Rock Your Trade Show

Rock Your Trade Show

Rock Your Trade Show: Inspiring weekly interviews with Industry Insiders, Experts, Event Managers, Marketers and Influencers who share their insights, challenges and lessons learned so you can rock Your marketing and trade show event program. Do you sometimes wonder ... "How do I reach the right target audience? How can I promote my program within my organization and show ROI? What do I need to do get everyone on the same page; sales, marketing, finance, procurement? And on a personal level...I want to find a new work-life balance and what does my career path look like?" Sound familiar…then this podcast is just for you! Get all the practical tools and advice you need to rock your marketing program, use social media and networking strategies to create your personal brand and stay relevant in your career. After listening to this podcast, you will feel empowered to achieve success, every time at events and in your personal life. Let’s do this together!... Show More

Do you ever feel stuck trying to come up with a pitch?  This live interview with GE Healthcare’s Eva Streich and Faye Jermyn Faye offers firsthand insights into what it was like to be a participating attendee at HCEAInnovate. They describe why they joined a team in the session “The Art of the Healthcare Pitch” with Jay Bonansinga, author of the Walking Dead book series. Eva and Faye take us on the journey of coming up with all of the components to create a live pitch in only 10 minutes and so much more! Experience firsthand in this live interview what it was like to attend HCEAInnovate, finding their people and why they are both considering embarking on their CTSM certification through ExhibitorLive.  6 Key Elements to Doing a Group Pitch Establish roles quickly. When you have only 10 minutes to develop a pitch it is important to figure out who will be delivering each element. Determine personas for the product. Establish who will want to buy it and why. Identify the product benefits: Review how will the target personas benefit from using the product. Create a marketing strategy. Figure out the right marketing channels from print, t.v. to face-to-face marketing at trade shows. Invent a story to tell for the pitch. Imagine each persona and describe how their lives will be impacted by the product. Ask for the business. Even though you are in an imaginary scenario, remember to win you need to ask the group to choose your team. If you need help pitching your ideas for your trade show program, reach out to me, I would love to help. Be sure to catch Part 2 of the “Art of the Pitch” with author, director, Jay Bonansinga. Resources: HCEA ExhibitorLive  Credits: A big thanks as always to Christy Haussler at Team Podcast for editing this episode.    

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