Creative Strategist and Growth Accelerator Karley Cunningham develops brand leaders by taking businesses from overcrowded, competitive spaces into blue ocean territory, where
they can confidently stand out and thrive. Companies that want to be distinct in their marketplace retain Karley to sharpen their positioning and differentiation strategies to cut through the noise.
Karley's international client base benefits from accelerated growth, increased profit and stability as her innovative Surefire Method™ provides them with an infallible business strategy and brand toolkit to stand out in the sea of sameness, attract the people their business needs to thrive, and become a brand leader in their industry.
In this episode of The Progressive Agency Podcast, Karley shares her journey from graphic designer to agency owner, and discusses the importance of brand strategy for businesses of all sizes.
According to Karley, only about 28% of business owners are satisfied with their brands. This leaves a huge opportunity open for strategists like her to help find the gaps and implement new brand strategies that business owners love.
Karley emphasizes the critical role of brand and business strategy alignment. She explains how businesses often struggle with implementing their brand strategy, leading her to incorporate coaching sessions into her own model to help clients implement their newly-developed brand tools.
What you will learn in this episode:
- The importance of brand strategy for businesses of all sizes
- Karley's Surefire Method™ for giving businesses a comprehensive brand strategy
- Challenges in implementing a new brand strategy
- The importance of values alignment in hiring decisions
- Measuring brand strategy ROI
- The "long tail equation" for quantifying brand value
- Why only 28% of business owners are satisfied with their branding
- Branding vs. marketing for small businesses — which is better?
Resources:
- Website: https://www.bigboldbrand.com
- Surefire Audit & Guide: https://www.bigboldbrand.com/surefireaudit/
- LinkedIn Personal: https://www.linkedin.com/in/karleycunningham/
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