EP171 - DTC brands physical experiences A discussion of Direct-To-Consumer brands physical retail experiences, recorded live fromThe Domain mall in Austin. Jason & Scot were in Austin to speak at the annual ChannelAdvisor Connect conference, and took time out to do store visits at The Domain. Update: In the episode we state that Domain is owned by Simon Properties, which is not accurate. Domain is actually several developments that are separately operated. Domain Northside is operated by Northwood Retail, it is phase III of the development of the Domain. Domain I is operated by Simon Malls. Most of the tenants we were talking about are Domain Northside, Neiman Marcus is Domain. (5/24/2019) Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 171 of the Jason & Scot show was recorded on Monday, April 8th, 2019. http://jasonandscot.com Join your hosts Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scott show this episode is being recorded live from Austin Texas on Monday April 8th 2019 I’m your host Jason retailgeek Goldberg and as usual I’m here with your co-host Scott Wingo. Scot: [0:41] Hey Jason and welcome back Jason and Scott show listeners, this is the first worst Jason not only are we in the same place together but we’re outside and I know listeners love your trip reports because you are the roving retail trip report. Ninja but we are actually out at a shopping mall in Austin doing a live Jason and Scott show. Jason: [1:03] Yeah this is awesome I feel like we are completely breaking all the usual conventions of podcasting because I am actually, actively shopping with you here at the Domain at Northside in Austin while we’re doing a podcast I’m really excited to find out if this is going to work at all. Scot: [1:21] Yeah yeah so I’m sure their listeners are already hearing some interesting sounds were, kind of sandwich between a bar some construction and a lot of these noisy birds that live in Austin I’m not exactly sure what they are but hopefully that adds to your Ambiance as you’re listening out there. So the how we get here so bad a year ago my wife and I went to Austin on a little trip and we discovered the small area, I have been looking for one of those hot handbags are suitcases I should say called in a way and we were drawn here by the had an Auburn Pop Up and Away so we came out here, and had the digital native brand experience it just really loved the small I think it’s one of my favorite, malls in America if you will so we decided since you and I are here for channel advisor connect that we would do a live remote. Jason: [2:10] Is an awesome idea. So this isn’t one of these outdoor lifestyle mall so we’ve we’ve talked about those before like they tended that tends to be the format. That is thriving more than some of the other formats it has a couple of traditional big anchor tenants like a Neiman Marcus I think the new Big anchor tenant is Nordstrom that might have opened here a couple years ago, as you mentioned most of the digital native brands that that are in a brick-and-mortar business have a, a location here so that’s interesting you can see the the Caspar Warby Parker been of us, Etc all here and Scott what were your sort of initial Impressions the mall you mentioned it’s your favorite Mall why so. Scot: [2:58] Gets a little another background thing this mall is owned and operated by Simon Property Group one of the larger Mall operators, YouTube haven’t come here three or four times now what I was surprised with the day is there’s a lot of clothes stores I wouldn’t say. I would kind of guessed 10% maybe a size 15 my little surprised by that because it does seem to be a pretty hot Mall area, now most of them already have a coming soon so we’ve seen the ones that are close are already kind of being back filled so so that was a little bit of a surprise so I don’t think anyone is immune from all getting would be my first impression. Jason: [3:34] Yeah and I are going to have to burst one of your bubbles not all signage is truthful. So if you’re an operator and a tenant leaves the wallpaper you put over the front of that store says coming soon whether you have a tenant soon as a very flexible definition. Scot: [3:52] Brands so I assumed that they were like. Jason: [3:55] I think that’s actually the way you can tell into this mall feels like it has about a hundred 75 stores and that’s probably a fair estimate that like 15 of them are so seem like they’re vacant and at least half of those deer Point felt like. They had a named tenant moving in and I would argue. In the modern era that’s just the. That’s the sign of a healthy mama like there’s some Concepts people open here that just didn’t work and stuff goes out of business and and stuff opens up we are here on a Monday afternoon in the middle of the workday, and I would say traffic feels adequate like it definitely is not bustling but there’s a significant number. A folks here shopping on a three on a Sunday afternoon or Monday afternoon and as with most of these lifestyle malls it is sort of a mixed-use. Model so there’s a lot of retail here there’s a lot of dining here some of what you know it’s sort of higher in than a food court might be there’s a couple hotels on this property, because we’re here for channel advisor we’re staying at much fancier hotels downtown but there are cool hotels here and there’s some entertainment venues as well so like some of that traffics probably retail but some of it maybe, locals coming for lunch or something. Scot: [5:21] Yara Uber driver live is live in Austin for about 40 years he kind of called it this domain area we’re in the little subsection called Northside he called it the new Main Street of Austin so it is definitely kind of, not only a shopping destination but people are kind of moving here and living that go that the the busiest part of the mall today is definitely the food and and kind of services. Jason: [5:43] Shout out to Velvet tacos that took care of us. Scot: [5:45] Yes delicious. So let’s do some sort reports to the first store we went into his beta and Jason if you have a superpower I haven’t witnessed it before but your superpower is getting store associates, to spill their guts about what’s going on in the store so tell us what you learned about me. Jason: [6:03] Yeah we talked about bananas on the show before one of the founders of FUBU his has been on an episode so just as a reminder for listeners that maybe didn’t hear that this is sort of a. A retailer Services mall or another way to say it would be a physical Marketplace so this is a a store, the brands can buy a shelf slot on and tell their story and so it tends to be, young up-and-coming Brands and novel product that maybe don’t have huge awareness or distribution yet. And or product they require like better demonstration or explanation to be, to be sold and so they they would pay a beta to have a slot in the store data gets a commission on everything they sell and so it is very much is like beta is a Marketplace operator and their individual brand selling their products. [6:55] In the store fun fact this is my second one I’ve been in this week cuz I was in the Santa Monica store in LA or earlier within the last week. So the thesaurus get a lot of traffic one of the pros and cons of beta is it’s a great store for, what I called Discovery like if you don’t know you’re looking for something you walk in your aunt you’re very likely to find something you didn’t know exist that you think is cool and you want to buy. And so for example I think Scott and I both desperately want although I guess I’m guessing neither of us have it used for, one of these Neo digital pins which is a physical pain that you write on paper, and everything you you doodle or right or no to take are stored in the pen you can download them in real time or after the fact as PDF stand iPad. And it just kind of cool thing that you maybe didn’t know existed before you walked in the store. Scot: [7:51] Yeah they have a ton of that D on my first impression this paid I’ve been in the one in in Palo Alto, first of all this felt like a Google take over so almost entire perimeter of the store was taken over by Google home kind of what I would call Little vignettes vignettes they had a device may be some Associated kind of, Google device maybe maybe a phone or something but then also they were trying to walk you through some use cases for how to use the Google home devices so there was a recipe than yet, there was a weather temperature vignette have an ending like a travel kind of a 1000 Rushing look like Google is spending pretty big bucks are there two. The new used for superpower and got the store so she has to say some the top selling things and this particular beta are the key smart system. And Shout out we know some of those hooks are listener so. Jason: [8:42] Sometimes known as the smart key. Scot: [8:45] Bone-conducting headphones are popular, the Neo smartpen and then there’s a lot of really cool musical instrument stuff so jamstik so you could teach yourself how to play guitar, is it my favorite thing was because we’re always have to do this company meetings and you always are shouting out in these Open Spaces had this really cool I’ll do it was $900 call the sound box Co KS, I was just a ginormous Bluetooth speaker that you could either take take to the beaches like a mega Boombox or I would use it for like a PA system at a company meeting. Jason: [9:20] And when you say ginormous you mean 30 lb. Scot: [9:22] Yeah this guy has like a whole system for carrying it and what not but it looked quite robust like you could stand on it or whatever have some sand get on it and it wouldn’t wouldn’t get destroyed. Jason: [9:32] So that again. I think this works great for that kind of thing that you discovered something you didn’t know existed. Point about Google Google’s a perfect example they don’t have a network of their own stores and they have products that you may not know you need unless you see them used or demonstrated you may not understand, some of the Google products and so they need physical brick-and-mortar demonstration Apple solve a problem for their products by opening hundreds of their own stores Google hasn’t done that yet and so it makes sense that they would invest in these, opportunities to create a physical presence the downside of a store like this is you can’t rely on them having any particular product. Before you walk in the door so it’s not a store you walk into with a mission like it’s unlikely you’d go I need new headphones I’m going to go to bed at like. That headphones in particular it’s likely there’s going to be several different kinds of headphones in a beta store. But they may not have the complete breath of Assortment or the brand you’re particularly in. Scot: [10:32] They’re not going to have like a Bose QuietComfort they’re not have some any kind of pedestrian thing that that you would go to like a Best Buy for absolutely. Jason: [10:38] Exactly so it’s interesting that we were talking to the guy, and we’re talkin about some of the other good retailers in the in the mall and he mentioned Peloton and Casper and in his POV was that those guys would do great in a beta store. And that you know that they all have like sort of physical elements that would resonate with a betta customer a we also talked about a way he felt like the away bags would do particularly well in the. In a beta store and I was kind of. Going down on that a little bit I actually don’t think a beta store can offer the immersive experience that a Casper store can offer so I would actually argue when you have the opportunity to have a Casper store in the mall. That’s what you should do is have a Casper store not being beta but if betta is in a mall that Casper isn’t in you can imagine that that. Peter could be a supplemental experience for sort of expanding the footprint for some of these other brands. Scot: [11:40] Yeah yeah I think they could be in or kind of a Thing versus just a you know you have to choose between 1. So I can pay the we went we walked by Peloton they had kind of a class going on in there and, yeah it looks like it looked to be quite busy they had many of their their signature devices that’s on the treadmills that’s their newest widget there’s a lot of Buzz out on Wall Street that this company is going to dummy onesies that goes public as we speaking today lift has filed as done their IPO if someone, this is been a little bit of a rocky start for tpd on what that was is good for the company not so good for the investors that that bought the IPO, I’m and then Pinterest is actually starting the road show today so we’re starting to see this IPO Log Jam clear and a lot of chatter out there about Peloton being one, and a big surprise about Peloton is it’s not really a hardware company it’s a subscription song. Jason: [12:35] Yep exactly so it Center. The hardware is a little bit of the razor in this model and then the the monthly subscription for content is the Razer Blade so you the original product was stationary bike, with a big screen on it and they have a great group gamification model so you take live classes. With other remote participants so you can get a very famous instructor if they were teaching at a spinning studio in New York they’d only be able to accommodate 30 bikes but now this instructor can have to get two thousand people in their class, and you get the instructor on the video screen in front of you you’re competing against all other two thousand people you can see how many watts your making it hard you’re working, against these other two thousand people and that access to. [13:24] The the finite commodity of really good instructors and the in the sort of competitive gamification in the fact that. There’s so many classes that you kind of have you can have a completely flexible schedule. That those set of factors have caused Peloton to do really well and get a really zealous user base a lot of people think that they’ve taken a big chunk out of the the dedicated, spinning businesses like SoulCycle in those guys, so the newest thing for them they were a direct-to-consumer business they only sold the bikes online they did infomercials and so retail is a very new model for them that they’re rapidly opening stores, probably because they captured all those early easy customers online and now to expand the footprint they’re having to have a brick-and-mortar present. Scot: [14:14] Yara are class a mall in Durham has a Peloton pop up so it’s like the slow glass enclosure with two or three in there. The last I heard I think there they’ve crossed over a million subscribers so you know starts to feel when I talk to a lot of people there, like it’s just like going to be almost like the next Netflix there’s nothing. You know the that software you could have imagined it on tons of different devices and this whole in-home exercise area is hot with feces so some companies to kind of keep an eye on if this is interesting to you others mirror and tonal who have all raised substantial Capital to go after this Market they all have different approaches. Jason: [14:51] Yeah yeah and there’s you might expect a lot of sort of me choose even on the original equipment like that the cycling bike and Peloton is expanded now to treadmills, so yeah it’s an interesting hot space and I think I may have mentioned in our seat yet show, there’s a whole Exhibit Hall at CES dedicated to this sort of connected Fitness face and these guys all had a prominent presence there. Scot: [15:14] Cool so then we we wanted around we walked by bonobo Sonora be no need to go in those those are well well treaded for us then we went to the bakery and sampled some some Bakery items and some. Jason: [15:28] The seasonal oatmeal cookie really hit the spot. Scot: [15:30] Yeah 10 minutes of Gone by since a latte so Jason was was he was she. Jason: [15:34] Unless my wife is listening in which case I had the fruit parfait. Scot: [15:38] Yes good job having just that one strawberry then we went into the Casper store and it was my first Casper so I’ve seen their little kind of in Target pop-up before but I never been in a Casper store how about you. Jason: [15:50] I have been in a number of Casper stores in so this is on the smaller value side of Casper stores. So they they do a good job and Merchandising their products so they have their primary product is a mattress that can be a direct home delivery that they they sort of. I want say they invented the product-based they were the first runaway success in the. Foam mattresses that you can press down small enough to UPS them home, and so they have a lot of these these sweeping vignettes these little mini houses with their various mattresses in them, that you can lay down and try and what will get back to the Deep Dives to God did in trying a mattress in a minute that they ought they expand until I bedding and they have a very cool like bedroom lighting system. Scot: [16:39] Oh yeah that’s my favorite. Jason: [16:41] Serta hypnotized asked for about 15 minutes and we were playing with that. What’s different about this Casper store that’s kind of weird this Casper start-stop bigger Casper stores have sort of more of a social media component so they might have had like like. Photography set where you can take a cool Instagram picture of you in a in a Casper vignette and in the Marquis thing that some of the big Casper’s have is this thing called the dreamery. And the dreamer is kind of the wework of nap. So you you make a reservation and you pay to go into this isolated soundproof pod with a Casper mattress and premium bedding and you literally can pay to just have an app for, for half an hour and my understanding is that like you think sell out till like. Team offsites and team building and things and it’s it’s kind of a cutaway they’re monetizing people trying their product which is pretty clever. Scot: [17:38] Michael you should see the associates look on his face when Jason asked if he could take a nap. Jason: [17:43] Side note if you’re going to do at a store visit it’s important to have a super cheesy annoying joke as an icebreaker for everyone so thanks man. Scot: [17:52] Yes you’re really good at that your dad jokes are off the chart. Jason: [17:57] I work hard on I’m so we didn’t mention this in data but I highly encourage our listeners whenever you walk in a beta store and someone comes up and asks you if you need help the first thing you should ask them is when they’re expecting to get out of beta. Scot: [18:08] Yes the guy gave. Jason: [18:10] He almost fell on the ground laughing. Scot: [18:12] Epic Gyros and side eye. Jason: [18:15] The @apple what you like to do is go stand by the laptops and when someone comes up and offers to help you which will no longer have an Apple store by the way but I pathetically if it did what you want to do is go yeah, when did iPod start making computers they love that joke. Scot: [18:32] Uncle Joe in Casper the little vignettes for funny Casper always has his good better best mattress system nice get the names they have like the wave and the This Not That, I’m so you could try those in six or seven will vignettes and then they had to find one that has the, the self lifting feet and head and like it’s got magic fingers so that what that was I I spent quite a bit on time on that one, that was fun and all lights were cool so it’s kind of a lightly but next your bed you can just rotate the light it’s it’s a cordless so it sits on what looks like a what are those kind of chargers the conductive charger, an induction induction charger I’m sitting kind of like turnitin dim series of lights or you just turn it upside down and it turns lights off so that was pretty cool device. Jason: [19:17] Yeah I like the fact that the light seem like they’re Wi-Fi network so literally like it when you say turn you don’t mean to Nob you mean literally spin the lamp itself. An atom’s but if you have you could have 10 lights in your room and they would all of them and you can flip the one lamp upside down and all the lights in your room go off and flipping it won’t come back on. Scot: [19:36] Yet sad much it is a lot of effort compared to talk into Alexa them so I don’t know I don’t know how successful I was exhausted flipping the light two or three times. Not sure not sure I needed that much of work out here today. I think we should talk about briefly is one of our listeners is here in the area super listener I guess we should call him Ted and he was able to secure a demo for us and a tour of Brigham and Borrego has a robot coffee, kind of a experience so imagine if you will a 8 by 5 by 6 7 ft, a little a little Hut with a lot of touchscreens and stuff that has a little robot Barista inside of it, sounds really cool to see I’ve seen it here in the Austin Airport and apparently it’s in other airports like DFW and I guess coming soon to maybe SFO so what did you think about that mr. espresso. Jason: [20:35] For me it’s all the fundamental problem which is called 24/7 availability of expresso, so do you know anything about staff coffee shops that they don’t tend to be staffed at 3 a.m. but with one of these automated systems you you can get a delicious iced latte anytime of the day or night. [20:55] In that sense obviously I love it it’s interesting to me what the ideal use cases for that so this feels like. Something that you’d want to put into a high-traffic public space I do a space that’s open a lot of the time or all the time like a bus terminal or some kind of public transit are the airport, and you would put it in in lieu of a man Espresso Bar so it does it takes up less space than I am and expresso bar and it can make all the different drinks and stuff it does not seem like something you’d add to an existing. Coffee place or something you know I think it’s meant to be sort of a stand-alone mini coffee shop in the moment it’s meant to be indoors which. You can imagine a lot of the 24/7 use cases that would be interesting are, I could potentially be outdoor installations I think we saw their business from model problem for him while we’re there I really think they should be partnering with the Tesla superchargers, and you can actually order your coffee from your car and have your car waiting for you when you arrive to plug in and charge it. Scot: [22:05] Yeah and I think they should be branded a human supercharger I met him at that my song. Jason: [22:12] Nice that could be your eyes breaking joke whenever you you know anyone. Scot: [22:16] All right I’ll tell you something delicious case I thought of and that it is popular is convention centers and I flash back to you and I have been to the NRF Big Show, some ungodly number of years and even though there’s two Starbucks some unbranded espresso place and another place the line is always 2 hours long. I’m sort of the cool features of this is if you download their app you can you can pre-order and the Machine will, you can you can actually schedule when you want your coffee made and then you go it doesn’t just have to make the coffee and spit it out so you go to the it holds it for you for for up to two hours, and then which finally makes sense with iced drinks anyway. And then you go up when you enter either you swipe your card or enter code and it didn’t dispense is the drink so I was thinking you know and those times in RF where we’ve got, 1520 minutes between now be a perfect use case for it because there is so much of the Cyber Monday for coffee demand really far outstrips the supply and the lost opportunities. Jason: [23:17] Yeah and I feel like it’s one of these categories almost every category that gets did we disrupted there’s like the the sort of, traditional players that are like oh my gosh a big part of the espresso experiences talking to the Barista and everyone wants to interact with a human and that’s you know it’s the third place and in this sort of impersonal robot is never going to work, but I would remind people that 20% of all Starbucks orders are now online order and pay and you essentially don’t, ever interact with a human you you order the drink on the phone you walk in you hope that you get easy access to grab your drink and never see a person and walk out and so this kind of automation, you can imagine really being a primary fulfillment vehicle for those kinds of experiences. Scot: [24:01] Yeah one lens you can look through this is the the human in the equation actually adds a lot of cost and then also a lot of variability right so you know the one thing I think you would find from a robot coffee maker is going to be, obviously a more consistent experience and they’ve done a lot around that that’s pretty wild, another cool thing is we’re able to see their Network Operating Center so they could see all the machines was going on and you know she number six is a little low on its cinnamon and this machine is low on this size cup, it’s a really cool demo and wanted to thank the guys for doing that especially shout out to Ted for inviting us on that. Jason: [24:35] Yeah and get any top animated caffeinated today hopefully that will pay off when we give our presentation at Channel advisor later. Scot: [24:42] Yeah I’m just hoping you don’t Peak too early so we got it we got a time this right. Jason: [24:46] I’ll always a challenge so what was the last store we visited before we sat down at the podcast how was your I think your original impetus for coming to the mall the away store. Scot: [24:57] Yeah we we popped into the waste or I tried to convince Jason and I had a robust argument in the middle of store around 2 vs 4 Wheels we will not bore you guys with that that argument, but the staff I have a little problem with my suitcase and those that was actually quite helpful with that and, yeah I love this store it’s a great suitcase it’s pretty cool how they can’t take in a suitcase and put a Lifestyle brand on it, so why the packaging and all is really geared towards people that travel a lot and talks about Adventure and since the last time I was in the store they’ve added a lot of accessories and other little kind of travel do dads and gadgets the, you know when you do travel those things I do to improve your life so I thought it was a great story if you have a chance to visit one of those used to definitely try it out. Jason: [25:44] And I think I’ve mentioned this in a previous tour visit. I have mixed feelings cuz I feel like it’s a way as a great brand new had a lot of success they obviously evangelized you and I think if you hear the founders speak, Del Taco watt about it being a travel Lifestyle brand not a luggage brand right and so. I had a chance to visit their first pop up before they open retail stores and I would have said their pop-up was brilliant I thought I was really well-executed and it perfectly matched, that story about them being a lifestyle travel brand so the store was set up in vignettes and the vignettes pretended to be different aspirational travel destinations so you might have had like, Lake Como in Bellagio Italy and you might have had I don’t I don’t know it just an Bull in turkey or something. Scot: [26:33] Myrtle Beach South Carolina. Jason: [26:34] And then obviously Myrtle Beach South Carolina for the golfers. And yes I did have a vignette of each of those things and it was like yeah you needed a suitcase but what they’re really selling was this aspirational lifestyle of traveling and taking great vacations. I know that Austin has very interesting bird life by the way for those that was not Scott, so I feel like the store did a good job of creating that aspiration and kind of telling that travel story and they were almost selling the destination more than the products, and then when they close this New York pop up and they open their permanent stores, I feel like they’re way more water down it’s a lot more shelves with suitcases on them and it’s a lot more talkin about the, the act of using the features in the benefits of the luggage and less about the lifestyle selling is a lot more subtle and I guess is what I’m saying that to me is mildly disappointing from. Experiential retail price back. Scot: [27:36] FairPoint yeah I did I get it I think they’re struggling with one of the knock knocks on these kind of show Rumi kind of places like, when I talked to your average consumer about bonobos they think it’s really weird you can’t go in there and buy stuff so I think away is trying to kind of say for that that person that does want to walk in and buy something it is a weird experience to say thanks for stopping by to this kiosk and will ship it to you in 3 days, irr what not to so I do think that kind of you know that’s probably why it has that feel to to compare to what you had in the pop-up. Jason: [28:10] Yeah I know and I I certainly am not going to argue against than having inventory in immediate gratification light, yeah in general those are all good things I N D Dunn Mesa a reasonable argument why he doesn’t want it but there’s pros and cons but I will say that sort of highlights my key takeaway from this whole Mall, is is. An increasing percentage of this mall and other good malls are filled by these digitally native vertical brands that are expanding to brick-and-mortar so you know we talked about malagueta and then lots of stores closing, you know it’s a big number right now it’s it’s over 5,000 stores that closed this year which is more than close the last year and there are. Thousands of openings like two or three thousand but not as many as closings and the openings are all these digital native brand so I do feel like that’s the future of the mall are more of these brands that were born online and, are now moving to Brick and Mortar but here’s my one knock on all those experiences. [29:07] They do still feel like isolated brick-and-mortar experiences so none of those cool stores we talked about could you have started shopping online, and resumed that that experience in-store none of them had, digital tools that the salesperson was holding to know which size away bag you looked at online before you came in the store none of the Casper when you know employees knew whether you were a Casper, customer or not already and what kind of relationship you had with Caspar I feel like it’s a lost opportunity, that you know these are a lot of brands that people have discovered online and then they’re exploring further in store and I really feel like the the omni-channel experiences. Continue to be lacking across the board. Scot: [29:52] Yeah yes all the reason I like this mall is you know where I am it’s very vanilla in the Southeast your your malls have, your standard Sears JCPenney Macy’s kind of an and that that’s maybe get a belts as an anchor in there so we don’t get almost any original stores at all so even Apple Stores we got like four of those, I’m too I think Center see about it is it is one of the few places you can go and find these kinds of stores that you just can’t find anywhere else, I’m going on vacation to New York in a couple weeks and I’m going to stop stop by Hudson yards they don’t know whatever you do don’t call them all but they’re, the collection of stores at Hudson yard I’ve heard native New Yorkers don’t like it but I’ve heard that it’s a fun destination because a lot of really unique things there so I look forward to seeing how that compares to this mall. Jason: [30:42] Yeah I’m going to eagerly await your trip report cuz I’m somewhat humiliated that I feel like you’re going to beat me to Hudson yard I I got to visit it before it opened but I haven’t been there since the grand opening. Scot: [30:52] Yeah I feel as Chief strategy retail digital e-commerce officer at Publicis pretty bad that you’ve let a landlubber like me get to get to the store before you so I hope none of your bosses are listening. Jason: [31:05] Well you know it would not be a Jason and Scott show without mocking Jason’s title and that’s probably going to be a great place to leave it because we’ve used up our a lot of time for this very first, Jason and Scott mobile podcast I hope the wisner’s enjoyed it and would love to get some feedback if if, ask schlepping on the podcast gear on our backs and walking through a mall in the blistering heat Scott wearing like a giant flannel jacket. Scot: [31:34] I’m being attacked by bear loud birds. Jason: [31:36] Baibars exactly if that’s the thing to put you over the edge really well to show we sure would appreciate that five star review. Scot: [31:44] Thanks everyone and if you are interested in learning more you could either Google or come visit at next time you’re in Austin this location is called domain Northside that stewards domain Northside and that is by Simon Property Group. Jason: [31:57] And so until next time happy comercing.