Let's flip the script! Typically, Dr. Leon Klempner and Amy Epstein pose the tough questions, delving into the latest trends and innovations that shape the world of orthodontics. But on this special episode of The Golden Age of Orthodontics, they're in the hot seat! With their podcast nearing an incredible 1.5 million views, they've invited Alison Werner, the sharp editor-in-chief of Orthodontic Products, to turn the tables and get their story.
Tune in as Alison uncovers the journey of "People in Practice" and how this father-daughter duo built a platform dedicated to helping orthodontists not just survive, but truly thrive in this golden age. Remember, as Dr. Leon always says, “There has never been a better time to be an orthodontist!”
IN THIS EPISODE:
- (00:00) Intro: Let's Flip The Script!
- (03:30) Meet Alison Werner
- (05:00) The genesis of starting the Golden Age of Orthodontics, renaming it to reflect a thriving industry and achieving nearly 1.5 million views
- (10:33) Father-daughter duo in business and the dynamics of family working together
- (14:03) Differentiating client practices with digital tools, focusing on patient benefits and favorite guests
- (26:02) The different types of orthodontic practices that People + Practice serves
- (30:03) The shift from DIY marketing to professional guidance
- (32:23) Subscribe to Orthodontic Products magazine
KEY TAKEAWAYS:
- The podcast's shift from "Survival Guide" to "Golden Age of Orthodontics" signifies a reframe from merely coping with industry changes to recognizing and leveraging opportunities for growth and prosperity.
- Effective orthodontic marketing hinges on highlighting patient benefits derived from technology, not just the technology itself. The focus should be on the improved experience, not only the advanced equipment.
- People + Practice offers specialized digital marketing strategies designed to meet the distinct needs of orthodontic practices at every stage—from startups and those undergoing transitions to established practices seeking renewed growth and even those preparing for sale. In today's rapidly evolving orthodontic landscape, professional guidance is essential as relying on outdated methods or untrained staff is no longer sufficient to compete and ensure sustained growth effectively.
RESOURCE LINKS
Ep. 67 - Is Align Technology Still Committed to Orthodontists
Ep. 72 - Protect Your Practice With Trey Lawrence
Ep. 63 - Practice Embezzlement, What You Need to Know With Financial Forensic CPA David Harris
Ep. 59 - The Past, Present and Future of Orthodontics with Chris Benson
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