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January 2, 2019 46 min
In this episode, I talk with Mark Asquith, multiple business owner and thought leader who has worked with with the UK’s Ministry of Defense, the NHS, and some of the UK’s biggest corporations and financial institutions.Mark shares his personal definition of what authenticity in branding really means and how far you should (and shouldn’t) go with this.As he says, “You’ve got to let people in more that you would ordinarily, but you’ve got to make sure whatever you’re doing is for a reason. It’s a balance.”We also discuss the biggest mistakes people make in personal branding, why you shouldn’t be afraid to rebrand and top tips for doing so, how to define the core goal of your personal brand and why this is so important for success, strategic tips for (finally) becoming the face of your brand.
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