The way your customers buy has changed. That’s no secret.
But this is why marketing is currently having to step in to play a bigger role is the buying process. There’s actually research that shows that buyers today want to wait as long as possible before they speak to a sales person. It’s not that they don’t want to buy, they just don’t want to be sold to.
So what are we to do with this great reluctance?
We sat down with Doug Burdett, owner of Artillery Marketing and the host of The Marketing Book podcast. Doug works with small to medium sized manufactures to help them grow their business by generating more leads. These are companies that feel like they’re wasting money on marketing and are overwhelmed with how to get started.
But Doug’s company changes that by taking the fear out of building relationships with your customers and creating content that informs.
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