Dry January is long over and Sober September is nearing its' end, but the sober curious movement is here to stay. The non-alcoholic beer industry has grown at a rapid rate and is projected to reach over $30 billion by 2030. Bill Shufelt, Founder of Athletic Brewing Company is at the forefront of this growth. He joined us on the Inflection Point to share how his experience with sobriety led to the creation of Athletic Brewing Company, the stigma around not consuming alcohol, and the mega trends that have contributed their success.
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