In this episode of Sustainable Edge, Joachim Nahem, Executive Chairman at Position Green, sits down with Lasse Kristoffersen, CEO of Wallenius Wilhelmsen—a global leader in vehicle logistics and roll-on, roll-off (RoRo) shipping—to explore what it really takes to lead in a sector that's often labeled "hard to abate." From cutting through the noise on decarbonization to challenging the corporate silence on climate and inclusion, Lasse offers a refreshing, pragmatic take on sustainability as a business imperative — not a branding exercise.
Lasse Kristoffersen shares why orchestrating the transition to green shipping is more a matter of leadership than technology — and how Wallenius Wilhelmsen is making it happen. With nearly 10,000 employees and operations in 40 countries, the company is transforming its global fleet and logistics network while pushing for accountability across its entire value chain.
Learn about:
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Why 'hard to abate' is a myth – The real barriers to net-zero in shipping aren't technical — they're systemic.
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W-Zero: A roadmap for real emissions cuts – How Wallenius Wilhelmsen is using biofuels, AI, and new ship designs to cut emissions in half by 2030.
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Sustainability with dollar signs – Why the path to net-zero must be financially viable to succeed — and how to price it in.
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Moral leadership in a polarized era – On free riders, greenwashing, and why backing away from ESG is bad for business and worse for society.
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Diversity as a strategic advantage – How global representation and inclusion power innovation and long-term success.
About Lasse Kristoffersen
Lasse Kristoffersen is the CEO of Wallenius Wilhelmsen, one of the world's largest logistics companies specializing in RoRo shipping and vehicle supply chains. A vocal advocate for credible sustainability leadership, Lasse is spearheading the company's bold net-zero strategy and pushing the industry to rethink what's possible when climate action is integrated into core business strategy.
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