Episode Transcript
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Speaker 1 (00:00):
Hello and welcome
back to another episode of the
Imperfectly Empowered Podcast.
I am your host, anna Fulmer.
Having battled crippling healthissues for 20 years, yuri
Elkaim is a CEO, bestsellingauthor and former pro soccer
player, passionate about helpingpeople make health and fitness
(00:20):
simple again to enjoy energy allday long.
Here to simplify the complexworld of health and reduce your
confusion with clear, actionableand science-backed advice that
cuts through the nonsense.
Welcome New York Times, wallStreet Journal and USA Today.
Bestselling author Yuri Elkayin.
(00:41):
Yuri, welcome to the show.
Speaker 2 (00:44):
Thank you for having
me.
Anna, Great to be here.
Speaker 1 (00:46):
Yeah, absolutely.
We were just saying offline,before we press record, that I
am like Yuri's target market,everything that he does.
I was literally falling downthe rabbit hole of all of your
websites because I'm like, oh,that's so good.
I literally had to stop readingyour blog posts because I was
like I'm losing time.
I got to just prepare for theinterview.
Speaker 2 (01:09):
I love it.
Thank you very much.
Speaker 1 (01:11):
Yeah, absolutely.
I would love to press therewind button and hear.
Your story is a unique one, andit started at the tender age of
17, which is a tough time, nomatter how well life is going
for you really, and yours was anexceptionally challenging start
at 17.
But share with us a little bitabout how you even got to where
(01:33):
you are right now.
Speaker 2 (01:34):
Yeah, well, I mean,
they kind of tie in together.
So when I was seven just about17, I lost all of my hair to an
autoimmune condition, so like,as you see, like nothing like
nowhere on my body.
My wife lost all of my hair toan autoimmune condition, so like
, as you see, like nothing likenowhere on my body.
My wife is jealous of my nicelegs because I don't have to
shave.
My dad is Moroccan so, forcontext, I had a lot more hair
(01:55):
when I was young.
But I was from a very young ageI wanted to play pro soccer.
So from 10 I was like I'm goingto play pro soccer and so I
dedicated all of my teenageyears to training and playing.
I was fit, but I didn't realizeI wasn't healthy until I lost
all my hair and I was like what,what's going on there?
(02:16):
So I'm like, not surprisingly,the allopathic community didn't
really have any answers otherthan injecting cortisone in my
head and saying didn't reallyhave any answers other than
injecting cortisone in my headand saying it's probably stress,
maybe it'll come back, whoknows?
So eight years later of goingdown the rabbit hole, of trying
to find solutions, I didn'treally find anything and then I
went back, so I that.
So I say this was probably themost important thing to happen
(02:39):
for me, because it really movedme in the direction of wanting
to figure out why this happened.
So my passion for soccer which Ieventually ended up playing pro
for a number of years, but mypassion for like sport and
fitness, as well as trying tofigure this out was maybe I'll
go to school and studykinesiology and health sciences.
So that's where I started.
I got my undergrad there, thenI went back to school to study
(03:02):
holistic nutrition and that'swhen my life changed, cause I
was like whoa, like exposed tonutrition concepts that I was
never even aware of and evengoing to one of the top
universities in the world neverheard about, and that was a huge
moment in my life.
So I was 25 at the time and Istarted experimenting with
(03:22):
everything I was learning, sochanging up my diet.
I was like raw vegan for anumber of months and I re-grew
all of my hair in the space of afew months.
Now, 10 years later, I got atetanus booster and it all fell
out again, but we'll just saythat for another day.
But at the time I was blown away, not even by the hair regrowth.
But it was the energy that Iwas experiencing, because the
thing that I hadn't piecedtogether was the energy that I
(03:44):
was experiencing, because thething that I hadn't pieced
together was the fact that I wasexhausted for most of my life,
sleeping half of my days prettymuch, and eventually, like as I
started to learn about the bodyand at least from my perspective
, I was so tired all the timebecause my body was constantly
fighting stuff right, foods Iwasn't supposed to be eating, or
whatever, and so my immunesystem just went haywire.
(04:05):
So as I started to clean thingsup, I started to, first and
foremost, notice how much moreenergy I was feeling, and, as a
by-product, I just re-grew myhair and I was like I have to
share this message with theworld, and so I started writing
a book in the back of class whenI was going through nutrition
school.
Speaker 1 (04:23):
Students, close your
ears.
I'm just kidding.
Speaker 2 (04:27):
And about what was it
About?
Nine years later, that became anumber two New York Times
bestseller because it startedoff as an ebook I just wanted to
share with people.
And then eventually I was.
I had the opportunity to meetthe publisher of the CEO of Hay
House and that I was like Ithink I can turn this into a
published book and it justbecame like this compelling
message to want to share, likemy own mess, how that could
(04:50):
become the message to help otherpeople.
So during that time, I wasworking as a nutritionist and
trainer, one-on-one with clients.
Seven years, burnt out 2005, Iwas like I gotta do something
different.
I can't, I can't keep doingthis.
So I set up a website.
I had no clue what I was doing.
(05:10):
I wanted to live the laptoplifestyle, write an ebook, make
millions.
Didn't happen, um so, but thatwas the start of my online
business.
So back in 2005 and then for thenext 13 years, eventually
eventually figuring things out,helping half a million people to
better health with informationand products and coaching.
And then I sold that companyabout six years ago because a
(05:33):
lot of other people in our spacewere asking me for business
advice.
I was like, huh, what's?
Maybe there's an opportunityhere.
And by that point I'd spent somuch time learning how to build
a business that I became verygood at it and I had shot
thousands of videos aroundhealth, fitness, nutrition and I
was just kind of tired oftalking about it.
So I thought to myself maybethis is my next chapter.
(05:55):
And that's really whereHealthpreneur was born.
And I went through a reallyinteresting year of imposter
syndrome because for me, for solong I identified as a health
expert and I worried I'm likewhat are people going to think
of me if I'm now this businessguy, right?
Oh, he's just out to make money, blah, like all of this
nonsense.
And then for like a year I justlike didn't do anything.
(06:19):
And then I said you know what?
This is not about me, this isabout serving a lot of people.
My mission's always been tohelp a billion people and I
figured if I could help otherpractitioners build better
businesses, then they could helpmore people and collectively we
all win.
And so that's how I got here towhere I am today.
Speaker 1 (06:37):
I love it.
You can tell he's told thatstory more than once.
That was beautifully done,except I'm going to press rewind
again.
On your website you talk aboutthe hair loss and the struggle.
You mentioned identity, andwhat I really appreciate about
your story is I think it's aconversation that you do not
(06:59):
hear men having as often when itcomes to the aesthetic element
of identity, because it is inthe culture that we're in tends
to be more geared toward womenfrom the aesthetic standpoint,
and I would love to hear yourthoughts and what you remember
feeling and struggling with forso many years.
(07:21):
You you have this lovely storyon your website and you talk
about the point that you got towhere you were drawing your
eyebrows on with makeup and thething is right Like listen,
here's the thing.
Let's talk about what we womendo, right?
Like I don't laugh at that atall, because let's talk about us
(07:41):
women.
We're tattooing eyebrows on andwe have eyebrows right, and like
we're injecting ourselves withbotox and we're getting lip
fillers and we're doing thefalse eyelash thing and the hair
extensions.
And everyone who's been on hereand heard me before knows I am
not saying there's anythingwrong with that.
It's not a right or wrong, butthe wisdom principle that comes
in is like being able to pauseand ask ourselves the really
(08:01):
hard why?
And then, secondly, the how isit impacting me and those around
me?
And so I would love to hearfrom your perspective, which is
a unique one, what it felt likebefore you had that, what you
called like baptism moment,where it was sort of like this
(08:23):
releasing experience.
Because I think we need to hearit, because where do we find
our confidence truly and how dowe wrestle with this concept of
that?
We hear a lot as women just dowhatever you need to do to feel
confident, because it's a reallyuh, it's sort of an endless
(08:43):
pursuit, then, of enough when isenough enough.
Speaker 2 (08:47):
I mean, I think life
is full of dichotomies.
Right, it's like acceptyourself but get better.
Like it's nonstop, right?
Yes, so for context, I lost allmy hair, regrew it, and then I
kept my head shaved but I hadeyebrows and so forth, and then
when I lost my hair again, itwas I was 31.
(09:07):
So by that time I had grownthis health business online and
I'm thinking, oh dear.
Now what are people going tothink?
Because I'm this health expertwho looks like he's going
through chemo, and there was atremendous amount of shame that
came with that.
And so what I did is I said letme paint on some eyebrows every
single day with my wife'smakeup.
And it's just so weird becauseI have hundreds of videos on
(09:32):
YouTube where I have paintedeyebrows on and some of the
videos most of them don't lookthe same right Like I'm like
what is?
What's going on here?
But I was.
I was.
I didn't even think about thatat the time.
I was more concerned about whatpeople were going to think of
me without eyebrows, that I waswilling to look like a clown
with them on, and I did that fortwo years and the hardest part
(09:55):
was not wanting to work out andto a level where I would sweat
because it might drip off or notwant it to go swimming with my
little kids at the time becauseof my wash off, and it was
exhausting, like, honestly, thatit felt like it's only makeup,
but it felt like there was amassive anvil on my back because
(10:17):
it was just this charade everyday.
And two years later I was at anevent and whatever, but I made
a decision to just stop.
I was like you know what?
I'm going to wake up tomorrowI'm going to throw.
I'm throwing the makeup outright now.
I'm going to wake up in themorning and I'm done.
So I go to the events and Ihave eyebrows fake eyebrows.
(10:37):
The next morning I wake up and Idon't have eyebrows and it was
very like.
I was like okay, are peoplegoing to know I was so
self-absorbed.
What are people are they goingto notice?
We're so self-absorbed.
For the most part, we like,we're so like.
What are people going to think?
No one cares.
So I go to this yoga session onthe beach and we're in the
Dominican and previously I wouldhave thought to myself okay,
(11:01):
well, if it rains or if I go inthe ocean, this is not going to
make sense.
So I remember we're laying inShavasana and it starts raining
and I'm like this is like themost amazing miracle.
So I get up out of Shavasanaand I was like you know what?
I'm going to go, run into thebeach, run into the ocean and go
for a swim.
So I go in there and I'm like,free as a bird.
(11:22):
I come out of the water and, toyour point, it literally felt
like a baptism, like I wasreborn, and it was one of the
most freeing moments, and Ithink the lesson that I had to
learn in that process was I'mgood enough, right the way I am.
I'm perfect just the way I amNow.
With that said, I'm not sayingthat's like a hall pass to not
(11:43):
improve and get better as aperson, but it gave me a lot of
permission just to be myself,and I think for a very long time
I was too concerned what otherpeople thought of me, to a point
where I didn't even careanymore.
To definitely to a lesserextent.
And so a lot of people say well, it must have been hard losing
(12:04):
your hair when you were 17.
And I was like, honestly, itwasn't that bad.
It was harder the second timebecause I had more to lose
reputation, whatever.
But what was interesting is Ishot a video for my YouTube
channel at the time.
It's called like my coming outand that was a very, probably
one of the most fearful momentsof my life which sounds
(12:24):
ridiculous even saying this andI just said hey guys, this is me
, this is what's going on, andwhat was interesting about that
is like I had tons of commentsof people just like thank you so
much for being the real you, etcetera.
And then I started to noticethat it was giving other people
permission to be themselves Atleast that was my intention and
I realized I was like man, likeall this time, you know, it was
(12:47):
just like people know there'ssomething going on, but it's
like this awkwardness of likeyou don't want to say anything
or whatever.
Even some of my friends like itwas never brought up in
conversation, but it was a very,very liberating moment and it
started to really get methinking of like what's what
really matters in life?
Like it's it's only hair.
You know people are sufferingwith so yeah.
Speaker 1 (13:10):
Well, I I so
appreciate your transparency and
your authenticity, because itis something that women
especially like.
We struggle with this all ofthe time, and some of it is
societally driven.
A lot of it is societallydriven, but we also have the
opportunity to choose.
Like you're saying, like it issocietally driven, A lot of it
is societally driven, but wealso have the opportunity to
choose.
Like you're saying, it is achoice to decide.
(13:30):
Am I going to keep subjectingmyself to these artificial,
invasive, whatever solutions tomeet a societal standard of
beauty?
That is not sustainable.
It's not, frankly, natural,authentic, and the word that I
heard you use I think at leastthree times that you felt after
(13:54):
was freedom.
And so this is the question forthose of us listening, and I'm
just I'm tapping in here for asecond because Yuri's
perspective is so unique and Ivalue it, especially as a man
coming from a man that thequestion we need to ask
ourselves are we trulyexperiencing freedom and
increased confidence with theseartificial, superficial
applications, or are we actuallycreating almost more bondage
(14:17):
for ourselves because we'retrying to meet everyone else's
idea of what pretty andworthwhile really is?
And so I just thank you forsharing that.
Speaker 2 (14:28):
Yeah, no, I agree
with you.
I think it's very tiring tolive a life trying to make other
people happy or worrying aboutwhat other people think, whether
that's our parents, our friendsor even strangers who don't
even know us.
Speaker 1 (14:41):
Amen, that's it.
It's the industry.
It's still to your point.
It is not crazy at all to me tofeel like the most fearful
thing you did was get in frontof a camera without eyebrows on,
because, especially when you'rein a forward-facing leadership
position, this is why so many ofus female leaders are doing all
the things the hair extensions,the false eyelashes, the
tattooed eyebrows, the Botox,fill it in because we're in the
(15:03):
front and people are watching usand criticizing us more openly.
And it's still hurts, even ifit's strangers, so not weird at
all.
Speaker 2 (15:12):
Yeah, and listen, I
mean, I think social media, as
we know, is obviouslyexacerbated, because it's like,
when you look at, for instance,instagram, all you see is and
now, especially like ai photo orai versions of perfection,
which is, you know, crazy, howrealistic it looks.
And if that, if you see thatlike, even subconsciously, over
(15:33):
and over again, that is the newstandard of what you think is
normal, yes, of like this bodyor this face or this whatever,
once what, no big deal.
But if you see that over andover and over again, you just
start to be like this is how Ihave to look, this is how I have
to show up, and I think we allhave to go on a journey.
I mean, all of us are on ajourney in some way, shape or
(15:54):
form, where we have to learnthese lessons.
I'm just very blessed that Ilearned them fairly early on in
life and that's why I loveserving health professionals,
because almost everyone I'veever worked with has had some
crisis from a health perspective, which is why they want to help
other people, because theywanted to help themselves.
And I think it's veryinteresting because I think some
(16:15):
of the most enlightened peopleI know have gone through the
most traumatic things in theirlife, whether it's losing a
parent or a loved one or a majorhealth issue.
It's losing a parent or lovedone or a major health issue, and
there's a level of wisdom thatcomes with that.
That is very, very I don't.
I don't want to say rare, butmaybe, like again, I'm blessed
to work with healthprofessionals every day.
But you know, there's a certainlevel of growth that comes with
(16:36):
challenges and I think it'sjust seeing the blessing and all
that and looking at how do Iturn this?
It didn't happen to me, ithappened for me.
And then how can I use that toserve other people?
Speaker 1 (16:47):
Yeah, amen to that.
And it comes back todichotomies again.
It's like you're holdingintention these two concepts.
I, one of my best friends, wasdiagnosed with cancer at a young
age, with young kids, and I hadher on the podcast and she said
I know greater joy because I'veknown deeper grief.
Yep greater joy because I'veknown deeper grief, and it's
exactly what you're saying is wecan stay comfortable right here
(17:07):
and try to meet everyone else'sexpectations, or we can live
more authentically and it'sprobably going to hurt, but in
that then there's probably goingto be greater joy, greater
wisdom, et cetera, and theopportunity to change the world
in a powerful way, like Yuri isdoing right now.
You also highlighted the fact Ihave said this so many times on
(17:28):
the podcast and your story fitsinto it beautifully again the
lack of knowledge we still haveabout nutrition, and what's so
fascinating is that, despiteplaying professional soccer,
there was still this gap innutritional understanding as it
affects our function, and so Ithink that's one of my issues
(17:50):
that we're seeing still in thehealth and fitness industry.
It's better, but that diet andnutrition is still too focused
on, to our point, appearance asopposed to function.
So you this is an area that youhave a lot of expertise in.
You wrote.
Maybe is this the that you havea lot of expertise in.
You wrote maybe is this thebook you were writing in the
back of the classroom All dayenergy.
(18:10):
Yep, that was the one he waswriting while he's in school.
Love it.
Speaker 2 (18:15):
Yeah, it was called
eating for energy at the time
and then it morphed into the allday energy diet as we decided
to turn it into a published book.
But yeah, I mean like I waslike.
You know, they say, like youthis wasted on the young, I think
I was a living example of thatbecause when I was in my teenage
years I would go to McDonald'sbefore a soccer game and I'd
(18:37):
have a big Mac combo like no bigdeal.
And then I remember when I wasplaying professionally, so I was
in France I remember havingNutella sort of crepes with
Nutella, three hours before amatch.
I would you know, live in closeto, like a.
Which sounds fantastic, if I'mbeing honest, but yeah, but for
(18:57):
anyone who's like aware ofnutrition, they're like man,
like how did you not fall asleepon the field?
But stuff like that.
I'd have a whole baguette everyday.
I had no clue because I justthought, well, I'll burn it off,
but that was my thinking.
It's like I had no idea thatfood could impact cognitive
function, performance, recoveryand it's almost like you almost
(19:18):
want to be old in your teenageyears to be like oh my god, how
like my body is so sore.
But if I eat this way, it feelsbetter.
Unfortunately, we have to livea bit to experience that.
But yeah, that's why, like, forme it was like the nutrition
stuff I learned when I quoteunquote retired playing soccer.
I was like man.
If I had known this beforehand,that would have been useful.
(19:39):
But, I was able.
So it's interesting because Iwent back to.
I worked as the assistant coachand strengthening conditioning
coach at the University ofToronto with the men's soccer
program for seven years and oneof the most proudest like one of
the most proudest things I wasable to do there was help
(19:59):
teenagers.
I remember, like I remember onepractice.
You know there's guys walkingdown the street coming to the
stadium.
These are 18 year old kids andthey have a green juice in their
hand you know You're like I'vedone it.
I think my work here is done,you know, but that was like it
was.
It was great to just re-.
Speaker 1 (20:17):
It was actually just
diet Mountain Dew, I'm just
kidding, exactly.
Speaker 2 (20:20):
Exactly so like
instilling those types of
knowledge and understanding inyoung kids that I never had
access to was was very rewardingfor me, so I love that.
Speaker 1 (20:31):
Um, in a minute we're
going to dive more into Yuri's
expert advice on how to uhdouble your energy in seven days
, but also tap into his amazingcompany called health printer.
Those of you that are healthprofessionals, you are not going
to want to miss this.
But first he didn't know he wassigning up for this.
We're going to play a quickround of would you rather?
Speaker 2 (20:49):
My kids watch this on
YouTube.
Speaker 1 (20:52):
How's that for
transition?
Oh, do they Well they can watchit again on YouTube when this
episode goes out.
Speaker 2 (20:56):
We're going to love
it.
Speaker 1 (20:59):
Okay, would you
rather go to the movie theater
or a concert hall?
So like either you're going togo to the movie theater and
watch a movie or going to go andlike see a musical on Broadway
or something.
Speaker 2 (21:14):
I guess it depends on
, like, if it's a musical and if
it's a terrible soul suckingmovie, probably not so much.
But if it's a good movie, I'lltake the movie.
If it's a comedian or some typeof DJ, because I like that type
of music, I would go to theconcert hall.
So I guess it depends.
That's not a good answer, butyeah.
Speaker 1 (21:30):
It depends he's fired
from.
Would you Rather he's done?
Your kids are so disappointed.
I'm just kidding.
What's your favorite movie?
Speaker 2 (21:40):
Nacho Libre.
Okay, uh, natural libre.
Okay, did you see that one inthe theater?
Speaker 1 (21:47):
you have not lived if
you have not seen that movie.
Yeah, you're also fired ifyou've not watched natural libre
.
I have actually seen it, but Idon't I forget it it's most
people will be like.
Speaker 2 (21:55):
That's the most
ridiculous movie of all time and
that's that's like you now know, yuri, that's it, yeah yeah, I
just.
I just find a lot of thehollywood stuff is so overly
dark and horrific yes that Ican't.
I can't even watch it like it.
Just I hear that it justnegatively affects my energy.
So I tend to gravitate towardsthings that are lighter, funnier
(22:17):
, a little bit goofy yeah, Ihear that.
Speaker 1 (22:20):
I mean, sometimes we
just need to be able to laugh
more at ourselves in the worldaround us.
Would you rather tea or coffee?
Speaker 2 (22:29):
Coffee, no question.
Speaker 1 (22:30):
Just like what?
This isn't a question.
Okay, I support that.
How do you drink?
How do you drink your coffee?
Speaker 2 (22:37):
So typically I'll do
a long espresso in the morning,
no sugar, no cream, and then Ialso like Starbucks cold brew
brew.
So I don't like starbuckscoffee other than their nitro
cold brew, so I'll do that aswell I'm with you there.
Speaker 1 (22:52):
My go-to starbucks
drink is the sweet cream nitro
cold brew.
Speaker 2 (22:57):
It's pretty much the
only drink that I get there.
Speaker 1 (22:59):
Look at that.
We were meant to be friends forso many reasons.
Um okay, would you rather cakeor pie?
Speaker 2 (23:08):
I'm going to go with
pie on this one.
Speaker 1 (23:10):
What's your favorite
pie?
There's the people.
Always it's one or the other.
There's never like there'snever.
Ah, both on this one.
Speaker 2 (23:17):
Yeah.
Speaker 1 (23:17):
People have distinct
opinions.
Speaker 2 (23:20):
I, um, I like a good
bumbleberry pie, but I don't eat
pie ever Like I don't, I don't,I'm not really I don't eat that
stuff anymore.
But yeah, it's not yourbumbleberry pie.
Speaker 1 (23:29):
Yeah, what is a
bumbleberry?
Speaker 2 (23:32):
is this a canadian?
Thing, it might be a canadianthing.
It's a type of.
It's almost like a I don't evenknow.
Speaker 1 (23:38):
It's like a raspberry
, blueberry, blackberry
combination, I think huh, it'slike a raspberry married a
blueberry and did something elsewith it's good a strawberry,
but I never, I've never, had itoutside of a pie, so I don't
really know yeah or it might bebumbleberry, or it might be a
combination, I don't even knowso we don't know, but you can
(23:59):
look it up, guys, bumbleberrypie, look it up and let us know
where it's, where it'soriginated from.
Um, okay, would you rather a?
Maybe you have one of these, Idon't even know.
Would you rather a private jetor a personal yacht?
Speaker 2 (24:14):
Private jet for sure.
Speaker 1 (24:16):
Where are you taking
your family on your private jet?
Money's not an issue.
Time is not even an issue.
Speaker 2 (24:21):
The world is our
winter home in Mexico.
Speaker 1 (24:25):
You're already going
to a place that you already have
.
There's nowhere else you'drather go.
Speaker 2 (24:29):
No, I mean well,
we're, well, we're just.
My wife and I were just therethe last three days because
we're about seven months fromcompletion and there's a reason
we're building there, so it'slike oh, I see you're right.
Speaker 1 (24:39):
So you're building
this home in mexico.
That's a cool idea, that'sawesome where do you just build
a home?
In mexico?
Well, there's a lot of it onthe coast.
Speaker 2 (24:49):
Yeah, so we're
building in an area, uh, that's
just north of acapulco.
There's a lot of places.
Is it on the coast?
Yeah, so we're building in anarea that's just north of
Acapulco.
It's a bit of a privatecommunity.
It's right on the cliff,overlooking the Pacific.
We've been there 15 times inour lives and like it's just,
it's like the type of placewhere you get off the plane and
you feel at home, like there'san energy there.
That's very special, and when welearned about the development
(25:09):
that was happening, we're like,uh, we're definitely looking at
this and so that's that's kindof like our, our winter escape
from the cold because we live inToronto.
Yeah, so yeah.
Speaker 1 (25:20):
I don't blame you
there.
I, I really love the Mexicanculture too.
I've also been to Mexico quitea few times and, um, I would
even just say as a culture, theyare just very warm and
welcoming in my experience, yeah, yeah, and it's so funny
because there's so much fear.
Speaker 2 (25:37):
Oh my God, so we
bought the land during COVID, so
we never were there.
So we bought everything on theinternet pretty much and
thankfully we're working withone of the top architects in the
country.
But everyone was like just becareful.
I'm like, dude, it's beenbetter building there than it
would be building in Toronto.
(25:57):
It's been so seamless andamazing and it's just like why
don't you go to Mexico andexperience it before you start
talking about shit on the news?
Speaker 1 (26:06):
Yeah, yeah, yeah,
that's awesome.
Well, I'm excited for you.
Thank you.
If you see some random womanfloating in the pool outside
your house, it's probably me.
Well, hopefully not floating,maybe swimming floating.
I have a different connotation.
(26:26):
Okay, we don't want anybody'sfloating in the pool.
No one, get any ideas, I can'tfloat anyway.
Actually I think there's awhole nother conversation, but
hopefully I'll never getstranded in the ocean or else
I'm gone.
Heaven's my next destination.
So we talk about nutrition alittle bit and then we're going
to talk about Healthpreneur,this concept of all-day energy.
You've got so many great quoteson your website, but what we're
(26:49):
really tapping into is thisconcept of, I think, eating for
function as much as weight loss.
Sometimes we get so into thisidea, especially depending on
what your own history is withfood.
There's a lot of disorderedeating, and it's really hard for
us to get out of that conceptof almost eating less, sort of
(27:11):
like a deprivation mindset, whenin reality, as you and I both
know, most of us actually needto be eating more, just more of
the right thing.
So I would love to hear thisconcept.
Your book talks about how todouble your energy in seven days
and leveraging food as thatsource.
Talk to me a little bit aboutwhat that even looks like.
(27:32):
When someone first hears that,what is the first step they need
to take to leverage food forenergy?
Speaker 2 (27:40):
Yeah, so there's.
The basic premise of the bookis just eat more plants, eat
more greens.
Alkalize the body.
It's not rocket science, it'slike everyone says the same
thing, kind of, and so I justshare what worked for me, which
was alkalizing my body,realizing that at the time it
was very acidic from thestandard american diet of
(28:01):
processed foods.
Um, I won't get into thescience of, like you know, acid,
alkaline stuff, but basicallyeating more greens, allowing
more like nutrient rich foodsinto your body.
And it just so happens when youdo that, your body just tends
to operate better with respectto, um kind of immediate levers.
(28:24):
A lot of times it's just tounderstand like there might be
one or two things you're eatingthat are just robbing your
energy.
So it might be bread it might becaffeine, it might be sugar,
and just by removing those youstart to recognize like, oh wow,
I feel a lot better with thatstuff.
And so there's kind of two waysof looking at this.
One is like you can get rid ofstuff that doesn't make you feel
(28:45):
great, and then the importantthing is you have to fill the
void of something, Otherwisewe'll just lean back into
certain habits.
And then the second thing iswell, if we could take that
approach, or we could just focuson adding more of the good in
and the better we feel, the morethe good just pushes the not so
good out of the way, just likehaving a better player on your
(29:06):
team puts someone who's lessgood on the bench, and so it's
less about being.
I mean, the book's premise iseat more plants, more of them,
the raw state, and at the timeof when I was writing the book,
I was more vegetarian, but Istill eat a lot of meat.
Now I shouldn't say a lot ofmeats, like I'll eat meat
several times a week and Ihonestly I don't care.
(29:27):
Like if someone is vegan, great, if someone's keto, awesome.
I think the key is like I wrotethe book at a very different
time in my life, but theprinciples still apply and I
think the key, like one of thekey lessons that I've learned
over life, over my time, is likejust experiment with different
stuff and see what works bestfor you, because, you know, even
(29:50):
though tens of thousands ofpeople have read the book and
gone through it and havetransformations, it doesn't mean
that that's the best way forthem to eat forever Like.
So for me, that was what workedfor me for a good decade and
then I was like you know what?
Like I was just at a differentstage of my life where I felt
like eating more meats and fishand steak and stuff and I was
(30:10):
like cool, so if I'm going tohave that stuff, well, let's not
forget the basic principles oflike let's make sure we have
some greens coming in, someveggies and some fruit.
So I'm not so dogmatic about Ithink what I've noticed is when
I got into nutrition, I was verydogmatic because I was like
it's gotta be like organic andI'm like and that's exhausting.
(30:33):
I think a lot of us go throughthat journey and it's okay, I
mean, I think it's easiermentally.
Speaker 1 (30:41):
This is where,
especially like in my fitness
nutrition coaching that I've hadto work with women is we almost
want black and white, becausethen we don't have to make
decisions and we don't have touse our brains.
Exactly, but the problem isit's not sustainable.
We burn out and we exhaustourselves and then we swing back
to the other side.
So like what you're saying,absolutely.
Speaker 2 (30:59):
Because, like as an
example in the book, I demonized
caffeine, demonized it yeah.
Like it's one of the energyrobbers, along with sugar.
And here I am now.
Whatever it is, 15 years later,and coffee is one of the joys of
my life, yeah, and, but I, I,but I don't overdo it.
Like I have a coffee in themorning I'll have two at the
(31:20):
most and I enjoy that experienceand for me, I'm like I
understand what it does to theadrenals if it's overdone and
you just kind of listen to yourbody, you know, and like I, I
enjoy a nice coffee on a niceday sitting outside, and I would
rather have that experiencethan being, oh, my god, your
(31:43):
coffee has mold in it, unlessyou're using these specific
beans.
I'm like, oh, please, just stopso.
So, yeah, it's like, yeah, Ijust saw that Instagram ad not
that long ago.
And I was like that's part ofwhy I kind of stepped out of the
nutrition and health space alittle bit.
When you get so far down therabbit hole, you realize you
(32:05):
don't actually know much becausethere's no one answer.
There's so many different pathsand it's like, because there's
no one answer, there's so manydifferent paths and it's like.
I remember when I was on Dr Ozwhich was an amazing experience
and cool, whatever One of thesegments we were talking about
lemon water and you know wetalked about the benefits of it
(32:25):
and so forth, and it was just,it's such a simple concept
Squeeze some lemon in some water.
And I can't tell you, not fromthat specifically, but just in
general.
When I would talk with peopleabout that, they'd be like well,
how much lemon, how much water?
Yes, yes, it doesn't matter,just squeeze half a lemon as
much as you like.
How much apple cider vinegarshould I have?
Speaker 1 (32:47):
I don't care.
Like to have a tablespoon, it'sfine, no, I don't care, like to
have a tablespoon, it's fine,you know so.
Speaker 2 (32:51):
But I get it Like the
problem is most people.
Speaker 1 (32:55):
And we've all been
there.
This is, if you are listening,right now, yuri and I are
laughing with you, not at you,because we're literally, we've
been there, totally Right, likewe've all been there, as he
literally just said.
So we have to be able to laughat ourselves, but there is
something to be heard here.
Don't miss it.
Speaker 2 (33:11):
And I think too, it's
like the part of my mission and
it still is to this day is likemost people know more about
their cars than they do abouttheir body, and so it's no
surprise when someone's likecompletely oblivious to the
benefit of water or walking, andthen there's a very large
percent of the population thatis obviously becoming more
(33:32):
mindful of it and aware of it,which is great.
But you know, it's like it'schallenging, because if you
don't know anything, then howare you supposed to make a good
decision?
And then you get fed veryone-sided information based on
what you interact with online,and that only reinforces a very
myopic view of anything, and sothen you don't see the
(33:54):
alternative, and it's just areally kind of tricky time to
try to make sense of as a as aconsumer in general.
Speaker 1 (34:02):
What would you say so
for somebody listening?
Because, that being said, Ithink you and I would both agree
there are certain principlesthat hold true, not necessarily
dogmatic to the point that yourlife is going to absolutely fall
apart and will have no meaningif you don't apply them.
However, there are certaintruths that exist.
(34:22):
If you want to have more energyduring the day, prevent disease
and live a more freeing life,especially in the standpoint of
fulfilling your God-givenpurpose with more energy,
freedom and joy, there are somenutritional principles that
exist.
What would you say that thoseare?
If somebody wants to startimproving their energy, whether
(34:43):
it be foods they need to get ridof today or certain foods they
need to start eating today water, whatever, you would say in
your years of experience whatare a couple of principles they
can start doing to have moreenergy?
Speaker 2 (34:59):
I'd say the big three
are going to be wheat or gluten
.
Uh, sugar and caffeine areprobably the three things I
would consider removingtemporarily so you can feel the
difference and then you can makea decision of whether you want
to reincorporate them.
Um, I'd say those are kind oflike the top three in terms of
like removal and just play withthat in terms of addition as a
(35:24):
very, very baseline.
Like just drinking more water,like we just have to be drinking
more water throughout the day.
Um, getting more green.
So I think even just as simpleas like a greens powder or a
green juice, whatever form, aslong as it's green, just get
into the body.
There's so many benefits to that, I think, focusing on moving
more, working out less.
So get outside, move your body,get some sunlight.
(35:46):
Think of like what would ourancestors have done thousands of
years ago and try to get closerto that.
Of like what would ourancestors have done thousands of
years ago and try to get closerto that.
So if they go to bed at sundownand wake up at sunlight, can we
replicate that?
I think one of the mostimportant things from a sleep
perspective is go to bed andwake up at the same time every
single day for the rest of yourlife.
That is probably the singlebest thing I can share with
(36:07):
respect to having more energy,because it completely regulates
your circadian rhythm.
Speaker 1 (36:15):
You guys, yuri said
it.
I've said it a million times,but Yuri said it.
So if you didn't, believe me,believe him.
He's got way more years ofexperience than me and knowledge
.
So believe him at least.
Speaker 2 (36:22):
And listen like
there's.
I'm not the only person to saythis, a lot of other people do
as well.
It's probably the single mostoverarching thing you can do to
change your, your, how your bodyjust functions.
Yeah, so that is a startingpoint to drink more water, get
some more greens, considerremoving caffeine, sugar, wheat,
slash, gluten, at leasttemporarily, and then, aside
(36:45):
from that, you can do all ofthat stuff and still be
lethargic and miserable if youdo not love what you do every
single day.
I think one of the mostimportant things to have more
energy is to wake up everysingle day like a laser guided
missile with a strong purpose,and I think that's a very
(37:08):
overlooked thing, because I knowplenty of people who don't have
the best diets, but they areman like they're just pumped
because they have somethingpurposeful they're working
towards.
Speaker 1 (37:18):
I love that.
And for those of you that justheard water and you're like how
much water?
You're one of those.
Speaker 2 (37:26):
I'll tell you what I
tell people.
Speaker 1 (37:28):
What I tell people is
try to drink half your body
weight in ounces a day.
There you go.
For those of you that need anumber, try to drink half your
body weight in ounces a day as astarting point.
Speaker 2 (37:39):
Yeah, and soda
doesn't count, that's right.
Speaker 1 (37:43):
Caffeine doesn't
count either, you guys.
Coffee doesn't count as much asI would like it to.
It does not.
Yeah, what you just said is sogood I have said this before
that there's that quote thatgoes around that passion fuels
purpose and, as I talk about inmy program Early Morning Habit,
that I believe that purpose moreeffectively fuels passion and
(38:08):
passion and energy are soclosely tied together and what
you just said sits therebeautifully.
And, to take it an even stepfurther, your program
Healthpreneur we have not reallytalked about that yet, but
that's what he has transitionedinto you guys, from being this
energy nutritionist, as hiswebsite says, which is fantastic
(38:29):
.
I love that.
But one of the things that yousaid in the trainings I listened
to all your free trainings andyou had this line that I'm going
to misquote it, but the ideawas that we live in an age where
people now want specialists,not generalists, and I actually
think that fits to what you justsaid.
Whether people listening are inbusiness or not.
(38:51):
That idea of I would argue,we're all specialists at
something.
Even the stay-at-home mom whofeels like she's a little burnt
out doesn't have the energywondering what her purpose is in
life.
You are a specialist atsomething.
You just might not have evertaken the time to figure out
what that is, and so, anyway,whether you're in business or
not, you guys listening intothis.
(39:12):
These principles, I think, applyto all of us, and with those of
us that have done personalbranding work, it's almost
therapeutic.
I feel like it's been a veryenlightening journey, even just
in my personal life, let alonemy professional one.
So, for all of our healthprofessionals especially who are
(39:33):
listening, you guys tune inhere, turn it up, pause what
you're doing and listen.
Tell us about Healthpreneur.
Speaker 2 (39:41):
I mean very simply we
help health professionals build
scalable coaching businessesthat transform our lives with
heart.
I refer to it as a scalablecoaching business, which means
it's a business that can scale.
If it can scale, then it'ssustainable.
If you do one-on-one work, asan example, in a clinic, that's
not scalable, it's notsustainable.
(40:02):
Burnout is the biggest problemin our space.
It's not scalable, it's notsustainable.
Burnout is the biggest problemin our space because all of us
were fed into this medicalmatrix of the only way to help
people is one-on-one and youshould be a martyr in the
service of other people.
And it's ridiculous.
And we have amazing healthpractitioners who are unknown to
a lot of people or theyundercharge or they try to help
(40:24):
everyone.
Or they undercharge, or theytry to help everyone, and so
they here's.
The thing is like when you havea brick and mortar, you can
become very successful in spiteof yourself, because people walk
down the street and they fallin your lap and then, because
you help everyone, they justrefer whoever they want, and
that's cool.
However, when you start to lookat okay, well, maybe I don't
(40:46):
want to build a prison, which Irefer to as a brick and mortar.
I actually want to have timeand location freedom.
I want to be able to reach,teach and influence more people.
I want to move, maybe, fromdoctoring to coaching, because
that's where true transformationhappens.
It's not transactional anymore.
Then you actually have to builda business Like you actually
have to put yourself out there,and a lot of us obviously do so
(41:06):
virtually.
So when you proactively have toput yourself out there, and
especially online, no one iswalking by your quote, unquote,
brick and mortar.
Virtually no one knows youexist.
Obscurity is the biggest dangerto everyone.
And so how do you proactivelyput yourself in front of people?
Well, you have to be very clearabout who it is you serve,
(41:28):
because, just even likemechanically, if you say I help
people with X, y, z, a, b, c, d,how do you even coherently have
a message that can be repeatedover and over again that will
get people to say, oh yeah,that's so-and-so, they're the
expert in ABCDEFG.
No one thinks like that.
So from a marketing perspective, it's near impossible to have a
(41:53):
successful business, at leastonline, where you proactively
have to put yourself out there,whether that's running ads,
creating content in a way wherepeople are like, oh yeah, and is
that person, because everyone'slooking to put us in a drawer.
They want to give us a label sothey can make sense of this
world very easily.
One of the biggest reasonspeople love working with us is
because we only work with healthprofessionals.
(42:14):
Right, like we could do what wedo with mortgage brokers and
other people.
But we like we don't.
And that's very attractivebecause everyone wants to work
with a specialist.
And that's very attractivebecause everyone wants to work
with a specialist.
No one, like if you have a roofleak, no one's calling the
general contractor like you wantthe roofer or the plumber or
the specialist, because weinherently know they're the best
(42:36):
at that specific thing.
Yet for some reason, we're likewell, I'm going to alienate a
lot of people, I'm not going tobe able to help everyone.
Yeah, obviously, who cares?
We're going to help 7 billionpeople in the first place.
No, and you still won't helpthe 0.0001% of the market you're
hoping to serve.
There's millions of people withmigraines.
(42:56):
There are millions of peoplewith type 2 diabetes.
Insert one specific specialtythat you have the most
experience with, that you havethe most joy in serving and you
know you can get the bestresults for and you will have
more than especially online.
Specifically, you'll have morepeople than you can serve in 10
lifetimes.
Speaker 1 (43:16):
Yeah.
Speaker 2 (43:16):
I mean, it's so true,
sorry.
Speaker 1 (43:18):
Keep going.
Yeah, no, I was just going tosay I mean, I am a living
testimony of this.
When I started out in thisspace, I was all over the place.
I started as a home DIY decorblogger, which is hilarious.
In this space, it was just likea creative outlet to share our
family's fixed-reparatureadventures with our homes.
Nursing I went to John Hopkins.
(43:45):
I was in emergency medicine for10 years.
I helped start up two strokeprograms from the ground up, you
know, published by AmericanHeart Association.
So I was online for this homeDIY decor which I absolutely
loved.
It's an incredible community.
And then COVID hit and then,for the first time, I was like,
oh okay, we need, like educatedinformation.
And so it was the first time Iever put myself out there online
as a the health expert that Iactually am, um, and so it
(44:08):
started this whole new virtualjourney for me and it's just
been such a cool story.
But to what you're saying um,there's so many points, but one,
even from a medical standpointin emergency medicine I was a
prime example of we always joke.
We are an inch deep and a milewide.
We're not actually experts atanything except expecting the
(44:32):
unexpected, and that's about alland keeping you from death.
We just keep you from dying.
That's about our expertise,cause you can't have a hospital.
Speaker 2 (44:42):
that's going to
triage.
Sorry, you have a back injury.
Sorry, we can't deal with you.
Gunshot wound Come on in Likeyou can't do a hospital that's
going to triage.
Sorry, you have a back injury.
Sorry, we can't deal with you.
Gunshot wound Come on in Likeyou can't do that.
It's just the nature.
It's just a catch-all right.
Speaker 1 (44:50):
Yeah.
So not only was it like I knewthat the Home Diagway area was
just sort of like a steppingstone, and what I found is the
same women who came to in myunique position with a foot on
either side of healthcare aswell as preventative care,
(45:11):
because they're not the same.
Disease care is not the same asthe fitness nutrition industry.
So anyway, to your point.
This was really a period ofwrestling for me and for those
of you listening right nowhealth professionals, who are
either in the virtual space oryou're still in the brick and
mortar and you're trying to stepinto the virtual space like,
shoot me a message anytime.
I'll give my insight as much asI can, and I'm going to end up
(45:34):
pointing you to Yuri.
So maybe just bypass mecompletely and go to Yuri.
But this took me so long iswhere I'm going with this to
throw stuff up at the wall andfigure out what sticks and why
am I in this space in the firstplace?
And, um, I ended up creatingearly morning habit because when
I was a fitness nutrition coachfor fast way to fat loss, I saw
(45:56):
Amanda Tress on your website.
I was like, oh girl, there sheis.
Uh, she and I went to collegetogether but I coached for her
program.
Yeah yeah, love Amanda andBrandon coach for her program.
And you know what's sointeresting?
What you said earlier is theone thing that I always
struggled with is I have neveractually struggled with my
weight and I grew up in a veryfitness forward family because
(46:19):
my dad had a heart attack at theage of 40.
So at a young age I was like,okay, exercise could save my
life.
So I struggled, feeling like Imissed this connection with my
clients.
Even though I was very educated, I couldn't connect with them
personally because I didn't havethat experience where I had
that rock bottom moment that Ihad to really climb out of,
except for one thing, which wasmy desperate desire to become a
(46:42):
morning person and rise a littlebit earlier and start my day
quiet, with God's word and aworkout.
Speaker 2 (46:51):
And so.
Speaker 1 (46:51):
I create a program
where I was like and I did it.
It took two years to do it.
I did it and I was like why amI not teaching women how to do
this?
Speaker 2 (46:58):
Yeah, that's actually
one of the easiest ways.
One of the easiest ways tonarrow down is well, who would I
want to like if you serve youin the past?
yes that's a great place tostart, because I would venture
to say there are millions ofwomen who have the same desire
as you did or do.
Yes, yeah, and unless you havesome weird obscure thing that no
(47:21):
one has a desire around, likewhen I I came online, I didn't
help people with alopecia, whichwas the hair loss thing.
I helped.
I was a generalist.
That's why it took me so longto get traction, cause I was
doing everything and that was ahard lesson I had to learn.
Like with healthpreneur, I waslike I'm not making those
mistakes again.
But if I was being very true tomyself, I could have said I'm
(47:45):
going to only work with athleteswho want to get better in
soccer.
Right, like you, you it's.
It's instead of like worryingabout like, is this the best
market?
Don't worry about where theopportunity is.
Don't jump on the trend.
There are so much opportunityin every possible vertical or
condition or desire in thehealth and fitness space.
(48:07):
It's crazy, assuming you'rehelping people solve something
they want solving or help with.
There are tens of millions ofpeople out there with that thing
and so, whether it's migraine,headaches or starting a morning
work like morning habit, youknow type of ritual, most of us
it's like well, just look back,like what would I, what would I
(48:29):
have wanted five or 10 years ago?
And just do that because otherpeople out there will have, or
are wanting, the same thing.
They're just earlier in theirjourney and now you're a couple
of steps ahead of them and youcan resonate because of your
story as well, which is verypowerful.
Speaker 1 (48:42):
Yes, yeah, and that
was something that came across
very clearly in your trainings.
You guys, we're going to makesure this link is included for
you to be able to get all ofthese free trainings.
But one of the things that isso crucial is to get really
clear on who you serve, and youjust said that, but it's like
anything that's easy to say andyou may think that you know you
(49:02):
probably don't.
I'm just going to throw thatout there.
You think you do, you don't,until you do these free
trainings, and then you'llrealize like, oh, that's how you
do it, because if you know who,then how do you reach them?
Because you're obscure.
We've been too busy.
You know being on call andsaving lives.
We haven't had time to be onInstagram.
So this is where Healthpreneurcomes in.
(49:23):
Tell us a little bit about youruniqueness.
Not only you serve healthprofessionals, but how are you
guys uniquely positioned to helphealth professionals build and
monetize their business?
Speaker 2 (49:38):
So one is I've been
online in the health space since
2005, which is almost unheardof in our space.
There's a lot of people whostarted a couple of years ago,
who had a good month, and nowthey're coaches or business
coaches, and I think trueexpertise doesn't lie.
So number one is we have anunparalleled reputation, because
I built and sold a very bigcompany in the health space and
(50:01):
now we help people do that.
So it's not like I'm doingsomething I've never done before
, which a lot of peopleunfortunately do.
Aside from that, I think whatwe do very well is we help make
business simple for people,especially health professionals,
who have amazing technicalskills but very limited business
(50:24):
skills, and we help themunderstand the principles and
mechanics of building a business, and part of that is systems,
part of it is skills, and wehelp them on both.
So we help them install theright systems to help them bring
people into their world.
How?
Speaker 1 (50:39):
do, I do that.
Speaker 2 (50:39):
I just do this, this
and this, and then how do I help
them online?
Just do this, this and this.
And then the second piece isthe skills, because a lot, of, a
lot of I mean a lot of amazingpeople in our space.
They will spend hundreds ofthousands of dollars to go
through school and then nothingto build their business and
marketing skills.
But again, because in the caseof like an ER, for instance,
(51:00):
people just fall into your lap.
But as soon as you're not inthat environment and no one's
falling in your lap, you're likehow do I reach people?
That's a new skill you have tobuild.
So skill around clarity ofmessaging, clarity of who you
want to serve, understanding allthese little skills that need
to be built to become better atmarketing, to become better at
selling, because we're alwaysselling something, whether it's
(51:22):
a vision, an idea, a person inyour program, whatever it is and
then learning how to run abusiness, so becoming not just a
technician but an actual CEOand not everyone wants to do
that, and that's fine.
Just understand the trade-off.
The trade-off is like you'll beworking in the trenches forever
or you could build a businessthat impacts a lot of people,
(51:42):
and if you don't know how to dothat, that is 100% okay, cause
you didn't know how to do whatyou did before you went to
school.
So we're kind of like thebusiness school for health
professionals.
That's actually applicable andwe'll actually help you earn
what you want to earn, have moretime and location freedom, and
doing so without a lot of thegrinds that we now see all over
the place.
Speaker 1 (52:03):
So yeah, and you know
, I think the bottom line, you
guys listening who are like, ooh, that might be what I need.
It is what you need.
I'm telling you that right nowBecause I think the key is time
ends up being more valuable thanmoney.
Right, we reach a point whereit's like time is the one thing
we cannot make more of.
There are 24 hours in a dayperiod.
(52:23):
You can always make more money.
So the idea is, you know howabout we skip over the amount of
money that you're losingbecause you're giving up too
much time and invest withsomeone who is actually going to
help you skip over, make youmore money and save you time by
leveraging their own expertise.
So I Healthpreneur is just suchan amazing.
(52:44):
I've already said to my husbandlike it's not a matter of if
it's a matter of when we end upworking together, cause I love
what you guys do.
Hey, I love it.
I love it.
Um, where can people find you?
Follow you, learn more aboutwhat you do?
Health printer especially.
Speaker 2 (53:03):
Yeah, uh, I I guess
the two, two best places is I
put everything out on youtube,uh, for free.
So, like I don't, I don't holdanything back, I share some of I
I think, my best stuff onyoutube.
So if you just go to youtubeand search for healthpreneur,
you'll find our channel.
Um second, if you want toconnect I'm on instagram at
(53:25):
healthpreneur just send me a DMsaying you saw me on on Anna's
show and I'll hook you up withsome free trainings that, uh,
anna alluded to and we can helpyou.
You know, at least from thatperspective, get more clarity on
you know how you could growyour business, if that's the
stage you're at.
Speaker 1 (53:40):
Awesome, Love it.
We'll make sure these links toeverything are included in the
show notes.
You guys, Gary, it's such anhonor to have you.
I just pray God's blessing overyour home, your family, your
sweet kiddos and just all thatyou're doing to help really
those of us in the healthprofession thrive and serve more
people and serve them well.
So thank you.
Speaker 2 (54:01):
You're welcome.
Thanks for having me, Anna.