Have you ever wondered what inspires designers to develop face-to-face exhibit environments? In this episode, Matt Beck, Design Director at Exhibitus shares a behind the scenes look at how he finds inspiration (it might surprise you!) and how to bring the unexpected and delight your target attendees. Find out how to use Design Thinking to connect with your customers at your next trade show event. 4 Ways to Use Design Thinking In Your Trade Show Program Create the unexpected. Matt shares how creating the right design is like giving a gift to a loved one and seeing their excitement when they find exactly what they were looking for-and in the case of face-to-face marketing the gift is the experience they have when the solution to their problem is revealed to them in a trade show exhibit. Design Thinking is Simple. It all starts with empathy and starting with your target attendee to create a framework from the end goal to be beginning process that yields the optimal results. Early Collaboration is Key. Engage designers early-sometimes way early- in your process to really get the most out of the end result. Designers are a resource and extension of your marketing team and can help turn potential customers into life-long fans if they have the opportunity to be integrated into the planning process. Find inspiration in small places. You don’t have to have a big exhibit space to yield wow results. In fact, Matt shares how in smaller inline exhibits, there is optimal focus and it gives designers an opportunity to solve challenges in a restricted space In addition to having a design thinking focus for his team, Matt is embarking on a second year of speaking at ExhibitorLive. He shares how everyone has fear at some point of speaking publicaly. For many people having public speaking on your career resume is something that will help in ways beyond honing presentation skills. It leads to great connections and inspiration and creative ideas. Design is only one component of the integrated marketing approach and to help you find the right solution, visit www.rockyourtradeshow.com/assement to take your free program assessment. You will receive a report and a one on one review with Lynn Reeves, Director of the Results Division at Exhibitus. The answers may surprise you and you can use the information right away in your program. If you would like to attract, connect and engage with your target attendee, reach out to me, I love to hear from you. Resources: The Fountain Head by Ayn Rand and Abstract on Netflix Credits: A big thanks to Christy Haussler from Team Podcast for editing this episode!