, so you may get a lot on there too from all of the interviews that I have done. And also I used to have also a podcast. I'm looking to relaunch too. So sneak peek. But it's all, it's all about entrepreneurship, telling your story, being transparent with your challenges, and allowing people to see themselves in you so that. That allowing them to see that anything is possible.
(47:47):
So yeah, find me on social.
Bree) (47:49):
Amazing.
Well, thank you so much for being on the call. I feel like you provided so much wisdom and so much knowledge and you're just really amazing to talk to. So thank you for sharing your story.
DeDee) (48:01):
Yes, absolutely. Thank you. Thank you so much for Again, I know it's not a small feat for you to host a show, produce a show and share it. So kudos to you for that, for creating the space so that we can have this type of meaningful conversation so people can, you know, feel inspired and do what they need to do. So thank you to you for having this show and having me on it.
Bree) (48:22):
Thanks for tuning in to Rebel CEO. If today's episode lit a fire under you, I would love if you would hit subscribe leave a rating and drop a review. That little action helps more purpose driven women like you Find this show and make sure that you're not keeping all of this magic to yourself. Share this episode with a friend who's ready to ditch the rules and build a life that actually feels good. If you're looking for a little one on one connection, slide into my DMs on Instagram @rebel CEO podcast and I would love to hear what you're thinking and what you're building so that I can cheer you on every step of the way.
(48:55):
And one more thing, if you're ready for even more support, join my free Facebook community. It is packed with like minded women who are rebelling, setting wild goals, dreaming big and making moves. The link's waiting for you in the show notes and I will see you inside. Until next time, keep breaking the rules, chasing your purpose and creating the life that you were meant for. I'll see you in the next episode.
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Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
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If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.