Rock Your Trade Show

Rock Your Trade Show

Rock Your Trade Show: Inspiring weekly interviews with Industry Insiders, Experts, Event Managers, Marketers and Influencers who share their insights, challenges and lessons learned so you can rock Your marketing and trade show event program. Do you sometimes wonder ... "How do I reach the right target audience? How can I promote my program within my organization and show ROI? What do I need to do get everyone on the same page; sales, marketing, finance, procurement? And on a personal level...I want to find a new work-life balance and what does my career path look like?" Sound familiar…then this podcast is just for you! Get all the practical tools and advice you need to rock your marketing program, use social media and networking strategies to create your personal brand and stay relevant in your career. After listening to this podcast, you will feel empowered to achieve success, every time at events and in your personal life. Let’s do this together!... Show More

When is the right time to develop a new pitch?  For Jay Bonansinga, author of “The Walking Dead” books, film director and HCEAInnovate Session Speaker, it starts immediately with the idea.  In his 90 minute session, Jay immersed attendees in the creative process that started with picking an idea and then developing the plan to sell it to the audience.  So much goes on when developing ideas that will win over the audience and Jay shares secrets in this episode that will help you with your next pitch. In this episode you will learn key elements to include in your next presentation.  Whether you need to win over stakeholders, gain leadership support or win an RFP the ingredients for creating a pitch are the same. 6 Steps to Creating a Pitch Know your audience. Before you even come up with an idea-decide why your audience needs the solution you are going to pitch. Collaborate with others.  The best pitch happens when there is a creative brainstorming process where you share ideas and develop a strategy. Develop a clear marketing plan. When delivering your idea, it is important that you include all of the elements and keep it simple so the audience Tell a compelling story. In the pitch “competition” between the two groups at HCEAInnovate, one of the elements that helped the teams was communicating the solution via a story. Anticipate questions during and after the pitch. When developing the overall strategy, include possible objections, or barriers to the solution and be ready to offer alternative ideas. Ask for the Order. During a pitch, it is easy to get caught up in the details and omit the most important last step-asking the audience to choose your solution. This happened to both teams at HCEAInnovate in part because of the time limit and it was a helpful lesson to learn for all in the audience. In addition to discussing the pitch, Jay shares so many great insights on how he got started as a writer, the creative process, and more.  Be sure to listen to the end for insider information on where you can meet Jay at upcoming events.  If you missed Part 1 of this series, listen to Episode 60 for what it was like to participate in the pitch experience. Would you like help winning leadership buy-in for your trade show program?  Reach out to me, I would love to help! A Big Thank You to Jay Bonansinga for hosting the interview in his office!   Resources:  Jay Bonansinga    Series about how to do The Pitch on AMC Credits: Thanks as always to Christy Haussler at Team Podcast for editing this episode.  

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