Rock Your Trade Show

Rock Your Trade Show

Rock Your Trade Show: Inspiring weekly interviews with Industry Insiders, Experts, Event Managers, Marketers and Influencers who share their insights, challenges and lessons learned so you can rock Your marketing and trade show event program. Do you sometimes wonder ... "How do I reach the right target audience? How can I promote my program within my organization and show ROI? What do I need to do get everyone on the same page; sales, marketing, finance, procurement? And on a personal level...I want to find a new work-life balance and what does my career path look like?" Sound familiar…then this podcast is just for you! Get all the practical tools and advice you need to rock your marketing program, use social media and networking strategies to create your personal brand and stay relevant in your career. After listening to this podcast, you will feel empowered to achieve success, every time at events and in your personal life. Let’s do this together!... Show More

Have you been thinking about how you can take your trade show event program to the next level?  Kim Kee, Event Marketer at Jeppesen, a Boeing company, shares insights from her CTSM sessions at #ExhibitorLive.  Find out how you can re-think your approach to budgeting, find ways to leverage your negotiated contracts to offer incentives for sales reps and more.  Kim provides stories about her personal experiences from being an exhibit manager, becoming a consultant and going back to corporate event management. If you missed going to ExhibitorLive, Kim describes the tips and tricks from her 5 sessions this year.  Listen to this interview and walk away with actions you can take today in your trade show event program. 4 Tips In This Episode: Leverage Contracts: Look at what you have negotiated for hotels and use the perks for your sales team. Evaluate Your Budget: Review how effective your participation is and if you are reaching the right target audience. Enhance Corporate Events: There are no set rules, re-imagine what your corporate experience can look like. Become A Speaker: Leading a session at #ExhibitorLive offers the unique opportunity of getting training and gain recognition in the industry and within your organization. Find more interviews like this on at www.rockyourtradehso.com and if you have a question or would like help with your trade show program, reach out to me at www.rockyourtradeshow.com/letstalk. Credits: A big thanks as always to Christy Haussler at Team Podcast for editing this episode.

Share
Mark as Played

Chat About Rock Your Trade Show

Popular Podcasts

The Ron Burgundy Podcast
The Ron Burgundy Podcast
Will Ferrell reprises his role as Ron Burgundy in his brand new Ron Burgundy Podcast! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand.
Atlanta Monster / Monster: The Zodiac Killer
Atlanta Monster / Monster: The Zodiac Killer
Atlanta Monster / Monster: The Zodiac KillerFrom Tenderfoot TV and HowStuffWorks, 'Monster: The Zodiac Killer' dives into one of the most notorious, unsolved serial killing sprees in history.
The Joe Rogan Experience
The Joe Rogan Experience
Joe Rogan's Weekly Podcast