The Marketing Freelancer: Unicorns Unite
Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider. Each episode is packed with actionable insights: >Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market. >Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise. >Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher. >Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro. This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place. Let’s build a business that lights you up, pays you well, and makes an impact. 🎧 Subscribe now and start transforming your freelance marketing career!
Episodes
Everyone wants to get on bigger shows. Fewer people talk about what it takes. Brenna McGowan spent five years building toward her spot on Amy Porterfield's show, and when the timing finally lined up, we rewrote her pitch together. We get into what made it land and what almost didn't.
She’s a pre-launch strategist and creator of Anticipation Marketing®, put Amy Porterfield's show on her vision board in 2020. She finally pitched...
Ewwww! Raise your hand if you’re done giving away our best strategic thinking for free. There's a gap between being seen as the expert and getting paid like one, and it closes the moment you start charging for the strategy, not just the execution.
That's exactly what Natalie Gingrich teaches. She runs The Ops Authority and helps service providers turn that thinking into its own paid offer with her strategic mapping model. She ...
Here is part 2 of our episode with Kara Charron!
What does it take to be trusted with $1.1 million in ad spend on a $19 million launch? How do you go from a $30/hour client to negotiating a base fee, a cut of ad spend, and profit share on every contract since? And why does she still say no to good clients … even when the money's great?
Kara Charron is a CMO and ads manager who's generated more than $60 million in client revenu...
What does it take to be trusted with $1.1 million in ad spend on a $19 million launch? How do you go from a $30/hour client to negotiating a base fee, a cut of ad spend, and profit share on every contract since? And why does she still say no to good clients … even when the money's great?
Kara Charron is a CMO and ads manager who's generated more than $60 million in client revenue, including a recent $19 million launch with $1...
What happens when AI meets two decades of copywriting expertise? Why is "fire your team and replace them with AI" the worst advice going around right now? What's the real difference between AI slop and copy that actually converts?
Prerna Malik is a conversion copywriter and AI strategist who still writes every word of her own copy and refuses to hand her thinking over to a machine.
Why the ads management space has become commoditized, what's actually required to run ads well in 2026 (hint: it's not just button-pushing anymore), and how to know when a client isn't ready for the work you're offering.
Ads Manager & Revenue Growth Strategist Megan Shields (@chimehousemedia) has spent six years in the online business space running multi-six-figure ad campaigns, including work supporting Amy Porterfield's team t...
What actually happens behind the curtain of a 7-fig launch? How is the launch space shifting? What scams should we watch out for?
Welcome back to The Marketing Freelancer, new format, zero patience for how-to. First guest back: Laura Sprinkle, the woman behind $65M+ in tracked affiliate revenue, and she's here for the tea, not the tutorial.
Laura Sprinkle is the founder and CEO of Rootabl, an affiliate management platform built for c...
If you’ve been giving your clients strategy, stop saying you’re "just a virtual assistant." That title is costing you money.
My guest moved WAY beyond the basic VA title into a Social Media Marketing Strategist role and her packages start at $1500/month! Liz built a booked-out marketing agency by doing something most freelancers skip: owning the strategy, not just the deliverables. She's a Workgroup member and I love wat...
Ways to drive more traffic to your freelancer website are changing fast. And if SEO is the only strategy you know, you're only halfway there. I brought on Krissy and Clarie to break down what's actually happening with search right now, including the shift from Google rankings to AI recommendations, and what you need to know about both SEO and AEO to stay visible to the clients you actually want.
Krissy Chin and Claire VanBemmelen ar...
Custom GPTs: Part 2
You've been using AI for your clients, but are you using it for your own freelance business?
I brought three more members of our Digital Marketer's Workgroup on to pull back the curtain on how they’re using custom GPTs to market themselves as service providers. They share the ChatGPT and Claude projects running in the background of their businesses, saving them hours every week and making their own marketing...
Custom GPTs: Part 1
Your clients are already asking for AI help. The question is whether you're the one getting paid to build it.
In this episode, I brought four members of our Digital Marketers Workgroup onto the show to share exactly what they're building for clients with custom GPTs and AI agents — the real stuff, like what they charge and how they turn one-time projects into steady retainers.
My panelists are talented freela...
Google and Meta ads in 2026 look different than they did two years ago. AI is baked into every platform. Search queries are getting longer. Buyer trust is harder to earn. And if you're managing ads for clients, or trying to understand enough to consult on the strategy, there's a lot to keep up with.
That's exactly why I brought Danielle Migliaccio-Morse, founder of DM Squared Media, on the show. She's been managing millions in ad sp...
Most freelancers discover their real rates are 30% to 50% lower than they think. I’m breaking down the math behind real freelancer rates in 2026. If you think you're making $50 an hour, you're likely making much less when you factor in the "just a quick question" Slack messages and the administrative black hole of invoicing.
This episode is a reality check to help you face your numbers and stop trading your sanity for $15 an h...
We’re in the middle of a trust recession. It’s totally changing everything about buyer behavior and marketing in 2026. Selling feels slower and more personal. And maybe a little heavier than it used to. If you’ve been feeling that shift, you’re not doing anything wrong.
In this episode, I’m sitting down with my friend Sheri Moise, and she offers a really refreshing (and honestly relieving) reframe that ...
The online marketing industry is shifting in 2026. And no, it’s not collapsing. It’s maturing. In this episode, I’m breaking down what’s actually happening behind the scenes, why panic isn’t the move, and how freelance service providers and implementers are more valuable than ever in this next phase.
Listen to learn more about:
- Why the online marketing industry is NOT dying
#274 The Identity Reset Freelancers Need to Attract Better Clients & Higher Rates with Mindi Huebner
Feel like you’re doing everything right as a service provider, but your freelancer business still hasn’t caught up? You know what to do, believe you deserve better clients and higher rates, but still default to playing small. It’s time for an identity reset, especially as you wrap up the year and think about what needs to change in 2026. In this episode, Mindi Huebner and I dive into identity resets and mindset sh...
Jan 27-29, 2026 - Become an OBM during Sarah Noked's Confident OBM®. save your seat here.
The Online Business Manager role is exploding and for good reason. More entrepreneurs want leadership, strategy, and someone who can own operations instead of just checking off tasks. In this episode, we’re diving into how to become an OBM – a role that so many VAs and freelance service providers naturally grow into. And if you&rsqu...
We hear the corporate escape stories all the time. What we don’t hear as often is what happens after. My guest built a stronger, smarter, and more aligned freelance marketing business on the other side of it.
That’s why I loved this conversation with Tyneshia Dise. She walked away from a high-pressure corporate sales role after hitting burnout, went back to school for a marketing degree, and slowly built her agency...
Black Friday is around the corner, and if your product-based clients aren’t ready with their e-commerce marketing, it’s not too late. Progress over perfection is the name of the game.
In this episode, I’m joined by Business Strategist Carlyn Bushman to talk about e-commerce marketing, Shopify strategy, and how freelancers like you can confidently support product-based clients heading into Q4. We’re breaking d...
If you haven’t listened yet, here are Part 1 and Part 2 of our replay: 7 Ways to Land Clients.
Landing clients as a freelancer starts with visibility that feels genuine. When you show up with purpose, speak your clients’ language, and stay consistent, opportunities start finding you.
This is Part 3 of our live event 7 Ways to Land Clients, featuring freelance marketers from our Digital Marketer’s Workgroup. They&rsq...
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