[Emerging Tech] The Future of Financial Advice Automation With Eden Ovadia

Eden Ovadia is the Co-Founder and CEO of FINNY, an AI-powered platform helping financial advisors identify prospects, automate outreach, and grow their client base more efficiently. She leads the company's mission to solve the organic growth challenge in wealth management through data, machine learning, and automation. Eden has a background in software engineering and machine learning, and previously worked at Boston Consulting Group, focusing on financial institutions and private equity.

In this episode…

Financial advisors often struggle to grow their businesses efficiently, relying on outdated methods like referrals, manual prospecting, and fragmented data systems. This makes it difficult to consistently find high-quality clients and build meaningful relationships at scale. With increasing competition and rising expectations, how can advisors modernize their approach to growth and client engagement?

Eden Ovadia, an expert in AI, data, and financial services, explains that solving this challenge starts with leveraging large-scale data and automation to identify high-potential prospects. She highlights the importance of combining public and proprietary data sources, continuously updating client insights, and using AI to surface timely opportunities. Eden also emphasizes automating repetitive tasks like outreach and follow-ups, while preserving human connection for relationship-building. Additionally, she encourages teams to adopt AI tools internally, break complex workflows into smaller tasks, and rethink growth strategies with a data-driven mindset.

In this episode of The Customer Wins, Richard Walker interviews Eden Ovadia, Co-Founder and CEO of FINNY, about using AI to transform client acquisition and growth. Eden also discusses agentic workflows, the future of user interfaces, and how AI enables leaner teams.