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In this powerful episode of The Rebuilt Man Podcast, Coach Frank Rich exposes one of the biggest lies men believe about porn addiction, that it's a simple matter of willpower or behavior control.
The truth?
Porn isn't the problem. It's the symptom of something deeper.
Frank unpacks how porn becomes a coping mechanism for unresolved emotions like stress, shame, fear, and loneliness and why no amount of "NoFap challenges" or white-knuckled abstinence will ever fix the root issue.
If you've tried everything and still feel stuck, this conversation will help you understand:
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Why porn addiction is really about identity and emotional regulation
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How escaping pain creates long-term bondage
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Why the key to healing isn't suppression — it's transformation
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How to build a new identity grounded in purpose, discipline, and brotherhood
Freedom doesn't come from trying harder.
It comes from becoming the man you were created to be.
Key Takeaways
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Porn addiction isn't a behavior problem , it's an identity problem.
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Most men use porn to escape stress, loneliness, or shame.
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If you don't heal the roots, the fruit never changes.
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Healing requires addressing emotional wounds, not just habits.
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Building a new identity is the foundation for lasting transformation.
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True freedom is a journey, not a one-time victory.
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You can't do it alone, you need brotherhood and accountability.
Connect & Take Action
Join The Rebuilt Man Brotherhood for a free 7-day trial and get access to live coaching, accountability, and the tools to finally break free.
▶️ www.therebuiltman.com/7dayreset
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Follow Coach Frank:
IG - https://www.instagram.com/coachfrankrich
YouTube - https://www.youtube.com/@CoachFrankRich
Website - https://www.rebuiltrecovery.com/homepage
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