In this episode, Jonathan Hall discusses sustainable marketing with Eduardo Andrade, professor of marketing at Imperial Business School and the Co-Director of the MSc Programme on Climate Change, Management & Finance and Ozlem Senturk, senior partner at Kantar Sustainable Transformation. They explore the differences between traditional and sustainable marketing, the importance of embedding sustainability in marketing education, and the challenges of balancing customer-centric and nature-centric approaches. The conversation also addresses the barriers to sustainable consumer behavior and the need for collaboration between academia and industry to foster a sustainable future.
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