How AI Is Transforming the General Counsel Role

Eric Greenberg is the Executive Vice President, General Counsel, and Corporate Secretary of Cox Media Group, a multi-platform media company based in Atlanta that serves major US media markets. CMG is a portfolio company of the private equity firm, Apollo Global Management.

In this episode…

AI is transforming how general counsels and legal teams approach their work, with efficiency being just the beginning. For general counsels, the real opportunity lies in using technology to strengthen strategic thinking and decision making, not replace it. Large language models enable lawyers to analyze complex issues and identify patterns across vast amounts of information, yet they still need to apply critical thinking to interpret the results. So, how can legal professionals leverage AI to elevate their roles without compromising the judgment that defines their value? 

Legal professionals should approach AI as a strategic collaborator rather than a simple efficiency tool. Prompt engineering is emerging as a critical skill that bridges tech-savvy younger lawyers with seasoned attorneys who bring deep judgment and experience. Together, they can build more collaborative, strategic teams. Inside companies, AI is changing how legal departments and outside counsel work together by enhancing efficiency and fostering opportunities for shared learning across systems. Embedding institutional knowledge into AI systems offers benefits for consistency and strategic alignment, yet it also carries risk if general counsel and legal teams rely too heavily on its static outputs instead of applying their own judgment. And as AI evolves, organizations need to also prepare for fast-moving threats like deepfakes, building plans that allow them to respond within minutes, not days. 

In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels talk with Eric Greenberg, Executive Vice President, General Counsel, and Corporate Secretary of Cox Media Group, about how general counsels can effectively use AI. Eric discusses how AI tools are reshaping due diligence and decision-making, why developing strong prompt engineering skills can strengthen collaboration between junior and senior lawyers, and how in-house and outside counsel can work more effectively through interoperable AI systems. He shares insights from his Bloomberg Law article series on AI's impact, emphasizing the importance of continuous learning and staying open-minded as technology evolves. Eric also explains the benefits and risks of embedding institutional knowledge into AI systems and offers practical ways legal professionals can experiment with AI tools.