In this episode of the Top Contractor School Podcast, host Eric Guy welcomes back Nick and Anthony Abbruzzese , the dynamic duo behind Abbruzzese Floors, for a powerful conversation on the real impact of branding and marketing in construction.
Hear how these second-generation contractors went from snapping jobsite pics on their phones (while getting side-eyed by their dad) to hiring a full-time videographer and landing major clients—all thanks to consistent, authentic content on social media.
This episode dives deep into:
✔️ How social media builds the know-like-trust factor
✔️ The transition from old-school to online branding
✔️ Why documenting your process builds credibility and community
✔️ The power of being real—not perfect—on camera
✔️ How internal marketing boosts team morale and performance
✔️ How showing your work consistently attracts better clients and talent Whether you're camera-shy or crushing it online, this episode will inspire you to rethink your approach to marketing and embrace the power of storytelling through video and content.
🎧 Tune in now and learn how to grow your brand, your business, and your influence—one post at a time.
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