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May 4, 2021 22 min

One of the things I hear from practitioners is the love-hate relationship they have with social media. I get it. I have the same issue too! But if you want to connect with your patients in an authentic and meaningful way, social media is a great tool, when used correctly.

Social media is called social media for a reason – because that’s where we get social! And most of your patients do their socializing on it every day. So it’s high time to get intentional about creating connections with your patients!

In today’s episode, you’ll learn how to create meaningful social content that resonates and connects with your audience. I’ll share some great tips and tools to help you get over your fears. Before you know it, you’ll be effortlessly connecting with the patients that you serve.

Gold Nuggets

  • (1:48) Why every practitioner who doesn’t have a steady stream of perfect patients needs to be on social media.
  • (6:57) The three types of social content to help you connect and the tools that will inspire you to create it.
  • (12:20) The importance of branding your online content.
  • (16:06) Why consistency is king.
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