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In this powerful Coaches Corner edition of The Rebuilt Man Podcast, Coach Frank Rich sits down with Joe Masek, founder of The Freedom Group and co-host of The Manual podcast, to unpack what it truly takes to live craving-free and rebuild your identity as a man.
Joe combines neuroscience, psychology, and faith to help men break porn addiction by rewiring the brain, mastering emotional regulation, and discovering their God-given purpose. From his early exposure at seven years old to leading hundreds of men through year-long transformation programs, Joe's story is one of redemption, science-backed recovery, and unshakable hope.
Expect To Learn
The two questions every man must answer to break free from addiction
Why porn isn't the problem, it's the solution you've been using to cope
How to retrain your nervous system and regulate emotions without porn
Why most men stay stuck in cycles of hopelessness and avoidance
The difference between "trying" and actually doing the work
How pain and suffering become the path to masculine integration
Why men need both challenge and attunement to heal and grow
The spiritual battle behind addiction and how the enemy attacks your identity
How to replace anxiety with presence, and live life in full color again
Key Takeaways
Porn was never your problem, it was your coping mechanism. Learn to replace it, not just remove it.
Pain is the path. Freedom comes when you stop escaping discomfort and start facing it.
Tell the truth. Confession isn't shame, it's clarity and power.
Every man faces resistance. True brotherhood calls it out, not coddles it.
You can rewire your brain in 3–12 months with the right habits, tools, and accountability.
Freedom is possible. If Joe could do it after 23 years of addiction, so can you.
About Joe Masek
Joe Masek is the founder of The Freedom Group, where he and his team help men build craving-free lives through a holistic blend of neuroscience, psychology, and faith. He's also the co-host of The Manual podcast and teaches at a seminary in Minnesota. His mission: lead men out of darkness and into purpose.
Connect with Joe & The Freedom Group:
Instagram - https://www.instagram.com/freedomcoach_joe
The Freedom Group - https://www.thefreedomgroup.co/
Podcast - https://open.spotify.com/show/5oGIkiaRoHcTcPVyOK2Xqw
Call to Action:
If you're tired of waiting for motivation to show up and ready to start building real structure and freedom in your life — join the FREE 7-Day Porn Reset today.
▶️ www.therebuiltman.com/7dayreset
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