The Obsessed Marketer

The Obsessed Marketer

Keeping things running day to day while also keeping your marketing knowledge sharp is no easy task. That's why we here at Viral Solutions are launching a weekly small business marketing podcast just for business owners and nonprofit leaders like you—called The Obsessed Marketer. We know that staying up to date with the latest trends and educating yourself on the fundamentals of marketing can be a challenge. After all, there's a ton of information out there, and you already have a lot on your plate. But without the proper know-how, you'll continue to struggle to grow your organization. Fortunately, The Obsessed Marketer will provide you with the insight you need in convenient, 30-minute episodes. Tune in each week and join me, Andrew Haese, and my teammates Holland Birkey and Joel Schmitz as we discuss various topics to help you kick off your Monday with a revitalized mindset and ensure you are in the loop on top marketing strategies. Every episode, you'll receive tips to implement so you can hit the ground running through the rest of your week and jumpstart your organization in the process. We'll even hear and learn from business owners like you who are killing it in the marketing game and are looking to share their knowledge and help other businesses crush their marketing goals. So, if you're looking for actionable tips that you can implement in your organization's own marketing strategy each week, subscribe to The Obsessed Marketer podcast, launching April 4th and available on Apple Podcasts, Spotify, iHeartRadio, Amazon Music, Google Podcasts, and our YouTube channel!

Episodes

November 28, 2022 30 min

Within the wake of the Twitter takeover by Elon Musk, many business owners are thinking… Is now a good time to leave Twitter?

In this episode of The Obsessed Marketer, Holland and Joel discuss the Twitter takeover along with a recap of the episodes we aired this month. 

You’re used to product placements during your favorite movies and TV shows but what about during a podcast? You heard right! The Obsessed Marketers also talk about ...

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Today, we chat with special guest Katie Armotoski, AU.D, founder of Ascending Audiologists, who shares her experience with learning the pitfalls and tremendous opportunities regarding social media marketing in the healthcare industry.

Katie gives us an in-depth look into the common problems healthcare practices face when it comes to marketing. She gives us practical tips to avoid them while staying on track with the many complexiti...

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Do you ever stop to think… Is Amazon the right place for my products? It can be challenging selling products online when you are just starting.

Today on the Obsessed Marketer, we are joined by Sabir Semerkant. He tells us the importance of approaching e-commerce with a product-first mindset and the value of testing things out. He also urges businesses to get their brand off the pedestal and talk about the benefits of their product ...

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This 21 year old turned an Instagram page to a physical storefront! On this episode of  The Obsessed Marketer, we have our third Small Business Spotlight! We talk with Victor Kielman from 01 Vintage, a recently-opened vintage clothing shop located in Downtown Oshkosh, Wisconsin, about what it was like to start a small business. Including; choosing the right location to set up his store, why Instagram helped him grow, and how his su...
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In this episode of The Obsessed Marketer, Holland and Joel catch us up on the latest news with October 2022s marketing news. They also inform us about the episodes you may have missed this month!

Watch this episode on YouTube: [link coming soon]

Why is there a farewell tour for the McRib and a lifetime supply of bacon from Oscar Mayer? This month in marketing, these companies try humor and nostalgia-based strategies. While other co...

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In this episode of The Obsessed Marketer, Andrew and Holland finish the Customer Value Journey® series with the last 3 stages, Ascend, Advocate, and Promote. Listen in as they show us how to sell core offers in the Ascend stage and the importance of encouraging customers to advocate your business.

 

Missed the start of the series? Click the links below to see them map out all the steps in The Customer Value Journey®:

  • Catch the Int...
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    In this episode of The Obsessed Marketer, Andrew and Holland continue the Customer Value Journey® series with the next 2 stages, Convert and Excite. They talk about offering value to the customer and how profitability isn't always the main importance! 

     

    Missed the first two episodes of the series? Click the links below to see them map out the first 3 steps in the 8-step journey.

  • Catch the Interest of Your Ideal Customers – Th...
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    In this episode of The Obsessed Marketer, Andrew and Holland continue the Customer Value Journey® series with the next 2 stages, Engage and Subscribe. Keep up to date with this series to hear them go through the 8-step process of mapping out your customer's path from stranger to raving consumer! In this episode, they talk about the importance of engaging and connecting with customers and keeping that connection with the subscri...

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    In this episode of the Obsessed Marketer, the team kicks off the start of a new series, all about The Customer Value Journey®. This series will go through the 8-step process of mapping out your customer's path from stranger to consumer! This time they talk specifically about the importance of the first step: the awareness stage.  With so many different advertisements vying for our attention, you must find a way to stand out and...

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    The seasons change fast, but the news comes even quicker. This month came with big changes in the marketing world. As always, The Obsessed Marketer has you covered for September’s marketing news and trends.

    In today’s episode, Holland and Joel revisit TOM episodes from September and talk about updates in the marketing sphere. Including how brands are paying tribute to Queen Elizabeth II’s passing and how some brand’s have been join...

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    Learning and collecting data on your audience may seem complicated, but did you know you have access to all the information you need? Your business’ social media accounts are already learning and collecting data on every person who visits your page. This information is so close to your fingertips, so the question is… How can you use Social Media Data Collection to benefit your business?

    Today on The Obsessed Marketer podcast, And...

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    Do you struggle to keep your storefront attractive and up-to-date as a business owner?

    In today’s episode of The Obsessed Marketer, we talk to the creator of Lux Labs, Clinton Hayes. Lux Labs has broken the boundaries of signage with their revolutionary ClearBright™!  Using transparent projection film and a projector, Lux Labs can transform your window advertisement into a colorful and eye-catching hologram.

    Clinton gives us inside...

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    As a business owner, inclusivity will only help you gain more customers. So it’s important to consider every type of guest. When it comes to your digital presence, how can you accommodate the disabled?

    In today’s episode of The Obsessed Marketer, we talk about web accessibility with Andrew and Taylor. We go over the importance of using tools like the chrome extension, Funkify, to see what your site looks like to others. You’ll be s...

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    The Obsessed Marketers go over marketing news in August while also recapping their previous episodes from the month. 

    Have you had a busy month? So did we! If you missed one of our episodes, don’t worry; we got you covered. 

    In this episode of The Obsessed Marketer, Andrew and Holland discuss previous episodes from this month and talk about the latest marketing news. Including Smile direct club’s strategy to take on competitors, ba...

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    You did it, you just got your dream business up and running….and now something went wrong. Growing pains in business are unavoidable, but how do small business owners handle them?

    Today on The Obsessed Marketer, we have our second podcast in our Small Business Spotlight series. Andrew sits down with our guest, Brandon McKeachie, creator of Bamba Vodka. Brandon tells us about the challenges of starting a business, like supply chain ...

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    Have trouble connecting with your audience? Not getting the engagement you desire?

    Try using more emotion in your marketing. No, seriously! Emotions can be very beneficial for relating to your audience and other marketing tactics.

    In today’s episode of The Obsessed Marketer, Holland and Joel talk about using emotions in marketing to attract more consumers. An often overlooked part of marketing, emotions can rally people to your cau...

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    Does your business have a tough time emerging into a new market? Do you want to release a product but are unsure where to start?

    In today's episode of The Obsessed Marketer, Andrew Haese talks with Clint Surrat, CFO of Curt Landry Ministries. Clint is passionate about his work and loves seeing companies help their customers and them thrive. He uses his financial perspective to talk about handling growth, penetrating a niche mar...

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    You’ve been thinking about starting your own small business, but you’re worried about how difficult it might be. Never fear! The Obsessed Marketer is here to teach you how to kickstart your start-up.

    In today’s episode of TOM, Holland and Joel talk with Carolyn Peterson. Working in the field of mental health for years, Carolyn has a unique perspective on how to do business and marketing. She tells us all about her experience starti...

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    Every day the world of marketing changes, adapts, and updates! It’s no surprise that some people get confused trying to keep up. Don’t worry, The Obsessed Marketer has you covered for July’s marketing news and trends.

    In today’s episode, Holland and Andrew revisit TOM episodes from July. They also go through some of the latest marketing news. Including augmented reality marketing, influencer marketing regarding the looming recessio...

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    Everyone loses customers. It's inevitable. But what lessons could you learn from it?

    In this episode of The Obsessed Marketer, Andrew and Holland talk about an unavoidable truth; that businesses are losing customers and how it's not all bad. They go in-depth on the positive lessons a small business owner can take away and how losing customers stops you from getting too comfortable. It might force you to rethink some of your...

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