The Business Of Marketing
The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.
Episodes
In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world.
Gini gives additional insight into marketing, public relations, digital media, and the PESO model.
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In this episode, Darrell Evans and A. Lee Judge discuss all things marketing from revenue growth to working with agencies.
Darrell gives additional insight into marketing, sales, and business strategies.
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In this episode, Brightcove CMO Jennifer Griffin Smith and A. Lee Judge discuss video format and platforms to use for content marketing.
Jennifer gives additional insight into two marketers' sayings, "Content is King" and "Every company should act like a media company", Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video platforms...
In this episode, Andy Crestodina and A. Lee Judge discuss the relationship between content marketing and web development.
Andy gives additional insight into web design vs web development, how to properly optimize a website, content marketing, and how educating his audience has translated into business value.
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In this episode, Brian Piper and A. Lee Judge discuss Web3, optimizing digital content, and more.
Brian gives additional insight into web analytics such as Google Analytics 4 and cookieless web, and the next industry-changing technology.
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In this episode, Chris Wallace and A. Lee Judge discuss the parallels (and even co-dependency) between marketing and customer experience.
Chris gives additional insight into branding, sales, marketing, and corporate leadership.
Chris also shares how companies can better align the strategies of the board room with the daily execution at the front lines.
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In this episode, Mark Kaigwa and A. Lee Judge discuss the nuances between digital marketing in Africa compared to a global perspective.
Mark gives additional insight into the advantages and disadvantages of digital marketing in Sub-Saharan African mobile marketing trends, social media, storytelling, content marketing, social networks, and research.
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In this episode, Ahava Leibtag and A. Lee Judge discuss the importance of niche marketing and creating content that communicates to your audience clearly.
Ahava gives additional insight into the advantages and disadvantages of hiring a specialized marketing agency, content strategy, content marketing, digital communications, and podcasting.
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In this episode Zontee Hou and A. Lee Judge discuss B2B marketing and how businesses are figuring out how to implement B2B video into their marketing strategy.
Zontee also gives additional insight into B2B marketing through her years of experience as the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer's Convince & Convert, and a professor in the graduate programs at Columbia Uni...
In this episode Mark Schaefer and A. Lee Judge revisit the idea of personal brand in 2022 and how businesses are figuring out how to harness personal brands.
There is an opportunity at a corporate level to benefit from personal brands. How does a company establish a personal and human voice?
Mark also gives additional insight from his recent book Cumulative Advantage a book on how to build momentum for your ideas, business, and life...
In this episode, Sangram Vajre and A. Lee Judge discuss the importance of B2B marketing.
Sangram Vajre and Lee chat about sales and marketing alignment, Sangram's MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing.
Sangram Vajre shares his expertise on B2B Marketing, Startup Culture, Marketing Technology, and Sales & Marketing Al...
In this episode, Ardath Albee and A. Lee Judge discuss the importance of a B2B digital marketing strategy and content.
Ardath Albee discusses her business management and marketing experience in helping B2B companies use digital marketing strategies and compelling content to turn prospects into buyers.
In this episode of the Business of Marketing podcast, Ardath Albee and I chat about how B2B organizations should think about personas,...
In this episode, Rand Fishkin and A. Lee Judge discuss digital marketing, SEO, audience research, and more!
Rand Fishkin shares his expertise on how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI.
In this episode of the Business of Marketing podcast, Rand Fishkin and I discuss how using specific software tools and research can help marketers cr...
In this episode, Neal Schaffer and A. Lee Judge discuss digital marketing and marketing leadership, and the connections needed between the two.
Neal Schaffer shares his expertise on how he serves to help businesses through uniquely innovative, data-driven, and Digital First approaches to marketing.
In this episode of the Business of Marketing podcast, Neal Schaffer and I discuss the meaning of a Fractional CMO, the difference between...
In this episode, Kathy Klotz-Guest and A. Lee Judge discuss being authentically you, content creation, marketing strategies and more.
Kathy Klotz-Guest shares the importance of being yourself and using improv as a marketing strategy to create engaging content and build reputable relationships.
In this episode of the Business of Marketing podcast, Kathy Klotz-Guest and I talk about how to “Keep It Human”, get past “Business Boring” a...
In this episode, Guy Kawasaki and A. Lee Judge discuss podcasting, launching businesses and more.
Guy Kawasaki shares insight as to how he became known as the remarkable marketer and a chief evangelist.
In this episode of the Business of Marketing podcast, Guy Kawasaki and I talk about launching businesses, disruptive technologies, and how to land dream guests on your podcast.
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To start out Guy, rather than an origi...
In this episode, Jay Baer and A. Lee Judge discuss podcasting, personal brand strategies and more.
Jay Baer shares his secret to sustaining a phenomenal personal brand over the decades.
In this episode of the Business of Marketing podcast, Jay Baer and I discuss B2B podcast tips, personal brand strategies, content marketing, and Jay's business - Convince and Convert.
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Jay, can you tell us about your personal bra...
In this episode, Nick Westergaard and A. Lee Judge talk about brand-building marketing strategies.
Nick gives us the questions to ask and guides us on the journey to build a better brand.
In this episode of the Business of Marketing podcast, Nick Westergaard and I discuss building a brand from the ground up and utilizing the right strategy to ensure you tell the best story about your brand. Building this story starts with asking your...
In this episode, Joe Pulizzi and A. Lee Judge discuss all things content marketing.
Learn how Joe Pulizzi has evolved on his content marketing journey.
In this episode of the Business of Marketing podcast, Joe Pulizzi and I discuss the meaning of the Content Entrepreneur, Joe's businesses - the Tilt and the Content Marketing Institute, and his upcoming event - the Creator Economy Expo.
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Briefly share with us, y...
In this episode, Seth Godin and A. Lee Judge discuss confidence, creativity, and focus.
How does Seth Godin express thoughts with such confidence that they become quotable?
In this episode of the Business of Marketing podcast, Seth and I talk about delivering thoughts with confidence, the definition of marketing, and some of the things that marketers might be getting wrong today.
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How does Seth Godin describe himsel...
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