Have you been thinking about how you can take your trade show event program to the next level? Kim Kee, Event Marketer at Jeppesen, a Boeing company, shares insights from her CTSM sessions at #ExhibitorLive. Find out how you can re-think your approach to budgeting, find ways to leverage your negotiated contracts to offer incentives for sales reps and more. Kim provides stories about her personal experiences from being an exhibit manager, becoming a consultant and going back to corporate event management. If you missed going to ExhibitorLive, Kim describes the tips and tricks from her 5 sessions this year. Listen to this interview and walk away with actions you can take today in your trade show event program. 4 Tips In This Episode: Leverage Contracts: Look at what you have negotiated for hotels and use the perks for your sales team. Evaluate Your Budget: Review how effective your participation is and if you are reaching the right target audience. Enhance Corporate Events: There are no set rules, re-imagine what your corporate experience can look like. Become A Speaker: Leading a session at #ExhibitorLive offers the unique opportunity of getting training and gain recognition in the industry and within your organization. Find more interviews like this on at www.rockyourtradehso.com and if you have a question or would like help with your trade show program, reach out to me at www.rockyourtradeshow.com/letstalk. Credits: A big thanks as always to Christy Haussler at Team Podcast for editing this episode.