The Power Of Real Estate

Jimmy takes the reins (and the microphone) and offers three marketing suggestions based on his thirty years of experience in radio. First, commercials should have a threefold structure: 1) they grab the customer’s attention; 2) they create a need for your product; and 3) present a call to action. Second, Jimmy reminds us that we are surrounded by marketing. Pay attention to what you see. What cuts through the clutter for you? Th... Read more

Many people don’t like to do open houses. However, the bottom line is that they work! Michelle offers an extended series of suggestions to make yours more effective. Here are a few: 1) Do a Facebook story video about 26 hours in advance; 2) give value or a reason to get people to sign in; 3) when people arrive make sure you have a pretty spread with food and drinks; 4) provide informational packets on the home with full color pi... Read more

Michelle outlines the steps she took to sell a property that had been previously listed for three months without results! First, she confirmed that the house was priced correctly. Second, she got the “right” repairs done. Third, she hired a stager. Fourth, she had professional photography and videography done for the home. Fifth, she hosted and promoted open houses. Sixth, she was able to negotiate well with the buyer.  

Many real estate agents make a point to track things like money made, number of closings and number of listings — but are these the right things to chart? Michelle Moore calls these things “lagging indicators” (after the event measurements) that should not be our focus. Rather, Michelle claims that we should chart “leading indicators” (things that look forward to future outcomes/events) such as calls made, meetings scheduled, fo... Read more

Michelle Moore discusses the impact that simple acts such as sending out cards to mark important milestones, losses, accomplishments can have on your business. Michelle uses Send Out Cards (https://www.sendoutcards.com/) to sustain connections with past clients, business colleagues and other business-related contacts. Send Out Cards is an online card editor that allows ... Read more

Lead generation is the lifeblood of any successful career in real estate. Using social media to cultivate leads just makes sense, whether you are doing a direct ask (“If you know anyone…send them my way.”) in a Facebook Live video or simply reminding your followers that you help people buy/sell real estate. In Fhonda’s case, leads that led to closings came from her sharing how she became a real estate agent and how much she love... Read more

We all make choices, every day, all the time. If we don’t get something done, it’s because we chose not to do it. We chose something else instead. Time is limited so “time blocking” can be a great help because it specifically allocates time to important activities. It is essential to set aside time to do thing things we know will bring success, whether we enjoy doing them or not. The point is: We need to take responsibility for ... Read more

People will tell you that the state of your garage doesn’t really matter when you go to sell your house. That’s a lie. The truth is that when people come to view your home, they want to see that things are taken care of and that even the garage has been kept up.  Every buyer has only one home that they are going to buy. If you want your home to be the one they choose, you need to make sure that your home is ready and as perfect ... Read more

Michelle Moore offers the following three tips for a successful Facebook Page. First, Michelle urges us to “Be your authentic you.” She believes that people instinctively sense why you are being authentic and are attracted to it. Second, post once a day, whether early in the morning (around 6am) or in the evening (7 or 8 pm). This will encourage maximum engagement. Third, make your posts about other people. Don’t focus exclusive... Read more

Amanda Baron of Synergy Realty Network (Brentwood, TN) visits Michelle to discuss her specialization: helping physicians purchase real estate. Amanda addresses three myths that confront physicians when they consider buying a home. First, physicians often feel (with good reason) that they don’t have enough time to look for a home. Second, physicians often say that they have nothing for a down payment because of educational debt a... Read more

Beginners often try to take on too many social media platforms. Michelle Moore advocates an approach that chooses one platform, ideally suited to your target audience, and focuses on doing that one platform well. For those who want to excel on Instagram, Michelle offers three strategies. First, Michelle advocates a wise use of the 30 hashtags allowed by Instagram. Michelle suggests using seekmetrics.com as a tool to generate opt... Read more

Based on her interactions in her classes, Michelle Moore has seen that most real estate agents are not comfortable with social media. Few feel that they are maximizing these important tools for their business. In response, Michelle offers three strategies to help you grow your social media efforts. First, think about who you are inviting to your page? That is your audience, your market. How will you use social media to reach thi... Read more

Michelle Moore asserts that real estate agents are supposed to be leaders and GOOD leaders are life-long learners. Therefore, who you hang out with, what you read and the podcasts you listen to really matter! It is crucial to feed your mind with good things that are beneficial to you and those you serve. You don’t know what you don’t know. Seek out people who have “been there and done that” to help get you where you want to go.<... Read more

It is absolutely vital for a real estate agent to build trust with their client from their very first meeting. This trust becomes the basis of their working relationship. Author and business expert, Adonis Lenzy proposes that trust can be achieved in two important ways: 1) talk straight to your client — be transparent; and 2) be competent. Adonis expands on the latter of these points, explaining that you must show up when you sa... Read more

Fhonda Hatmaker, eXp Realty Agent from Manchester, Tennessee, stops by to chat with Michelle about what it takes to be successful in selling real estate. Turns out, it isn’t rocket science! Fhonda’s methodology is both simple and personal. She begins with a personalized postcard that is predicated on how she met that person. Nothing is scripted! Then, she follows up with a phone call. Often this doesn’t lead to immediate busines... Read more

Everything starts with a conversation. According to author and business expert, Adonis Lenzy, this enables you to get a good read on your client. Are they computer literate? What are their past experiences with selling or buying real estate? What do they know about the process? Adonis advocates starting with getting to know the person… and only then looking at the property. With this in mind, Adonis offers three ways to anticipa... Read more

Asking ourselves questions is an essential component of the self-evaluation process that helps our business evolve and achieve success. First, we must ask ourselves: What do I need to DO to succeed in my business? Put another way, we must ask: What does the work that leads to success look like on a day-to-day basis?  The second question is: What is the success strategy that I will put in place to get where I want to go?

Negativity breeds negativity. And what comes out of your mouth DOES matter. Michelle Moore discusses how if you focus on your thoughts and feelings of self-criticism, worry, and victimization, it is much easier for that way of thinking (and talking) to become habitual. Studies show that if you do something for twenty-one days in a row, it can become a habit. So what kind of habits do YOU want in your life? Michelle offers four t... Read more

Victoria Robinson of HGTV’s popular show, My House is Your House, joins Michelle Moore to discuss her secrets for staging short-term rentals. Her first tip: Don’t skimp on the mattresses (and bedding)! If your renter is uncomfortable and doesn’t get a good night’s sleep, they WILL write about it in their review. Her second tip is related: Use good quality towels! Lastly, her third tip: Have a framed picture that include... Read more