The Marketing Book Podcast
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
Episodes
DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert
About the Book:
Field research, interviews, and practical application + updates for communicating effectively in these turbulent times.
DISCOVER Questions® is a framework to make your questions more purposeful.
This is the book that...
Ship it. 2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin
About the Calendar:
Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin.
Be informed, inspired, and challenged with this new daily calendar.
The 2024 Day-to-Day Calendar features over 300 of Seth's specially selected and edited entries distilled from his popular blog on topics such as the w...
The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm
ABOUT THE BOOK:
Do you struggle to connect with your customers on a personal level?
Do you want to stand out in a very competitive market?
Or do you want to accelerate your sales career?
The StorySelling Method will teach you how to tell powerful stories that actually work in sales!
No fluff, no BS… just straightforwar...
The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino
About the Book:
Learn to transform your perspective and lead with positivity
In The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success, sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining powerful sales processes....
Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose
About the Book:
Do you know how to turn the attention your content receives into profit?
With a meaningful content marketing strategy, you can.
An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically.
As Chief Stra...
Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann
About the Book:
How do you break through the noise?
Why do some messages work when others don't?
Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the same way, by desi...
Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon
About the Book:
Are you struggling to create memorable and valuable experiences for your customers?
Look no further than Unforgettable: The Science of Creating Memorable Experiences by Phil Mershon.
In today's attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Many events leave...
Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer
About the Book:
Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.
Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, help...
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective by Purna Virji
About the Book:
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.
In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more...
The Point: How to Win with Clarity-Fueled Communications by Steve Woodruff
About the Book:
Is it possible to grab an audience’s attention in this noisy, confusing world?
According to Steven Woodruff, the solution can be summed up in a word: clarity.
Clarity-fueled communication is the practice of using the fewest words to make the biggest impact.
The Point unveils how the overloaded human brain wants information packaged, and how...
The Time to Win: How to Exceed Your Customers’ Need for Speed by Jay Baer
About the Book:
Jay Baer recently launched a comprehensive, proprietary research study to measure the relationship between responsiveness and revenue.
The key finding:
We care about time (and how we spend it) more than ever.
Speed has always been an important part of the customer experience. But the research suggests it’s now the single most important compon...
The Marketing Leader's Code: Unlock Your Potential - Learn The Secrets Of Successful Marketing Leadership by Gareth Helm
About the Book:
The Marketing Leader’s CODE is a leadership book for marketing leaders, written by marketing leaders.
Much has been published about the challenges marketing leaders face, but very little has been done to prepare marketers for the leadership role and to be successful.
This book fills this gap by ...
The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work by Scott McKain
About the Book:
In The Ultimate Customer Experience, Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today’s changing workplace.
When was the last time you were a customer and received the Ultimate Customer Experience? Can you even ...
Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus by Bev Burgess and Tim Shercliff
About the Book:
Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success, and your executives around your most important customers.
Many B2B companies make half their profitable revenue from just three perc...
Decisions Over Decimals: Striking the Balance between Intuition and Information by Christopher Frank, Paul Magnone, and Oded Netzer
About the Book:
Become a confident leader and use data, experience, and intuition to drive your decisions
Agile decision making is imperative as you lead in a data-driven world. Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and often no decisions.
A conversation about the current state of marketing books with Josh Bernoff.
Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify.
Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.
33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide To Planning, Recording And Launching Your Business Podcast by Alastair McDermott
About the Book:
Unlock the power of podcasting to grow your audience, establish yourself as an expert, and build stronger relationships with clients for increased revenue. This book is your ultimate guide to creating a business podcast that gets real results.
Designed for business lea...
Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff
About the Book:
Your brain burns with a powerful idea worth sharing.
Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence?
Definitely. But don’t start by piling up words.
Instead, focus on the story.
What urgent problem does...
The Insight Book: Enhancing Your Creativity By Learning To See Things Differently by Anthony Tasgal
About the Book:
More than ever, people crave new ideas, new ways of seeing and interpreting behavior; changing their companies and lives, and of being more creative.
Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes going on around you a...
Never Lose an Employee Again: The Simple Path to Remarkable Retention by Joey Coleman
About the Book:
If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits.
Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring the...
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