In today's episode, Kelly tears down one of the biggest myths in the online business world: that revenue is the ultimate marker of success. She explains why revenue on its own is an incomplete (and often misleading) measure, and why retention, reconversion, revenue quality, and gross margin are the real drivers of a sustainable, profitable business.
You'll learn how two businesses with the same revenue can have a 5× difference in take-home income, why so many entrepreneurs unknowingly sabotage their profitability in pursuit of "more," and how to set deeply aligned, purposeful income and impact goals for 2026.
Kelly also breaks down "The Four R's," the levers that expert-level business owners use to increase margins without increasing workload, and why this is the path to more peace, more profit, and more purpose in the coming year.
TIMESTAMPS:
00:28 – 02:30 — How revenue fixation developed & the missing conversation around revenue quality
06:10 – 07:12 — The danger of chasing external revenue benchmarks
07:12 – 09:00 — The wild variance in take-home income at the same revenue level
09:00 – 10:40 — The hidden cost of constant revenue pursuit & why margin matters
12:15 – 13:56 — The 5X income opportunity hiding in your existing business
13:56 – 15:15 — The Four R's: Retention, Renewals, Referrals & Reactivations
15:15 – 17:00 — Why new customer acquisition is the least profitable path
18:20 – 19:30 — Reconversions: your lifetime value multiplier
19:30 – 20:30 — How mature CEOs vs. novice CEOs think about growth
20:30 – 21:20 — Permission to take a "season of excellence" instead of constant scaling
RESOURCES:
- Learn more about our Virtual Business School Gold program, where we teach our Multiplier Method to increase customer lifetime value and scale while growing profits: https://go.virtualbusinessschool.com/gold
- Have questions about the program? Email Nicole, our program director, at nicole@kellyroachinternational.
- Join Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news
- Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
- Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
- Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.