The Business Of Marketing

The Business Of Marketing

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.

Episodes

August 26, 2019

On this episode, we welcome Ellaway Amiker to the Marketing Mastermind. We talk about providing content for Marketing and Sales funnels. We discuss the importance of knowing what content to provide when, and we identify some of the gaps that Marketers need to look out for in the process.

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What does it mean to Be Content? This show discusses how to reach authenticity in content by showing real life as it happens. Dontaye demonstrates how something as simple as a business trip can churn out personal brand Content. If you struggle to come up with ideas for creating content, this show will give you ideas and how to BE the content you need. Subscribe to the show to stay on top of Content creation.

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Lee and Dontaye discuss things to consider when pushing the line on content. We cover today’s content environment and when you may want to go “too far”. Is there a limit? This episode will help you understand when and where it is ok to push buttons and seek your audience’s limit. Subscribe to the show to stay on top of Content creation.

 

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This is a must listen show for business marketers while we dive into Dontaye’s area of expertise - Storytelling. He breaks down the formula of a good story, how to bring it together while making it work for both entertainment and business. Learn how to tell a story to drive business. Subscribe to the show to stay on top of Content creation.

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This show lists out the content marketing tactics and forms that you cannot afford to miss this year. A quick-fire list of critical activities in content marketing is presented and explained by A. Lee Judge and Dontaye Carter. Subscribe to the show to hear more on these throughout the year.

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This authority-packed episode about Video Content features Britta Schellenberg, VP of Brand Marketing at Brightcove, a leading pioneer in the world of SaaS online video platforms. Britta takes us through methods of targeting video content to the appropriate stage of the sales cycle. She gives specific examples and tips of what types of video go where, when, and to whom. Also how Salespeople can get into the game and use video as we...

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We’re talking Content Costs on this show. Cost, ROI, and Value are what this content episode is all about.

On this episode we discuss and give insights on these topics:
What types of content cost the most in money and time?
The value of content vs the cost of content
What does to cost to create certain types of content? 
What to consider before making a content plan

#Content #ContentMarketing #BeContent #ContentMonsta

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We’re back with another value-packed conversation around content! Content vs Commercial, what has happened that Content is taking over Commercials. How has the consumer attitude changed in regards to being “sold” to? What do Commercials need to learn from Content creators? It’s all in this show that you don’t want to miss if you are interested in attracting new business with your content.

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What an episode!! Lee returns fired up from an exciting week at Content Marketing World to recap and ask Dontaye why Storytelling was a topic that seemed to be all over the conference! You can't escape the concept of Storytelling when it comes to Content Marketing.

This show turned out to be one of our greatest conversations. Fun and informative about the world of marketing.

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Our best shows come from our best conversations! In this episode, we give key tactics on how you can stand out in a crowded world of content and storytelling. This show will get you well started on standing out and creating engaging content.

Some of the things we cover:

  • How to find the right audience for your niche - who are you speaking to and what platform do you reach them on?
  • Finding your unique content voice.
  • Lee explains the me...
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    My favorite show to date! This show we discuss content form the two major angles: a Business Brand and a Personal Brand. Our special guest joins us - Jacob Warwick, Founder of Discover Podium & ThinkWarwick

    We discuss How to Overcome Two of Content Marketing's Toughest Challenges

    What KPI's do you use to measure the success of business content?

    How would you address unreasonable content KPI request from a CMO

    Content an...

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    Another great discussion! Today we cover new trends in business content.

  • Business Stars are rising from their cell phones!
  • LinkedIn Updates
  • New uses for video - IGTV
  •  

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    The show is for the C-Suite, especially the CMOs! Does your company know its theme? On this episode, we welcome guest Bruce Scheer Go-to-Market Expert and creator of SalesConversation.com.

    Before creating content, its important for a company, its sales team, and its marketing team to have a clear picture of the company’s theme. Bruce joins us to explain and give some direction on how organizations can create and benefit from having...

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    We're back with a strong episode you won't want to miss. We discuss what your content says about your business. We focus on 3 Big Topics...

  • Using your clear and honest story to gain trust
  • How to build credibility and trust
  • The importance of sharing your knowledge
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    This show dropped some gems! We talk about how to figure out which platform to go "all-in" on for your business. Also, we discuss the keys to knowing what type of content you should work at creating.

    We cover these key points and more:

  • How your natural talents predict your best platform.
  • Examine your natural talents What kind of resources do you need?
  • Examine your resources (people, facilities, time, their skills)
  • How the type...
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    A must-listen-to show! On this show, we go deep on the different kinds of content, how to repurpose them and get the most out of each kind of content such as video, blogs, webinars, podcasts, and short-form content. You don't want to miss this one, especially if you "think" you know what to do with your content.

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    How can a business develop their story? In this episode, we will discuss the topics of:

  • Unique aspects of Business Content
  • How Businesses Can Be Social
  • How frequently should you post?
  • Which types of content work best for businesses?
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    One of the pillars of Social Selling is having great content to share for the engagement with your customers and prospects. In this episode, we talk about how you can create (and when to use) good content in your sales and marketing strategy.

    We address the topics of:

  • What is Social Selling?
  • How to Sell by not Selling
  • When to "Give" and when to "Ask" for the sell
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    You've decided that your business needs to create some content. Now what? On this episode, Lee and Dontaye discuss how businesses can create unique content by simply doing what they do best!

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    This is a must for businesses who have not started creating content and need to understand why. In this show, Lee and Dontaye discuss how businesses can use original content to forge a more personal relationship with their customers to drive engagement and trust.

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