Identify Your Ideal Customer Profile (ICP) and Marketing Strategy with Kseniya Melnikova

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October 24, 2025 • 29 mins

Essential Marketing Strategies for Startup Founders with Ksenia Melnikova

In this episode, learn to build a durable marketing strategy for your startup. Our guest, Ksenia Melnikova, with over 15 years of experience in brand design and marketing, discusses how to identify your ideal customer profile (ICP) and effectively communicate your value to achieve quality conversions. Understand the importance of aligning your brand's strategy with customer needs, and learn from real examples of marketing successes and failures. Also, discover free resources for honing your marketing skills. Tune in for valuable insights for startup founders and small business owners.

Get a personalized step-by-step marketing roadmap in 30 days and define your ICP! Access Kseniya's FREE 30-Day ICP Sprint here: https://www.melkpr.com/our-work/ideal-client-profile-reset

Download the FREE Skills for Startups Customer Discovery Guide at SkillsForStartupsPodcast.com

Skills for Startups is part of the Prescription Podcasts family of content. For more podcasts and interesting stories shaping our health, visit prescriptionpodcasts.com

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Identify Your Ideal Customer Profile (ICP) and Marketing Strategy with Kseniya Melnikova