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September 16, 2025 20 mins

In today's episode, Liz Masoner teaches us:

1.What a business's digital presence includes (Hint: it's not just a website and social media!),

2. The importance of planning a digital strategy early,

3. How to choose the right tools and strategies for your startup and your business as grows.

In today's digital age, a strong online presence is non-negotiable for startup success. But how do you build and manage one without it becoming a huge headache? In this episode of Skills for Startups, host Avery Del Grosso sits down with Liz Masoner, a senior staff writer for Forbes Advisor specializing in web design, SEO, and e-commerce for small businesses.

Read Liz's Articles Here: https://www.forbes.com/advisor/author/lmasoner/

This isn't just another podcast about social media. Liz informs us about the core components of your business's digital footprint including your website, employee profiles, and even what others say about you online. Liz shares actionable strategies and expert insights that will help any business establish and maintain their online presence. 

Liz has curated several articles at Forbes to help Skills for Startups listeners. Below are some of her articles that can help you get started on your startup's digital strategy:

Download the FREE Skills for Startups Customer Discovery Guide

Skills for Startups is part of the Prescription Podcasts family of content. For more podcasts and interesting stories shaping our health, visit https://www.prescriptionpodcasts.com

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