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September 7, 2022 8 min

"I've heard this all before."
"You sound just like everybody else in your field."
"I can't remember...what did you say again?"

Content creation takes work. Nobody wants to hear those responses after putting in effort to create what should have been a remarkable blog post, web page, podcast or landing page.

In this episode we talk about specific ways to achieve originality in your message. In particular, we'll talk about the importance of creating a framework as a container for your message.

Once you've established a framework your messaging becomes infinitely easier. When I established my 5 story archetype framework, I was able to create content more easily. I was also able to help clients with branding questions. 


Podcast on voice  - Episode 37
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Course on credibility




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