Gabriel Aluisy is the founder of Shake Creative, a Tampa, Florida based branding and design agency focused on helping private clubs and luxury lifestyle brands build revenue & connect with consumers. He is the author of the bestselling book, Moving Targets: Creating Engaging Brands in an On-Demand World and the host of Private Club Radio.
In this episode of Breaking Digital, the self-proclaimed branding geek and luxury niche market advertiser, talks to us about some amazing branding aspects in advertising today and how to identify and really use “triggers”. He explores how to make an impact with different personas and groups and why it is important identify those groups in your basic branding. Gabe goes into detail on the 5 senses of advertising and how to “make sure that each and every sense is tying into your brand presence.” We also examine how businesses can grow into a millennial customer base who put more “emphasis on experiences than things” and why that affects the way you market to your targets. Gabe outlines how to keep your business thriving by communicating on the level of your consumers. If you are wondering what the biggest mistakes digital advertisers are making, then Gabe also has the answers for you as he discusses things to avoid and tells us which companies have the best online presence.
Gabe has designed and developed marketing campaigns and brand collateral for over 1,000 companies including national franchises and brands. His work has won international awards, but more importantly, has generated millions of dollars of revenue for his clients. Gabriel has been featured on NBC, iHeart Radio, in Entrepreneur® and other leading publications and is a graduate of American University’s School of Communication. In this podcast Gabe emphasizes “getting rich in the niche” and graciously offers listeners a way to redeem a gift from him.
Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur
http://www.twitter.com/doylebuehler
https://au.linkedin.com/in/doylebuehler
For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com
More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast
Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/
Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ
Take the Digital Leadership Quiz: http://www.leadership.digital
www.thedigitaldelusion.com
(C) 2016 Doyle Buehler
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Crime Junkie
If you can never get enough true crime... Congratulations, you’ve found your people.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.