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September 16, 2021 8 min

Alan Berrey. Subject matter experts are the most valuable members of any organization. They establish a vision, forge paths, create products, solve problems, sell customers, and cure ailments. Companies cannot prosper without experts. Early in Alan Berrey's career, he recognized the influence of technical experts. In the decades since, he has chronicled experts and discovered why some wield massive power and persuasion, while others do not. He has summarized the influence of experts in his recent book, Beyond Expertise: How Trust, Vision, and Delivery Will Redefine Your Relationships with Customers and Colleagues

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