Retail Uncharted

Retail Uncharted

Tune into Sidecar's conversations with the leading minds in retail, marketing, and technology. Retail professionals will gain insights that advance their careers and improve their businesses, as we map the future of the retail industry.

Episodes

April 9, 2021 38 min

It’s time to rethink how Facebook can help you achieve your e-commerce goals. In this episode, AllHeart paid social manager Randall Evenson explains how Facebook became a critical part of the retailer’s customer acquisition and revenue growth strategy. With granular prospecting and retargeting on Facebook, the medical apparel and equipment retailer was able to implement full-funnel marketing and create a ripple effect that boosted ...

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Baby Boomers are the most valuable shopping demographic for online retailers. Despite their smaller numbers, Baby Boomers have more buying power than Millennials and Gen Z’s and hold over half of all household wealth in the U.S., explains Jasmine Glasheen, a speaker, thought leader, and writer for The Robin Report, The Sourcing Journal, and other retail publications. On this episode of Retail Uncharted, Jasmine explains how the pan...

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Dive into the top takeaways from Sidecar’s 2021 E-commerce Marketer Survey with podcast regulars Mike Farrell and Mike Perekupka and get insights you won’t find in the 50-page report. Tune in to learn what skills sets are most in demand for e-commerce marketers, marketers' top priorities for 2021, and what steps you need to take to advance your e-commerce marketing career. 

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The inaugural season of the Retail Uncharted podcast is coming to a close! To recap the season, unpack its biggest lessons, and predict what’s in store for retailers in 2021 and beyond, we gathered our podcast hosts and commentators for a final Season One episode.

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Total Retail Editor-in-Chief Joe Keenan shares key findings and advice from the Top 100 Omnichannel Retailers Report with Retail Uncharted's Mike Perekupka and Mike Farrell. They discuss the biggest trends in omnichannel retail and how services like buy online pickup in store and curbside pickup could save retailers this holiday season.

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iProspect CEO Jeremy Cornfeldt spoke about the digital marketing agency's biggest priorities for 2021, what online marketing channels retailers should prioritize in the year ahead, and how iProspect’s partnership with Sidecar is setting his team up for future success.

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iProspect CEO of the US Jeremy Cornfeldt shares his insights on leading a top digital marketing agency during the pandemic and his advice for retail leaders.

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Google's Head of Retail Patty Devlin talks about key trends that are defining the 2020 holiday season and how retailers can prepare for success despite uncertainty. Host Mike Perekupka interviews Patty and Sidecar's Senior Director of Integrated Digital Strategy Mike Farrell on what they thing the major trends will be this holiday and how retailers can capitalize.

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Fanatics founder and executive chairman Michael Rubin shares the key lessons he’s learned in his retail career, speaking with Sidecar CEO Andre Golsorkhi. His biggest piece of advice for the Amazon era: differentiation. If retailers can’t stand out with a unique product offering or service, they will struggle to thrive in the new retail landscape.

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In this episode of Retail Uncharted, Sidecar’s Mike Perekupka and Brittany Lerario take a deep dive into Mission Boat Gear’s Amazon Advertising strategy and how it supports the retailers’ marketing efforts on other marketing channels.

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In this episode of Retail Uncharted, we spoke with Prince Ghuman co-founder of PopNeuro.com and author of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes or Brains and explored how neuromarketing can potentially revolutionize the way retailers approach online advertising. 

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In this podcast, we discuss what the retail industry will look like after COVID-19. What permanent impacts should retailers be planning for now? Featuring co-founder of JustBrand Limited Justin Silverman, Senior Product Manager at Sidecar Mike Perekupka, and Senior Director of Integrated Digital Strategy at Sidecar Mike Farrell, this podcast predicts how the retail industry will evolve in light of COVID-19 and the biggest trends re...

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Shoppers have fallen in love with online marketplaces like Amazon, eBay, and Wal-Mart. These marketplaces provide a level of convenience shoppers have come to expect, from a wide breadth of products to fast shipping times and incredibly low prices. In fact, according to Internet Retailer, nearly 50% of all online purchases were made on these platforms.

Sidecar spoke with Internet Retailer Research Director Fareeha Ali in a recent p...

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Moosejaw, a leading outdoor equipment and apparel retailer, recognized the constraints of last touch attribution when it began to scale its business. “We were knocking it out of the park in terms of last touch with direct response and lower funnel marketing campaigns,” explains Kelli Patterson, Senior Manager of Digital Marketing at Moosejaw. “But in order to scale, we knew that we needed to be able to measure brand awareness and l...

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Personalization has come to dominate the world of online retail. Whether retailers are delivering more targeted marketing messages or providing custom product recommendations, personalization has permeated every stage of the customer journey. Some retailers are even experimenting with personalized pricing, which involves providing different product prices to different users, based on data like location, browser, and past shopping b...

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Having started in e-commerce during the industry’s early days, Brock Weatherup has a lot of perspective on what digital marketing strategies work to grow an online retail business, and what efforts fall flat.

Much of his experience is rooted in the pet care segment. He was CEO of PetFoodDirect, then took the helm at Pet360, which was acquired by PetSmart in 2014. After the acquisition, Brock became PetSmart’s Chief Digital Of...

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One of the top influencers in the world of predicting customer behavior, Peter Fader, Ph.D., discusses customer lifetime value and the advantages of adopting a customer-centric approach. Dr. Fader is Professor of Marketing at the Wharton School of the University of Pennsylvania.

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In a conversation with Sidecar, research fellow at the MIT Initiative on the Digital Economy Michael Schrage argues that investing in one's customers, and in turn creating better customers, is the key to groundbreaking retail innovation. The most successful companies today have embraced this paradigm shift by making their customers more valuable to their business, says Schrage. Netflix, for example, has transformed consumers in...

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November 9, 2018 36 min

If anyone understands the past and future of department stores, it's Mark Cohen. As former CEO of Sears Canada and as a 40-year veteran of the industry, Cohen boasts key insights into the challenges and opportunities department stores face. Many of these are the same opportunities and challenges retailers in general are struggling to grapple.

In this conversation, Cohen provides key lessons all retailers can apply in order to r...

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There's no doubt that customer reviews inform consumers purchase decisions. Research from Nielsen reveals the strong influence of online consumer opinions–71% of global consumers trust them–but very little research is available that uncovers just how much of an impact this user-generated content can have on retailers’ bottom lines.

The Spiegel Research Center, a research division of Northwestern University’s Medill School of Jo...

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