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February 2, 2026 41 mins

In this episode, we dive into Katy Milkman's "Copy & Paste" strategy—a powerful shortcut for behavior change. Instead of reinventing the wheel, learn how to identify "close match" role models and deliberately imitate their specific tactics. We explore the research showing why copying beats planning, share real-world examples from exercise to automation, and give you a 6-step framework to start borrowing success today.

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