What other sectors teach us about legal marketing

It’s easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective marketing should always center around one thing: how does it make people feel about your firm? This is one of many insights that Strauss Troy’s director of marketing Jennifer Gault has acquired in her more than 12-year career spanning the retail, nonprofit and construction sectors. 

In this episode, Jennifer discusses how she’s strengthening brand awareness for “strategically midsize” law firm Strauss Troy, including by developing a new tagline, launching a video strategy and guiding a website redesign.

Here’s a glimpse of what you’ll learn

• How Jen Gault’s experience in the retail, nonprofit and construction sectors shapes her approach to legal marketing.

• Why midsize law firm Strauss Troy has focused its marketing strategy on brand awareness.

• Why powerful, human-led stories are essential no matter the industry, and how to make them work for law firms.
  
  

• Key considerations for redesigning a law firm’s website and branding.

• How to balance firmwide initiatives with individual attorneys’ community and pro bono interests.

About our featured guest

Jen Gault is the director of marketing at Strauss Troy, where she leads the development and execution of marketing strategies at one of the Midwest’s top midsize firms. With over 12 years of diverse marketing experience spanning retail, nonprofit, construction and legal industries, Jen brings a wealth of knowledge and versatility to her role. 

With a strong background in content marketing, graphic design and social media management, she enjoys creating compelling and impactful content that showcases the firm's values, expertise and achievements. Jen is a passionate communicator and empathetic listener who believes in the power of people to communicate and influence.

Resources mentioned in this episode

• Check out Strauss Troy

• Follow Strauss Troy on LinkedIn, Facebook, X and Instagram

• Connect with Jennifer Gault on LinkedIn

• Say hello to Michelle Calcote King on X and LinkedIn

Sponsor for this episode

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leaders