All Episodes

March 30, 2021 24 min

As practitioners and business owners, we often wear two hats at the same time: that of the caregiver, who provides solutions to our patients’ health problems, and that of the CEO, who makes smart business decisions and pays the bills. 

More than likely, your ‘practitioner hat’ fits comfortably because you’re passionate about healing, but the ‘CEO hat’ can feel a little uncomfortable.  At least that’s how I felt back in my early days! 

Once I learned how to make the mental switch and start thinking like a business owner, I was able to quickly see the value of staying in regular communication with my patients. But as technology evolves, the way we communicate with them may need to change. And that’s why I started using text messaging to communicate. It reaches people faster than email, takes less time than playing phone tag, and can convey important information faster than the videos you post on social media.

In today’s episode, I’m going to show you how to implement text messaging in a legal, compliant, and efficient way. You’ll learn how to improve your patient communication, build your opt-in list, and which tools you can use to text your patients without exposing your personal contact information.

Gold Nuggets

  • (2:32) Why you should consider using text messaging as part of your practice.
  • (6:40) How to protect yourself from HIPAA violations while texting - and what’s changed as a result of the COVID-19 pandemic.
  • (9:30) When you should send texts to patients. 
  • (13:14) Two separate tools you can use to text patients without using your personal phone number or mobile device.
  • Get Today's Show Notes

    To get access to today's show notes, including a transcript & links to all the resources mentioned, visit RondaNelson.com/38 

    Connect with Dr. Ronda Nelson

  • Facebook
  • Instagram
  • YouTube
  • Social Community
  • Monthly Newsletter
  • Rate, Review and Subscribe on Apple Podcasts

    If you enjoyed today’s episode of The Clinical Entrepreneur, hit the subscribe button in Apple Podcasts, (or wherever you listen) so future episodes are automatically downloaded directly to your device.

    Please also consider rating and reviewing my show on Apple Podcasts! Reviews go a long way in helping us build awareness so that we can help even more clinicians build profitable practices---just like you! Be sure to leave an honest review and let me know what you loved most about the episode!

  • Click here for Mobile, scroll to the bottom, tap to rate with five stars, and then select “Write a Review.”  
  • Click here for Desktop, select “Listen on Apple Podcasts,” see the Ratings and Reviews section, click to rate with five stars, and then tap “Write a Review.” 
  • THANK YOU!

    Share
    Mark as Played

    Advertise With Us

    Popular Podcasts

    Dr. Death: Miracle Man

    Dr. Death: Miracle Man

    Paolo is a smart and handsome surgeon, renowned for his ability to perform surgeries that transform his patients’ lives. When television producer Benita covers him for a story, he’ll transform her life too, but not in the ways she expects. As Benita crosses professional lines to be with him, she learns how far Paolo will go to protect his secrets. And halfway around the world, four doctors at a prestigious medical institute make shocking discoveries of their own that call everything into question. From Wondery comes Season Three of the hit podcast, Dr. Death. MIRACLE MAN tells the story of a globe-trotting surgeon who seduces the medical world, and sweeps one woman off her feet. Hosted by Laura Beil. Dr. Death Season 3: Miracle Man is available now to Wondery+ subscribers early and ad-free. New episodes come out weekly, every Tuesday, for free.

    The Daily

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    Dateline NBC

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

      Connect

      © 2021 iHeartMedia, Inc.