The Growth Lever: Practical Advice for Digital Agencies
Every week, we discuss actionable tactics and strategies that digital agencies, freelancers consultants, and B2B marketers can use to grow their business. The Growth Lever Podcast is hosted by Simon Thompson, and brought to you by Content Kite. We cover B2B marketing, sales, processes, systems, tools, tips, hacks and more.
Episodes
October 19, 2018 • 46 mins
Today I’m speaking with Vincent Dickie, who helps coaches and therapists create a more profitable online business. We’re talking about a super interesting topic, and that is the dreaded P-word - positioning. It can seem like a scary proposition to put your stake in the ground and say “this is who I serve”, because it feels like you’re turning away work. But as Vincent details in this episode, it’s a fear worth getting over, and t...
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October 11, 2018 • 29 mins
Today I’m speaking with Kevin Koskella from Workhero. Kevin turned Tri Swim Coach, his business teaching swimmers to become triathletes, into a full time, location independent, online business. Today he works with entrepreneurs around what he teaches triathletes: you need experts so you can be the most successful. That's why in 2017, Kevin founded Work Hero, a subscription service that helps online entrepreneurs by accomplishing ...
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October 4, 2018 • 33 mins
Today I’m speaking with Bob Tripathi. Bob has worked with SMB's and enterprises like Discover Financial, Sears Holdings, iEmployee.com, and many others to achieve massive growth through his marketing skills and sales alignment capabilities. We have a super interesting conversation about a topic that is near and dear to my heart, and that is sales and marketing alignment. Marketing should generate leads, sales should close them. S...
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September 25, 2018 • 37 mins
No guest this week, just me :) This is the audio playback of the critically acclaimed B2B Podcasting Workshop, brought to you by Content Kite (OK, maybe it’s not critically acclaimed, but it’s had great feedback!). This is obviously the audio only, and if you would like the video version you can get that here. If you would like MORE depth, and MORE detail about this very topic, you are in luck. We’ve just completed our FREE cou...
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September 20, 2018 • 28 mins
You need to know what your customers want - your business depends on it. Do they enjoy the experience of working with you? If the answer is no, that is a big, big problem. And the only way to know is to extract feedback from your customers. User experience, pricing, customer service - all things that can be drastically approved through quality customer feedback. But first, you need to get it. Today I’m speaking with Baptiste Debe...
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September 13, 2018 • 42 mins
Today I’m speaking with Mikael Yang, the CEO and Founder of Manychat. Manychat is the leading messenger marketing platform for businesses and marketers. If you haven’t heard of messenger marketing, you should start learning - quick! As Mikael outlines in this episode, the opportunities for messenger are endless. They attain an exceptionally high open rate, click rate, more people use messengers than email, they’re growing at a supe...
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September 7, 2018 • 31 mins
“What gets measured gets managed” These are words to live by, and yet so often they are ignored in so many facets of a business. Do you really know where your team’s time is going? Or your time for that matter? Chances are (if you’re like most other people), you are paying for hours that are not used effectively. The solution: time tracking (as un-sexy as it sounds…) Today I’m speaking with Dave Nevogt, the founder of Hubstaf...
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August 31, 2018 • 30 mins
Today I’m speaking with Tom Casano of Sure Oak SEO. Tom is incredibly knowledgeable when it comes to the black box that is Google and search engine optimisation. We get super tactical in this episode and uncover a lot of the hidden mysteries in regards to SEO. From on-site SEO, to content creation, to link building, to outreach - we cover it all. Specifically, we talk about a case study where Tom took a site from zero to 20,000 o...
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August 24, 2018 • 29 mins
Today I’m speaking with Ahmad Munawar of Boutique Growth. Ahmad helps professional service providers go from "best kept secret" to "booked solid". We’re talking about something that’s obviously very near and dear to my heart, and that’s podcasting. Ahmad is a prolific podcaster, with 2 podcasts: Forecast - an interview show, and Marketing Out Loud - a daily monologue show. Needless to say, Ahmad knows his stuff when it comes to p...
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August 17, 2018 • 28 mins
Today I’m speaking with Mark Tanner, co-founder of Qwilr. Qwilr is an online proposal and document tool with an emphasis on top-notch design. Mark and his co-founder Dylan built the tool because of a pain point they were experiencing - that creating nice looking proposals, quickly, was really hard to do. Qwilr solves that problem. In this episode, we talk about the importance of creating great proposals that are easy to sign off di...
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August 9, 2018 • 43 mins
Today I’m speaking with Ryan Watson of Upsourced Accounting. Ryan and Upsourced Accounting act as an outsourced CFO to creative service businesses, such as agencies. He really knows his stuff when it comes to agency finances, but also the ins and outs of all aspects of running an agency - from a metrics point of view. Whether you want to know about recurring revenue, how much you should pay yourself, selling your business, processe...
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August 2, 2018 • 28 mins
Today I’m speaking with Ryan Meo. Ryan is the founder of ScaleSquad, an outsourced white labeling agency for digital agencies. Due to the nature of what he does, his business requires extreme efficiency. Everything is documented and the processes run like clockwork. Ryan gives a ton away in this episode and I know you’ll get a lot out of it! “The better your processes, the more margin you will make” In this episode we cover: The i...
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July 26, 2018 • 38 mins
Today I’m speaking with Jon Buchan. Jon got drunk one night and send a cold email to senior people at big companies. And you know what? They replied - they wanted to meet with him! Since then, Jon has been breaking all of the rules when it comes to business communication, and it has continued to work. Because it’s different. Too often people think business communication needs to be serious, to the point, direct etc. etc. Not the ca...
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July 19, 2018 • 37 mins
Today I’m speaking with Maury Rogow of Rip Media Group. Maury has launched over 100 brands and 3 successful startups using visual storytelling structure. One of his earliest lessons was being a part of selling a startup to Cisco Systems for $2 Billion. He is an out of the box thinker and delivers real results with video first marketing. Maury and I are talking all about story. In particular, how you can use stories in you In th...
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July 12, 2018
Today I’m joined by Vin Clancy. If you don’t know about Vin, you should. He founded the online magazines Planetivy.com & screenrobot.com, which received nearly 20 million pageviews in their first two years with zero marketing spend raising two rounds of funding and getting into the “Techstars” accelerator, while content he has overseen for other clients has received over 150 million page views so far. His first growth hacking b...
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July 5, 2018 • 18 mins
In this episode I want to do something a little different… I don’t have a guest, it’s just me. I saw a question come up in a Facebook group about starting a business from scratch and transitioning from their full time job. I found myself writing a lengthy answer, so I thought I’d do a podcast episode about it. This episode applies to people starting from scratch, but also people who are already established but starting a new serv...
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June 26, 2018 • 29 mins
Today I’m speaking with Nicholas Scalice, of Earnworthy and Landing Page School. Nicholas is an absolute expert when it comes to landing page optimization, and gives us all of the juicy goods in this episode. To put it in perspective: if you have a page that generates $100,000 in a year, and you increase the conversion rate of that page by 20% (very achievable), then you will make $20,000 more that year. And that 20% increase cou...
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June 20, 2018 • 33 mins
Today I’m talking with AJ Wilcox of B2Linked, a Linkedin ads agency. I’m especially excited about this episode, because Linkedin ads just aren’t something you hear about that much about. We hear plenty about Facebook ads, Adwords, PPC in general, but never about Linkedin ads. Most people write it off as too expensive, or not something that can work for them, but AJ dispels a lot of those myths. Without giving too much away, if a ...
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June 12, 2018 • 39 mins
Today I’m speaking with Mark Lindquist. Mark heads up the content marketing operation over at Mailshake, which is a tool I use and firmly stand behind. Mailshake has one of the best blogs out there on sales and marketing - you should check it out. Mark is a prolific content marketer and writer and has written countless articles that rank on page one of Google, have been shared hundreds of times, and are considered authoritative art...
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June 5, 2018 • 52 mins
Today I’m speaking with Alex Berman, chairman and founder of the lead generation agency, Experiment 27. Alex is responsible for generating millions in B2B sales for his clients over the course of his career. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. When it comes to lead generation ...
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