In this episode, I talk with Michelle Levitt, Marketing and Creative Director for Heil Sound, a microphone manufacturing company, about why using professional quality microphones in your podcast or vlog is absolutely vital to your success. Budding podcasters and vloggers often think that their computer or phone’s built in microphone or earbuds are ‘good enough’ to produce their content. But according to Michelle the answer to that idea is a resounding, NO! Not if you want to be taken seriously and viewed as a professional authority in your niche, that is. As she tells me, “What you’re putting out there is a representation of you. So if that message is in audio form you need to make sure that it is representing you in a professional way. You don’t want to be the person people think, ‘Wow, they’d be great to have on my show but their audio always sounds terrible.” Michelle shares why every podcaster and vlogger absolutely needs to invest in a quality microphone (and why it isn’t as expensive as you think), the biggest mistakes people make with their audio content (and how it’s making them look like amateurs), how to choose the best mic for your business needs, why you don’t need to soundproof your room when you have a professional microphone, and much more.