The Go-Giver Podcast

The Go-Giver Podcast

Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.... Show More

Referrals, Prospects, Sales, Relationships, Engagement




When it comes to obtaining referrals, there’s often something very important missing. We’ll look at that in our Thought of the Day. And in our interview segment, referral icon Bill Cates joins us with a powerful look into dramatically increasing the amount of high-quality referrals and introductions that you receive. That and more on today’s show.


Bob's Thought of the Day


We’ll explore:


  • An engaging story about a Realtor® who served her clients extremely well, yet never received a referral from them.
  • The importance of putting proper systems in place in order to create an environment for referrals to occur on a regular and predictable basis.

    Interview with Bill Cates


    You’ll discover:


  • Why there is a low correlation between client satisfaction and the giving of referrals.
  • That to create exponential growth you’ll need to be more proactive.
  • An overview of the perpetual revenue system: Engagement, Leverage, Connection.
  • The essence of being referrable: making a value connection and a human connection.
  • Bill’s powerful and effective “VIPS” process for asking for referrals.
  • The importance of the “Value Discussion.”
  • What it means to go “beyond the referral.”
  • Some of the language and questions to use in order to comfortably set the appointment.
  • Two types of research to go through before you get on the phone with a prospect (warm and cold research).
  • Behind-the-scenes stories of Bill’s adventures around the world.

    Click to Tweet


  • The #referral is not the ultimate benefit. The referral is the implied benefit. @Bill_Cates #sales
  • Setting and getting the appointment starts with the quality of the introduction you get. @Bill_Cates #referrals
  • On this episode, @Bill_Cates shares an overview of the perpetual #revenue system: Engagement, Leverage, Connection. #referrals

    Interview Links


    Referral Coach Resources

    Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

    Bill’s Blog

    Hire Bill to Speak

    Connect with Bill on Facebook

    Connect with Bill on LinkedIn

    Follow Bill on Twitter

    Bill’s YouTube channel




    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    The Go-Giver Leader

    How to Post a Review


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