Retail Uncharted

Retail Uncharted

Tune into Sidecar's conversations with the leading minds in retail, marketing, and technology. Retail professionals will gain insights that advance their careers and improve their businesses, as we map the future of the retail industry.

Episodes

December 20, 2021 17 min

The best way to mark the end of 2021 is to synthesize our greatest lessons from the past year and project how those insights will shape the year ahead. That’s Retail Uncharted producer Ellen Harvey’s aim in this episode. She shares the top retail marketing trends covered on Retail Uncharted in 2021 and features excerpts from our best interviews. In this episode, Ellen shares five key strategies and trends that will shape retail mar...

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Influencer marketing involves celebrities getting paid big bucks to promote products on social media, right? Wrong, says influencer marketing expert and author Amanda Russell. Paying Kim Kardashian to take a selfie with your product may boost your reach, but it’s not strategic. In this podcast, Amanda shares how retailers can do influencer marketing right and meet their unique business goals.

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Customer loyalty is more challenging but also more valuable for retailers than ever before, says Retail TouchPoints Editor Adam Blair. In this podcast, he shares findings from the publication's 2021 Customer Loyalty Benchmarks Report. Adam also offers practical strategies for retailers to build loyalty and provide greater value to shoppers.

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The supply chain backlog is weighing on many retailers’ minds as the 2021 holidays approach. Although shipping delays could eat into profits this year, there are strategies to limit risks, says Sidecar’s Director of Customer Strategy Caroline Overbey Abelson. Innovative retailers are finding ways around the backlog by offering early promotions, setting shopper expectations, and getting creative with ad spend.

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The level of traffic and sales flowing through online marketplaces cannot be ignored, says Digital Commerce 360 Director of Research Data Jessica Young. She sat down with Retail Uncharted to share key findings from the 2021 Online Marketplaces Report and highlight the successes many online retailers have had on marketplaces. She details winning strategies that leverage marketplaces to jumpstart revenue and customer acquisition. 

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Although Google pushed it’s cookie ban to 2023, retailers need to prepare for a cookie-less future now. Shoppers expect greater privacy and security than ever before, says NRF VP of Retail Technology and Cybersecurity Christian Beckner. On this episode of Retail Uncharted, he explains how retail marketers can get privacy and security right while still driving sales.

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Back-to-school shopping is at peak, says Sidecar Senior Customer Strategy Manager Brice Dunn. Due to changing policies around in-person learning, many parents are still racing to purchase supplies. On this episode of Retail Uncharted, Brice explains how retailers can tap into this late shopping surge and stay on top of fast-moving back-to-school trends.

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Retailers may think they control their website and their prices, but the rise of third party coupon codes through browser extensions like Honey and Capital One Shopping are changing that. Clean.io CMO Kathleen Booth spoke with Retail Uncharted to explain how retailers can limit the impact of third party coupon codes and provide exceptional online customer experiences.

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Shoppers love livestream shopping for its interactive and seamless in-app buying experience. In this episode of Retail Uncharted, livestream shopping expert and Insider reporter Jennifer Ortakales Dawkins shares her tips for retailers looking to grow sales from livestream apps.

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School is back and back-to-school shopping is bigger than ever. It’s critical that retail marketers tap into their data to make the most effective decisions during the fast-paced shopping season. OfficeSupply.com president Joe Schaefer & Sidecar’s Brice Dunn offer their advice on how retail marketers can leverage real-time search data to sell more.

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The biggest customer experience mistake retailers make is fueling shopper frustration. Poor product discovery, checkout, and delivery all make shoppers’ lives harder, says author and host of The Modern Customer Podcast Blake Morgan. She spoke with Sidecar’s Mike Perekupka about practical strategies retailers can use to build better customer experiences for the modern shopper.

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Shoppers are more loyal to Amazon than ever before. During the online shopping boom of 2020, many consumers were won over by Amazon's convenience, Prime perks, and fast shipping. As a result, more and more retailers have turned to Amazon as a key sales channel and advertising platform. In this episode, Sidecar's Brittany Lerario offers retailers strategic advice to tap into Amazon growth and tactics for driving revenue and...

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There’s no mistake that social media advertising had a huge year in 2020. With more consumers spending time on Instagram and Facebook, retailers were finally able to unlock the sales potential of these channels. ROAS increased as much as 29% year over year on Facebook, for example. In this episode, Sidecar’s Director of Social Media Corey Feldman breaks down the most important social media advertising trends from the 2021 Benchmark...

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What’s the key to convincing shoppers to buy your product? Satisfy their emotional needs, says Chris Gray, a doctor of clinical psychology and founder of The Buycologist. “Every purchase we make is to make our future better in some way. It’s always motivated by emotions,” he says. In this podcast, Chris speaks with Sidecar’s Mike Perekupka about what shopper psychology is and how it can help retailers more accurately map the custom...

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Jonathan Martin and Sandie Shin, two of Sidecar’s senior Customer Strategy leaders explore Google Ads data and trends from the just-released 2021 Benchmarks Report. These retail marketing experts dive into the stats that surprised them most in this year's report and offer practical strategies for retailers looking to scale their Google Ads campaigns.

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It’s time to rethink how Facebook can help you achieve your e-commerce goals. In this episode, AllHeart paid social manager Randall Evenson explains how Facebook became a critical part of the retailer’s customer acquisition and revenue growth strategy. With granular prospecting and retargeting on Facebook, the medical apparel and equipment retailer was able to implement full-funnel marketing and create a ripple effect that boosted ...

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Baby Boomers are the most valuable shopping demographic for online retailers. Despite their smaller numbers, Baby Boomers have more buying power than Millennials and Gen Z’s and hold over half of all household wealth in the U.S., explains Jasmine Glasheen, a speaker, thought leader, and writer for The Robin Report, The Sourcing Journal, and other retail publications. On this episode of Retail Uncharted, Jasmine explains how the pan...

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Dive into the top takeaways from Sidecar’s 2021 E-commerce Marketer Survey with podcast regulars Mike Farrell and Mike Perekupka and get insights you won’t find in the 50-page report. Tune in to learn what skills sets are most in demand for e-commerce marketers, marketers' top priorities for 2021, and what steps you need to take to advance your e-commerce marketing career. 

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The inaugural season of the Retail Uncharted podcast is coming to a close! To recap the season, unpack its biggest lessons, and predict what’s in store for retailers in 2021 and beyond, we gathered our podcast hosts and commentators for a final Season One episode.

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Total Retail Editor-in-Chief Joe Keenan shares key findings and advice from the Top 100 Omnichannel Retailers Report with Retail Uncharted's Mike Perekupka and Mike Farrell. They discuss the biggest trends in omnichannel retail and how services like buy online pickup in store and curbside pickup could save retailers this holiday season.

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