The Melting Pot Podcast

The Melting Pot Podcast

Tune in every week for practical tips on how to use your website, design and automated marketing strategies to help scale and improve your business.... Show More

Episodes

A key part of running and growing a successful business is knowing who your avatar is and how you can serve them. On this podcast episode, I’m joined by Arfa Saira Iqbal, an award-winning Direct Response Copywriter & Digital Marketing Consultant. She specialises in helping business owners increase their sales and revenue by converting more clicks to customers.

She has almost nine years of experience in creating sales funnels an...

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Although your website plays a vital role in building your personal brand, a lot of businesses struggle to use their website for its main purpose – to help generate leads. Whether you created a DIY website, or you hired an agency or freelancer to build it for you, it’s very rare that anyone actually takes the time to guide you on what to do to make your website a success.

If you can convert just 1% of your website visitors into prom...

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In this episode of The Melting Pot podcast, I talk to Facebook ads and funnel specialist, Liz Melville, about the power Facebook ads can have on your business. We also dive into the importance of growing your audience and the strategies and metrics you need to use to make Facebook ads more effective.

Liz Melville is a highly regarded Facebook ads strategist, with over eight years of experience in promoting brands and businesses onl...

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In this episode I'm joined by Nick Fisher to discuss the impact a monthly printed newsletter can have on your business. We dive deep into how a monthly printed newsletter can help you to engage and consistently communicate with a current customer. Plus, we explore how it can help build top of mind awareness for your services with both your existing customers and new prospects.

Nick "Big Fish" Fisher is Managing Partner ...

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Launching a membership site is hard work. But, with the right advice and support, your hard work will pay off – literally.

We’re continuing our mini-series on membership sites with a podcast episode that reveals the secrets of the trade when it comes to running a successful membership site.

Whether you want to start and grow a membership site from scratch or you’ve got one that isn’t performing as well as you hoped, by the time you...

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I’ve got a special guest joining me on the show this week, and that’s none other than Mike Morrison from The Membership Guys and The Member Site Academy. If you’re thinking about starting a membership site but don’t know where to start, this podcast episode was made for you!

With over 15 years in the online marketing and web development industry, Mike and his partner Callie have been involved with hundreds of membership sites, comm...

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Building a membership site for your business is an excellent way to establish yourself as an expert within your niche. A membership site will also generate an additional means of recurring revenue, increase lead generation and help you to create a loyal customer base.

At Melt Design, we’ve seen many of our clients have a lot of success with their membership sites. If you want to sell your knowledge and build a community around what...

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Not every entrepreneur or business owner is a natural salesperson – and that’s okay! You don’t need to be a professional marketer to sell online. You also don’t need to spend a fortune on expensive tools and complex automations to start generating more sales with your online business.

On this episode of the podcast, I walk you through how to sell online. It doesn’t matter what industry you’re in or what your current business model ...

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There’s one key thing you need to get enquiries, and that’s getting people to look at your website. Generating traffic is vital to the success of every online business because, without it, your business can’t grow. After all, without customers that are actively interested in buying what you’re selling, you don’t have a business.

 There are many ways to increase the flow of traffic to your website, and in this podcast episode, I sha...

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Your website is your online home, and if it’s not producing any leads, it’s time for a change. Designing a website that’s built for lead generation should be your top priority as an online business.

If you want to escalate sales and enquiries online, you’ve got to have a website that not only looks good but is credible and builds trust. In this podcast episode, I share proven strategies that will help transform your website from an...

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If you know you should be using LinkedIn to generate new leads, engage consistently with your connections and get conversations & meetings offline, take a listen to this episode of the podcast with my special guest, Andy Gwynn.

Andy is a personal LinkedIn strategist and has been coaching business owners, franchisors and professionals to grow their businesses since 2003. Over the last two years, he has been coaching his clients ...

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Implementing automation in your business can greatly reduce repetition and wasted time, which are two things that can really slow down the growth of your business.

On this podcast episode, we discuss the seven automations every business should have to help market their business, sell more and eliminate time sapping manual tasks... while improving your customer’s experience along the way.

On the podcast we discussed…

  • How automated s...
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     In this episode of The Melting Pot podcast, I’m joined by Chris Davies, the Head of Education at Active Campaign. During the interview, we talk about the power of marketing and sales automation. We also explore what the future looks like with automation

    On the podcast we discussed…

  • What Active Campaign is and how it works for business
  • How to use a CRM to help create a more personalised marketing automation system
  • Why you need to se...
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    In this episode of the podcast we’re talking about automation and the importance it has if you’re looking to grow your business, save time and be more consistent in the way you do things.

    There’s a lot more to it than sending a few emails automatically, and in this episode, we dive a little deeper.

    Find out about:

  • What automation is and how it can benefit your business
  • Using automation to buy you more time
  • Why you should think about ...
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    Most people think a funnel is a kitchen utensil. But when used right, a sales funnel can help filter out hot leads and close more sales by helping you to save time from selling to people who will never buy from you.

    In this episode of the podcast, we break down what a simple funnel looks like and how you can use it to help grow your business.

    Find out about:

  • What a funnel is and how you can use it to filter out hot leads and close ...
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    We’re living in a digital age where most businesses focus their marketing efforts online, and more traditional marketing strategies (such as direct mail) are left to gather cobwebs in the sidelines. However, smart business owners understand that direct mail is a valuable marketing asset that engages people, helps you to build brand awareness and most importantly, makes sales.

    In this podcast episode, I speak to Oli Luke, a direct m...

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    Creating fresh and engaging content on a consistent basis takes a lot of time and resources, which is why it’s so important to get the most from your content by repurposing it into different formats.

    However, the majority of companies don’t have a specific content repurposing process in place. The problem is that most business owners don’t have the time (or the skillset) to keep producing new content, which is why repurposing your ...

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    Most people are producing content but seeing no results. For this reason, content marketing becomes one big stress and hassle.

    Content marketing should be used to build awareness, solve potential customers problems and help convert them into paying customers. In this episode of the podcast, we look at the different phases and types of content you need to produce to help to generate and close more sales.

    Find out about:

  • How to creat...
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    Being seen as an authority in your field has so many positive effects on your brand, the types of clients you attract and the money you earn.

    In this week’s podcast episode, we look at the ways you can position yourself as an authority, not only in the eyes of your potential customers but also with Google.

    Find out about:

  • Google’s core algorithm changes and how it could impact your Google E-A-T (Expertise, Authority and Trustworthi...
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    Did you know that if someone can’t understand what you do from your website within the first 3 to 5 seconds, they’re gone? They’ll not only click off your website, but they’ll take their potential business away with them.

    In this podcast episode, I go solo and use the opportunity to talk about why having clarity on your website is so important and how you can achieve it. I believe that clarity should be at the forefront of every bu...

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