The Business Of Marketing

The Business Of Marketing

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.

Episodes

April 28, 2022 70 min

In this episode, Guy Kawasaki and A. Lee Judge discuss podcasting, launching businesses and more.

Guy Kawasaki shares insight as to how he became known as the remarkable marketer and a chief evangelist.

In this episode of the Business of Marketing podcast, Guy Kawasaki and I talk about launching businesses, disruptive technologies, and how to land dream guests on your podcast.

Conversation points:

To start out Guy, rather than an origi...

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In this episode, Jay Baer and A. Lee Judge discuss podcasting, personal brand strategies and more.

Jay Baer shares his secret to sustaining a phenomenal personal brand over the decades.

In this episode of the Business of Marketing podcast, Jay Baer and I discuss B2B podcast tips, personal brand strategies, content marketing, and Jay's business - Convince and Convert.

Conversation points:

Jay, can you tell us about your personal bra...

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In this episode, Nick Westergaard and A. Lee Judge talk about brand building marketing strategies.

Nick Westergaard gives us the questions to ask and guides us on the journey to build a better brand.

In this episode of the Business of Marketing podcast, Nick Westergaard and I discuss building a brand from the ground up and utilizing the right strategy to ensure you tell the best story about your brand. Building this story starts with...

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In this episode, Joe Pulizzi and A. Lee Judge discuss all things content marketing.

Learn how Joe Pulizzi has evolved on his content marketing journey.

In this episode of the Business of Marketing podcast, Joe Pulizzi and I discuss the meaning of the Content Entrepreneur,  Joe's businesses - the Tilt and the Content Marketing Institute, and his upcoming event - the Creator Economy Expo.

Conversation points:

Briefly share with us, y...

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In this episode, Seth Godin and A. Lee Judge discuss confidence, creativity, and focus.

How does Seth Godin express thoughts with such confidence that they become quotable?

In this episode of the Business of Marketing podcast, Seth and I talk about delivering thoughts with confidence, the definition of marketing, and some of the things that marketers might be getting wrong today.

Conversation points:

How does Seth Godin describe himsel...

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Since about 2010, companies began to realize that their new storefront was their website. Since then, more customer relationships start on websites than any other channel.

The fun part is that Google runs the world and keeps us on our toes with attempts to satisfy the algorithms and to get our web efforts to reach the masses.

That’s why we need experts like today’s guest.

My guest this episode has consulted for various enterprises and...

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If you’ve followed me long enough, you know that I tend to talk about two things - Content Marketing and Sales/Marketing Alignment.

The best part for me, is that I am a bit of a Marketing Technology geek, which allows me to tie all of those things together.

From Creative, to Sales, to Marketing - No matter which business team you’re on - your end goal is to figure out who to sell to, how to engage with them, how to get them to buy, a...

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Considering the world’s brief history of writing technology, it’s easy to believe that most of the world's knowledge has been obtained through stories.

Stories have served as documentation, education, and persuasion. Today, you can’t go to a marketing event without someone teaching the art of storytelling.

Why? Because humans love stories - we just don’t all know how to communicate through stories.

And even more so, we don’t reali...

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One of the top reasons for marketing as a whole is branding and brand awareness. And in a digital world, without a Digital Brand all other marketing efforts can struggle.

But what exactly is a Digital Brand and who needs one. Just businesses? Individuals? Products even?

My guest this episode is a sought-after strategist, thought-leader, and influencer. He is the Founder & CEO at Digital Delane, a full-service digital agency, and ...

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Today’s Marketer has a complex job. We have to figure out how to deliver on the functional elements of Marketing while using all of the Marketing Tech tools at our disposal. At the same time, we must stay in touch with the emotional and relational aspects that really make consumers take action.

And within that, we have a social element. How do we inject our marketing into the conversations that our consumers have with each other?

And...

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B2B Marketing Agencies.

When we first launched Content Monsta, we learned that the word “agency” may not be the best term to label our company with. The fact is, we ARE an agency - but even my own experiences in hiring agencies helped me to understand why the word AGENCY has at times gotten a bad rap.

The truth is, it's not the term or category that a marketing company labels itself, it's more about its QUALITY of work and ab...

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World-renowned author, storyteller, and entertaining speaker, Carla Johnson joins the podcast this episode.

She is someone who has partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their businesses.

Her work with Fortune 500 ...

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Public Relations, Influence Marketing, and right-out Endorsements.

Sometimes it can be hard to tell them apart.

This is in part because of shifts in “who we trust”, how brands communicate to their consumers, as well as the channels in which marketing content is distributed.


In this episode, we have someone that can help us learn a bit about Influence Marketing vs Influencer marketing. And give some insight into how that relates to tra...

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For marketers, 2020 marked a time when we had to make huge pivots. Perhaps one of the biggest pivots was learning how to do more virtually. Internal meetings went virtual, events went virtual, and those like our guest and I went further into Virtual speaking.

Not everyone has adjusted so well. While some have tried to re-invent their marketing and events in a virtual world, some have attempted to do the same thing, but virtually. On...

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When we first began hearing a lot about “Influencer Marketing” it conjured up images of beautiful people who happened to be showing us their favorite clothing, shoes, beverage, vacation spot, or even their toothpaste.

Today, we know that influencer marketing is much more.

And businesses are taking note. Although, it may not be as easy as attaching a celebrity face to a product.

And it also doesn’t always mean marketing to consumers.

B2...

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One of my favorite rap lyrics is when Missy Elliot says, “I don't brag I mostly boast” - In that line, she points out that bragging might be excessive or exaggerated pride... But a Boast depicts a sense of accomplishment and an important component of healthy, positive self-esteem.

I have to often refer to this difference when I speak to others about their personal brand. We don’t need to brag, but a subtle (or not so subtle) boa...

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Christopher Penn Marketing Keynote Speaker and Best-Selling Author joins this episode!



There was a time when marketing was more heavily art than science. But with the amount of data available to us today, it can’t be ignored that it is the data that helps us make the best decisions and understand the quality of the marketing work that we’ve done.

That doesn’t mean that understanding how to gather and interpret all of this data is eas...

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Pam Didner B2B Marketing Consultant joins this episode!

Ever since the first businesses decided that there would be a team focused on SALES and ANOTHER team focused on MARKETING, there has been a struggle to understand who’s contribution mattered the most. As time moved on, these teams developed silos and virtual WALLS in between them.


With modern technologies - AND changes in the customer journey, the lines between Marketing and Sal...

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Andrew Davis joins the show.
He is a best-selling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC, and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.


In this episode we talk about:

  • In molding the customer experience, what is Marketing’s responsibility? 
  • How can people with Customer Exper...
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    Ep. 22 - Melanie Deziel joins the podcast as we discuss topics such as:

    How do you become a Marketer today?

    The Content Fule Framework - Melanie's book on content creation.

    How do you add "Story" to a Product

    How does a company create genuine content when addressing topics that audiences are sensitive to - such as diversity and inclusion, being Green, and other culture-related initiatives.

    Talking to the C-Suite on creating ...

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