Sonja Keerl, one of the original founders of the MACH Alliance, joins the show to share her unconventional opinions on technology, ethics, and the future of commerce. By day, Sonja helps B2B SaaS companies with strategy, messaging, and positioning. By night, she is busy creating "Unomundi", a network for children to explore different cultures.
The conversation starts with Sonja's thoughts on how tech professionals have negatively impacted the internet and social media for the next generation. The hosts pivot to Sonja's role in co-founding the MACH Alliance in 2019, before the start of the COVID-19 pandemic. She explains the alliance started in a London pub, to unite best-of-breed vendors and offer a flexible, agile alternative to the dominant monolithic platforms. The discussion covers the distinction between headless and composable, with Sonja using children's toys to illustrate how composable software needs interoperability standards to truly be effective for brands. Finally, Sonja discusses the current state of composability, the challenge of SI lock-in, and her vision for an AI-driven, automated future for buying commerce software.
This episode was originally recorded August 6th, 2025.
Show Highlights:
-
The origin story of the MACH Alliance
-
Understanding the difference: .css-dsh549{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;}@media only screen and (max-width: 599px){.css-dsh549{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-dsh549 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}
ListenWatchMark as Played
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Bleep! with Ana Navarro
Fear thrives in silence and confusion. Ana Navarro rejects both. Her voice is an antidote to today’s chaos. Her new podcast, Bleep! with Ana Navarro, takes on today’s most pressing issues with the voices most connected to it: decision-makers, political leaders, cultural shapers, and people on the frontlines of the story. The conversations acknowledge the emotions we all feel—despair, sadness, fear— but emerge with knowledge, perspective, and hope. The belief is simple: fearless dialogue can transform fear into courage, and courage into change. When fear dominates the headlines, this show digs deeper. Because information, debate, and conversation don’t just ease fear, they give us power to shape the future.
Hey Jonas!
Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.