This is a guest podcast from our own, Irina Pomestchenko. Irina is a patent professional for AMD LAW Group. In this episode, Irina discussed the process for securing patent protection outside the U.S.
Hello and welcome to the “Is my brand protected” podcast. My name is Alana Ballantyne and I am your host for today. I will start with a quote from Thomas Edison - Edison once said this about his invention, the light bulb,
“I haven’t failed, I’ve just found 1000 ways that won’t work.”
Now he certainly couldn’t patent all 1000 of those ideas, but today’s we will discuss how he could have properly patented one of them.
This is our interview with Life-Coach, James Bonds. Coach Bonds is a life-coach for business owners and entrepreneurs with a focus on C-Suite executives. Coach Bonds shares some of his insights with us such as the coveted notion of "having it all". Coach Bonds is the curator of the Well-Driven Life. com website and represents both national and international clients. Coach Bonds can be reached via his toll-free number (866...
In this episode we discuss - What is a Trademark? The lead-off quote:I dyed my hair this crazy red to bid for attention. It has become a trademark, and I've got to keep it this way. ~Lucille Ball
TRANSCRIPTION Hello and welcome to the IS MY BRAND PROTECTED? podcast. I am Aurelia Mitchell Durant your host for today and today I'm just going to chat with you a little bit about what a trademark is and what a trademark is not t...
In this episode, we will discuss website encryption for your website. Lead-off quote:Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes. ~Bill Gates
TRANSCRIPTION Hello and welcome to the IS MY BRAND PROTECTED? podcasts. I am Aurelia Mitchell Durant your host for today and today we're going to discuss SSL certificates for your Web site. Imagine the struggle a...
In this episode, we discuss cultural appropriation or "Doing it for the Culture."
“I’m not tone deaf to where I don’t get it.
I do get it.”
~Kim Kardashian West
Hello and welcome to the IS MY BRAND PROTECTED? podcast. I am Aurelia Mitchell Durant, your host for today and today we're going to talk about doing it for the culture. In other words, cultural appropriation. The lead-off quote fo...
In this episode, we discuss the three types of patents. Lead-off Quote:We think we have solved the mystery of creation. Maybe we should patent the universe and charge everyone royalties for their existence. ~Stephen Hawkings
A patent is a right granted to an inventor by the federal government that permits the inventor to exclude others from making, selling or using the invention for a period of time. The Three Types of Patent – Ut...
In this episode, we discuss the Top 10 Most Valuable Brands. Lead-off QuoteA great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience. ~Scott Bedbury
Top 10 Most Valuable Brands as of 2018.
In this episode, we discuss the Top 10 Reasons to Protect Your Brand. The lead-off quote:The best lightning rod for your protection is your own spine. — Ralph Waldo Emerson
Download this episode In this episode, we discuss how to use photos in a way to lessen copyright violations. The lead-off quote:
The best thing about a picture is that it never changes, even when the people in it do.”
— Andy Warhol
Always ask permission to use a photo. The first step in legally obtaining copyrighted images is to simply ask permission from the owner. It’s very important that you make sure the person you’re asking ...
In this episode, we talk about developing an exit strategy for your business and why it is important.
Our lead-off quotes:
The end of a matter is better than its beginning, and patience is better than pride. - Ecclesiastes 7:8 (NIV)
I make known the end from the beginning, from ancient times, what is still to come. I say, 'My purpose will stand, and I will do all that I please. - Isaiah 46:10 (NIV)
Exit Strategies to consider...
In this episode, we chat it up about some really interesting celebrity trademarks. Our lead-off quote:
Certainly I was typed. But what is typing? It is a trademark, a means by which the public recognizes you. Actors work all their lives to achieve that. I got mine with just one picture. It was a blessing. ~Boris Karloff
We talk about the brands of President Donald Trump, Taylor Swift, Paris Hilton, Curtis "50-Cent" Jackso...
In this episode, we discuss drafting a proper website privacy notice. Our Lead-off quote:Arguing that you don't care about the right to privacy because you have nothing to hide is no different than saying you don't care about free speech because you have nothing to say.” ~Edward Snowden
Central theme: You need a customized privacy notice for your website. Your privacy notice should answer the following questions:
In this episode, we discuss the entrepreneur as a lifelong learner using lessons from Oprah Winfrey’s University of California commencement speech. Our Lead-off quote:Education is what remains after one has forgotten what one has learned in school. ~Albert Einstein
Central theme: Quotes from the Oprah Winfrey’s University of California commencement speech:
In this episode, we discuss the Royal brand as an example of the use of brand licensing. Our Lead-off quote:Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful. ~Sir Richard Branson
There was a remarkable striking and beautiful display of the British Royal famil...
In this episode, we will discuss eight thoughts about developing a viable business idea. Lead-off Quote:Great minds discuss ideas; average minds discuss events; small minds discuss people. ~Eleanor Roosevelt
Central theme: Eight Thoughts About Developing a Viable Business Idea
In this episode we discuss, positioning your brand for protection. Our lead-off quote,
Things may come to those who wait, but only the things left by those who hustle.”~Abraham Lincoln
Central theme: Get clear on your mission, vision, and positioning. Make an honest assessment of where you are in your business. Be able to articulate the essential elements of your brand.
Hello and welcome to the IS MY BRAND PROTECT...
In this episode, we will discuss the use of trademark symbols in putting the world on notice of your trademark. Our lead-off quote:
Your premium brand had better be delivering something special, or it's not going to get the business.
Central theme: Marketing begins with knowing the brand name you are seeking to highlight. Don’t get hung up on domains and corporate names, seek to build a premium identifiable ...
In this episode, we discuss the General Data Protection Regulation (GDPR). The biggest change to internet data security in 20 years. Our lead-off quote:It has been said that arguing against globalization is like arguing against the laws of gravity. ~Kofi Annan, Former United Nations Secretary General
Central theme: Business owners who depend on the web should be up on the current changes that will affect the bottom line.